Family-Run, Farmer-Focussed
Founded in 1938, Nicholsons Stalham has evolved from steam-powered threshing to a modern, multifaceted dealership. We spoke to Sarah Nicholson to discover how they’ve blended tradition with technology
The Great Warranty Debate | Trailer Testing | Out & About
Treading Water
I hope this edition of the Bulletin finds you well and that you’ve all had a good start to the year. I want to be positive and hope that as we begin to put winter behind us, the economic climate also begins to improve.
Despite the glimmers of light we heard in the news at the end of 2025, the government still seems not to be working to support rural communities and the businesses that serve the industry. It feels as though we could be in for another year of treading water.
It’s been a busy start to the year for the BAGMA team, and while we may only be a few months into the new year, we have already ticked off some of the calendars major events including LAMMA. Attendance at the shows appears to have been good and demonstrates that, despite all of the challenges, the desire to network and connect with colleagues, peers and contacts within respective industries remains.
booked on to make the most of the free knowledge and resources available within the BAGMA network.
Even if you can’t make the Connect days, there’s a wealth of support available via your membership everyday thanks to our relationship with a whole array of Service Providers. I urge you to explore the help and discounts available.
by Peter Heming BAGMA President
Speaking of Connect, we are pleased to have one of our strongest BAGMA Connect line-ups this year – kicking off at TORO U.K. in just a couple of weeks. In such turbulent times it’s never been more important to get yourself
Peter Heming BAGMA President peter@heming-engineering.co.uk 07831 585476
Nick Darking
BAGMA General Manager 07512 327109
Richard Jenkins BAGMA Business Development Manager 07432 290605
Kari Hearn
BAGMA Training and Administration Manager 07874 876999
BAGMA training is another fantastic reason to value your membership. Don’t be tempted to cut corners when it comes to ensuring your staff remain compliant and up to date on all the various legislation – this is crucial for continuation of business and to cover you in the event of an incident.
In the coming months, I am looking forward to attending more schools’ careers events. Nick and I visited a few last year and were pleased to be so well received by staff and pupils alike.
As ever, we are here to support you and your business so if there’s anything you would like to discuss, feel free to reach out to the team or me directly on 07831 585476.
Wishing you all a busy spring and I look forward to seeing lots of you at upcoming events.
Hannah Desborough BAGMA Administrator 07842 431468
For all advertising and media enquiries please email: admin@bagma.com
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Peterborough PE7 8JB 01295 713344
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BAGMA News
L4 Agriculture join BAGMA, Applications open for 2026 RHASS Innovation Awards
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Celebrating our Partners
We hear from Alan Prickett of ISEKI UK & Ireland as the brand celebrates its 100th anniversary
BAGMA Training
8 Expert’s View
How BAGMA’s ATTS can help you comply with the Government’s new Road Safety Strategy
10
Quoinstone advises members to prepare for 2026 rateable values; Spring clean your recruitment with WorkNest
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Member Profile
BAGMA sits down with Nicholsons Stalham to discuss 88 years at the heart of Norfolk Agriculture
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Out & About
New slurry demo zone at ScotGrass, AEA Conference returns, Nick & Richard report on GIS and YAMS
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Industry News
PETMA collaborates with AEA, KUHN expands Multi-Longer range, King meets rural community, Baroness dealer awards, #GroundsWeek returns
Connecting With Sean Faulkner of KERSTEN (UK) Ltd
BULLETIN BOARD
A NEW CHAPTER FOR HAMILTON ROSS GROUP
Hamilton Ross Group have announced that it is bringing all of its operations together under a single company structure from 1st March 2026, marking an important milestone in the continued development of the business. The 1st March will also see Eric Gardiner move into the role of Chairman, with Jamie Gardiner appointed as Managing Director and Michael Warden becoming Group Operations Manager.
BEN MORGAN OBITUARY
BAGMA were saddened to learn of the passing of Ben Morgan of Morgan Mowers, who lost a long but brave battle with cancer on 17th January 2026. Ben together with his older brother Jon took over the running of Morgan Mowers from their father Keith in 1996. He became an accomplished engineer, working on key brands including Antonio Carraro, Ransomes, Hayter, Kubota and ISEKI during his career.
Everyone at BAGMA extends their thoughts to the Morgan family, customers and friends at this difficult time.
UK AGRICULTURAL TRACTOR REGISTRATIONS - FEBRUARY 2026
Month: 356 Units +18.7% change (compared with February 2025) Year to Date: 858 Units +12.6% change (compared with January-February 2025)
BAGMA welcomes new members, L4 Agriculture
L4 Agriculture, a startup agricultural business specialising in the sale and rental of tractors, trailers and agricultural machinery, are pleased to have recently become BAGMA members. As a small, family business, they cited BAGMA’s Handover and Installation training as the main reason for joining –providing assurance that every install is conducted in a safe and legal manner.
Located on the outskirts of Gloucester, L4 Agriculture aim to fill a gap in the market for reliable, high-quality equipment and exceptional customer service. With a focus on sustainability, community engagement and customer satisfaction, the team are poised to become a trusted partner for local farmers in the region.
In addition to an inventory consisting of new and used equipment, they also offer a maintenance and repair service to ensure the longevity and efficiency of the equipment they provide.
“Being a BAGMA member and accredited under their training scheme helps to elevate my business” commented Managing Director Ryan Lanfear. “The training is industry recognised and protects myself and my family in the event of an accident occurring due to operator negligence.”
BAGMA are pleased to offer a whole host of services to support small businesses such as L4 Agriculture. To explore the full range of member benefits, visit www.bagma.com/benefits
Applications open for 2026 RHASS Innovation Awards
Agri-entrepreneurs and businesses from across the country are invited to submit their applications to enter the 2026 RHASS Innovation Awards.
The RHASS (Royal Highland and Agricultural Society of Scotland) Innovation Awards, previously known as the Technical Innovation Awards, is the oldest competition run by RHASS, with awards presented annually at the Royal Highland Show to highlight the trail-blazing innovations driving progress across the agricultural sector.
Award categories for 2026 are:
• Mechanical and Engineering Advancements (Machinery, Robotics and Automatic Solutions).
• Digital and Management Solutions, sponsored by Agrii (IT and Computing solutions & Livestock and Arable management. Can include but not limited to Apps, Electronics, GPS Software, Farm Software, Livestock and Arable Management).
