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Bruce has been in the industry for 15 years. He started in residential installation and service, then moved to commercial installation and service. Bruce started with BASE 5 years ago He's married with 2 boys and enjoys anything to do with the outdoors. His favorite part about his position is being able to problem-solve with equipment!



2024 TECHNICAL SALES MANAGER OF THE YEAR

Kelly has been in the industry for 26 years. He has worked on Residential, Commercial, Industrial and Refrigeration. Kelly has been doing Tech Support and Training for 10 years now. He is married with 2 kids. Kelly loves enjoying the outdoors with the family, hunting, fishing, camping and teaching his kids sports.






Wewillbegoingoverproperstartup,commissioningand serviceonthe3-6tonSmallSunlinemodels.(4HRS)
3/17| 7AM-11AM
Wewillbegoingoverproperstartup,commissioningand serviceonthe3-12.5tonSunCoremodels(4HRS) 3/17| 12-4PM
Wewillbegoingoverproperstartup,commissioningandservice onthe15-27.5tonSunChoicemodels.Lunchwillbeprovided. (5HRS) 3/18| 7AM-12PM
Demonstrate the proper procedures for a startup on AC/HP (3HRS) 4/2811AM-2PM
Demonstrate the proper procedures for a startup on AC/HP (3HRS) 4/2811AM-2PM
Demonstrate the proper procedures for a startup on furnaces (3HRS) 4/287AM-10AM
Demonstrate the proper procedures for a startup on furnaces (3HRS) 4/287AM-10AM


Details on pages 6-7
Details on pages 6-7
*Allclasslengthsmayvarydependingonattendees’questionsandinstructors’explanations
*Wewillensureaone-weeknoticeisgivenshouldanyclassbecanceled


Covering basic installation and startup on residential equipment with training aimed for newer technicians
WEEK1|TWOCLASSDAYS|4/7&4/9
WEEK2|TWOCLASSDAYS|4/14&4/16
WEEK3|THREELABDAYS|4/21-4/23
ALL DAYS WILL RUN FROM 7AM-3:30PM 779 N. CHURCH RD. ELMHURST, IL
Class/lab days can be broken up over a 12-month period to still be eligible to receive a completed Boot Camp certification.
Techs can attend individual days to learn or brush up on specific topics being taught that day!
You must attend all four classroom days to be eligible to attend subsequent lab days.
Morning snack and lunch will be provided each day.


