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JA N UA RY- M A R C H 2 0 2 6

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Contents JA N UA RY- M ARC H

HOUSING FIRST

From the Board Chair

Elite Sponsors

2 0 2 6

A welcome message from our new board chair, John Kraemer Thank you to our industry partners

UP NEXT

Events

Need to Know

See what’s coming up next for association events A quick look at what’s going on at Housing First Minnesota

IN THE INDUSTRY

23 28

Advocacy in Action

Industry Data

A preview of the 2026 Minnesota legislative session The realities of today’s housing market

F E AT U R E

Building Change

How women are reshaping Minnesota’s construction industry

Content That Converts

How Minnesota builders can turn digital engagement into real-world leads

Building the Workforce of the Future

Minnesota builders and remodelers rethink how they attract, train, and retain Gen Z

Ask the: CPA

Tax strategies, industry trends, and financial best practices for industry pros

BUILDING FUTURES

Building Homes, Healing Hearts: Our Shared Journey Continues A letter from the Housing First Minnesota Foundation President

Housing First Minnesota Foundation

Building Dreams & Delivering Hope

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

CMY

Q&A

BUSINESS TIPS

M E M B E R S O N LY

2025 Award Winners Shining a spotlight on this year’s achievements

CMY

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Board of Directors EXECUTIVE BOARD

BOARD CHAIR JOHN KRAEMER, John Kraemer & Sons, Inc. BUILDER VICE PRESIDENT JAMIE THARP, Pulte Homes of Minnesota, LLC IMMEDIATE PAST PRESIDENT ART PRATT, Pratt Homes SECRETARY/TREASURER PETER MARTIN, Pella Windows & Doors AT-LARGE MEMBER REBECCA REMICK, City Homes, LLC AT-LARGE MEMBER JENNIFER MCALPIN, McAlpin Marketing AT-LARGE MEMBER MALORIE DRUGG, Marvin BOARD + COMMITTEE CHAIRS

PARADE OF HOMES COMMITTEE BLAKE SWANSON, Swanson Homes ADVOCACY COMMITTEE ANDREW LEJEUNE, GlassArt Design REMODELERS COMMITTEE ANDY MICHELS, Michels Homes SMALL VOLUME BUILDERS COMMITTEE JOE BRAUN, Style & Structure LARGE VOLUME BUILDERS COMMITTEE JOHN RASK, M/I Homes AMBASSADOR COMMITTEE KATIE HRONSKI, Cambria ARTISAN HOME TOUR COMMITTEE AMY HENDEL, Hendel Homes

Photo Galleries

Fall Artisan Home Tour Clay Shoot BIG Night MN Green Path Building Conference Members Only Veteran Village Ribbon-Cutting State of the Industry

In the News

New Members

HOUSING AFFORDABILITY INSTITUTE PETER COYLE, Larkin Hoffman

ON THE COVER

The Pulte Homes team steps into the spotlight with a glimmer-bot moment at BIG Night.

HOUSING FIRST MN FOUNDATION JEREMY LARSON, Hampton Construction, LLC HOUSING FIRST MN NETWORK TONY WIENER, Cardinal Homebuilders, Inc. CENTER FOR HOUSING CAREERS PAUL GRABOW, Robert Thomas Homes AT-LARGE MEMBER NATHAN CARLSON, Highmark Builders, Inc. AT-LARGE MEMBER JIM FUSCHETTO, Lyman Companies

Digest

AT-LARGE MEMBER RYAN HANSON, Sustainable 9 Design + Build

T H E

AT-LARGE MEMBER ALEX LELCHUK, Lelch

JA N UA RY- M A R C H 2 0 2 6

Red Carpet, Real Impact At BIG Night, Minnesota’s homebuilding community traded hard hats for high style

AT-LARGE MEMBER JARRETT PARKS, D.R. Horton, Inc. - Minnesota AT-LARGE MEMBER RACHEL PAULOSE, Home Electronic Systems, Inc. AT-LARGE MEMBER MATT HOLMSTROM, Nor-Son Custom Builders

Staff EXECUTIVE LEADERSHIP 2026 Board of Directors

Content That Converts

Tax Season, Strategized

SPONSORS

Elite Sponsors A special thank you to the companies that have stepped forward as Elite Sponsors. Housing First Minnesota’s continued success would not be possible without your leadership, generosity, and year-round support. Housing First Minnesota’s dedicated industry suppliers work alongside builders and remodelers to advance our shared mission of growing homeownership opportunities for all Minnesotans. Our Elite Sponsors understand that creating impact requires consistent involvement. Your continued partnership and investment in Minnesota housing is valued and deeply appreciated. This commitment strengthens our programs and helps Housing First Minnesota better serve the housing industry statewide.

D I A M O ND

P L ATI N U M

GOLD

If you are a builder or remodeler, please keep these highly committed sponsors in mind as you consider supplier partners for your business. Thank you, Elite Sponsors! We’re proud to work alongside you and look forward to a great 2026!

SILVE R

B R O NZ E

JOHN KRAEMER

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2026 ASSOCIATION BOARD CHAIR

CEO OF HOUSING FIRST MINNESOTA

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

UP NEXT

UPCOMING

Events FEB. 12

FEB. 24

FIND THE ENTIRE 2026 EVENT CALENDAR & REGISTER ONLINE AT

HOUSINGFIRSTMN.ORG/EVENTS

MAR. 30

MAR. 13-APR. 12

BUILDERS & REMODELERS SHOW

PRESENTING SPONSORS

PRESENTING SPONSOR

PRESENTING SPONSORS

MAR. 5

APR. 10-12

APR. 17

PRESENTING SPONSOR

PRESENTING SPONSORS

MAY 18

Tour Toast &

TO WOMEN IN CONSTRUCTION

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

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UP NEXT

Need to Know Award Deadlines Your hard work deserves recognition! Enter Housing First Minnesota’s awards program that recognizes excellence in several areas—from quality and value of construction to business ethics. DETAILS AT

HousingFirstMN.org/Awards Spring Reggie Opens: Jan. 12, 2026 Spring Reggie Entry Due: March 23, 2026 Spring Trillium Opens: March 30, 2026 Spring Trillium Entry Due: April 13, 2026

Designated Green Path Builder Become an industry leader with the Designated Green Path Builder program. Enjoy recognition in both building industry and consumer marketing, and gain access to exclusive Designated Green Path Builder program benefits. SPONSORED BY

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Become an Advertiser or Sponsor Our sponsorship and advertisement opportunities enhance your ability to communicate your products and services to other members and engaged consumers. Your participation as a sponsor is a win-win opportunity: You gain exposure to your key markets, and Housing First Minnesota can continue offering high-quality programs to members, outreach to the community, and advocacy to create a healthy and vital industry. CONTACT

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The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

AWAR DS T HE A N THO LO GI E

Online Contractor University Classes

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Update Your Member-Aﬃliate Logo As a member of Housing First Minnesota, you have access to use our logos and service marks subject in compliance with our Housing First Minnesota Service Mark License Agreement. These logos are a great way to show your membership to the leading association for builders, remodelers, and industry partners. We encourage you to review any web pages or print collateral that might contain Housing First Minnesota affiliation logos to ensure they are up to date.

Subscribe to the Foundation Newsletter Stay up to date on all the latest news from our Housing First Minnesota Foundation with our enewsletter! From updates on build projects and upcoming events to new ways to get involved, this monthly email is the perfect way to stay in the loop.

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HousingFirstMNFoundation.org

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ADVOCACY IN ACTION

2026 Minnesota Legislative Session Preview Lawmakers return to St. Paul on Feb. 17 for the second year of the biennium, with adjournment likely set for mid-May. With all legislative seats on the ballot in November, the session will be shaped by election-year urgency and tight partisan margins. The House remains tied 67-67, while the Senate holds a narrow DFL majority. In this environment, bipartisan targeted housing reforms have the best chance to advance. Minnesota’s persistent housing shortage, rising home prices, and regulatory obstacles kept housing front and center in 2025— and that momentum rolls into 2026. Lawmakers have a strong foundation from last session’s debates on zoning modernization, building permit fee reform, and housing infrastructure investments.