• Crop and Animal Feed Advancement, sponsored by Agrii (Chemical or technical advancement within crop production or animal feeds. To include the advancement of breeding programmes or innovation to arable crops during their production cycle, and the enhancement of animal nutrition. The deadline for entries is Friday 27th March. For more information and to submit your entry visit www.royalhighlandshow.org
Rain, rain go away!
Ihope you are all keeping well and keeping dry – though that’s been easier said than done of late!
Rain has been a defining feature of the year so far, with the Met Office reporting that some parts of the country received as much as 188% of long-term average rainfall in the month of January 2026.
While not helpful for those working in the field, perhaps the prolonged wet conditions played their part in boosting attendance at two of the major industry events – LAMMA and BTME – which both had a real ‘buzz’ to them in January of this year.
I was also fortunate enough to visit the Golf Industry Show in Orlando in early February which also logged record visitor numbers of 12,800 – 15% higher than the previous show in San Diego. You can read more about my trip on page 17.
The networking continues as we now look ahead to our next Connect meeting, taking place at TORO U.K. Ltd on Thursday 25th March.
If you’ve never attended a Connect event before, these free-to-attend days
bring together industry experts, Service Providers and manufacturers to discuss hot topics currently affecting the sector. Subjects including aftersales, security and the economy are explored in-depth with attendees gaining handy hints and useful tips to enhance their businesses.
Can’t make the next Connect meeting? You can find details of the other two in 2026 – hosted by KUHN on Thursday 2nd July and Kverneland on Wednesday 21st October – on our website.
Finally, I wanted to say how great it was to see so many companies actively engage with National Apprenticeship Week. We all know that attracting the next generation is critical to the success of our sector, so it was fantastic to read and share stories about so many young and talented people working in dealerships across the country.
Just because National Apprenticeship Week is over, doesn’t mean we don’t want to hear from you! If you’ve got news to share with your fellow BAGMA members, or whether there’s anything else we can help you with, as always feel free to get in touch.
by Nick Darking BAGMA General Manager
ISEKI: The past, the present & the future
As the company proudly celebrates the centenary of its founding, recently appointed Managing Director of ISEKI UK & Ireland Alan Prickett explains how and why the brand has become an “indispensible presence for the past 100 years and the next 100 years”.
What is the history of the ISEKI brand?
Closer to home what were the early challenges and major milestones in establishing ISEKI UK?
Kunisaburo ISEKI founded the “ISEKI Farm Implement Trading Co.” in Aratama Town, Matsuyama City, Ehime Prefecture, Japan in 1926. ISEKI proclaimed, “I want to free farmers from exhausting labour,” an aspiration which arose from his experience in agriculture, his family’s business. Since its founding, ISEKI has been a consistent leader in the development and manufacturing of specialist agricultural and horticultural machinery. The company
changed its name to ISEKI & Co. Ltd. in 1936, and has retained that name ever since. Exceeding the customers’ expectations is an essential part of the ISEKI ethos, priding itself on developing a range of quality compact tractors, rice combine harvesters, planters, other agricultural machines and mowers with superb specifications and reliability. ISEKI has been represented in Europe for over 50 years, having established ISEKI Europe SA in Brussels in 1971. Going back to those days, there were various distribution arrangements for the brand in the UK, with Ransomes Jacobsen Ltd., part of the Textron Group and the company that many of the people that now work for ISEKI UK & Ireland worked for previously, acting as the distributor for the UK & Ireland, plus the Middle East and other export areas for around 23 years. In 2018 David Withers, who was previously President of Jacobsen, started the new UK business in collaboration with ISEKI & Co. Ltd., which created a team in which the sole focus was
the sale and support of the ISEKI brand. This resulted in a doubling of the turnover by 2022 and significantly higher market share. David sold his majority share in the business to ISEKI & Co. Ltd. in late 2024, so today we are now 100% owned by the parent company.
How has ISEKI adapted to changes in the industry over the last 100 years?
The brand was always a strong one in the compact tractor segment and quickly branched out in the European market, where traditional small agricultural models from the mainstream manufacturers held sway on most applications back in the late 1970s and early 80s. New applications for the new lighter tractors were quickly found, such as cemetery work and municipal and sportsground mowing, where the higher manoeuvrability and lower weight offered major advantages over repurposed agricultural tractors fitted with turf tyres. Higher horsepower models followed, allowing expansion
into golf course maintenance and lower-end agricultural applications. The ISEKI business has also expanded very successfully into the diesel ride-on mower market, offering the highly successful SXG range which over the decades has grown into offering various standard and high-tip grass collection options and now a range of cut & drop models for the municipal and contracting sectors. We also developed a range of ‘SF Series’ out-front mowers, which can be supplied with or without grass collection and these days can be fitted with flail mowers as well as rotaries. Like other manufacturers, ISEKI is now developing electrically powered machines for the eventual carbon-free future. That said, demand for the tradition diesel machines seems to be remaining strong at the present time, so product development continues in all propulsion types.
With the recent retirement of David Withers and your new role as Managing Director, what do you hope to achieve in the coming years?
Staying employed would be a great start!!
Dave Withers and I worked together for 30 years, which apart from being very enjoyable in the main, I think demonstrates a level of alignment in our opinions on business and distribution management. As things stand, I inherited a company in good shape both financially and in dealer and customer perception. I think in the coming years we will need to invest in more people on the aftersales and training side, as the business has more than doubled since we started in 2018, plus we need to support our ongoing growth objectives with additional sales people, particularly on
the exports side of the business. We have been significantly involved in the Middle East market for about 30 years, initially with high volumes of SXG mower sales into the UAE, which has continued into the present day, but recently expanding both mower and tractor sales into Saudi Arabia and other countries in the region that are developing sports and tourism with natural grass sports pitches and parkland areas.
Are there any current industry trends that ISEKI are looking to move into?
As I said before, we are developing alternative power sources for our products, as the world moves away from fossil fuels. We also see a steady increase of interest in the field of robotic and autoguidance systems. We are working with partners on both of these sectors, and have enjoyed great success selling the Raymo remote control and now robotic tool carrier systems over recent years. The Raymo also benefits from being battery powered, which opens new doors for us and enhances our ability to offer zero emissions products into urban areas.
Where does sustainability fit into the ISEKI brand?
