LOGO AND COLOR STANDARDS for print + online applications January 2025 The role of a logo is to create a graphic identity that unifies an organization. Using a logo in a consistent way results in a stronger brand awareness. It helps distinguish an organization from its competitors and creates a strong visual identity. The primary versions of the Baylor School logo incorporates the Baylor School “shield” that was introduced in 1993 as part of the new logo designed to mark Baylor’s Centennial. The primary logos combines the shield with the traditional “Old English B” which has been used to symbolize Baylor throughout our history. The Baylor School Communications department has created a system of official logos that are to be used for the promotion of Baylor School. Their useage is outlined below. COLORS
PRIMARY LOGOS
PANTONE 200C
ONLINE RGB: 186/12/47 HEX: #ba0c2f PRINT CMYK: 0/94/75/27
PANTONE 424C
ONE COLOR
TWO COLOR
REVERSED
May use Red 200C, Gray 424C, or Black
May only use Red 200C + Gray 424C
Background may be Red 200C, Gray 424C, or Black
May use Red 200C, Gray 424C, or Black
May only use Red 200C + Gray 424C
Background may be Red 200C, Gray 424C, or Black
ONLINE RGB: 112/115/114 HEX: #707372 PRINT CMYK: 3/0/1/55
BAYLOR SEAL May use Red 200C, Gray 424C, White, or Black
WORD MARKS Same color standards apply to word marks as primary logos.