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

ADVOCACY IN ACTION

KEY ISSUES TO WATCH

Zoning & land use modernization

Expect renewed pushes for “Yes to Homes” reforms that increase housing supply by opening up more housing types, streamlining approvals, and reducing local barriers that drive up costs.

Building permit fee reform

Efforts continue to move Minnesota away from valuationbased permit fees and toward fair, transparent, costbased models. Legislation introduced in 2025 and recent legal action spotlight the need for statewide reforms.

Building codes & energy policy

Legislators will revisit proposals tied to energy, carbon reduction, and code updates. Housing First Minnesota will advocate for cost-effective, technically sound, and attainable standards that balance environmental goals with affordability.

Workforce and infrastructure

HOUSING FIRST ADVOCACY AND MEMBER ENGAGEMENT CONTINUE TO IMPACT REGULATORY DECISIONS

Minnesota’s regulatory landscape saw major movement this year, and the voices of Housing First Minnesota members played a decisive role as the Construction Code Advisory Council (CCAC), Plumbing Board, Board of Electricity, and Public Utilities Commission (PUC) considered proposals with significant implications for housing affordability. These discussions highlight why our industry’s leadership and unified advocacy remain essential in protecting Minnesotans’ ability to achieve homeownership.

BUILDERS’ CONCERNS DRIVE CONVERSATION AT CCAC REVIEW

During the CCAC’s Nov. 14 review of several residential code amendments, Housing First Minnesota staff, members, and builder association partners made their concerns clear: Minnesota’s affordability crisis cannot withstand additional regulatory cost increases.

Discussions will focus on construction workforce shortages, infrastructure investments that open new lots for development, and programs that support entry-level and “missing middle” homeownership.

Members from across the state shared direct testimony through written comments. One Rochester Area Builders member emphasized that “every new regulation, no matter how well-intentioned, adds up.” A small builder from the Central Minnesota Builders Association echoed the cumulative impact of new code mandates, warning that even well-meaning changes can push homeownership further out of reach.

WHAT AN ELECTION YEAR MEANS

The message resonated. Many of the proposed Technical Advisory Group (TAG) amendments, which would have increased the cost of building a typical two-story home by nearly $15,000, were not approved by the Council. While this decision represents a temporary reprieve for homeowners and builders, Housing First cautions the pressure is far from over.

With control of both chambers at stake, lawmakers will be especially responsive to local constituents. Member engagement will be crucial: personal stories, real-world project examples, and direct outreach to legislators can meaningfully shape outcomes. “As we head into the 2026 session, lawmakers need to hear clearly that every dollar added in fees, mandates, or delays is a dollar taken away from a Minnesota family’s ability to own a home,” says Mark Foster, vice president of legislative & political affairs for Housing First Minnesota. “Our members are ready to partner with legislators on both sides of the aisle to advance practical, pro-housing solutions.

HOUSING FIRST MINNESOTA’S ROLE

Throughout the 2026 session, Housing First Minnesota will: • Advocate for policies that lower regulatory costs and expand homeownership opportunities. • Oppose new cost drivers and excessive mandates. • Highlight legislative housing champions. • Provide members with timely updates and action alerts.

LOOKING AHEAD

Minnesota’s housing challenges are significant—but so is the urgency to act. With strong advocacy and member engagement, the 2026 session offers a key opportunity to deliver meaningful progress on housing affordability and supply.

“Housing First Minnesota members made a strong case on affordability, and CCAC listened,” says Nick Erickson, senior director of housing policy for Housing First Minnesota. “But with the Mitchell Provisions still in place, these cost increases will resurface every three years through 2036 unless the Legislature acts.” One of the most-watched proposals would have required EV-charging capability in all new homes. This proposal was again rejected by the Council in a decisive 2-16 vote, marking the third time the measure has failed to advance.

PLUMBING AND ELECTRICAL REVIEWS CONTINUE INTO 2026

In October, the Minnesota Plumbing Board approved the technical review for chapters 1-4 of the 2024 Uniform Plumbing Code while continuing work on proposed rules for nonpotable water reuse. With environmental goals and public health concerns in tension, this conversation is expected to continue into 2026. Meanwhile, the Board of Electricity has begun its review of the 2026 National Electrical Code, meeting twice this fall. Housing First Minnesota continues to monitor these proceedings to ensure that future code updates support, rather than hinder, housing affordability.

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

ADVOCACY IN ACTION

UPDATE ON LEGAL CHALLENGES Across Minnesota’s courts and regulatory agencies, critical legal decisions are unfolding that directly impact how our industry builds homes and serves Minnesota families. Housing First Minnesota and its members have been at the center of these discussions to provide expertise, defend affordability, and ensure government accountability on behalf of the state’s homebuilding community.

COURT OF APPEALS RULES DLI ENFORCED AN UNPROMULGATED RULE

A recent Minnesota Court of Appeals decision brought long-standing builder concerns into sharp focus: What exactly does the building code require and how should it be enforced? In October, the Court determined that the Minnesota Department of Labor and Industry (DLI) enforced an airflow requirement that had never gone through the formal rulemaking process required under state law. While nonprecedential, the ruling reinforces a message our members have championed for years: Code requirements must be clear, transparent, and properly adopted. The case involved building official Todd Geske of MetroWest Inspections. DLI alleged he should have enforced a ±10% airflow-balancing tolerance under the Minnesota Mechanical Code. Geske applied the widely recognized ACCA Standard 5, a ±20% tolerance that is consistent with industry practice. An administrative law judge upheld DLI’s view in 2023, but Geske appealed. The Court sided with him, finding DLI’s interpretation amounted to an unpromulgated rule. This decision supports the industry’s long-held understanding of airflow standards and helps prevent inconsistent enforcement across jurisdictions, protecting members from unpredictable enforcement practices that drive up costs and delay projects. Housing First Minnesota supported the case through an amicus brief, underscoring the association’s commitment to defending reasonable, clearly adopted code requirements. DLI has not announced whether it will appeal.

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

WORKER CLASSIFICATION CHALLENGE WITHDRAWN AFTER APPEALS COURT RULING

A federal lawsuit challenging Minnesota’s newly adopted 14-point independent contractor test for the construction industry has been withdrawn. In October, the Eighth Circuit Court of Appeals upheld the lower court’s ruling in Minnesota Chapter of Associated Builders & Contractors v. Blissenbach, concluding the plaintiffs were unlikely to succeed on constitutional grounds. With the challenge dismissed, the independent contractor law that was passed in the final hours of the 2024 legislative session remains fully in effect, along with the state’s new civil and criminal penalties for misclassification. Housing First Minnesota remains actively involved in monitoring compliance impacts and advocating for clarity and fairness in worker classification rules.

HOUSING FIRST MINNESOTA RETURNS TO COURT OVER EXCESSIVE PERMIT FEES

Housing First Minnesota is again before the Minnesota Court of Appeals in its case against the cities of Corcoran and Dayton. This is an effort that has been years in the making to protect builders and homebuyers from excessive building permit fees. The association argues that both cities violated Minnesota Rule 1300.0160 by inflating permit fees far beyond the actual cost of service, turning them into an unlawful revenue source. A prior 2023 ruling confirmed Housing First Minnesota’s standing to bring the challenge; this new phase focuses squarely on whether the cities’ fee structures violate state law. A hearing date has not yet been set.