The business has always been highly focussed on sustainability and is ISO 14001 and EcoAction 21 certified in Japan. All ISEKI diesel engines will now run on HVO fuel too, thus offering the low-emission impact option for customers wishing to run on this fuel. The ongoing research into alternative fuels and manufacturing processes will over time, result in new future products with zero emissions and low environmental impact
at source.
ISEKI’s 100th anniversary slogan is ‘Your essential partner, as an indispensable presence for the past 100 years and the next 100 years.” What existing foundations does ISEKI hope to build on to be successful for the next 100 years?!
The whole ethos of ISEKI is the development of new and innovative machines to make the life of our customers easier and more profitable. This extends to the desire to keep bringing our dealer partners new products that help them to win market share and to delight their customers. Dealers are at the heart of the business and we rely 100% on them for the local supply and service of our machines. We are lucky to have some very skilled regional sales managers and demonstrators, who often assist the dealer people with the end-user interactions such as demos and presentations. This means we have built up strong relationships with the users of our products over the years, as well as helping to enhance the dealer relationships with their customers. The ISEKI company is working hard at developing the next generation of machines and has a great global team of people supporting its objectives, so the next 100 years is looking good so far!
www.iseki.co.uk
by David Kirschner
Independent Consultant to the Land-based Engineering Sector
Warranty - The Elephant in the Room...
I trust that my insights into warranty might encourage reasoned debate on what is a multi-faceted challenge for the land-based engineering industry supply chain. It’s all too easy to lay the loss of revenue blame at the manufacturers and supplier’s door but this is not necessarily the case.
Let’s be honest manufacturers, suppliers and the like share the same outlook towards warranty management as the dealerships retailing machinery to the end user.
Warranty is an administrative nightmare! It consumes manpower, can eat into margins, ties up capitol and has the potential to destroy company reputations and supply chain relationships. Therefore, it needs to be handled with sensitivity and all due diligence.
The responsibility for the impact that warranty costs have on the dealer’s bottom line rests solely within the control of each individual dealership’s management team.
It’s essential to analyse and understand the root cause of any cost deficit arising between the resources invested in completing a ‘warranty repair’ and the subsequent claim reimbursements. Remedial actions to reduce financial
losses or recover warranty cost shortfalls, whether they are related to the dealership, manufacturer, supplier or customer cannot be taken without understanding where the costs are incurred.
Fact: Machinery and equipment will malfunction within the warranty period, not all alleged claims being covered by the terms of warranty and many incidents being avoidable.
Fact: When a warranty failure occurs, it introduces a cost of sale for one or more parties in the supply chain.
Simple: No sale, no warranty. It’s always the dealer’s choice, however, no sale, no possibility of a sales margin and no establishment of a park of machines to provide the aftersales revenue in the form of service work, parts sales and upselling opportunities. Having a customerbase and a park of machines create the foundations of the business. Warranty therefore subsequently becomes the necessary evil and needs to receive some consideration in the cost of sale calculation both for the manufacturer, supplier and the dealership. It’s worth noting at this point that warranty reimbursement alone does not necessarily define the value that the franchise contributes to the dealership. So, what areas of influence does the dealership have that may lead to increased ‘warranty costs’? These are many and varied and include but are not limited to; Supplying the wrong machine to meet the customer’s needs / expectations, the
distance and road infrastructure between the depot and customer’s site, poor pre-delivery inspections, substandard installation and handover, defective service and maintenance work, unauthorised modifications, poor communication, failure to provide first-time fixes, staff skill gaps, processing claims outside of the warranty terms, slow submission of claims and poor time management or lack of tooling. This is by no means a comprehensive list, but it illustrates the potential to increase costs which ultimately end up in the ‘perceived warranty’ in-tray.
I’m going to play devil’s advocate here. In my opinion all warranty costs should be charged interdepartmentally from the workshop to the sales department, with any subsequent warranty payment being credited to the sales department. There I’ve said it! Any discrepancies will soon become apparent giving the opportunity for interdepartmental scrutiny. Apart from interdepartmental discounts and inefficient / faulty workmanship, what justification is there for the workshop to lose revenue by completing warranty work? An example to promote thought! If the sales department choose to take on a franchise where the manufacturer does not reimburse mileage surely this should be a cost of sale to be considered when the sale is structured?
Adopting this approach places the profit and loss of the sale in the same department. Making the sales department a workshop customer for warranty work
provides a valuable management tool that allows transparent examination of warranty costs. It gives the sales department ownership of the cost of selling the franchise’s ranges and models.
The dealership can then determine the value of the franchise held and what each sale contributes to the dealership and its departments both in the long and short terms.
Substantiated costs not only provide the data to question if the cost of sale calculation is realistic, they also provide the information to challenge manufacturers / suppliers on both their sales and warranty terms.
If the dealership is working at optimum efficiency, and the financial viability of holding the franchise does not add up based on substantiated data, the options become clearer to all parties. Whatever the outcome the dealership will benefit from comprehensive analysis.
It’s not ‘warranty’ reimbursement rates alone which need to be considered when contemplating a discussion on the franchise value. There are many considerations, both positive and negative - some not always obvious; company identity, the kudos or perhaps stigma associated with the franchise, the training offered, apprenticeship schemes,
the technical & marketing support, demonstration and show support, loan machinery, the discount and incentive structures, parts sales, availability and delivery to name but a few.
It’s a delicate balance, which is why I say each franchised dealership needs to look at their own data and control their destiny by making decisions that suit their business.
The question of whether warranty payments are enough is always going to be a bone of contention, but the answer is simple. Either manufacturers / suppliers put up their retail price or reduce their discount terms to cover increased warranty reimbursements or likewise dealerships retain more margin having considered the costs of sales that warranty brings with it. It’s a conundrum that requires careful thought to maintain business viability.
What’s my experience? Aftersales management encompassing dealership warranty cost recovery. Followed by roles with German and French tractor importers distributing through national dealership networks. In the latter roles managing the technical support and warranty departments balancing the expectations of customers, dealers, the importers and manufacturer’s.
“The question of whether warranty payments are enough is always going to be a bone of contention...”
New Government Road Safety Strategy
In January 2026, the Government’s Department for Transport launched a new ‘Road Safety Strategy’.
Experts and campaigners have long called for a comprehensive strategy that treats road safety as a shared responsibility – and the contents of the report emphasises that we all have a role to play in making our roads safer for everyone.