WEEK 1 | DAY 1 | 4/7
PRODUCT OVERVIEW
SAFETY/TOOLS NEEDED AND WHY!
R454B TRAINING
AIRFLOW
WEEK 1 | DAY 2 | 4/9
A/C INSTALL AND CORRECT PRACTICES VACUUM AND STARTUP
WEEK 2 | DAY 3 | 4/14
DRAINS/PIPING/GAS VALVES
WEEK 2 | DAY 4 | 4/16 COMBUSTION ANALYZER
WEEK 3 | DAYS 5-7 | 4/21-4/23
LIBERTIESANDNON-DEALERS:BASEPRICING LIBERTIESPLUS:50%OFFVIRTUAL,CLASSROOM&LIVELAB CCE:FREEVIRTUAL,CLASSROOM&LIVELAB BOOTCAMPCLASSROOMANDBOOTCAMPLIVELABSFORALLDEALERSWILLBEPRICEDASSHOWNBELOW
PRICEPERDAYFORRESIDENTIALSYSTEMSBOOT CAMPCLASSROOMDAYS:$100 (EXCLUDESLABDAYS)WEAREOPENINGTHISUP TOALLOWACOMPANYTOSENDATECHFOR ONLYONEDAY REQUIRESAMINIMUMOF2 REGISTEREDPARTICIPANTSTORUNCLASSANDA MAXOF20.
PRICEPERDAYFORRESIDENTIALSYSTEMSBOOT CAMPLABDAYS:$200
LAST3DAYSOF“REMOVEANDREPLACE”UNITSIN LAB. (TECHSWILLHAVETOCOMPLETETHEFIRST4 DAYSOFINCLASSROOMTOQUALIFYFORANYIN LABCLASS)REQUIRESAMINOF2REGISTERED PARTICIPANTSTORUNCLASSANDAMAXOF12.
PRICEFORCOMMERCIALSYSTEMSLIVELAB CLASSES:$100
THEREWILLBEMORNINGANDAFTERNOON SESSIONSWITHDIFFERENTCONTENT. $200FOR THEDAYFORBOTHCLASSESOR$100PERCLASS. REQUIRESAMINOF4REGISTEREDPARTICIPANTS TORUNCLASSANDAMAXOF8.
GROUPPRICINGFORONECOMPANYONA SCHEDULEDDAYISAVAILABLE SPEAKTOKELLYORBRUCEFORGROUPPRICING
INCENTIVES CCE?ALLTRAININGISFREE ALLCLASSROOM,VIRTUALAND LIVELABSAREFREE.
(LIMIT1ATTENDEEFORCOMPLETE BOOTCAMPDURATION)
$300KTOTALCOMMERCIAL SALESINPAST12MONTHS? ALLCLASSROOM/VIRTUAL CLASSESAREFREE 50%OFFLIVELABCLASSES NEWLYSIGNEDDEALER? FREETRAININGFORONEYEAR FROMDATEOFSIGN.
*FULLPAYMENTREQUIREDAT REGISTRATION REFUNDWILLBEGIVEN WHENTHEPARTICIPANTCOMPLETES THECLASS (EXCLUDESBOOTCAMP UNLESSDEALERISCCELEVEL)

This training bundle is great for anyone trying to take their business to the next level. With classes to train your techs, office staff, and sales people, you will have the tools to build a high-profit organization and hit your goals in no time!
N C L U D E S :
Top Gun Sales Excellence with BDR | March 24-25
Soft Skills for Technicians | April 23
Accounting & Office Mgmt with BDR | Sept 9-10
BASE Solutions Marketing 101 | Oct 15











Professionalism • Communication • Customer Experience
Course Description:
Great technicians don’t just fix equipment they build trust. This course helps HVAC technicians strengthen the communication and professionalism skills that drive customer satisfaction, repeat business, and a strong company reputation. Through real-world scenarios, technicians will learn how to communicate clearly, manage customer interactions, and represent their company confidently on every call.
Key Topics:
Professional First Impressions
Appearance, attitude, and preparation
Effective Customer Communication
Setting expectations with confidence
Customer Experience & Trust
Handling Objections & Difficult Situations
Educating vs. Selling
Team Communication & Accountability
Clear job notes and follow-through
Working effectively with dispatch and sales
Led By:
APRIL 23
5-7:30PM

Hilary King Director of Sales


During this class, we will be covering various topics as to why marketing is imperative for an HVAC business, how to determine your budget, how to create a marketing plan and MORE!
Key Topics:
Why Marketing?
How to determine your annual marketing investment
What’s in a brand?
Marketing Tactics for HVAC
Building your annual marketing calendar
Contractor Success Programs by YORK
8 AM - 12 PM OCTOBER 15, 2026
7950 185th St. STE F
Tinley Park, IL
INSTUCTOR TBD


ELMHURST BOOT CAMP DAY 2 7AM-3:30PM
ELMHURST BOOT CAMP DAY 3
7AM-3:30PM
ELMHURST BOOT CAMP DAY 4 7AM-3:30PM
ELMHURST BOOT CAMP DAY 5
7AM-3:30PM ELMHURST BOOT CAMP DAY 6
7AM-3:30PM ELMHURST BOOT CAMP DAY 7 7AM-3:30PM
AC/HP Startup 11AM-2PM ELMHURST Furnace Startup 7-10AM Technician Soft Skills 5-7:30PM

