USPS Publication Number 16300
T h is C om mu n it y Ne w sp ap er is a publ ic at ion of Es c a mbi a-S a nt a R os a B a r A ss o c i at ion
Se r v i ng t he Fi r st Jud icia l Ci rcu it Section A, Page 1
Vol. 22, No. 50
V isit T he S ummation W eekly O nline : SummationWeekly.com
December 14, 2022
1 Section, 8 Pages
N EW PHOTOG R APH Y STU DIO
CRE ATES SPACE FOR ALL F
by Morgan Cole
or many part-time or even fulltime photographers, studio space can be hard to come by, primarily due to costs and other factors like building maintenance and upkeep.
One local entrepreneur has been working to fill this gap, creating a space of his own, but for others to use. Pensacola-based photographer Travis Patterson has established a new type of creative workspace in downtown Pensacola, and it’s called Landmark Creative Studio. As one of the only photography studios in the city, Landmark follows a new national business trend, essentially adopting an AirBnB format, but for photography space. The business model allows local creatives to pay a set rate to have access to the space for an allotted period of time. Housed in a historic building located at 103 W. Intendencia Street in the heart of downtown Pensacola, Landmark officially opened its doors to the community in September of this year. As a professional commercial and editorial photographer himself, Landmark Owner and Studio Manager Travis Patterson, knew that establishing a designated studio space for photography in Pensacola would not only benefit his business, but would serve as a valuable asset to many other photographers and creatives in our community. “I truly believe that Pensacola was in need of a downtown creative workspace that offered both the professionalism of a studio
environment and access to our beautiful business district and vibrant Palafox Street, all within easy walking distance,” Patterson said. Landmark offers rental space to both members and non-members, with rentals available by the hour as well as by the day. For creatives interested in utilizing the studio space on a more regular basis, Landmark currently offers three membership tiers—Basic, Pro and Combination. All rentals include access to both studio rooms, the client room and all onsite equipment. Patterson also explained that the studio can be booked 24 hours a day and that there are no designated hours of operation when it comes to renting the space. Although creatives have full private access to the space during rentals, Patterson said that he would be available upon request for any clients wanting him to provide equipment tutorials and review how to operate everything in the space so that they can feel confident while utilizing it. With inflation on the rise and post-pandemic aftershocks affecting creatives across the country, many are quickly ditching the by-the-hour rental spaces and jumping on to more inclusive membershipbased plans. For decades, competitors have been charging photographers
Landmark Creative Owner and Studio Manager, Travis Patterson.
upwards of $300 per hour to utilize similar studio spaces, discouraging emerging photographers looking to grow their portfolio. Landmark is unique because of its accessible membership approach and central location to the downtown area. The studio comes equipped with just about anything one could need for conducting a professional photo shoot. Inside, creatives have full access to three professional lighting rigs with radio triggers designed for all major camera systems, a rack of light-shaping tools, more than a dozen backgrounds, light stands, two studio rooms, a vanity and dressing area and a
client room designated for meetings, image reviews or even a waiting area for others while photographing in the main space. “I like to tell people that all they need to bring is their camera,” Patterson said. Although Landmark primarily serves as a portrait studio, it’s really only limited by your imagination. The space can be utilized for branding and product photoshoots, as well as video productions. The studio recently hosted a crew from CNN/HLN for three days for the filming of an episode that’s part of an ongoing TV series. “As a commercial, member-based, portrait and product photo studio, Landmark aims to attract professional photographers (and even advanced enthusiasts) in need of an open, reliable, inviting space to bring their clients and team to create impactful work,” Patterson said. Opening a photography studio in the downtown area was a dream that Patterson had had for more than a decade, so when the opportunity to take over the location became an
option, his dream quickly transformed into a reality. “In an effort to make the opportunity of studio work space accessible to all of our local creatives, I have worked very hard to keep the most competitive pricing in the Pensacola area,” Patterson explained. Individuals can learn more about pricing and membership tiers by reaching out to Patterson by email at landmarkcreativestudio@gmail.com or by calling (850) 610-1770. “I am grateful to be part of our busy and growing downtown district. I hope that Landmark Creative Studio can become a central space for Pensacola creative professionals as well as photography education,” Patterson said. For more about Landmark Creative Studio, visit landmarkcreativestudio.com or check out @LandmarkCreativeStudio on Facebook and Instagram. •
visit SummationWeekly.com