The strategy sets out a clear and ambitious path to improve road safety in Great Britain. The government’s commitments are grouped under four key themes:
1) Supporting road users
2) Taking advantage of technology, data and innovation for safer vehicles and post collision care
3) Ensuring infrastructure is safe
4) Robust enforcement to protect all road users
Each of the above themes sets out guidance and policies to support the attainment of two overarching targets:
1) 65% reduction in the number of people killed or seriously injured on roads in Great Britain by 2035, using a 2022-2024 baseline
2) 70% reduction in the number of children (under 16) killed or seriously injured on roads in Great Britain by 2035, using a 2022-2024 baseline
Last year 1,602 people were killed on roads in Great Britain. Vulnerable road users, such as pedestrians, cyclists, motorcyclists, and children, remain disproportionately at risk of serious injuries and fatalities. Some of the most high-risk roads in the country are rural single carriageways, with high speeds and limited infrastructure.
Although everyone has to behave responsibly, those operating vehicles that can cause the greatest harm in the event of a collision carry the greatest responsibility to take care and reduce the danger they pose to others. This includes agriculture and connected industries where operating, large, heavy commercial vehicles and/or trailers for, sometimes, extended periods of time is a relatively common occurrence.
While much of the strategy relates to domestic transport, of particular relevance to BAGMA members are the following extracts, taken from ‘Theme 4’ from the report.
Commercial Vehicle Regulation and Enforcement
LGVs and alternative ‘last mile’ modes are increasingly common, but generally less tightly regulated than HGVs. It is important to be responsive to these new modes and adapt to risks whilst enabling innovation. Larger vehicles, often run by commercial fleet operators, can cause significant harm if involved in collisions, so have specific roadworthiness and safety requirements placed on them by law.
The DVSA works with the police, Traffic Commissioners, and operators to enforce these rules and deter non-compliance. Recent enforcement action, such as ‘Operation Milkman’, highlights the risks posed by non-compliant operators. In this 41 Road Safety Strategy operation, DVSA uncovered widespread overloading and mechanical defects across several dairy delivery firms.
For compliant operators, additional tests and checks cause delays and cost their bottom line. The DVSA, alongside operators, has developed the Earned Recognition scheme. Provided the operator can assure the DVSA upfront about its driver and vehicle standards, and the systems in place to ensure consistent compliance, which are assured by the provision of regular data reports, Earned Recognition operators will be subject to reduced checks. To enable compliant operators to get on with their business and to target enforcement where it’s needed, the government will explore opportunities to further DVSA’s ‘Earned recognition’ scheme.
Persistent non-compliance will face robust enforcement. The DVSA will continue to take action to ensure that no operator gains a competitive advantage by compromising safety. Moreover, the government will ensure that penalties and sanctions which apply to commercial vehicles are kept under review, to ensure that they provide sufficient deterrent to offending, including non-UK operators using UK roads.
Trailer and towing safety
In Great Britain, there are a number of vehicles and trailer types that are frequently operated in an unsafe or non-compliant manner in terms of roadworthiness, loading and driver skills. Some of these are for personal use, such as caravans and light trailers. However, there are a number of vehicles operated in an unsafe manner which do not require operator licences, such as vans, pick-ups and their trailers, despite being used commercially.
To improve driver skills and competence, the government will explore the benefits and feasibility of financial incentives for voluntary training, and awareness raising on trailer and towing safety.
The government will also take
the following actions to ensure roadworthiness and load security:
• Work with industry to develop and publish recommended maintenance standards for light trailers, LGVs and agricultural trailers
• Refine the DVSA’s approach to enforcement to target operators of LGVs and trailers who don’t have robust systems to ensure safety
• Launch an industry-led communications package on load security and roadworthiness
• Explore the case for a wider safety review of LGVs
BAGMA’s Agricultural Tractor Trailer Scheme (ATTS)
With the government refining the DVSA’s approach to agricultural trailer enforcement, ensuring vehicles are compliant with road safety regulations has never been more important. In 2021 BAGMA revised their tractor and trailer brake testing training to introduce the Agricultural Tractor Trailer Scheme (ATTS). This certified training aligns with the governments renewed focus on trailer and towing safety.
ATTS provides technicians with a robust all-in-one approach to vehicle roadworthiness inspection and brake testing. The scheme is built on DVSA heavy goods vehicle (HGV)
roadworthiness inspection criteria, combined with comprehensive brake performance testing, delivering a complete roadworthiness assessment package.
This intensive two-day course is designed for competent and experienced technicians, and combines both classroom and practical learning. It covers current regulations, vehicle inspection procedures, defect
Would you like to become an ISEKI dealer?
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ISEKI compact tractors and mowers are designed and manufactured in Japan with over 100 years experience for quality that lasts.
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categorisation, braking system operation and performance testing. Each attendee also completes a written exam, ensuring participants leave fully equipped with the knowledge and skills required to inspect and assess safety-critical vehicle systems.
For more information on ATTS please visit the BAGMA website or contact us at info@bagma.com
QUALITY DIESEL MOWER OFFERING
Preparing for the 2026 Rating List: What BAGMA Members should be doing now
by Clive Schless Quoinstone
April 2026 is around the corner, and for BAGMA members this brings with it new 2026 rateable values - determined by decisions made some time ago.
The 2026 Rating List will reset rateable values based on rental evidence from April 2024, illustrating that the decisions you are taking now could directly influence your future liabilities. Clive Schless, Senior Surveyor at Quoinstone provides the following advice.
Premises
Many machinery dealerships operate from mixed-use sites, which have a variety of areas including showrooms, workshops, parts counters, yards and storage space. How these areas are measured, described and classified by the Valuation Office Agency influence your Rateable Value. Inaccurate floor areas or misclassified uses can significantly inflate a rateable value, and these errors often go unnoticed.
Reliefs
There are several relief measures you might be able to apply for which can be claimed depending upon factors such as the size of your business, whether you are open to the general public and other factors. Successfully applying for these reliefs could significantly reduce your liability.
Multipliers
From April 2026, the Government will introduce a new five-tier business rates multiplier system. Smaller and mid-sized properties may benefit, while larger sites with a Rateable Value in excess of £500,000 will be valued against a larger Higher Rate Multiplier. Transitional relief will soften the immediate impact, but it should not be viewed as a long-term safeguard.
Preparation
The most resilient businesses will be those that use the next 12–18 months to understand their exposure, sensecheck their property data, and model what the new rating list could mean in practice. Early action turns revaluation from an unwelcome surprise into a manageable commercial decision.