Continues on page 18

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ADVOCACY IN ACTION

LEGISLATIVE CHAMPIONS RECOGNIZED AS HOUSING FIRST MINNESOTA’S 2025 LEGISLATORS OF THE YEAR Housing First Minnesota is proud to recognize Sen. Jordan Rasmusson (R–Fergus Falls) and Rep. Spencer Igo (R–Wabana Township) as the association’s 2025 Legislators of the Year. The leadership of these lawmakers has directly supported our members’ work to expand housing opportunities across Minnesota. Presented at the annual Building Industry Gala (BIG Night) at Mystic Lake Center, the award celebrates legislators who demonstrate meaningful commitment to reducing regulatory barriers, improving housing affordability, and advancing policies that support Minnesota’s builders, remodelers, and homeowners. “Sen. Rasmusson and Rep. Igo have been tireless advocates for solutions that reduce barriers, expand housing supply, and keep the dream of homeownership within reach for Minnesotans,” says Foster. “Their results-oriented approach— grounded in affordability, predictability, and common-sense regulation—embodies the leadership Minnesota needs to address our growing housing shortage.”

NEW INSTITUTE REPORT UNDERSCORES URGENT NEED FOR PRO-HOUSING REFORMS IN MINNESOTA Housing Affordability Institute, the think tank founded by Housing First Minnesota in 2018, has released a new white paper outlining the state’s worsening homeownership decline and the growing consequences of Minnesota’s housing shortage. Featuring insight from nationally recognized economist Elliot Eisenberg, Ph.D., the report underscores the complex market conditions our members navigate daily. Minnesota, once the Midwest’s homeownership leader, has dropped to a 71% homeownership rate—the lowest standing in more than 15 years. The Institute’s analysis identifies a chronic lack of new home construction as the primary driver of this shift. High construction costs and limited production have pushed demand into the existing home market and the rental market, resulting in escalating prices and fewer attainable options for Minnesota families. Affordability continues to deteriorate with existing homes now at a median price of $342,625, and the median new home price reaching $526,644. With more than half of Minnesota households unable to afford an existing home and three out of four unable to afford a new one, the path to homeownership is slipping out of reach for many. First-time buyers are entering the market later than ever, with the average age reaching an all-time high of 40 years old. Construction activity reflects this tightening environment. Since 2021, metro-area housing permits have fallen 43%, and statewide permits are down 35%. This slowdown

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

threatens to expand the state’s current 98,000-home deficit, with wide-ranging economic effects. The Institute estimates that Minnesota has already missed out on $9 billion in economic activity and nearly 63,000 jobs because of its underbuilt housing stock. The paper also highlights the pressing needs of Minnesota’s aging population, the significant minority homeownership gap, and shifting demographics among younger households. Together, these trends create a self-reinforcing cycle that makes it harder for Minnesotans to save, rent affordably, or purchase their first home. “Minnesota’s distinction as the highest-cost housing market in the Midwest, combined with a shortage of new homes, is pushing homeownership further out of reach for future generations, says Housing Affordability Institute Director Nick Erickson. “At the same time, the lack of supply is limiting economic growth, costing the state jobs and billions of dollars in activity.” The Institute concludes with a clear message: Minnesota must reduce barriers to new construction to remain competitive and ensure that future generations can achieve the benefits of homeownership. For members, the findings reflect what our industry sees firsthand and underscore the essential role our members play in building the homes, communities, and economic strength Minnesota needs.

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INDUSTRY D ATA

The Realities of Today’s Housing Market Just 21%

Non-first-time buyers, or repeat buyers, continued to benefit from accumulating housing equity and higher household incomes. The median age of repeat buyers increased to 62, and nearly 30% of these buyers purchased their homes with cash, minimizing the impact of high mortgage rates. The median down payment for repeat buyers reached 23%, compared to 10% for first-time buyers—the highest level for new buyers since 1989.

of all home purchases between July 2024 and June 2025 were first-time homebuyers.

This decline reflects the ongoing affordability pressures facing prospective buyers nationwide.

Married couples

61%

Single women

21%

Single men

Also, buyers with children under 18 declined to

24%

CHANGING DEMOGRAPHICS AND SHIFTING MOTIVATIONS

“The data underscores a widening affordability divide in the market,” says Jessica Lautz, NAR’s deputy chief economist and vice president of research. “While first-time buyers face the highest barriers in decades, repeat buyers are capitalizing on record housing equity and strong cash positions.”

The 2025 report also highlights shifts in buyer composition. Married couples accounted for 61% of all homebuyers, while single women accounted for 21% and single men for 9%. Among first-time buyers, single women represented 25%, continuing their long-term trend as a growing share of the market. The share of buyers with children under 18 declined to 24%, which NAR links to demographic changes, including lower birth rates and an increasing proportion of older repeat buyers. Childcare costs also remain a noted barrier to saving for a down payment. Regarding location preferences, neighborhood quality (59%) and proximity to friends and family (47%) were the most common factors influencing purchase decisions. The share of buyers prioritizing commute convenience continued to decline, reaching 31%, down from more than 50% a decade ago. The shift reflects ongoing workplace flexibility and hybrid work trends.

Homeowners also continued to stay in their homes longer. The median tenure rose to 11 years, another record, influenced in part by low existing mortgage rates that have discouraged owners from listing —a trend commonly described as the “golden handcuff” effect.

AFFORDABILITY BARRIERS CONTINUE TO SIDELINE FIRST-TIME BUYERS NAR attributes the continued decline in first-time buyer activity to elevated mortgage rates, limited inventory, and high home prices. During the reporting period, the average 30-year mortgage rate was 6.69%, and many entry-level listings remained out of reach for typical buyers entering the market. Those who did purchase were older and more financially established than the historical norm. The median age of first-time buyers rose to 40, the highest ever recorded by the survey. Down payment strategies also shifted, with 59% relying on personal savings and 26% using financial assets, suggesting that a majority of potential buyers needed substantial resources to compete in the market.

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

The median age of first-time buyers rose to

40.

High home prices

Homebuyers in 2025:

Limited inventory

The latest 2025 Profile of Home Buyers and Sellers from the National Association of REALTORS® (NAR) confirms a continued shift in buyer demographics and market activity. First-time homebuyers represented just 21% of all home purchases between July 2024 and June 2025—the lowest share in the survey’s 44-year history.

REPEAT BUYERS HOLD A STRONG ADVANTAGE

Elevated mortgage rates

FIRST-TIME BUYERS FALL TO 40-YEAR LOW AS AFFORDABILITY CHALLENGES GROW

“...repeat buyers are capitalizing on record housing equity and strong cash positions.”

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SMALL, YET MIGHTY

SUNNY BOWMAN, PRESIDENT & CEO, DAKOTA COUNTY LUMBER COMPANY PRESIDENT, HOUSING FIRST MINNESOTA FOUNDATION

In the housing and construction industry, women have long been pushed to the sidelines—but that reality is fortunately shifting. In fact, the percentage of women in construction has steadily increased in recent years, jumping from approximately 9% of the construction workforce in 2015 to nearly 12% in 2025, according to U.S. Census Bureau data. Here in Minnesota, that number is even higher, with women currently representing more than 13% of the industry. Across the Twin Cities and especially within Housing First Minnesota, women are leading at every level—from building and remodeling to specialty trades, marketing, and manufacturing. Here, we highlight just a few of the trailblazing women shaping today’s design-build community through their craft, leadership, and vision for the future.

A second-generation family business owner, Sunny Bowman never imagined her path would eventually lead her right back home. After college, she moved to Charleston, SC, where she founded a professional organizing company—an experience that shaped her as a leader and entrepreneur. But a shift in perspective brought her back to the family business. “I had a change of heart after running my own business for a few years and realizing the impact I could have on our employees and their families if I returned,” she explains. “I took over for my dad at age 25, and rather than look down on me because of my age or gender, [the team] welcomed me with support and enthusiasm for the fresh perspective I brought to the industry.” As the CEO (aka “Chief Everything Officer”), Bowman sets the company’s vision, guides strategy, nurtures relationships, and carries the culture. Still, she’s quick to credit the team behind her. Their shared commitment, she says, is what makes the company strong. “What’s most rewarding to me about leading a business in a male-dominated industry is that I’m able to add visibility around what’s possible for women in housing and construction,” she says. “More diversity in this industry adds so much depth to our conversations and brings new energy and ideas that will continue to move us forward.”

