Welcome to the Purple Reign V Sale. The Daniels are excited with this year’s offering and thank our guest consignors from throughout the breed for consigning their best!
You will see numerous national champions represented in many of the consignments. That’s not by accident – champions produce champions! As we look back into 777 Farms’ history, they are no strangers to the winner’s circle! Beginning in 1984 with National Champion Sam 69/1 and Reeves 777 Farm, the Daniel family has continued that winning tradition, exhibiting ten national champions, including 777 Vegas, 777 Candyman, Bet on Red and being named SGBI Breeder of the Year five consecutive years!
Previous sales produced many show winners throughout the country – SGBI High Point Show champions, National Show class winners, state fair champions, the 2022 NJSGS Grand Champion STAR 5 Female, 2023-2024 SGBI High Point Bull, 2025 National Champion Bull, 777 Magnolia, 777 Bet on Red and Foster’s Champion Star 5. Congrats to all those exhibitors and consignors. We look for many more winners to come from the Purple Reign V Sale this year!
We are excited for the opportunity to offer the genetics that produces winners! Show prospects, herd sires, bred females, pairs and donor flushes are just some of the highlighted lots!
The Daniel family looks forward to hosting a great weekend of southern hospitality. We look forward to seeing everyone towards the end of March in Magnolia, Ark. Safe travels.
Schedule
777 Farms
Chad & Jamie Daniel and Family
Contacts
VFriday, March 27
Cattle Arrive
12:00 p.m. Lunch
1:00 p.m. 777’s College of Knowledge
4:00 pm Cattle Viewing
6:00 pm Dinner
7:00 p.m. Online Frozen Genetics Sale closes
Saturday, March 28
8:00 -10:45 a.m. Cattle Viewing
Breakfast Tacos, Mimosas and Bloody Marys - Sponsored by RCK Genetics & Vytelle
11:00 a.m. (CT) Purple Reign V Sale
777 Farms
The Daniel Family (479) 206-9199 (870) 904-3070
triple7farms@gmail.com
Sale Chairman
Laura Zibilski (979)203-9849
Auctioneer
Tommy Barnes (334) 462-4004
Ring Men
Nathan Lipscomb (334) 799-4915
Cas Salley (918) 855-3152
Bryce Farmer (817) 694-4049
Sale Facility Location
777 Farms 2758 N Dudney Magnolia, AR 71753
Cattle Transportation
Darrell Pitchford - (903)-388-2288
Hotels Ask for the Purple Reign rate.
Hampton Inn Magnolia, Ark. (870) 234-1800
Holiday Inn Magnolia, Ark. (870) 234-5161
SANTA GERTRUDIS SALE
Guest Consignors
Rockin 3T Ranch
Ennis, TX • 214-949-7084
Five J Cattle & Beef
Clayton, NC • 919-291-4212
Flying C Ranch
Searcy, AR • 501-207-2272
Tripp Nichols
Blooming Grove, TX • 940-393-2305
Stegall Farm
Pontotoc, MS • 662-296-5120
Pitchford Cattle Co.
Eustace, TX • 903-388-2288
Harris Riverbend Farms
Cleburne, TX • 817-688- 4915
Strait Ranches
Streetman, TX • 972-841-0989
Lazy L Show Cattle
Navasota, TX • 936-825-5765
Laura Zibilski
Eustace, TX • 979-203-9849
Allen Brothers Farm
Prattsville, AR • 870-942-9773
M Rock Farm
De Kalb, TX • 903-701-2085
TB Cattle
Troup, TX • 512-676-7086
Killebrew Pettit Farms Terry, MS • 601-327-3352
Tinney Farms
Hanceville, AL • 256-507-3838
Ridge Point Ranch
Meadville, MS • 601-573-0204
Marketing
Photography & Video Catalog Design
Lazy K Imaging
Laura Zibilski (979) 203-9849
lzibilski@yahoo.com
Bar M Design
Garrett Melnar (979) 530-7354
Garrett@BarMDesignCompany.com
HOW TO PARTICIPATE ON
1
CREATE AN ACCOUNT
Click “Register to Bid” on the top right corner of LiveAuctions.tv. Fill out the required information to bid online.
Agree to the terms of service and finish with the “register” button.
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From the home page or the “all auctions” page, choose the sale you’re interested in.
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777 HONEY BADGER CANDYMAN ET
777 Farms
HONEY
1202 (Reg. #1297847)
FARMS 17/0 (Reg. #1286626 )
2025 National Champion Bull, 2023 Reserve National Champion Bull, 24-25’ SGBI High Point Bull. Look for Candyman sired embryos in the Frozen Sale starting on pg. 36. The 2024 National Champion Bull. Look for Kash sired embryos in the Purple Reign Frozen Sale.
777 BRUNO 777J1 KASH
777 Honeybadger 1202, Candyman’s Sire
7, Miss 777 Kash 767N ET, Sired by Kash
777 HIGHROLLER BEAURIBAGE
(Reg. #1291870)
Annie Dam of Beauribage
Sale Terms
777 Farms will be accepting scramble coupons on all their lots.
RCK Genetics and Vytelle will be giving a $500 credit to the buyer of the highest selling flush.
Sale Terms & Conditions
Except for those stated in the below terms and conditions, there are no warranties, either expressed or implied, as to the merchantability or fitness for a particular purpose with respect to the cattle being sold at this auction.
HERD HEALTH: Each animal must have an individual health certificate indicatingacleantestforBrucellosis(Bangs)andTuberculosis(TB)within30daysof thesale.Cattlefromcertifiedandaccreditedherdsdonotrequiretests,butan interstatecertificationofveterinaryinspection(ICVI)isstillrequired.
BREEDER’S GUARANTEE:Cowsrepresentedasbeingpregnancytested“safe incalf”havebeenexaminedanddeclaredsafebyalicensedveterinarianandwill beaccompaniedbyaveterinarian’scertificatetothiseffect.Theyareconsidered breederswithoutfurtherguarantee.Cowswith calves at side shall be considered
777 VEGAS 942H2 ZEUS (Reg. #20202994) MISS 777 17E2 ET (Reg. #20170904)
Vegas bloodlines are still making waves in the show ring!! She’s halter broke and would be good for first time showman. If you are looking for that highly competitive female that has the total package, here she is! Balanced, great hip, freaky fronted, and fault free. Take this one on the road and start collecting the banners.