Current list
Your 2023 Rateable Value can be appealed until the Rating List ends on 31 March 2026. If a property is currently over-assessed, correcting this can still lead to refunds and, just as importantly, prevents incorrect figures influencing future planning decisions.
If you would like a health check on your current business rates valuation or if you would like to discuss how the 2026 Rating List may affect your business, email clive@quoinstone.consulting.
Spring Clean your Recruitment Process
Spring isn’t just for decluttering your home – according to WorkNest, it’s also the perfect time to breathe new life into your recruitment process.
A streamlined, efficient hiring system improves candidate experience and attracts top talent, whilst creating a strong employer brand for your organisation.
WorkNest, BAGMA’s HR and Employment Law Specialists, offer these top tips on how to give your recruitment process a much-needed refresh.
1. Audit your current workflow Start by mapping your hiring process from job posting to onboarding. Identify bottlenecks, redundancies and areas for improvement.
Top tip: Gather feedback from hiring managers and recent candidates for
fresh insights on your current processes to identify any key focus areas.
2. Update your job descriptions Outdated descriptions can drive away great candidates. Ensure they reflect the role’s current needs, use inclusive language and highlight growth opportunities.
Top tip: Showcase your company culture and career development paths to attract top talent. These are key factors for candidates when applying.
3. Optimise your application process A complicated application can lead to candidate drop-offs. Simplify it by reducing unnecessary fields, making it mobile-friendly and allowing LinkedIn profile imports.
Top tip: Monitor drop-off rates to spot areas for improvement. Perhaps your application is too long or asks the wrong questions.
4. Improve communication and feedback Candidates value timely updates and
transparency. Automate status updates and provide personalised feedback postinterview.
Top tip: Use automation tools to nurture candidate relationships or dedicate a specialist to support you in your talent pooling and communications.
5. Measure and continuously improve Track key metrics like time-to-hire, drop-off rates and offer acceptance to identify areas for improvement.
Top tip: Schedule quarterly reviews to analyse trends and adjust accordingly. This helps pinpoint focus areas and identify ways to speed up and improve efficiency in your process.
If BAGMA Members need support, our HR specialists are ready to provide expert guidance and assistance throughout the hiring process. Curious to see how WorkNest can elevate your current practices, improve efficiency and maximise success? Contact our team today via bagmahr@worknest.com
Nicholsons Stalham - From Steam Engines to Precision Farming
When the BAGMA team recently travelled to Norfolk to visit Nicholsons Stalham, we were welcomed into a business that exuded the resilience and strength needed to thrive in the agricultural sector for over 80 years. Now led by the second generation of the Nicholson family, we met with Joint Managing Director, Sarah Nicholson, to see how the business has grown far beyond its original roots, but still retains a personal, professional service at its very heart.
Thank you for your time. Please give the reader an overview of Nicholsons Stalham and how yourself, personally, became involved.
Jimmy Nicholson (my father in law) rented the site in 1938 when it was a cottage and blacksmith’s workshop, to run his business as a threshing contractor. Over the first few years he expanded the business to six threshing sets all driven by steam engines. After the war, and with the demise of steam engines, the business moved into more generic farm contracting with tractors and combine harvesters.
It was in 1957 that the enterprise expanded with the petrol station and then the car workshop and sales, but it was really the 60’s that allowed the business to evolve, firstly into plant hire and then, as Jimmy’s sons continued to
join the business, moving into machinery sales which is more like the business we have today. By the early 90’s the contracting business had all but gone.
Jimmy and his wife, Kathleen, had 14 children and all eight sons have been directly involved with the family business. This broad family involvement may also be the reason why we have such a diversified business today with the petrol station and convenience shop, car workshop, garden machinery sales and servicing as well as the agriculture machinery business.
The thing that always strikes me about Jimmy and his son’s was their ability to evolve with the market and spot the next opportunity for the business.
It was when Malcolm, the oldest brother and then MD, was looking to retire in 2017 that Tim (my husband and
the youngest brother) and I decided to get more involved, and between us we have run the business ever since.
You proudly remain a family business. What does this mean for you, and your customer base?
We pride ourselves on being a family run business focused on giving personal customer service and working with our farming customers to make sure they have the machinery they need when they need it.
The same goes for the other business areas, whether it’s ensuring you have the right mower, or that we stock your favourite bakery item, we listen to our customers and try and meet their needs. I spent most of my working career in corporate roles, and the thing that struck me most when I joined the
company is that we want to know our customers personally and build a longterm relationship, whether it’s a farmer, gardener or car owner!
You’ve been on the same site since 1938. How have you managed to grow and adapt the business while staying on the same premises?
Over the years we have had the opportunity to expand the area of the site as land has become available, currently the site is over 2 acres and enables us to expand and grow as required. We are situated in the middle of a small village, which is great for the petrol station and convenience store, and most locals who are not farmers don’t even realise we have the agricultural business behind!
What’s the current split between the various divisions of the business, and has this changed over the years?
The main business is and always has been the agricultural side but the other businesses provides diversified income streams which makes us more robust to economic factors effecting farming.
Alongside the petrol station and Morrisons Daily convenience store we have a very busy car repair and service
workshop with five full time mechanics at the front of the premises. We then have the agricultural dealership and garden machinery business at the back of the site.
More recently, have there been any major changes to your product portfolio?
On the agricultural side, we represent several long established brands including McHale and Pottinger. We have been a Case IH dealer since 2018, offering their full product range, and in 2021 we also became a Weidemann dealer.
There has been a lot of changes in dealer franchises nationally over the last 12 months, but our brands have remained constant and we focus on maintaining and growing them rather than looking for the next new thing. Customers appreciate a consistent approach and the knowledge we have built up over multiple years with the same brands. Other than the addition of Triolet more recently, the product range has remained constant.
The biggest change recently was when we expanded our shop and made the switch to become a Morrisons Daily last year. We now offer baked goods, hot food to go and a much wider variety
of groceries. I think this has made a huge difference locally and significantly increased turnover for us - and we have recently been told we are one of Morrisons busiest bakeries across the Morrisons Daily franchises in the UK. Are you finding growing customer appetite for technology and, if so, how are you working with manufacturers to respond to this?
The precision farming technology in Case IH machinery is second to none and we find that customers value both its accuracy and reliability. We have a specialist who looks after the tech side and spends their time with customers ensuring they get the most out it. We know our customers appreciate that he is on the end of the phone should they have additional questions.