“ I AM DEEPLY INSPIRED BY THE POTENTIAL OF WHAT SMALL FAMILY BUSINESSES CAN DO FOR OUR COMMUNITY AND INDUSTRY, [AND] I WORK HARD SO OUR BUSINESS CAN STAY INDEPENDENT AND CONTINUE PUTTING SMALL BUILDERS FIRST.” –Sunny Bowman, Dakota County Lumber Company

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

BUILDING A BRAND

MALORIE DRUGG, VICE PRESIDENT OF MARKETING, MARVIN MEMBER AT-LARGE (EXECUTIVE BOARD), HOUSING FIRST MINNESOTA Storytelling is the foundation of Malorie Drugg’s marketing career—and the driving force behind her growth within the building industry. She began her professional journey 20 years ago in the construction equipment sector, holding a variety of marketing roles that shaped her understanding of how people interact with the built environment. “I’ve always been curious,” she says, “and early on, I learned the power of listening—understanding what customers value and translating that into meaningful experiences.” That principle continues to guide her work today, where she connects homeowners, builders, and architects with solutions that enhance the way people live. Marvin, a company known for its deep roots and forward-thinking mindset, shares that sense of purpose, which Drugg helps elevate every day. She says, “I spend time thinking about both the big picture—where the industry is headed and our long-range strategic planning—and the details that make our brand memorable.” As a woman leader in the field, Drugg hopes to leave a legacy defined by collaboration, creativity, and a commitment to innovation while honoring the history that makes the industry so special. “I’m motivated by the impact our work has on real lives,” she adds. “Windows and doors may be seen as just products to some, but they shape how people experience light, space, and connection.”

“ MARKETING ISN’T JUST ABOUT SELLING A PRODUCT—IT’S ABOUT BUILDING TRUST AND CREATING EMOTIONAL CONNECTIONS WITH A BRAND THAT LAST.” –Malorie Drugg, Marvin

BEHIND THE CURTAIN

JENNIFER McALPIN, FOUNDER & LEAD STRATEGIST, McALPIN MARKETING MEMBER AT-LARGE (EXECUTIVE BOARD), HOUSING FIRST MINNESOTA For Jennifer McAlpin, founder of McAlpin Marketing, the love of home design started early. By the time she was 34, she had already built four homes of her own—a passion that naturally aligned with her transition into the design-build world in 2004 through a sales and marketing role at Midwest Home (now Midwest Design). “After years of serving clients through Midwest Home, several of them began asking for help beyond their marketing with the magazine,” McAlpin says. “It became clear there was a real need—and an opportunity—for a more hands-on, holistic marketing partner in the housing and construction space.” That realization became the foundation of her firm, now a full-service operation serving both B2C and B2B audiences. “I approach storytelling with the understanding that today’s audiences—whether high-end consumers or industry professionals—expect authenticity, relevance, and high-quality content,” she explains. By staying closely connected to both emerging marketing trends and the evolving housing landscape, McAlpin brings a rare dual perspective that has solidified her firm as a go-to resource for builders, remodelers, designers, and other industry professionals. Even after two decades in the field, it’s the relationships she has formed—and the community surrounding them—that keep her inspired.

“ IF MY LEGACY IS ONE OF STRENGTHENING THIS COMMUNITY, UPLIFTING THE PEOPLE WITHIN IT, AND OPENING DOORS FOR OTHERS, I’LL CONSIDER THAT A SUCCESS.” –Jennifer McAlpin, McAlpin Marketing

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DRIVEN BY VISION

JAMIE THARP, DIVISION PRESIDENT, PULTE HOMES OF MINNESOTA, LLC BUILDER VICE PRESIDENT (EXECUTIVE BOARD), HOUSING FIRST MINNESOTA BREAKING BARRIERS

REBECCA REMICK, PRESIDENT & OWNER, CITY HOMES, LLC MEMBER AT-LARGE (EXECUTIVE BOARD), HOUSING FIRST MINNESOTA Rebecca Remick’s professional journey has been far from linear. In fact, it began in the world of health care, where she managed multiple clinics across Minneapolis—but her thirst for entrepreneurship was simply not being quenched. Fast forward to the early 2000s, when opportunities in land and labor were booming. It was then she discovered her fascination with how homes shape the way we live. “I decided to take the leap and remodel/build a spec home in Minneapolis’ Bryn Mawr neighborhood,” she recalls of her first foray in the industry. “The decision to found City Homes was born of my desire to run my own firm, combined with the timing of the recession when land and construction costs aligned.” Since establishing City Homes in 2009, Remick has steadily grown the company’s reputation for sustainability, creativity, and process excellence. As a woman in a maledominated space, the climb to prove her credibility wasn’t always easy, but as she says, “When people see you’re fair, capable, and committed to excellence, barriers begin to dissolve.” To this day, Remick is dedicated to building on that legacy—crafting homes that are beautiful, functional, and lasting. She adds, “I’m proud to lead a company that not only delivers beautiful homes but also empowers the people who build them.”

Jamie Tharp’s story is one defined by growth, change, and determination. Growing up in the building materials industry, she developed an early fascination with the complexities of home construction—and a deep appreciation for the ways housing can shape people’s lives. With a desire to pursue a purposeful career, she joined Pulte Homes of Minnesota, LLC as a sales and marketing intern during her senior year of college. Today, she serves as division president—proof of the impact she has made within the company. “Pulte’s people-focused culture and commitment to teamwork and integrity resonated strongly with my personal values,” she says. “It was the perfect environment for me and was instrumental in shaping the trajectory of my career.” In her current role, Tharp oversees everything from daily operations to longterm strategic planning. “Some days I’m in the office, other times I’m exploring land investment opportunities or walking product while touring new communities,” she explains. “New challenges arise constantly, so it’s never dull.” Those challenges—paired with Pulte’s talented, collaborative team—are exactly what keep Tharp inspired. And while no two days look exactly the same, one thing remains constant: Her work plays a direct role in shaping communities, opening opportunities, and offering families a place to call home.

“ THIS INDUSTRY NEEDS DIVERSE VOICES, AND [YOUNG WOMEN] HAVE THE POWER TO SHAPE THE FUTURE OF HOUSING.”

–Jamie Tharp, Pulte Homes of Minnesota, LLC

“ WHAT DREW ME TO THE INDUSTRY WAS THE TANGIBLE NATURE OF HOUSING—THE ABILITY TO HELP PEOPLE HAVE A PLACE DESIGNED AROUND THEIR LIVES AND TO BUILD SOMETHING THAT STANDS THE TEST OF TIME.” –Rebecca Remick, City Homes, LLC

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

BUSINESS TIPS

CONTENT THAT CONVERTS HOW MINNESOTA BUILDERS CAN TURN DIGITAL ENGAGEMENT INTO REAL-WORLD LEADS

In today’s housing market, content has become the new front door. For many homeowners, the first tour isn’t happening in a model home—it’s happening on their phone. They’ve scrolled your feeds, read your captions, watched your Reels, and formed opinions—long before they’ve formed a relationship. And while most builders and remodelers are posting more than ever, far fewer are creating content that actually converts curiosity into conversations. “I don’t post for likes— I post to start conversations,” reaffirms Eric Nelson, owner of Core5Creativ and content creator for John Kraemer & Sons. “Every piece of content is built to educate, build trust, and guide someone to reach out.” In 2026, that’s the job: content not as decoration but as a direct line to your next client. Minnesota’s market adds another layer of nuance, and homebuyers in the North Star State come to this online experience with a particular set of expectations. They’re practical and highly discerning.