Another polled Vegas show prospect with a showy look that is sure to stand out in the show ring. Check out the balanced EPDs on this heifer, with five traits ranking in the top 35% and top 25% on all three indexes. Her balance and smooth look will make her a crowd favorite. Halter broke and kid friendly.
This offering is one that is extremely difficult to part with in the sale. She is one of the first Conquistador daughters offered in a public auction. She combines Briggs genetics with 777 donor GO 901 and Honey Badger. She’s halter broke with a great disposition, long-bodied and neat through her front end. Add these genetics and style to your show string. She’s halter broke and gentle.
777 Farms Females
MISS 777 SYRUS 822M5 ET
Consigned by: 777 Farms
Open Heifer • 822M5 • Reg. #20245745 • DOB: 12/03/2024
ROSE HILL CAMILLA 8/22 [ [ 4
ROCKIN 3T’S SYRUS 2/5
(Reg. # 20150791)
MISS M ROCK VEGAS 8/22 E1(ET)
(Reg. #20174834)
ROCKIN 3T PRINCE CHARMAN 5/1
ROSE HILL MILEY 0/18
777 411 VEGAS
This young prospect is proof of champions producing champions, sired by 2x Reserve NC and SGBI Sire of the Year, Syrus. Her dam, MRock Vegas 8/22, a Vegas daughter, is the dam of NC MRock Evie. Her full sister sold in last year’s Purple Reign for $14,000 and recently won Grand Champion Santa Gertrudis Heifer at the Louisiana State Show.
Don’t miss out on this promising rising star. She is beautiful fronted with a level hip and that show ring presence to compete at a high level as a heavy bred. Sells halter broke.
MISS 777 BEAR 532
Consigned by: 777 Farms
Open Heifer • 532 • Reg. #20256031 • DOB: 03/30/2025
NEVER SIDE 0615
777 BEAR (Reg. # 20190882)
DOUBLE TT 806 (Reg. # 20196437)
Miss 777 Bear 532 is a granddaughter of our Bruno Bull, sire of 777 Kash and Miss 777 Kirby. She is solid across the board and sound as a cat. She’s an easy keeper that is balanced and thick. She sells halter broke.
MISS 777 VEGAS 531
Consigned by: 777 Farms
Open Heifer • 531 • Reg. #20256030 • DOB: 03/23/2025
777 VEGAS 942H2 ZEUS
(Reg. #20202994)
777 QUEEN OF HEARTS (Reg. # 20160499) 777 411 VEGAS
CINDERELLA 9-42
777 411 VEGAS
Miss 777 Vegas 531 is a granddaughter of NC 777 Vegas. She is a halter broke show prospect. She is High Roller top and bottom. She will make a great addition to any breeding program after her show career.
Thank You 777 Farms Thank You 777 Farms
Thank you, Chad and Jamie, for helping our boys have an incredible year. Your time, dedication, and encouragement meant so much to our family. We are truly grateful for the positive impact you’ve had on them. -The Wilkins Family Larry, Angie, Trey, and Brody
777 Farms Open Heifers
Ophelia is one of the first Kash calves to hit the ground, and all we can say is “wow.” She has a freaky front end, is super smooth, and still has the thickness and power 777 strives for. This is the kind of heifer that will not leave the farm once Ella Kate starts showing. We love this Kash baby and strive to produce cattle like this at 777. She’s halter broke and gentle.
We are offering choice on these two full sisters out of Paula and Kash. Paula is the dam to Tyla and Magnolia, who have made their marks in the show ring. Paula produced two class winners and two donated heifers last summer at Junior Nationals.
Both have beautiful front ends with style to boot. Power on these heifers won’t be an issue—take your pick of these future donors sired by 777 Kash! Both these heifers sell halter broke.
We would like to thank RCCC for allowing us to use their parking lot for trailers each year.
They would like to invite everyone to their Sunday morning worship service beginning at 9:40.
777 Farms Open Heifers
MISS 777 2022 205N ET EMORY
Consigned by: 777 Farms
Open Heifer• ID: 205N • Reg. #20254164 • DOB: 06/27/2025
MR CVF 2022
(Reg. #1227182)
MISS 777 205 (Reg. #201201004063)
WENDT GERONIMO 3983
BRIGGS 003/99
MISS GRANDVIEW 105 [ [
WENDT 5823
This baby doll heifer has been turning heads since the day she was born. She is sired by the legendary CVF 2022, and her dam is 777 205, whose genetics run deep at 777 and Grandview. She is a full sister to 777 Badger.
Badger was Senior National Champion and sold for $20,000 in the first Purple Reign. He’s now one of the herd sires at Rockin 3T and has calves in this year’s sale. She’s sells halter broke.
MISS 777 CANDYMAN 777N10 ET COCOMELON
Consigned
by:
777 Farms
Open Heifer• ID:777N10 • Reg. #20255822 • DOB: 05/09/2025
777HONEYBADGER CANDYMAN ET (Reg. #20221792)
MISS 777 KITTY 777 (Reg. #2017462)
777 HONEY BADGER 1202
DAVIS 0105/0 [ [
HARRIS FARMS 17/0
SJ HIGH ROLLER 005
Cocomelon has been a barn favorite of Ella Kate’s since she was weaned, as you can tell by her name. This heifer is the total package of what many look for in a show heifer. She has the sweetest demeanor of anything we have, the style to get the judge’s attention, and the genetic backing to become a donor. Cocomelon is a Kitty daughter and sired by 2025 NC 777 Candyman—what more could you ask for? She’s sells halter broke.
777 Sugar Rush, a sibling to Lot 10.
777 Farms Open Heifers
MISS 777 BADGER 540
Consigned by: 777 Farms
Open Heifer• ID: 544 • Reg. #20256024 • DOB: 04/16/2025
777 2022 205G4 ET BADGER (Reg. #20196141)
MISS 777 BRUNO285 ADDIE (Reg. #20220256)
MR CVF 2022
MISS 777 205
GRANDVIEW ANNIE [ [
TOWNSEND NEVER SIDE O615
MISS 777 BEAUX 541
Consigned by: 777 Farms
Open Heifer• ID: 541 • Reg. #20256029 • DOB: 04/05/2025
777 BRUNO BEAURIBAGE (Reg. #20174571)
MISS 777 0124 (Reg. #20207408)
Miss 777 540 is a Badger and Addie daughter that stacks genetics from two of the best animals we have. She is a complete, balanced heifer with a level hip. Don’t miss out on this promising young star—she sells halter broke.