They also recognise the value of the telematics that allow our workshop to monitor the machinery performance and notify the driver before issues become problematic. Our Workshop Manager John Clitheroe, is constantly monitoring the fleet to ensure maximum uptime for the farmers, as well as letting them know when regular maintenance is due so it can be booked in at the customer’s convenience.
“...we want to know our customers personally and build a long-term relationship, whether it’s a farmer, gardener or car owner!”
Jimmy Nicholson (centre) with his eight sons including current Joint MD Tim Nicholson (right)
How are you ensuring aftersales keeps pace with other areas of your business?
After-sales support and service is where we have built and maintain our reputation, so this will always remain our focus.
Being responsive to breakdowns and ensuring first fix whenever we can is what our customers have come to expect. Our technicians are all highly trained and continue to attend training courses to develop and expand their skills as the machinery develops.
We are also developing new skills and services as our customer demands evolve.
Recently we have invested in a trailer brake testing system which allows us to measure trailer brake efficiency and ensure the farmers remain road legal and safe. Whilst this is not yet a legal requirement, farmers are increasingly focused on safety and having trailer brakes properly calibrated ensure they are safe road users.
Historically tests have been conducted on the road and involved loading and unloading trailers, but the system we have invested in means that we can test brakes in situ and produce detailed analysis for the customers which show whether their brakes are compliant. As far as we are aware we are one of only two dealers in the country that are able to offer this technology. In fact, it is so new that we are working with BAGMA to develop an appropriate training programme and have put them in touch with the manufacturer to work on developing this.
With current market and general trading volatility, what do you consider to be the
biggest challenges you currently face?
Farmers have always been aware of costs but in the current market this is amplified, so I think the biggest challenge is maintaining the service our customers expect at an affordable price. We work hard to deliver the best service we can at the best price we can. We continue to provide a courtesy tractor free of charge when a customer’s machine is in for repair, if the machine was bought from us, to make sure their downtime is as short as possible and I
“Being responsive to breakdowns and ensuring first fix whenever we can is what our customers have come to expect.”
believe this is something unique to us. You’ve been BAGMA members for over 30 years! What’s the importance and significance of this for you?
Membership of BAGMA is a stamp of professionalism in agriculture and horticulture. We value our membership very much!
Alongside that stamp of expertise, BAGMA training and certification for services such as machine installation, LOLER testing and trailer brake testing
means our team has confidence in their ability and so do our customers.
Before the Covid lockdown, we used to organise the East of England dinner dance for BAGMA which was a great opportunity for dealers to come together and raise money for charity. It was incredibly well attended and was always a great night. It was a fantastic opportunity to give back and we supported some incredible charities like YANA over the years. We hope to be able to re-ignite the event at some point when the market has improved and
dealers have deeper pockets. Are there any opportunities on the horizon you can tell us about? What’s next for Nicholsons Stalham?
At the moment we are actively seeking to expand our agricultural sales team with at least one more experienced salesperson. We cover all of Norfolk for some of our brands and also into some areas of Suffolk, so we want more boots on the ground to be talking with customers and making sure they get what they need.
From a Case IH perspective, we hope to take delivery of the new cab Puma 185 CVX Short Wheel Base before the Royal Norfolk Show and be able to showcase the new design and additional features it can offer. We think this is a tractor that will really resonate with customers.
We are also busy organising some customer training on the precision farming side, which we are hoping to run as a series of workshops over several months.w This way customers can drop into the sessions as and when they are available.
nicholsonsstalham.co.uk
ScotGrass Unveils New Slurry Demonstration Zone for 2026
ScotGrass, Scotland’s premier forage and machinery event, is proud to announce the launch of its new slurry demonstration zone for the 2026 show — a dynamic and interactive space dedicated to showcasing the very best in slurry application, handling and nutrientmanagement technologies.
Taking place on Wednesday 13th May at Slacks Farm in Lochmaben, Dumfries and Galloway and responding to farmer demand for practical insights into slurry best practice and technology, the slurry demonstration zone will offer live, real-time demonstrations that place innovation and efficiency front and centre. Visitors will have the chance to see the latest solutions in action under genuine working conditions enabling better understanding of performance, precision and nutrient stewardship on a working dairy farm.
Adjacent to the silage clamps, and the farms slurry storage, the demo fields will show visitors separation, pumping and application technologies, in real-time on farm conditions.
“With sustainability and nutrient management at the heart of modern farming, this new feature at ScotGrass will not only compliment the rest of the show but it will also give manufacturers a platform to bring their innovations out of static displays and into the field, allowing demonstrators and attendees
Richard Jenkins reflects on YAMS
The Yorkshire Agricultural Machinery Show (YAMS) was held at the York Auction Centre, Murton, on Wednesday 4th February 2026. As the largest one day, free to attend machinery and technology event in the north of England, the show typically attracts over 10,000 visitors every year and features more than 200 trade stands.
This years attendance was impacted by persistent wet weather and the temporary closure of onsite parking! However the organisers responsed by providing free parking and shuttle transport from local park-and-ride
facilities, ensuring visitors could still access the event.
I attended alongside Paul Marsh from Safety Aide, meeting with both existing members and prospective new members throughout the day.
Despite the challenging conditions, exhibitors delivered high-quality stands and reported strong engagement from customers, both new and returning.
Congratulations to everyone involved in organising another successful YAMS, lets hope for drier conditions next year though hey!
to directly compare technologies, learn from experts and discuss real-world applications” says Kayleigh Holden, ScotGrass Event Organiser.
The Slurry Demonstration Zone reinforces ScotGrass’ commitment to advancing practical knowledge and sector innovation. Designed to support sustainable and efficient farming, it promises to become one of the event’s must-visit areas in 2026.
For more information please visit www.scotgrass.co.uk
ScotGrass is Scotland’s largest dedicated forage and agricultural machinery event, attracting farmers, contractors and industry professionals from across the UK and Ireland. Established to support and celebrate excellence in forage production, grassland management and agricultural technology, ScotGrass combines live demonstrations, equipment displays, expert advice and networking opportunities.
AEA Conference Returns
The Agricultural Engineers Association’s AGM, Conference & Luncheon returns for 2026 on Tuesday 14 April at One Great George Street in London. This year’s conference features high-profile speakers with extensive experience across business, media and organisational leadership.