They appreciate craftsmanship and gravitate toward brands that express clarity, not chaos. “Minnesota buyers want transparency and confidence,” says Katelyn Bloomquist, senior director of marketing and communications at Housing First Minnesota. “They want to know who’s behind the work, what the process looks like, and whether the builder’s values align with their own.” That is the foundation Minnesota homeowners increasingly expect in the content they consume—and the content that ultimately convinces them to reach out. That’s why understanding the buyer journey is key to meeting people where they are. Most start in the dreaming phase—taking in those wide, airy Reels or before-and-after videos that reveal what’s possible. Once they’ve saved a few posts, they begin searching for more substance. That’s when they’re looking for explainers, cost factors, process overviews, and glimpses behind the scenes. By the time they’re nearing a decision, validation

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matters most. Testimonials, case studies, inspector walkthroughs, and real homeowner experiences all help them feel certain their investment will be in capable hands. This path is something social content expert Molly McChesney sees play out every day. “For Minnesota home seekers, short-form video remains the most powerful tool,” she says. “I’ve found the strongest engagement consistently comes from 15 to 45 second videos that offer an immersive look at a home— allowing viewers to experience the space rather than simply observe it.” In her experience, pacing is a critical piece of the equation. Viewers want enough time to take in the details, but they also expect a rhythm that feels easy to follow and quick to replay. Still, attention alone doesn’t guarantee action. “Content has become the first showing,” Bloomquist says. “People come to the Parade of Homes, Remodelers

BUSINESS TIPS

Showcase, and Artisan Home Tour already familiar with a builder’s feed. In many cases, social media replaces the first phone call, the first model home, even the first impression of the brand.” That means every post, video, or caption becomes part of a silent “preconversation,” one where buyers are deciding whether you are thoughtful, reliable, and consistent. In other words, builders don’t always know when someone is evaluating them, but buyers absolutely know what they’re looking for. Because of that, short-form video might attract the viewer, but long-form content often seals the deal. Blogs, Q&As, and neighborhood overviews continue to deliver strong performance because they answer the specific questions homeowners are already searching for. When it comes to what performs best with high-intent prospects, Nelson, who recently won Best Social Media Campaign at 2025 BIG Night for his work with John Kraemer & Sons, returns again and again to behind-the-scenes access. He says, “Capturing videos and photos of perspectives that very few people will ever see, [like] details of the construction process, intrigues the eye, which reduces how fast they scroll past your content. [It] leads to re-shares, ‘OMGs,’ screenshots, and hopefully, business.”

Those glimpses—rafters before drywall, joinery before stain—slow the scroll, spark curiosity, and often lead to shares and screenshots. He adds that the strongest storytelling patterns aren’t always the loudest ones. “You learn more when you listen, not when you speak … the content speaks for itself if you just listen.” It’s a reminder the work itself often offers the best narrative if builders allow the camera to capture it authentically. While style, rhythm, and craftsmanship matter, clarity remains the single biggest differentiator in conversion. “If people can’t instantly see what you do, who you serve, and how to work with you, they scroll,” Nelson says. “Sharpen that, and conversions climb.” This is where clear calls to action, project-specific landing pages, and straightforward next steps play a crucial role. Every post should leave viewers knowing exactly where to go next if they want to keep exploring. McChesney points out that genuine interaction also can transform a casual viewer into a real lead. “Direct engagement plays a crucial role in turning passive scrollers into warm, interested leads,” she says. Responding to comments or questions signals there’s a real person behind the brand—one who’s paying attention, invested, and ready to help. Small, consistent interactions often

build the foundation for trust long before a project begins. But of course, even the strongest strategies falter if execution slips into common traps. Builders frequently rely too heavily on finished photography, forgetting to show the messy middle that audiences increasingly want to see. Captions are often too long or too vague, and on-screen text flashes by too quickly to leave an impression. Inconsistent posting is another culprit, as is over-focusing on what competitors are doing rather than honing an authentic, brand-aligned voice. Looking ahead, the evolution of content in homebuilding will only accelerate “Content is an integrated sales tool— not just a social media accessory,” Bloomquist says. “The companies who win will be the ones who combine storytelling with frictionless calls to action.” That future belongs to the builders who treat content like a service—one that informs, reassures, and welcomes people in. Because at the end of the day, content is not the relationship—it’s the invitation to begin one.

Read more from Housing First Minnesota’s Molly McChesney online at housingfirstmn.org.

JANUARY–MARCH 2024 | HOUSING FIRST MINNESOTA The Digest

BUSINESS TIPS

BUILDING THE WORKFORCE OF THE FUTURE

With workforce shortages rising and career expectations shifting, Minnesota builders and remodelers must rethink how they attract, train, and retain Gen Z

Minnesota’s construction workforce is standing at a crossroads, and the stakes have never been clearer. As a generation of experienced tradespeople moves into the later years of their careers, builders, remodelers, and industry partners are facing one pressing question: How do we engage the next wave of talent? For companies across the state, the answer is becoming increasingly urgent—and increasingly centered on Gen Z. “We have seen the overall labor market on the building industry begin to age over the last decade,” says Jim Fuschetto, vice president of sales at Lyman Companies. “As the market has slowed, we have not

been able to invest in younger talent as we have been right sizing the work force. … Now, we are beginning to start that process again to be able to build overall talent in our town.” That shift is reshaping everything from recruiting and training to culture. The Builders Group CEO and TBG Education Foundation Board Member Jon Schindel sees the workforce pressures from a system-wide vantage point. “The Minnesota construction industry is at a crossroads,” he says. “People are retiring from the trades at a much higher rate than those entering the industry.”

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BUSINESS TIPS

That desire for visible growth is one of the biggest shifts companies must respond to. “Boomers and Gen X’ers were taught that ‘if you work hard, success will come your way’,” Schindel says. “In the recruitment process, the candidate needs to be shown a path.” He explains that outlining expectations, salary progression, and skill benchmarks— especially in the first two years—helps younger workers visualize a future with the company, not just a job.

The foundation raises funds to draw young people toward trade careers and deploys them through school grants and scholarship partnerships, efforts designed to introduce the trades at a much earlier age—and in more equitable ways. “We are trying to plant seeds through the shop classes that the trades are a great option,” he explains, “and to make a trade school financially viable for them.”

a readiness to rethink old systems. “They have a great way to use some of the newer technologies and bring forward newer systems to try out,” he notes. But they also expect clarity and structure. “We have developed programs that have milestones and steps in their development,” he says, adding that younger hires often want faster progression than traditional training models allowed in the past.

Fuschetto believes the stereotypes about Gen Z fall short of the reality. “The tenured team feels the younger group doesn’t want to work as hard,” he says. “I feel they want to work, but they want to work as efficiently possible. They try to find the best way to get it done.” What they truly value, he emphasizes, is culture, communication, and a company willing to invest in their advancement. Looking ahead, success will favor companies that make the trades visible, accessible, and aspirational. As Schindel underscores, “In the job description provided to a candidate, show that candidate a plan for advancement in the first couple years.” The next generation is ready—they just need an industry willing to meet them where they are.

That exposure often carries more weight than industry leaders might expect. Schindel points to a recent example where a middle school shop teacher applied for grant funding to purchase a table saw. After students used it to make cutting boards, one young girl told her teacher she never understood how things were “made” until that moment—and now she wanted to go home and see what else she could build. The spark wasn’t just in the project; it was in the access. As Schindel notes, 60 students passed through that classroom. Even if only a few pursue the trades, early experiences like those open doors that didn’t exist before. While early exposure matters, the next challenge is helping Gen Z see a place for themselves inside construction companies. Fuschetto says younger workers bring valuable strengths—fresh perspective, comfort with technology, and

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

ADVERTORIAL

COLD CLIMATE HEAT PUMPS AND XCEL ENERGY’S ELECTRIC HEATING RATE REDUCTION As Minnesota continues to embrace clean energy solutions and Xcel Energy works toward net-zero emissions for energy, homebuilders have a unique opportunity to lead the charge by integrating cold climate air-source heat pumps (ccASHPs) into new residential construction. Once considered impractical for northern climates, ccASHPs have improved considerably, offering more reliable, efficient heating during cold temperatures. And with Xcel Energy’s reduced electric space heating rate, the cost of operating a heat pump is even cheaper. What is a cold climate air-source heat pump? A cold climate air-source heat pump uses electricity to move heat from the outside to the inside, and ccASHPs are designed to perform efficiently in very cold temperatures. Unlike conventional heat pumps, which were designed for temperatures in milder climates, ccASHPs use high-tech compressors and special refrigerant to extract heat from outdoor air, even when it’s bitterly cold. Heat pump systems provide both heating and cooling, making them a versatile, all-season solution. For homebuilders, this means fewer mechanical systems to install, as well as a streamlined HVAC design that appeals to energyconscious buyers. Plus, cold climate heat pumps support city and state goals around reducing carbon emissions.