777 VEGAS 285 F1 ET (Reg. #20185482) MISS 777 KIMMIE (Reg. #20226623)
TOWNSEND NEVER SIDE 0615
GRANDVIEW
Here is another heifer that is worthy of a halter. She is a Beaux daughter with Annie, Bruno, and High Roller in her stacked pedigree, which also includes Miss 777 555, dam to Mockingbird, who was purchased by DMR Farms in last year’s sale. She sells halter broke.
411 VEGAS
ANNIE
NEVER SIDE 0615
MISS 777 BEAUX 542
Consigned by: 777 Farms
BRUNO BEAURIBAGE (Reg. #20174571)
MISS 777 TAHLEQUAH (Reg. #20190108)
4117 is sired by our NC Best of Polled bull, Vegas 285F1, a Vegas/Annie cross. Her dam goes back to one of the top donors at Grandview and Tinney, Briggs 118/11. She sells open and ready to breed and comes with two straws of 777 Kash semen.
This is one of the most powerful females in the sale this year. She is one that can produce bulls as well as good-looking heifer calves. She sells halter broke.
Cinnamon is sired by 2x High Point and National Champion Best of Polled bull, Gambler. She was successfully shown by Erin Kay and sells safe in calf to one of our exciting new sires, 777 Kash!
MISS 777 410
Consigned by: 777 Farms
NEVER SIDE 0615
WILEY RANCH 206 (Reg. #20186246)
318H is a Red Doc Diablo daughter that had a successful career in the show ring. She was sold in the 2022 Crimson Classic for $8,500. She sells with a March 1 heifer calf that has the look we all want in a show heifer. Don’t miss out on buying your next one as a baby! We will pay for DNA on heifer calf to confirm sire.
777 GRANITE 0111 (Reg. #20207419)
MISS 777 49 (Reg. #20208720)
LADY LIMESTONE
Check out this daughter of 777 Granite going back to SJ High Roller. Granite progeny have been in high demand, and this heifer sells bred to 777 Kash. Kash was named the 2024 International Champion in Houston, and his calves do not disappoint!
HARRIS FARM 12/8 (WAVEMAKER) SJ LADY VEGAS 755 W H CREEL 344 TF 575 [ [
This female is bred to 777 Phoenix, a Vegas son. She is a full sister to National Champion Grandview Ariana. The calf that will be born from this mating will have strong show ring potential. Don’t let this opportunity pass you by!
Another Granite daughter going back to SJ High Roller and Tinney genetics. She sells bred to 777 Honey Badger 17L3, a full brother to 777 Candyman and 777 Payday.
777 Farms Flushes
MISS 777 LUCCHESE 392 ET
777 Lucchese took the show world by storm, winning Grand Champion and Best of Polled at District 6, the Louisiana State Fair, and NAILE. She was also named National Champion Best of Polled in Ft. Worth.
She is extremely maternal with a beautiful udder, big level hip, and is tremendously long and clean front-ended. Don’t miss your opportunity to make your bull famous by flushing one of the top up-and-coming females in the Santa Gertrudis breed.
777 is offering you the opportunity to buy into this proven donor cow. We purchased her as a donor in the 2023 Kentucky Sale due to her tremendous depth combined with eye appeal, and she has not let us down.
Her sire is Pistol 6102, who was bred by 777 and sold to Delmo Payne. She has been flushed successfully, including producing 52 sexed embryos when mated to 777 Candyman. We currently have 10+ ET calves on the ground sired by Vegas, Candyman, and Kash, with Bet On Red/9101 calves due in May.
She produced your 2026 Yearling National Champion Heifer, Miss 777 Candyman 9101M “EK,” shown by Gentry Groves. This package is a win/win—selling 50% embryo interest.
Her embryos sired by Bet on Red were high selling embryos in the Houston Super Sale at $1,700 each.
Guaranteeing six embryos.
777 Farms Flushes
CSC PAULA 44
Consigned by: 777 Farms
Flush • ID: 44 • Reg. #20170797 • DOB: 04/10/2017
777 411 VEGAS
(Reg. #20140078)
CSC PAULA 339 (Reg. #20130692)
SJ HIGH ROLLER 005
HARRIS FARMS 17/0 H&B HEF-A-NIZER 86/9
We are offering a flush on a donor who has become a cornerstone of our ET program. Paula is an own daughter of 777 Farms foundation sire, Vegas. Her dam goes back to HEF A Nizer.
Paula has recently produced the 2025 National Calf Champion as well as two class winners at Junior Nationals. Here is your chance to repeat this mating or use your bull with her to produce your own champions.
SR Bella is one of the most uniquely made donors in the breed — a powerhouse cow that still ties together with an elite, elegant front end.
She’s the dam of one of our favorite bulls in this year’s offering, 777 Vegas 915M8 Bellagio, and her influence continues to prove why she’s a cornerstone female.
Don’t miss your opportunity to tap into genetics that can elevate a program and create a true breed changer.
23
777 Tyla, daughter of CSC Paula 44.
777 Farms Bulls
777 VEGAS 915M8 ET BELLAGIO
Consigned by: 777 Farms
• ID: 915M8 • Reg. #20241421 • DOB: 05/12/2024
411 VEGAS (Reg. #20140078) SR BELLA 91/5 (Reg. #20157872)
T15
777 Bellagio combines the heart of 777 and Strait Ranches genetics into a bull that blends phenotype and genotype into an attractive package. He’s really long-bodied, thick, and has an extended front end. His clean sheath and good hip make him desirable in the show ring or the pasture.
He is halter broke and has a great disposition. Bellagio is a bull that checks all the boxes and is ready to make a substantial impact for his new owners.
Sire, 777 411 Vegas Dam, SR Bella 91/5
777 Farms Bulls
777 HONEYBADGER 44M4 ET
#20170797)
Consigned by: 777 Farms
This herd sire is out of CSC Paula 44, who has become one of our main donors. She has produced Tyla, the 2025 National Calf Champion owned by Anna Phelps, and Magnolia, a 2026 NJSGS class winner. This mating with 777 Honey Badger makes him a full brother to Tyla and Magnolia.
He has the power and style to produce your own show heifers. Don’t let this Honey Badger son get away!
732M5 is a polled Candyman son and one of the first Candyman sons to be offered. Candyman has been consistent in producing quality offspring that are sound, stylish, and powerful.
