BA (HONS) FASHION COMMUNICATIONS PORTFOLIO
Welcome to my portfolio, I will be showcasing all the skills I have learnt and implicated into my work, both in and out of curricular. I will go into depth about the work I have carried out and completed, developing on all the details that were included throughout.
About me
ABOUT ME
I am an aspiring student, who shares high ambitions within the fashion industry. I have developed designing, choreographing, promotional and marketing skills which has allowed me to work with select brands on Instagram and TikTok, helping them with choreography of photoshoots and promotion on social media platforms, allowing them to get more engagement with their audience.
My work is also prevalent in my own business with the social media posts and promotion being solely ran by me. Furthermore, the photoshoots and marketing campaigns that I have done for my business are also solely ran by me.
My career goals are to work in the fashion industry, helping connect customers to brand, making the brand/company have deep connections with the consumers who share aligning interest, fashion. Furthermore, I want to create a unique impact on the dynamic fashion market in which it will be perpetual, not ephemeral.
FASHION DESIGN
Fashion Design
Showcase
SHOWCASE
These images showcase my ability to design and create unique clothing and patterns which are dynamic to adapt to trends: plaid jackets and simplistic jeans. Moreover, I have been able to adopt certain ways of designing clothes into my mock ups,
in which it has fulfilled gaps in the fashion market through subtle features within the clothing pieces:
PHOTOSHOOT COLLECTION
Photoshoot s Collection
This is my photoshoot collection, showcasing all the work I have done for brands.
This choreography/promotion planning included working with brands such as: Bunka selective, Ctrl London and Jackson derry.
Photos included were not taken by me but were planned thoroughly by me to ensure optimal effectiveness in the relationship between brand and consumers through different locations and styles of photoshoots, merging different audiences to gain a wide, varied customer base.
MARKETING CAMPAIGNS
Marketing Campaigns
My marketing campaign for my business consisted of a heavy focus on urban graffiti to represent my childhood and hometown culture. This has allowed me to showcase my work through passion and deep connections with consumers backgrounds.
This allowed me to gain more returning customers and created a loyal customer base in which they all share passion towards their own cultures and backgrounds.
Long exposure photoshoot
LONG EXPOSURE
This photoshoot was heavily inspired by the brand 3AM Denim. This long exposure captured the textures of the clothing, showcasing the subtle details throughout to the consumers.
Sportswear, streetwear photoshoot
SPORTSWEAR, STREETWEAR PHOTOSHOOT
This photoshoot took place in Deansgate, Manchester. We specifically filmed at the location of the 2010 Rooney 'street striker' advert, inspiring the photoshoot's retro aspect. This engaged a varied football audience of all ages who love the vintage/retro football attire. Moreover, it allowed me to gain more awareness on social media platforms through the recreation of iconic scenes in the infamous 'street striker' advert in an environment where streetwear is prevalent, merging my 2 target audiences into one.
MY OWN BUSINESS
CUSTOMISED WEBSITE DE SIGN
MY OWN BUSINESS’S CUSTOMISED WEBSITE DESIGN
This is my own website for my own business - Bunka, fully customised by me. This consisted of using images from marketing campaigns and studio shots of products to showcase and sell on my store. Our filtering system ensures fluidity and accessibility for all customers when browsing our store. I have created a contact form to ensure that any questions regarding our business is answered. This store has allowed me to gain a more professional look and excel in my designing skills within technical software.