25-11-909 8x10.875 MN Digest Advertorial-p3.indd 1-2

On top of rebates from Xcel Energy, there may be additional federal, state and city program funding for installing a heat pump as part of a new home build, reducing upfront costs. Electric space heating rate reduction The electric space heating rate reduction applies to Xcel Energy residential electric customers whose homes that use electricity as their primary heating source. When a customer is on the space heating rate reduction during cold months, the charge for electricity is nearly half the regular rate for all of the electricity the home uses (not just the electricity used by the heat pump). From Oct. 1 to May 31, electricity costs just $0.065 per kilowatt-hour (kWh) on the electric space heating rate reduction, compared to the standard winter rate of $0.11 per kWh. Signing up just takes a phone call to Xcel Energy customer service at 800-895-4999 to confirm the type of primary heating the home uses. By building homes equipped with ccASHPs and qualifying for Xcel Energy’s electric heating rate reduction, builders can deliver more affordable energy bills, a reduced carbon footprint and enhanced comfort and air quality. These benefits resonate strongly with today’s buyers, who are prioritizing sustainability and long-term affordability. Learn more Builder’s Call Line: 800-628-2121 Builders.Call.Line@xcelenergy.com

ADVERTORIAL

11/19/25 9:14 AM

Q+A

Ask the: CPA MONEY TALKS

With Darrel Mullenbach, CPA & CCIFP, CliftonLarsonAllen, LLP

Money is a topic many prefer to sidestep, but in the construction and housing industries, it’s the driving force of every decision— from navigating today’s economic pressures to building long-term stability. As businesses confront rising costs, shifting consumer confidence, and an evolving tax landscape, smart financial planning has never been more essential. To cut through the noise this tax season, we spoke with Darrel Mullenbach, Certified Public Accountant (CPA) and Certified Construction Industry Financial Professional (CCIFP) at CliftonLarsonAllen, LLP (CLA). Here, he offers candid insights on tax strategies, industry trends, and the financial habits that can help builders and remodelers stay resilient, competitive, and prepared for whatever comes next.

Q. What are the biggest ﬁnancial or tax challenges you’re seeing construction and housing businesses face right now? Some of the key challenges affecting construction currently include interest rates and the overall financial health of consumers. As the overall health of the consumer decreases, it becomes a drag on construction and housing businesses. Slow economic times also can be difficult on construction businesses. During these uncertain periods, construction companies need to focus on efficiency, cost reductions, and cash flow management. The new income tax bill (OBBBA) has maintained the income tax burden on small business consistent with prior years. Companies with well-managed leverage, cash flow, and meaningful financial forecasting will have an advantage being able to weather fluctuations in the broader market and building environment.

Q. When is it time for a growing business to move from a bookkeeper to a

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CPA—and what’s the diﬀerence in value? As companies evolve, having a reliable accounting team is crucial to navigate the increasingly complex business environment. Whether fractional or full-time, a competent accounting team is essential for day-to-day transaction processing and compliance. However, during periods of growth or uncertainty, the need for an industry-specialized CPA becomes paramount. A qualified CPA brings in-depth knowledge of financial and tax strategies that can optimize cash flow, save on taxes, and enhance overall planning—all of which are essential for sustainable growth and financial success.

Q. How can business owners better prepare for tax season throughout the year? Effective year-end tax planning can help you take advantage of strategies to defer or avoid unnecessary tax payments. Your tax filing should simply reflect the success of your planning efforts. Regular quarterly meetings with your CPA facilitate proactive planning, which can help eliminate unexpected tax bills, optimize tax bracket

Q+A

usage, and identify tax methods and credit opportunities. Maintaining up-to-date books and an accurate work-in-process schedule is crucial for meaningful and efficient planning.

Q. What should builders and remodelers keep in mind as they plan their budgets for the next year? What role does ﬁnancial forecasting play in longterm business stability? When preparing budgets, it’s crucial to use realistic expectations and margins. Be sure to account for known costs and plan accordingly for increases in areas such as insurance, pay rates, material costs, and fees. A common issue we observe is a disconnect between the office and the field during budget creation. To avoid this, ensure all parties are involved in the buildup of the budget. Incorporate contingencies as needed, whether the budget is for internal accountability or external stakeholders like banks. It’s essential that the budget is achievable. While setting ambitious goals can drive your team, the budget should serve as the plan, not the goal.

As Yogi Berra famously said, ‘You’ve got to be very careful if you don’t know where you’re going, because you might not get there.’ Don’t leave it to chance to determine when you have reached your goals. Prepare both an annual budget and a longer-term five-year projection to establish a clear vision of your objectives and to recognize when they are achieved.

Q. What advice do you give clients about maintaining proﬁtability while still investing in growth?

Focus on the bottom line rather than the top line. Revenue growth that doesn’t contribute to the bottom line only consumes valuable resources—and generates risk—without yielding results. So, prioritize investing in your core services. Over time, we see construction companies expand their service offerings, but revisiting can be often overlooked. When the economy slows, it may be prudent to refocus on the core services that have historically driven the company’s success. While adding new services can boost profitability and growth, it’s essential to thoroughly assess market demand, costs, and

customer interest to mitigate risks. Just like in stock investing, thorough research is crucial. Lean on your broader team, including your CPA, to help make informed decisions.

Q. Do you have any other ﬁnancial advice or recommendations for businesses in this industry? The key to success, beyond hard work, is understanding your numbers: costs, margins, and cash flow. Accurate financials and projections are best achieved with the help of an internal controller or an external, industryspecialized CPA. A good team will enable you to make informed decisions rather than relying on luck. The best builders and contractors we see are not only excellent at their craft but also understand their financials and run off good data overseen by a good team.

For more information on this topic, contact Darrel Mullenbach at darrel.mullenbach@claconnect.com or 612-376-4652.

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

BUILDING FUTURES

Building Homes, Healing Hearts:

OUR MISSION

We partner to build safe housing for Minnesotans in need.

Our Shared Journey Continues

At the Housing First Minnesota Foundation, the principle of Housing First is more than just a strategy; it’s the core belief that grounds us. It’s the understanding that every single person deserves the dignity, security, and warmth of a safe, stable home. For the veterans, families, and individuals we serve, a home isn’t just wood and nails—it’s the space where true healing begins and futures are rebuilt.