Bruce Daisley, formerly Vice President for Europe, Middle East and Asia at Twitter, will share his perspective on workplace culture and leadership.
Daisley is now a writer, consultant and host of the podcast Eat Sleep Work Repeat. His bestselling book, The Joy of Work: 30 Ways to Fix Your Work Culture and Fall in Love with Your Job Again, focuses on practical ways organisations can build stronger, healthier working environments.
Also speaking is Simon Jack, Business Editor at the BBC. Jack has reported on major economic and financial developments throughout his journalism career and is a familiar voice and face across BBC News, including programmes such as BBC Breakfast and Today.
Further information on tickets and sponsorship packages can be found on our website at: www.aea.uk.com/conference
Nick reports on Golf Industry Show 2026
I was fortunate enough to see first-hand how the turfcare sector is thriving ‘over the pond’ in my visit to the GCSAA Conference and Trade Show. The event took place on 4th and 5th February at the Orange County Convention Center, Orlando, and kicked off the association’s centennial year celebrations in style!
More than just a trade show, the annual GCSAA event is a gathering of turf professionals from all over the world who come together to exchange information about the industry they are so passionate about. This year, delegates from over 40 countries congregated in Orlando from all four corners of the globe - to enjoy education and the trade show by day, and the best Florida has to offer in terms of entertainment and hospitality by night.
Despite the high attendance, it was great to bump into so many familiar faces around the halls. Alongside lots of UK manufacturers exhibiting, I also saw a number of dealers catching up with international friends and exploring new and unfamiliar brands.
Innovation plays a big part in the show, with some companies using the global stage to launch new equipment. I saw new product from manufacturers including Toro, Jacobsen and Firefly, along with the new Terra Core M6 from Wiedenmann. I must also extend a big thank you to the team at PH Turfcare for their fantastic company and hospitality.
I was also put in touch with one of America’s dealer associations, who I hope we can exchange ideas and experiences with and perhaps gain knowledge from. Much to enjoy and even more to take away!
PETMA Announces Collaboration with the AEA to Lead Power Tool Sector Representation
Following close collaboration over the past two years, and after the retirement of its Secretary General, Crispin DunnMeynell, the Portable Electric Tool Manufacturers Association (PETMA) is delighted to announce that responsibility for the Association’s representation and secretariat services will transfer to the Agricultural Engineers Association (AEA) from 1st February 2026.
Under a detailed Service Level Agreement, the AEA will provide political and technical representation for PETMA, including the full delivery of technical services for member companies and representation of the sector on relevant European and international standards committees, maintaining existing arrangements through nominated representatives from the Association and its member companies.
KUHN adds to Multi-Longer Range
KUHN Farm Machinery has added to its Multi-Longer range of hedge and verge cutters with the introduction of a 6.1m model. The 6157 e-TPAL joins the Multi-Longer 7457 e-TPAL as telescopic, left-handed machines.
Rhodri Jenkins, KUHN’s grassland product specialist, says: “The 6157 is likely to be a popular model with UK and Irish contractors and farmers, offering the right balance of compact dimensions for road work and excellent reach for field hedges and ditches.”
PETMA will retain its own identity, name and logo. Its role as the sector’s representative body remains a central part of the arrangement, ensuring a clear and authoritative voice for the industry and full control and advocacy for the power tools sector.
Colin Thirlaway, Stanley Black & Decker and Chairman of PETMA, said he and the Association’s members are delighted to move forward with this new collaboration, reflecting the strong synergies in technology and innovation between the power tools sector and the outdoor power equipment market represented by the AEA. Reflecting on his many years representing the power tools industry, Crispin Dunn-Meynell said this marks an important moment in the Association’s history as it looks to move forward and raise its profile. He welcomed the opportunity to ensure that PETMA’s legacy as a strong, independent voice for this highly significant sector remains firmly in place, while the scale, reach and alignment of a larger, compatible association help take its aims and objectives into the next
phase.
Ruth Bailey, Chief Executive Officer of the AEA, said “it is a great honour to take on the voice of the power tools sector, strengthening both organisations and reflecting the shared issues and challenges facing their respective markets”.
Theodora Levanti-Rowe, Outdoor Power Economist of the AEA, in taking on her new role as Secretariat to PETMA, added that “the confidence placed in the AEA is extremely humbling, and that the Association’s dedication and experience in working with members will play a central role in driving forward PETMA’s interests”.
The King meets Farmers and Rural Communities
His Majesty The King recently visited Clitheroe Auction Mart to meet farmers, young farmers and rural organisations and to learn more about the challenges and opportunities facing farming communities across Lancashire and the wider region.
During the visit, His Majesty spent time in the livestock area, where he met local farmers and young farmers including some who farm Duchy of Lancaster land, and toured the cattle pens, speaking with farmers about livestock production, breeding and the realities of farming life
today.
His Majesty King Charles commented, “This visit highlights the importance of agriculture to our rural communities… The farming sector is vital to the economy. I founded the Countryside Fund almost 20 years ago, and I hope it is contributing to some degree to the welfare and adaptability of farmers and to the challenges and complications you have to meet.”
He added, “I wish you as successful a coming season as possible, weather permitting!”
Baroness UK Celebrate Dealer Success at BTME 2026
Following another successful year for both Baroness and the wider Kyoeisha Corporation, Baroness UK were delighted to celebrate 2025’s achievements at BTME with the return of their annual Dealer Awards. This year saw both Lister Wilder and Hamilton Brothers recognised for their exceptional performance and commitment to the Baroness brand.
Lister Wilder received the award for the ‘Highest Overall Baroness Machinery Sales’ – retaining the title from 2025. Alongside an outstanding team performance, there was individual recognition for Lister’s Stuart Venn-Dunn, who was presented with the ‘Salesperson of the Year’ award.
“Receiving the award for ‘Highest Overall Machinery Sales’ is fantastic as it recognises the entire teams’ efforts throughout the year” comments Phill Hughes, Sales Director for Lister Wilder. “I am especially pleased for Stuart VennDunn who has been working closely with his golf customers over the last twelve months, as this recognition goes some way to reward him for all the hard work he’s put in.”
Also honoured were Hamilton Brothers, part of Hamilton Ross Group, securing the accolade of ‘Highest Growth in Baroness Machinery Sales’.
Andy Gillies, Groundcare Sales Manager said, “Having been a Baroness dealer for
Returns for 2026
The Grounds Management Association (GMA) has announced the return of its annual awareness campaign, #GroundsWeek, taking place from 23rd-29th March 2026.