This bull’s dam, Limestone, has been producing phenomenal females such as Miss 777 Lucchese. He will produce low birth weight calves and has an excellent disposition.
This young herd sire is from a proven mating of 777 Kitty and Candyman. His full brother, Sugar Rush, has been making his mark on the show road since bursting onto the scene at the Arkansas State Fair. Kitty is one of the main donors at 777.
This bull has a clean sheath, thickness, and is sound as a cat. Let this laid-back herd sire make his mark in your program.
Consigned by: 777 Farms
Bull • ID: 537 • Reg. #20253283 • DOB: 03/06/2025
777 BRUNO BEAURIBAGE (Reg. #20174571)
MISS 777 MERINA (Reg. #20186236)
TOWNSEND NEVER SIDE 0615
GRANDVIEW ANNIE C-P VEGAS 017/9 D 1
BRIGGS 177/14
777 BRUNO 777N ET
Consigned by: 777 Farms
Bull• ID: 777N • Reg. #20250239 • DOB: 01/03/2025
TOWNSEND NEVER SIDE 0615 (Reg. #20150448)
MISS 777 KITTY 777 (Reg. #20174262) RDF SANCHO’S NEVER BEFORE 1136 RDF LONGSIDE 1097 SJ HIGH ROLLER 005 DAVIS
This bull’s pedigree combines 777, Red Doc, and Briggs genetics. He has balanced indexes and good EPDs, especially for growth and carcass traits. Take this bull home and breed him with confidence!
Unique opportunity to add an outstanding herd sire straight from 777 Farms’ most proven and consistent genetics. His dam, Miss 777 Kitty, was a 2x Junior National Best of Polled Champion and has been one of the most prolific donors in the Santa Gertrudis breed. Full siblings to 777N include Kash, Kasanova, and KitKat.
If you are looking for a bull backed by proven genetics to help elevate your operation, then this is one you can be confident in.
777 Farms Bulls
777 521
Consigned by: 777 Farms
Bull • ID: 521 • Reg. #20253282 • DOB: 02/20/2025
777 BRUNO BEAURIBAGE (Reg. #20174571)
MISS 777 HIGHROLLER 017J1BELLA (Reg. #20210476)
TOWNSEND NEVER SIDE 0615
Consigned by: 777 Farms
Bull • ID: 507 • Reg. #20244616 • DOB: 07/03/2024
GRANDVIEW ANNIE
SJ HIGH ROLLER 005
HARRIS FARMS 17/0 [ [
777 HONEYBADGER CANDYMAN ET (Reg. #20221792)
HALFBREED SANTA GERTRUDIS (Reg. #9002298)
Beaux progeny are known for an extended front end, good hip, and muscling. 521 doesn’t disappoint in any of these qualities. This masculine herd sire has all three indexes in the top 35%, with balanced EPDs across the board. This bull is only going to get better with time.
DMR EMPIRE 795D12 (Reg. #R10323531)
MS DMR NO DOUBT 30K43 (Reg. #UB10518178)
THREE 302A
MS DMR JETHRO 795Y2
QVF NO DOUBT 30H15
MS DMR CHILL FACTOR 30F3
Whatchamacallit is a 75% Star 5 out of 2025 National Champion bull Candyman. He is a long-sided, clean-sheathed bull that is ready to go to work. He will be great to use on heifers with his low birth weight. His calves can be registered if out of purebred cows.
Our first Ultrablack offering is one we are excited about. He’s an Ultrablack 2, and when bred to purebred Brangus cows his calves will be purebred Brangus. This Empire son packs the pounds with his muscle, length, and depth of body. This powerhouse is ready to produce calves that will excel in the show ring or the feedlot. Solid EPDs, low birth weights, and a good disposition!
777 Farms Bulls
PICK OF THE 2025 SPRING BULLS
Consigned by: 777 Farms
Pick of the 2025 Spring and Early Summer Bulls
Our famous Pick of the Bull Calves is back by popular demand this year. Take a look at some of the elite matings lined up , the kind that put banners on the wall and cattle in the backdrop.
In past years, this offering has featured powerhouse sires like 777 NC Candyman 17K4, 777 NC Bet On Red 977M2, and 777 Payday 17K3 — cattle that have proven they can compete at the highest level.
2026 Featured Matings
• Kitty × Ernie
• Savannah × Kash
• Libby × Candyman
• Kitty × Vegas
• Kesha × Candyman
• 448 × Honey Badger
Don’t miss your chance to get to the backdrop.
777 Candyman, offered in previous pick lot in this sale.
777 Bet on Red, offered in previous pick lot in this sale.
777 Payday 173K, offered in previous pick lot in this sale.
When planning for the most prestigious sale of the year you must bring the best and 953N exemplifies just that! 953N, affectionately known as Little Ann, might very well be one of the best raised on our place in the last five years. Her elite phenotype and excellent structure is hard to overlook. Shown just once in her young career she won her class at the 2025 Hot Gert show. She has the potential to outdo her big sister Miss Grandview J027 “Ann” and create her own name. Big-time female with a big-time future! If you want to bring home purple and gold don’t look past “Little Ann”.
ROCKIN 3T’S H09 65N
Consigned
by: Rockin 3T
Open Heifer• ID: 65N • Reg. #20253926 • DOB: 05/03/2025
HURRICANE’S CASSIUS (Reg. #20202125)
QVF MS PISTOL 65G (Reg. #20190555)
ROCKIN 3T’S SYRUS 2/5
HURRICANE’S CASSANDRA
FC PISTOL
Well, if Emery was a little older and understood what “selling” was I’d be ousted as Dad… This is Emery’s first heifer she named and showed. Known as Snickers around the barn, this little heifer won Emery’s heart and her passion for showing. Snickers is as docile as they come and would make a great addition for a first timer or seasoned showman. Sired by a Cassius, a Syrus son and out of a dominate QVF cow that goes back to the great SR 65/3 cow. This young female has donor potential written all over her! Her half-sister, owned by PD Ranch, won her class at the national open show in 2024.