OUR VISION

To provide dignified housing in the pursuit of ending homelessness. OUR IMPACT

As we reflect on 2025, my heart is full of gratitude. This past year truly illuminated the compassionate spirit and incredible capability of our housing industry when we act as one community. The completion of the Veteran Village project is a monumental achievement that belongs to every single one of you who gave so much of yourselves. Your dedication, the countless hours volunteered, the materials generously donated, and the funds raised were given with such sincerity. It proved how deeply we care; demonstrating the tremendous heart of our industry and the lasting good we can build together. With the completion of this major initiative, the Housing First Minnesota Foundation is ready to expand its circle of care. In 2026, we are committing the full force of our resources and industry expertise to address housing needs for some of the most vulnerable in our community. Specifically, we will be focusing on building projects that provide desperately needed safety and stability for survivors of domestic violence, human trafficking, and youth and young adults experiencing homelessness, and will continue our work with veteran and general homelessness. The need for safe harbor remains immense, and the Housing First approach—putting a roof over someone’s head first—is the key to fostering healing and restoration. As we look ahead, I hope you’ll carry the heart and momentum of the past year with you. The collective kindness we witnessed in 2025 is not a goal achieved—it’s the loving starting point for everything we will do next. I ask that you continue this incredible journey with us in 2026 and consider where you can get plugged in even more. There is room for everyone in this movement, and to accomplish what comes next, we need more talent, more resources, more energy, and more time. Together, we will keep building homes, healing hearts, PRESIDENT and ensuring that more Minnesotans Sunny Bowman can find their way home. Dakota County Lumber Company

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Community Builds Completed

299

Shelter Beds Provided

149,000 ft.

Dignified Housing Created

16.6 Million Construction Value in Housing

THANK YOU TO OUR PREMIER PARTNER

BUILDING FUTURES

2026 HOUSING FIRST MINNESOTA FOUNDATION

Board of Directors THANK YOU to our Foundation’s elected volunteer leaders. Denotes executive board

PRESIDENT

VICE-PRESIDENT

TREASURER

SECRETARY

Sunny Bowman

Steve Dobin

Angela Warner

Carly Schwieters

Dakota County Lumber Company

Old National Bank

Warners’ Stellian Appliance

Schwieters Companies, Inc.

IMMEDIATE PAST PRESIDENT

AT-LARGE MEMBER

Jeremy Larson

Ricky Cheath Granite Bank

Jennifer McAlpin

Hampton Construction, LLC

McAlpin Marketing

DIRECTOR

Rachel Julkowski

Gary Kraemer

Eric Link

Jeﬀery Payne

DIRECTOR

Jake Schwietering

Nick Stastny

IMMEDIATE PAST PRESIDENT OF HOUSING FIRST MINNESOTA

Julkowski, Inc.

DIRECTOR

Charles Ratts Pulte Homes of Minnesota, LLC

John Kraemer & Sons, Inc.

CenterPoint Energy

In-Focus Systems

Nor-Son Custom Builders

DIRECTOR Huntington Bank

Art Pratt

Pratt Homes

BUILDING FUTURES

Hope House

Housing First Minnesota Foundation Building Dreams & Delivering Hope As the Housing First Minnesota Foundation reflects on an incredible and impactful 2025—a year marked by meaningful partnerships, strengthened communities, and transformational housing solutions—the team is energized by the momentum that has been created. Building on this, the Foundation is looking ahead to 2026 with optimism and purpose. The year ahead brings exciting new projects and focused initiatives that will allow the Foundation to continue meeting the evolving needs of Minnesota’s most vulnerable populations— from expanded shelter capacity and trauma-informed youth spaces to targeted support for families, survivors, and veterans. Together with the housing industry, the Foundation is building dreams and delivering hope, one community build project at a time.

The Foundation currently has two projects underway for 2026: Avivo Village – St. Cloud and Hope House. Avivo Village – St. Cloud is a new 48-bed homeless shelter featuring individual living “pods,” shared bathrooms, and communal spaces designed to provide safe, stable housing for people experiencing homelessness. Once open, it will serve approximately 120 individuals each year across St. Cloud and the surrounding region. Developed in partnership with BCI Construction and other Foundation collaborators, the project represents a major step toward expanded community support, strengthened local resources, and long-term stability for those who need it most. Meanwhile, Hope House is a collaborative effort between the Housing First Minnesota Foundation, John Kraemer & Sons, Inc., and the Hope House/Open Hands Foundation, marking a major milestone with the official groundbreaking of a new two-story youth crisis shelter. Located southwest of the Twin Cities metro, the facility is designed to provide teens experiencing homelessness with a safe, supportive environment rooted in trauma-informed principles that promote healing and growth. The shelter will feature welcoming indoor and outdoor spaces created to encourage reflection, recovery, and community connection. Avivo Village – St. Cloud

Future Project Focus Areas As a responsive organization, the Housing First Minnesota Foundation has its pulse on the needs of the community. Future projects might include focus on: • Single mothers and children • Survivors of human trafficking • Survivors of domestic violence • General family homelessness • Female veterans

Get Involved

Looking to give back? Contact foundation@housingfirstmn.org to learn more about how to get involved in a future Community Build Project.

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Save date

THE

friday, april 17, 2026 | st. paul rivercentre

MEMBER SPOTLIGHT

STANDING OVATION BIG Night has always been the moment the spotlight sharpens—and this year, it illuminated a level of excellence that stopped the room. Against a backdrop of red, black, and pure cinematic energy, Minnesota’s builders, remodelers, trades, and partners came together to honor the people and projects defining what exceptional truly looks like in our industry. These winners aren’t just crafting homes. They’re shaping communities, advancing possibilities, and proving that vision paired with craftsmanship is still one of the most powerful combinations in our field. From jaw-dropping design to technical mastery to leadership that pulls the entire industry forward, each honoree brought something remarkable to the stage. For an industry built on grit, precision, and creativity, this year’s achievements feel especially meaningful. They reflect a future that’s brighter, bolder, and more innovative than ever—and they remind us that the work happening here in Minnesota deserves to be seen, celebrated, and yes, applauded. Because on a night built for stars, these winners owned the spotlight.

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

MEMBER SPOTLIGHT

ARTISAN HOME OF THE TOUR – SUMMER NEW HOME

Pillar Homes Partner, Inc.

ASSOCIATE OF THE YEAR

In-Focus Systems In-Focus Systems has built its reputation as a leading audio-visual integrator with a relationshipdriven approach, delivering innovative smart home, entertainment, and security solutions for both residential and commercial projects. The team’s dedication extends beyond the job site—standing shoulder to shoulder with partners, adapting quickly to challenges, and ensuring every project reflects the highest level of service and collaboration.

ARTISAN HOME OF THE TOUR – SUMMER REMODEL

They are deeply engaged with Housing First Minnesota, holding leadership roles in the Housing First Minnesota Foundation and actively participating in association events. The team’s commitment extends into the community as well, with hands-on contributions to housing initiatives, veteran support, education programs, and local causes.

ARTISAN HOME OF THE TOUR – FALL NEW HOME

ARTISAN HOME OF THE TOUR – FALL REMODEL

Hendel Homes

JamesCo. Homes

Lecy Bros. Homes & Remodeling

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

MEMBER SPOTLIGHT

ADVOCATE OF THE YEAR BUILDER OF THE YEAR

City Homes, LLC

Curtis Johnson, Pulte Homes of Minnesota, LLC

City Homes delivers excellence in new construction, remodeling, and thoughtfully designed multifamily and aging-in-place homes—all while being a true industry and community leader. Known for timeless design, superior craftsmanship, and sustainable practices, the company sets a new standard for quality and community-forward building. City Homes remains on the front lines of our industry advocacy work, both as a builder and as a leader on the Housing First Minnesota Executive Board and its numerous committees. City Homes is a consistent presence on our home tours and is deeply committed to giving back as a major donor supporting the Housing First Minnesota Foundation. All of this defines what it means to be a Builder of the Year.

BEST SHOWROOM

Roth Living, Sub-Zero | Wolf | Cove 40

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

BEST DIGITAL EXPERIENCE

Dakota County Lumber Company

BEST SALES CENTER

Hartman Homes, Inc.

MEMBER SPOTLIGHT

BEST SOCIAL MEDIA CAMPAIGN

John Kraemer & Sons, Inc.