Following a hugely successful campaign in 2025 which reached more than 20 million people worldwide, #GroundsWeek is once again set to shine a spotlight on the professionals and volunteers who work tirelessly behind the scenes to keep the UK’s playing surfaces and green spaces thriving.
Last year’s campaign received widespread support from major sporting organisations including England Football, The All-England Lawn Tennis Club, Lord’s Cricket Ground and England Rugby, helping to amplify the vital role of grounds staff across all sports and community environments.
To make it easier than ever to show your support, the GMA has launched a dedicated #GroundsWeek Engagement Pack, offering a suite of downloadable resources to make involvement simple and accessible.
#GroundsWeek is proudly backed by GMA Platinum Corporate Supporters Kubota (UK), Howardson Group, ICL Group, MJ Abbott, Premier Pitches, GKB Machines, ISEKI UK & Ireland and Cramer, alongside GMA Gold Corporate Supporters Rada UK, Aquatrols Europe, Redexim, RT Machinery, SGL and Husqvarna UK.
For more information and to download the Engagement Pack, visit thegma.org.uk/groundsweek.
six years, we are seeing a positive shift within the industry as awareness and understanding of the Baroness product range continues to grow. By educating our customers and clearly demonstrating the long-term cost efficiencies associated with ownership, including reduced running and maintenance costs, we are helping to support informed purchasing decisions and deliver lasting value.”
“All of our dealers once again delivered an outstanding effort throughout 2025, equalling our strongest year to date is an achievement that would not have been possible without the unwavering commitment of our entire network,” said Adam Butler, UK Sales Director at Baroness.
THE TRUSTED NAME IN PROFESSIONAL SPORTS TURF CARE
marks 40 years of turf care innovation at Campey
Sean Faulkner, Sales & Marketing Director at KERSTEN (UK) Ltd
Explains how his family-run firm is at the forefront of a shift to more collaborative, environmentally-focused weed control strategies
Thanks for your time. Please tell us about your current role and your background.
I’m the Sales & Marketing Director, but over the years, my role has really become more about listening and problemsolving. We started out simply supplying good-quality German sweepers and weed brushes to the amenity sector, but spending so much time out on the road with local authorities and contractors taught me a lot. We realised our customers were facing huge pressures, not just with weeds, but with shrinking budgets and failing infrastructure. So today, my day-to-day is really about sharing what we’ve learned. I spend a lot of time helping councils look at street cleaning a bit differently, focusing on protecting their pavements and reducing chemicals practically, rather than just trying to sell them a machine.
KERSTEN (UK) Ltd is proudly a family-run business. What strengths and advantages does this bring both operationally and for your customers?
I think the biggest advantage is that we can genuinely put relationships before short-term profits. We don’t have shareholders breathing down our necks, which means we can take the time to really understand what a council or a contractor is struggling with. It allows us to be flexible and adapt quickly when the industry changes. But mostly, it means our customers can just pick up the phone and talk directly to the decision-makers. We treat our customers and our dealer network as an extension of the family, we’re in it for the long haul and we genuinely want to see them succeed. Importing equipment from Germany, how have you handled the changes and challenges of importing and international trade?
It’s actually not been a bad transition for us, and our relationship with the Kersten factory in Germany is as strong as ever. While there was obviously a shift in how international trade operates, we found that the reality wasn’t nearly as daunting as some predicted. Our suppliers are fantastic and handle a lot of the export paperwork on their end, which means it really doesn’t add too much extra burden for us as importers. The main challenge we did see was that lead times on certain manufactured parts grew longer for a while across the whole industry. To
navigate that, we made the strategic decision to significantly increase our UK stockholding of both machines and spare parts. That was key! It took the pressure off our dealers and ensured we could remain completely reliable when our customers needed equipment quickly. You focus on environmentally-friendly weed clearance solutions. How have you seen this market grow and develop?
It’s been fascinating to watch. For a long time, the conversation was just about finding an alternative to glyphosate, swapping a chemical spray for a hot water lance or an acid. But over the last few years, we’ve started looking deeper into the actual science of it alongside our customers. We realised that simply killing a weed leaves behind the real problem: the soil and detritus in the gutter. We’ve been involved in some really interesting trials recently that show how leaving that soil behind not only acts as an incubator for more weeds, but it blocks drains and eventually wrecks the tarmac. The market is slowly shifting. People are starting to see that if we just sweep away the soil, what we call “habitat extraction”, we solve a lot of the weed problem, reduce chemical use and actually protect the roads from potholes. It’s becoming less about weed control and more about looking after the asset.
BAGMA was delighted to attend your first Integrated Weed Management conference last year. What did you take away from this, and how you see this evolving in future?
Having BAGMA there was brilliant. For me, the biggest takeaway was just
how relieved everyone was to get into a room and talk openly. Whether you’re a council operator, a contractor or a grounds manager, everyone is dealing with the same pressures around shrinking budgets and environmental targets, but they’ve often been trying to solve them in their own separate silos.
Looking ahead, I think we’re going to see a lot more of that collaboration. Instead of working in isolation, we are focusing on expanding our partnerships with fantastic, practical organisations like Lantra, Parks for London and the Amenity Forum. By sharing our data with them and helping to build proper, on-the-ground training and best-practice frameworks, we can support the whole industry in transitioning to better, more sustainable methods. The response to the first event was so positive that we are already busy planning the next conference, and we’re really excited to bring even more of the industry together to keep these solutions moving forward. Lastly, what’s the importance of associations such as BAGMA in supporting you and others in the sector?
When the industry is going through as much change as it is right now, it can be quite daunting for dealers and manufacturers alike. Associations like BAGMA are incredibly important because they give us a sense of community and a unified voice. They provide the practical support, training and advice that businesses need to adapt safely. It’s just reassuring to know there is a dedicated body looking out for the sector, making sure standards are kept high and bringing us all together to share ideas.
“As our business expands so does the technology available to us. We have always wanted to go down the electronic route for our forms, but never found the right source until we discovered Culverdocs. We have now been using Culverdocs for six months and it’s been a great move for us. The staff are impressed with the simplicity of completing the forms. We are continuing to make tweaks to suit our business, and the Culverdocs team have been fantastic at suggesting new ideas to support these developments and further streamline our experience.”
Masons Kings
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