(Reg. #20196141) HARRIS
(Reg. #20145289)
I love the brood cow potential of this female. BIG bodied, BIG footed, BIG muscled! Out of Harris 066B Flawless a maternal sibling to the great Hannah Montana cow shown back in the early 2010’s and sired by 777 Badger 205G4 who was the 2023 Reserve National Senior Champion bull. Study the pedigree of this female and you will see some of the breeds
Every year there is a sleeper, this year it is 1226N. Everyone that has come by the barn and previewed these heifers has loved the potential of this female. I really wish E was just a few years older because this heifer would have been validated and shown on the Jr. circuit. I am probably most excited about this female as I have been about any. We sold a half sister to this female a few years back to the Wiley family that commanded $12,000 and was Reserve Calf Champion at Fort Worth. This is the last of the 1226 offspring as we lost the cow in late 2025. Frankly, we shouldn’t let this one go.
The greenest heifer of our offering but don’t let that keep you from marking this heifer on your sale sheet. I really like the soundness of this female. You have to appreciate how fluid she is in her joints and how quiet she is when on the move. Sure, I’d like to see her with a shot more body but she’s only 11 months old, time and feed will fix that. Buy this heifer with confidence and watch her produce great ones!
Really nice 915C4 heifer with lots of eye appeal and power. You don’t have to be in the gert world long to know about the impact 915C4 has had on the breed. A national champion, world champion, and sire of several national champions. I love the hip and hind leg set of this female! Big time show prospect that is docile and would be perfect for a first timer.
43/0 (Reg. #20207637) FC CLASSY 6/2 (Reg. #20221376)
Santa Gertrudis Females
STORMY 36/5
Consigned by: Flying C Ranch
FC Stormy 36/5 is a May heifer carrying 777 Vegas and FC Savage bloodlines.
11/8 (Reg. #20182329)
FC 7/5 is a pretty fronted, deep
(Reg. #20212986)
033E (Reg. #20173852)
Grand daughter to the National Champion Star Five Female Harriss Farms 204/4. This female is halter broke and ready to load up and go to the show with you. Excellent breed
Santa Gertrudis Females
KP FANCY 725
Consigned by: Killebrew Pettit Farms
Very balanced feminine female that is super gentle. She has the look to compete in the show ring and the functionality to excel in the pasture. She’s backed by a pedigree with two national champions. She sells broke to tie and is being worked with daily.
MISS M ROCK MABILU 225
Consigned by: M Rock Farms
High Quality open heifer from our personal showstring that is packed with muscle and performance. She is out of a fantistic Syrus dayhter and Son af Natirnal Champion Grandview Annie. If you’re looking for a heifer that should be highly competitive as a heavy bred and then go on to make a highly productive cow, look no further!
Consigned by: Pitchford Cattle Open Heifer • ID: 60/N •
KR KING’S PRIME 756/23 (Reg. #20234416)
QVF MS CHSN ONE 60J13 ET (Reg. #20215801) KR 590/19
KR15/20
KR651/18(CHOSEN ONE)
Here is your opportunity to own the first 777 Honeybadger 17K3 “PAYDAY” heifer offered from Tripp’s herd. Payday is a full brother to the 2025 National Champion Bull 777 Candyman that we purchased with Minix Cattle Company in the 2024 Purple Reign Sale. TN Payday’s Bit-O-Honey is show ring ready and her pedigree is stacked with impressive genetics from top to bottom including 777 Honeybadger 1202 and C-P Copperhead 915C4. Her dam is one of Tripp’s best heifers that had a great show career. Rather you are looking for a show heifer or just a great cow potential we think “Honey” checks all the boxes.
Make sure 60/N is on your short list. This deep-bodied, bold-made female carries extra bone, beautiful color, and the kind of disposition that makes cattle easy to own. She leads off the first daughters of Kings Prime, our syndicate bull selected from 250 at the King Ranch. With 13 EPD traits ranking in the top 30%, she ties elite data together with standout phenotype — a rare and valuable combination in today’s market
19N is the kind that keeps a program moving forward. Gentle, haltered, and long-made with a feminine, eye-catching look, she is built for longevity. As the oldest of the first calves by Kings Prime — our syndicate bull chosen from 250 prospects at the King Ranch — she represents a strong maternal foundation. Ranking in the top 15% for four EPD traits, she offers proven genetic value along with a disposition anyone can appreciate
SF Grace kelly is one of the first daughters out of our SR UNO 129k, She has not let us down with a fancy silouette you first notice and tons of muscle to add to it. She is out of a staple in our herd, a Hef-a-nizer daughter and she’s polled to top it off. Put her on your Showstring today!
Exposed Heifer. SR MS SAVAGE 520/M is an AI daughter of the FC Savage 24/5 bull, a CB Bear 30/2 son out of the FC Duchess 32/1 donor cow, owned by Flying C Ranch. She is out of the Rockin 3T 520J cow who combines the genetics of Pistol, Harco T958, SCC Grid Maker 820, KR Ricardo, Polled Chief 1/4, L-L 300 and Navidad 88/3. Her dam, 520J, has a 357 day average calving interval after 3 calves. 520/M has 6 EPDs ranking in Top 35% or better. Exposed to KK Tiago 2/17/2026 (20214016) with Heifer Plus Semen. Breeding status announced at sale.
This female is what I’d call a true SHOWSTOPPER! She’s backed by genetics you don’t come across every day. Her sire is 777 Candyman, the 2025 National and International Champion, and she proudly carries his long, clean front end and eyecatching presence. She offers plenty of center rib, balance, and dimension — and the best part is, time is only on this female’s side. With her build and pedigree, her future is incredibly bright. Don’t miss your opportunity to take one straight to the winner’s circle!
5544 is a powerhouse out of a Vegas/Brangus cow. She is doublebred Vegas and a half sister to Miss 777 Jasmine, owned by Gracyn Foster. Gracyn and Jasmine recently won Supreme American at Dixie National.
CHAROLAIS COMP (Reg. #XX) 777 411 VEGAS MISS 777 205
5650 is a smoke-colored baby doll Star 5. Her cool color goes along with her showy appearance and great disposition. She sells halter broke—take her home and be competitive in any Star 5 show.
This beautiful brockled face heifer is the real deal! 219N is a daughter of the 2020 Reserve National Champion female Rockin 3T’s 219 “Mouse” and sired by our powerful W4 horned Hereford bull. 219 is an own Syrus daughter that has an impeccable utter and a proven show record. Her sire is a grandson of UPS Sensation 2296 who is also the sire of KLD Marksman who has set the Hereford world on fire the last several years. If you want to compete in the Star 5 world BUY her! Unique, pretty, and powerful!
5140 A smooth made grand daughter of the legendary RDF NEVERSANK 5012. This heifer has extra length of body with a big square hip. This heifer is super gentle and ready to walk alongside your Junior. Sell halter broke and ready to work for you!
