BALI Awards Sponsors PR Toolkit

For all entry, submission, ticket and general enquiries please contact:

Leah Brookes

Events Project Manager

T: +44 (0)24 7518 5613 M: +44 (0) 7931 810210

E: leah.brookes@bali.org.uk

For all sponsorship enquiries please contact;

Diane McCulloch

Media Sales and Sponsorship Officer

T: +44 (0)24 7669 0333 M: +44 (0) 7455 110975

E: diane.mcculloch@bali.org.uk

For all marketing enquiries please contact;

Darren Taylor

Marketing and Communications Manager

T: +44 (0)24 7669 8656 M: +44 (0) 7800 573351

E: darren.taylor@bali.org.uk

Page 2 Contacts

Page 4 About the BALI National Landscape Awards

Page 5 What is a PR toolkit?

Page 6 Benefits of a PR toolkit

Page 7 Contents of this BALI Awards Sponsors PR Toolkit

Page 8 Promotion in the media

Page 10 Advertise your sponsorship

Page 12 Promote across your social media

Page 14 Utilising your BALI membership to promote your company and brand

Page 16 BALI publications deadline dates

Page 17 What should your PR toolkit contain?

About the BALI National Landscape Awards

Sponsoring the BALI National Landscape Awards promises to change the way you and your business are perceived, such is the kudos and respect these industry Awards command.

What is a PR toolkit?

Here are the benefits of sponsoring the largest industry Awards in Europe:

• Acknowledging and rewarding professional excellence

• Allows your company to build brand awareness

• Company promotion across BALI publications, other industry publications and social media

• Industry recognised award

• Generate new business

• Position your company as an integral part of our industry

• Reinforce client confidence and expand your reach

The BALI National Landscape Awards Sponsors PR Toolkit provides you with tips, ideas and resources to help promote your company within the industry and increase your brand awareness.

Gaining press and social media coverage is so much more influential than through paid advertising because it provides endorsement of your company and brand and is considered more trustworthy. It is crucial that businesses are ready to embrace any PR opportunities that come your way. Having a PR toolkit ready to use can help you action opportunities and plan ahead for announcements and events that could be newsworthy in the industry.

BALI have developed this PR toolkit to help our members market their own companies, their services and association with the prestigious BALI National Landscape Awards.

Gain timely press and social media coverage

This toolkit contains;

• BALI Registered logo - including all formats for print and web

• Official BALI National Landscape Awards sponsor logo

• BALI Awards sponsors press release template

• Link to download high-resolution images from the most current Awards ceremony

Your company will be considered more trustworthy

BALI National Landscape Awards official photos

Boost the awareness of your company within the industry

Action opportunites and plan ahead for news and events

Increase your brand awareness

Follow the steps below to access downloadable images.

Download photos

• Enter your email address and the following password to view images: KJiNnsQR9M

• Enter your email and the following four digit code to download images: 8311

As we get closer to the BALI National Landscape Awards, this is the perfect opportunity for your business to promote itself as a sponsor across a wide variety of marketing channels.

Promote yourself as sponsors of the largest industry Awards ceremony in Europe using our example press release included in this Sponsors PR toolkit

Your BALI Awards sponsor logo can be used on all your marketing and advertising materials. The logo can be found as part of this Sponsors PR Toolkit.

The BALI Registered logo is also available in this toolkit to promote yourself as BALI members on your marketing materials.

Promote your sponsorship through social media...

The BALI National Landscape Awards is the largest landscaping Awards ceremony in the European industry calendar, so it is vital to use social media platforms in the most efficient way to market your company as an Awards sponsor.

Social strategy Research shows that having a social strategy will greatly improve your engagement, reach and click-through rate for your posts. Social media gurus recommend posting 1-2 times a day and spending 10-15 minutes engaging with your target audience.

Timely posting

Post when your news happens... not days later.

Use insights and analytics

To find out when your customers are online and engaging with your posts, use this guide to find out where each social media platform’s analytics can be found.

Use correct # and tag the correct social media accounts

If you want to shout about the BALI Awards then you can do so by tagging the correct social handle @BALI_Awards (Twitter) or @baliawards (Instagram) in your social posts. Use this year’s hashtag #BALIAwards2019 to join the conversation online.

Struggling with character length on Twitter?

Use link shorteners to save on characters. Websites such as Bitly help to free up characters to allow you to share important updates about your company.

Utilising your BALI membership to promote your company and brand

Member’s area within bali.org.uk

• Keep your online profile updated with the correct text and images

• Keep the contact details updated within your profile

• Remember to update your member directory profile with new projects and testimonials

Send us your news and you could feature in BALI’s publications

• BALI’s quarterly publication Landscape News focusses on designer, contractor and affiliate news, technical and training articles and a quarterly update from BALI Landscape House

• BALI’s weekly e-newsletter, sent to over 1,500 members, includes latest news and technical articles

Publish your content on BALI’s website

• Advertise your event on the online BALI events calendar and within Landscape News

• Promote your training days, technical news, awards and accolades or product launches

Feeling inspired? Produce your own PR toolkit

Landscape News 2019

The copy deadline dates for this year’s Landscape News are as follows:

• Autumn - 8 August 2019

• Winter - 15 November 2019

BALI Landscape House weekly e-newsletter

Requirements for news and events content published every Thursday

• Content deadline Tuesday afternoon the week of publishing

• High resolution image (no logos accepted)

• All news items are reviewed and edited by our Marketing and Communications Manager. We cannot guarantee insertion

Every PR toolkit should contain high quality images. Make sure you have the following images readily available:

• Images of the business owners

• Business logo

• Images of your key products / examples of your company’s work

Press release and bio on your business – ensure that your press release includes a quote from your business owner and that it really sells your business. Your press release should:

• Have an attention-grabbing title

• Embellish the title in the opening sentence

• Contain key information about your business (e.g. when and where business established, quote from business owner, description of the business and its unique selling points)

• Description of the news you want to highlight

To submit content for the BALI Newsletter, Landscape News or our events calendar or to receive publications from BALI please contact the Marketing and Communications Officer Trushali Chudasama and we will add you to our mailing lists.

• Include – logo, website address, social media handles and the relevant contact person at your company