Covid-19 has affected the consumers habits and buying behaviour. Large shifts have occurred and the consumer has under 2020 shown a considerable interest for products related to health and well-being, compared to earlier surveys.
No other food type promotes our health to such an extent as whole grain. It satisfies our hunger for longer and the whole grain helps
the digestion of food. It is also good for our blood fats and our blood pressure and it gives us a smoother blood sugar curve.
Scientific studies show that the people who eat a lot of whole grain products, and who in general have a healthy lifestyle, runs less risk
of suffering from heart & vascular diseases. Research also shows that whole grain prevents type 2 diabetes and certain forms of cancer.*
We have created recipes for healthy and tasty whole grain bread that you can bake with help from our most popular bread bases.
*Source: Brödinstitutet, Sweden