Almost a clone of Jellybean. Super stout at the ground with big feet and legs and the same structural correctness as her 3/4 sister. She’s wide based with a huge hip and is very bold through her middle. Shes smooth made and easy fleshing.
RED DOC 6341
RDF 9025
HEREFORD(POLLED)
HEREFORD(POLLED)
A standout female from our partnership with Passion Farms, sired by RDF Red Carpet 8520. It’s hard to poke a hole in this heifer—Red Carpet consistently stamps his progeny, and she is no exception. She blends power, femininity, and exceptional disposition, giving her the look and presence to compete at any level of the show ring. Built on a proven foundation of elite Santa Gertrudis and Hereford genetics, this young female offers both eye appeal and long-term productivity. A heifer with a bright and profitable future ahead.
Jellybean, 2 X Reserve National Champion Star 5 and 3/4 sibling to lots 56 and 57.
Don’t miss this beautiful Star 5 bred (75%) heifer. DNA tested. Out of 777 Honey Badger 1202 and a Simmental cross / Miss 777 Deuces on the bottom. Halter broke as a calf and very gentle. Sells heavy bred. Pasture exposed to Hefte Captain King J115ET; Reg. # 20212115; from 5/4 to 5/26. SR Beast 647/L; Reg. #20230381; from 5/26 to 7/20.
This one is freaky fronted, She walks around proud holding her head up, ties in beautifully out the top of her shoulder. Same great feet, legs and structure as her sisters. She did come in a little greener than the other but as a good friend of mine told me the other day “she’s the show heifer of the group” in a pen of 20 other heifers.
Folks ! Tasha is a double bred Champion Heifer! Her sire, Candyman is the 2024 National Champion and High Point Bull for the 2024-25 season. Her dam, Lazy L Tina Turner is the SGBI High Point Star 5 Female for the 2024-25 season. This heifer is the Real Deal! We have produced the N.J.S.G.S. 2023 Champion Star 5 Female and the 2022 Reserve Champion Star 5 Female. Tasha is no exception in our evaluation. She will take you to the backdrop, hope you are the one to lead her. SHE IS AS COOL AS THE OTHER SIDE OF THE PILLOW!
Pen Females
PEN OF 2 STAR 5 OH 60-61
Rockin 3T’s H09 001N
20256038 DOB: 02/02/2025
Consigned by: Rockin 3T Ranch
Rockin 3T’s H09 002N
20256039 DOB: 02/07/2025
Its no secret I love red motts… If we had more pasture these would go back as replacements. These two heifers are as good as any we have raised. The cow market is hot right now and replacement heifers are sought after more than ever before. Raising top quality replacement females are the heart of any operation and these two can change the trajectory of any program. Breed them this spring and double your money with the first calf!
A super fancy daughter out of the highly sought after Churchill Kingdom 128J. This heifer puts it all together in a dark cherry red package with plenty of pigment. This young heifer is super deep bodied with great spring of rib. She also has the numbers to back it with 7 traits in the top 5% of the breed highlighted by a top 1% Marb. Super gentle and halter broke this one sure has the look!
Consigned by: 5J’s
open Heifer• ID: • Reg. # • DOB: 16 Mar 2025
SIRE: CHURCHILL KINGDOM 128J ET DAM: WMC 9337 6008D LADY 37K 63
A super fancy daughter out of the highly sought after Churchill Kingdom 128J. This heifer puts it all together in a dark cherry red package with plenty of pigment. This young heifer is super deep bodied with great spring of rib. She also has the numbers to back it with 7 traits in the top 5% of the breed highlighted by a top 1% Marb. Super gentle and halter broke this one sure has the look!
Lot 63
Breaking Donkey
CHARLIE BOY
Consigned by: Pitchford Cattle & Laura Zibilski Halter Breaking Donkey
Why struggle with halter breaking when you don’t have to? Charlie takes the hard work out of it for you.
He’s already halter broke and ready to head home and get right to work. Charlie has been cut and turned out with cattle, giving him solid exposure without being hooked up and working. He’s experienced, dependable, and prepared to step straight into your routine.
How to View & Access Online Auction
777 Farms’ Purple Reign V Online Frozen Genetics Sale will be conducted racehorse style and will begin closing March 27, 2026 at 7:00p.m. CT.
To access the auction, go to WWW.SCONLINESALES.COM
To view the lot details, click on the “More details” button on the SCONLINESALES.COM under the auction listing. Click on it on the lot you’re interested in and you will see all of the details about the lot, including a video.
To place a bid on an item/lot, you must register for the auction. You will see the Sign-in or register tab on every page of the sale. Click on the Register now tab and input your valid address, mobile number and email address. You will also need to enter a credit card before placing a bid for security purposes.
Once you have registered, you will have a username and password and will not have to register for this auction again. Once you have placed a bid you will immediately receive confirmation via text message, regardless of whether you bid over a traditional computer or your phone.
Payment – You will not be charged for any purchases on your credit card unless you specifically choose that option after the auction is over. If you do not wish to pay with a credit card, then do not choose to do so. SC Online will email and text an invoice to all successful bidders following the auction. A 5% transaction fee will be charged if you pay by credit card. If you pay by ACH, paper check or wire, that transaction fee is waived.
What is racehorse style auction? A racehorse style auction is a timed auction that has no sale order and closes every lot at the same time. Once the auction reaches March 27 at 7p.m. CT, there will be 5 minutes left on the clock. If no one bids in this timeframe, the auction closes and each lot sells to the highest bidder for that particular lot. If someone does bid in this 5-minute time frame, then the clock resets to 5 minutes and counts down again. This process will continue until no other bids are placed and the clock reaches zero. This approach eliminates the need for a sale order and allows customers the opportunity to select another lot once the lot they have been bidding on is beyond their limit.
Do not wait until the last minute to bid! The sale typically refreshes automatically, so your countdown clock should be accurate, but if your internet is running slow it could be slightly off. Your device may need to be manually refreshed. If ever in doubt on the accuracy of the time clock, just press refresh.
If you have any questions or need help registering or bidding, call (940) 399-8100.
777 Farms Embryos
Miss Kitty is a daughter of NC SJ High Roller and is a half sister to NC Vegas. Kitty is a proven champion, being named NC Best of Polled at back-to-back Junior National shows in 2019 and 2020, as well as the 2020 Reserve International Grand Champion in Houston.