EXCELLENCE IN INNOVATIVE SUSTAINABILITY

Hendel Homes

BUILDING HOUSING FIRST MINNESOTA

Andrew LeJeune, GlassArt Design

REMODELER OF THE YEAR

Highmark Builders, Inc. Highmark is known for its craftsmanship, integrity, and client-first approach. The team delivers exceptional spaces through a seamless process— from first sketch to final walk-through. The company’s commitment to innovation, strong team culture, and refined systems has made them a leader in quality and reliability. Its team has a long history of active engagement with Housing First Minnesota, including leadership on the Board of Directors and involvement across industry groups. From scholarships and youth trades partnerships to veteran housing initiatives, Highmark has demonstrated a deep commitment to giving back.

EXCELLENCE IN INTERIOR DESIGN

Gabe Lindberg, O’Hara Interiors

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

MEMBER SPOTLIGHT

EXCELLENCE IN PHILANTHROPIC CONTRIBUTION

MINNESOTA GREEN PATH LEADERSHIP AWARD

PROJECT MANAGER OF THE YEAR

MARKETING PROFESSIONAL OF THE YEAR – NEW HOME

PILLAR OF THE OFFICE

MARKETING PROFESSIONAL OF THE YEAR – PRODUCT

John Kraemer & Sons, Inc.

Matt Zeiher, Robert Thomas Homes, Inc.

Jennifer Mujwid-Herrman, Pulte Homes of Minnesota, LLC 42

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

Sustainable 9 Design + Build

Erika Dahl, McDonald Construction Partners, LLC

Lauren Colvin, Spacecrafting Photography & Video

MEMBER SPOTLIGHT

RISING STAR

Lisa Welch, Pulte Homes of Minnesota, LLC

SALES PROFESSIONAL OF THE YEAR – NEW HOME

Blake Swanson, Swanson Homes

ROBERT L. HANSON LIFETIME ACHIEVEMENT AWARD

Rich Riemersma, Zawadski Homes, Inc.

LEGISLATORS OF THE YEAR

Sen. Jordan Rasmusson Rep. Spencer Igo Sen. Jordan Rasmusson of Fergus Falls (left) Sen. Rasmusson has been a leading advocate for housing policy in the Minnesota Senate. At a pivotal time for Minnesota’s housing market, Sen. Rasmusson is a voice for affordability, housing choice, and the next generation of homebuyers. Rep. Spencer Igo of Wabana Township (right) As the co-chair of the House of Representatives’ Housing Committee, Rep. Igo has been instrumental in elevating the industry’s top priorities and promoting bipartisan reforms to grow homeownership opportunities.

SALES PROFESSIONAL OF THE YEAR – PRODUCT

Andrew Rodgers, Pella Windows & Doors

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

MEMBER SPOTLIGHT

REGGIE & TRILLIUM

AWARD WINNERS

Reggie winners are selected for excellence in design and construction, the challenges overcome, and community/industry engagement. Trillium Awards are presented to all entered participating associates in a Reggie-winning home.

$400,000 UP TO $500,000

$600,000 UP TO $700,000

#255 | Wyoming Trillium Partners: Southern Lights; Village Floor & Wall

#183 | Maple Grove Trillium Partners: Renova One; Water Doctors Water Treatment Co.

Caliber Homes

$500,000 UP TO $550,000

$700,000 UP TO $800,000

#86 | Farmington Trillium Partners: All, Inc.; C&J Stoneworks; Glowing Hearth & Home; Southern Lights

#207 | St. Michael Trillium Partners: Contract Interiors; Ferguson Enterprises; Scherer Bros. Lumber; Schwieters Companies

Robert Thomas Homes

Hanson Builders

$550,000 UP TO $600,000

$800,000 UP TO $900,000

#76 | Lakeville Trillium Partners: All, Inc.; Contract Interiors; C&J Stoneworks; Glowing Hearth & Home; Southern Lights

#42 | Rosemount Trillium Partners: All, Inc.; Crown Cabinets; Glowing Hearth & Home; Schwieters Companies

Robert Thomas Homes

David Weekley Homes

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

OneTenTen Homes

MEMBER SPOTLIGHT

$900,000 UP TO $1 MILLION

$1.5 MILLION UP TO $2 MILLION

#217 | Dayton Trillium Partners: Contract Interiors; Ferguson Enterprises; Scherer Bros. Lumber; Schwieters Companies

#119 | Chaska Trillium Partners: All, Inc.; Fireside Hearth & Home; Schwieters Companies; Southern Lights

Hanson Builders

McDonald Construction Partners

$1 MILLION UP TO $1.2 MILLION

$2 MILLION AND ABOVE

#150 | Prior Lake Trillium Partners: Andersen Windows; Bob’s Wood Specialties/Credit River Granite; Crown Cabinets; Glowing Hearth & Home; Warners’ Stellian Appliance

#139 | Credit River Trillium Partners: Andersen Windows; Dakota County Lumber Company; Glowing Hearth & Home; Southern Lights; Warners’ Stellian Appliance

Pinnacle Family Homes

Pietsch Builders

REGGIE AWA R D

$1.2 MILLION UP TO $1.5 MILLION

Johnson Reiland Builders & Remodelers

TRILLIUM AWA R D SM

#118 | Chaska Trillium Partners: All, Inc.; Bob’s Wood Specialties/Credit River Granite; Glowing Hearth & Home; RJA Cabinetry & Design; Rooms With Style; Scherer Bros. Lumber; Southern Lights

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest

MEMBER SPOTLIGHT

ROMA & TRILLIUM

AWARD WINNERS

ROMA AWA R D

The Remodeler of Merit Awards (ROMA) honor our remodeler members for quality and value in remodeling projects that range from baths, kitchens, and additions to whole-house remodels. Professional remodelers judge on creativity in meeting the unique challenges of remodeling, and in successfully meeting the needs, desires, and budgets of their clients. Trillium Awards are presented to all entered participating associates in a ROMA-winning home.

ADDITION: $300,000 AND OVER

Highmark Builders Minneapolis Trillium Partner: All, Inc.

BATHROOM: UNDER $60,000

Style & Structure

Cottage Grove Trillium Partner: Ferguson Enterprises

TRILLIUM AWA R D SM

DETAILED COMPONENT

Oak & Arrow Homes Minneapolis

INTERIOR: UNDER $200,000

McDonald Remodeling

Minneapolis Trillium Partners: Fireside Hearth & Home; GlassArt Design; Scherer Bros. Lumber; Warners’ Stellian Appliance

BATHROOM: $60,000 AND OVER

Che Bella Interiors Design + Remodeling Inver Grove Heights Trillium Partner: Scherer Bros. Lumber

The Digest HOUSING FIRST MINNESOTA | JANUARY–MARCH 2026

INTERIOR: $200,000 AND OVER

Custom One Renovation

Minnetonka Trillium Partners: Glowing Hearth & Home; Scherer Bros. Lumber

MEMBER SPOTLIGHT

KITCHEN: $75,000 UP TO $125,000

Lake Country Builders

RESIDENTIAL EXTERIOR

Boyer Building Corp.

Minnetonka

Greenwood Trillium Partner: Brush Masters

KITCHEN: $125,000 AND OVER

WHOLE HOUSE: UNDER $400,000

Minneapolis Trillium Partners: Ferguson Enterprises; GlassArt Design; Scherer Bros. Lumber; Visual Comfort & Co.

St. Paul Trillium Partners: Dakota County Lumber Company; Warners’ Stellian Appliance

Vujovich Design Build

New Spaces

LOWER LEVEL: $125,000 AND OVER

WHOLE HOUSE: $400,000 UP TO $800,000

Minneapolis Trillium Partners: Scherer Bros. Lumber; Warners’ Stellian Appliance

Minneapolis Trillium Partners: All, Inc.; Brush Masters; Scherer Bros. Lumber

Stockwell Homes

White Crane Construction

OUTDOOR LIVING

WHOLE HOUSE: $800,000 AND OVER

Long Lake Trillium Partners: Brush Masters; Phantom Screens

Edina Trillium Partners: Ferguson Enterprises; Pella Windows & Doors

Boyer Building Corp.

AMEK

JANUARY–MARCH 2026 | HOUSING FIRST MINNESOTA The Digest