Kitty has produced winners herself, including:
777 Kash, the 2024 International Grand Champion Bull
Miss 777 Kirby, 2021 Supreme Champion Female at the Arkansas State Fair and dam to the 2026 NC Bet On Red
777 Sugar Rush, an up-and-coming bull making waves in the show ring
1
4 EMBRYOS
HIGH BID X 4
Consigned by: 777 Farms
DAM: Miss 777 Kitty (Reg. #20174262)
SIRE: 777 Candyman (Reg. #20221792)
2
2 EMBRYOS
3
4A
DAM: Miss 777 Kitty (Reg. #20174262)
SIRE: 777 Bruno Mars (Reg. #20221792)
Full sibs to 777 Kash, Kitkat and Kirby. Full sibs to 777 Sugar Rush and Pink Pony Girl.
Consigned by: 777 Farms
2 EMBRYOS
Consigned by: 777 Farms
DAM: Miss 777 Kitty (Reg. #20174262)
SIRE: 777 BRUNO BEAURIBAGE (Reg. #20174571)
Calves are on the groud now out of this mating and they stand out!
2 EMBRYOS
HIGH BID X 2
Consigned by: 777 Farms
DAM: 777 Aggie (Reg. #20210473)
SIRE: Rockin 3T Syrus (Reg. #20170791)
This donor combines the best of performance and phenotype. She is sired by Bruno, a son of Never Before 1136, and her dam is NC Grandview Annie. This mating will add her impressive EPD profile with six traits in the breed’s top 10%, including the top 1% for WW.
Combined with the genetics and phenotype of three-time SGBI Sire of the Year Rockin 3T Syrus, this mating produced 777 Boogie, Grand Champion Bull at the Louisiana State Fair.
4B
5 EMBRYOS
HIGH BID X 2
Consigned by: 777 Farms
DAM: 777 Aggie (Reg. #20210473)
SIRE: 777 Vegas (Reg. #20140078)
These embyros combine Annie and Vegas genetics. They’re double-bred maternal champion genetics.
777 Kash, son of Miss 777 Kitty
777 Sugar Rush, son of Miss 777 Kitty
777 Boogie, son of Miss 777 aggie
777 Farms Embryos
Lot 5-7,12
3 EMBRYOS SEXED
HIGH BID X 3
Consigned by: 777 Farms
DAM: 777 452 Ariana (Reg. #20141493)
SIRE: Bullet Proof 4-30 (Reg. #1248315)
4 EMBRYOS
HIGH BID X 4 8
Consigned by: 777 Farms
DAM: C-P 017D4 (Reg. #20166774)
SIRE: Honey Badger (Reg. #1297847)
017D4 is sired by Harco 1336 and out of Briggs Ranches’ donor 026/12. This female will add a high Maternal EPD profile with MK and TM, both in the breed’s Top 5%. Mating this female to 777 Honey Badger will add that phenotypic look for the show ring.
Miss 777 Ariana was the 2017 National Champion female, sired by NC SJ High Roller and out of our proven donor, Grey Oaks 901. She has been a mainstay in the 777 Farms donor program. The matings offered are from some of the best sires in the breed. Don’t miss out on these!
5
4 EMBRYOS
HIGH BID X 4
Consigned by: 777 Farms
DAM: 777 452 Ariana (Reg. #20141493)
SIRE: 777 Bruno Mars (Reg. #20150448)
7
4 EMBRYOS
Consigned by: 777 Farms
DAM: 777 452 Ariana (Reg. #20141493)
SIRE: 777 Candyman (Reg. #20221792)
Don’t miss these embryos. They’ll have all the bone, power and style you could ask for.
9
4 EMBRYOS
HIGH BID X 4
Consigned by: 777 Farms
DAM: CSC Paula 44 (Reg. #20144598)
SIRE: Hereford Genesis
Paula is an own daughter of 777 Farms foundation Sire Vegas and her dam goes back to the Hef a Nizer bull. Paula has recently hit a home run producing the 2025 National Calf Champion female . This mating with the Impressive Polled Hereford Bull Genesis,who’s semen is selling for $500 to $750 per straw, should produce the type of Star 5 Red Motts that are in high demand.
777 Farms Embryos
10 -13
Consigned by: 777 Farms
DAM: CSC Paula 44 (Reg. #20170797)
SIRE: 777 Bet on Red (Reg. #20174834)
Vegas daughter and the dam of many show winners. Don’t miss these!
BID X 4
Consigned by: 777 Farms
DAM: Miss Grandview 9101 (Reg. #20190664)
SIRE: 777 Bet on Red (Reg. #20174834)
The dam of the Reserve National Champion Yearling. These are proven!
4 EMBRYOS
BID X 4
Consigned by: 777 Farms
DAM: MISS 777 LUCCHESE 392 ET (Reg. #20235342)
SIRE: 777 Bet on Red (Reg. #20174834)
777 Bet On Red 977M2 burst onto the scene in Chickasha back in June by winning Junior National Champion Bull his first time in the ring. He was purchased by O/X Ranch out of New Mexico and has been exhibited all over the country by Pitchford Marketing.
He was Grand Champion at the Arkansas State Fair, NAILE, and Cattlemen’s Congress. At Cattlemen’s Congress he was also named Reserve Supreme Champion and then capped off the trip by winning 2026 National Champion Bull in Ft. Worth.
Bet On Red comes from the heart of 777’s breeding program. His dam, Miss 777 Kirby, is a daughter of Kitty, and his sire, Dreamboat, is a Vegas son. We are offering embryos sired by Bet On Red out of some of our elite donors. Do not miss this opportunity to have some of the first Bet On Red genetics offered!
BID X 4
Consigned by: 777 Farms 4 EMBRYOS
DAM: 777 452 Ariana (Reg. #20141493)
SIRE: 777 Bet on Red (Reg. #20174834)
The 2017 National Champion Female, combined with Bet on Red. You can’t go wrong with these!
3 EMBRYOS
Consigned by: 777 Farms
BID X 4
SIRE: 777 BEAUX Consigned by: 777 Farms
DAM: Miss Grandview 285G4 (Reg. #20187142)
Miss Grandview 285G4, Viva, is the product of champions producing champions. She is sired by National Champion 777 Vegas, and her dam is National Champion Grandview Annie. Her EPD profile is very impressive, with seven traits in the breed’s top 25%, and her indexes are all in the top 25% as well.
Her mating with one of our main herd sires, 777 Beaux, makes these embryos double-bred Beaux. One of our top young heifers on our show string is from this mating.
Combining her with three-time SGBI Sire of the Year, Rockin 3T Syrus, should produce a home run!
DAM: Miss Grandview 285G4 (Reg. #20187142)
SIRE: Rockin 3T Syrus (Reg. #20170791)
BID X 3 Lot 14 -15
777 Farms Embryos
SEXED
Consigned by: 777 Farms
DAM: Miss Grandview 9101 (Reg. #20190664)
SIRE: 777 Candyman (Reg. #20221792)
Consigned by: 777 Farms 4 EMBRYOS
SEXED
DAM: Miss Grandview 9101 (Reg. #20190664)
SIRE: 777 Candyman (Reg. #20221792)
BID X 4
Consigned by: 777 Farms
DAM: Gray Oaks 901 (Reg. #1278172)
SIRE: Circle A Masterpiece (Reg. #20141438)
Dam of the Year X National Champion matings. Grey Oaks 901 is one of the cornerstones of 777’s breeding program, having produced National Champions 777 Ariana and Rockin 3T Golden Boy. The embryos offered out of her are sired by the David Alderson specials, Real Deal and Masterpiece.
Consigned by: 777 Farms
DAM: Gray Oaks 901 (Reg. #1278172)
SIRE: Real Deal (Reg. #201201001225)
BID X 2
Consigned by: 777 Farms
DAM: Circle A Chanel (Reg. #1276917)
SIRE: Circle A Masterpiece (Reg. #20141438)
9101 is a granddaughter of Pistol and goes back to Grandview Farms’ herd sire Red Hot 4010. This mating with the 2025 National Champion Bull Candyman will add Honey Badger and Arkansas genetics to an already impressive pedigree. These embryos are full siblings to Miss 777 Candyman 9101, your National Champion Yearling Heifer in Fort Worth. Lots 13, 16-17
SR Bella is a tremendous donor cow that sold in the 2021 Tried & True Sale for $26,000 to Grandview, Tinney, and 777. She is a Genesis 75/3 daughter with excellent EPDs, posting 10 traits in the top 20%. Her dam is a maternal sister to TP Paradigm 135/7.
This tremendous cow truly combines the best phenotype with the best genotype. We are offering matings with one of the greatest females in our breed and two of the best sires of the last decade. She is the dam to Lot 24, one of the headliners in this year’s Purple Reign.
Consigned by: 777 Farms
DAM: SR Bella 91/5 (Reg. #20157872)
SIRE: 777 Vegas (Reg. #20140078)
BID X 2
Consigned by: 777 Farms
DAM: SR Bella 91/5 (Reg. #20157872)
SIRE: Red Doc Never Sank (Reg. #20153072)
Daugther of Miss Grandview 9101
777 Farms Embryos
Consigned by: 777 Farms
DAM: SR 9/6 (Reg. #20161098)
SIRE: XL’s RED HOT 517 (Reg. #1253486)
These embryos are proven. Jenna Shaffer had great success in the show ring with a full sister to these embryos!
SEXED EMBRYOS
BID X 3
Consigned by: 777 Farms
DAM: SR15/6 (Reg. #20161104)
SIRE: Red Doc Never Sank (Reg. #20153072)
This mating of the SR 15/6 donor cow and Never Sank sexed embryos is an exciting opportunity!
Consigned by: 777 Farms
DAM: HARRIS 066
SIRE: 777 Vegas (Reg. #20140078)
Embryos from the Harris 066 donor, owned by Rockin 3T and 777, sired by Vegas are sure to have the look and power everyone is looking for.
(Reg. #1291870)
(Reg. #20162282)
BID X 2
Consigned by: 777 Farms
DAM: TT 110
SIRE: 777 Vegas (Reg. #20140078)
These double TT donors were selected by us to flush due to their deep body and overall genotype. We felt this combination with our herd sires, Foundations SJ High Roller and Vegas, would work well.
(Reg. #20162282)
#20150448)
Santa Gertrudis Embryos
4 HEIFER SEXED EMBRYOS
HIGH BID X 4
Consigned by: M Rock Farms
DAM: Miss M Rock Vegas 8/22 (Reg. #20174834)
SIRE: 777 Bet on Red (Reg. #20174834)
Each year we try to bring a better frozen genetic offering to Purple Reign than the year prior, and this year is as exciting as we can bring! The dam of these embryos is as consistent of a cow as we have ever had walk our pastures. Her calves have gone on to be a National Champion, division champions at multiple point shows, high sellers at previous purple reign sales, and the list goes on. Combine that with one of the most dominant and unique Santa Gertrudis bulls, your reigning 2026 National Champion Bull 777 Bet On Red, and this is as exhilarating of a mating as we can come up with. The resulting calves from this mating will have national titles littered throughout their pedigrees. Bid with confidence!
M Rock Farm guarantees 1 pregnancy if put in by a Certified Embryologist
SR My Friend YN 7/20
3 EMBRYOS
HIGH BID X 3
Consigned by: Minix Cattle
DAM: HCC Lola K05
SIRE: SR My Friend YN 7/20
We are offering 3 embryos from the very same mating that produced the 2025 Junior National Champion Bred & Owned heifer, TN Little Sister. HCC Lola K05 was purchased from the 2023 Purple Reign Sale and had a very impressive show career with Tripp Nichols. Lola was mated to SR My Friend YN 7/20 and the outcome was nothing short of amazing. Here is your opportunity to reproduce the heifer that Tripp has had so much success with.
Selling 3 conventional IVF embryos and will guarantee 1 pregnancy. Embryos are stored at Hoofstock Genetics in Ranger, Texas.
Bet on Red
— Maternal sibs to Lot 26 —
HCC Lola K05
2025-2026 Backdrop Memories
777 Farms Semen
At 777, we don’t just sell show heifers — we are a one-stop source for flushing, breeding, and everything in between. Our program is built around genetics that work in the pasture and in the show ring.
The following herd sires will have semen available for purchase at the Purple Reign Sale. These bulls are proven to produce, consistently passing on the quality, structure, and performance that preform in the show ring demand.
Be sure to bring your semen tanks and take advantage of this opportunity to buy into genetics that deliver.
Bulls Available
Bet on Red | Candyman | Honey Badger | Vegas | Kash | Payday
