Four Depots, One Vision
BAGMA recently met with the team at RVW Pugh to discover how this family-run dealership are uniting specialist brands, strategic investment and a people-first approach to deliver focused growth
Is there light at the end of the tunnel?
Dear fellow industry member.
Let me start by wishing you all a Happy New Year - I hope you are well and ready to push on in 2026!
There is a saying ‘think smart’ and I think this phrase is very important to be in business at these times. There still appears to be a lack of economic certainty, although the government have signalled a partial easing of the inheritance tax pains for farmers and property owners – some positive news to receive just before Christmas. Is this an indication that there may be light at the end of the tunnel?
While uncertainty prevails, we must all continue to work together and be a strong voice for the government to listen to.
word at many regional and national shows. You’ll read in this edition that the membership offering is everexpanding and, as always, we encourage members to use the services that are available and to make suggestions of other services that would add further value.
by Peter Heming
BAGMA President
As I’m typing this LAMMA is just around the corner. In 2026 BAGMA will be working hard to spread the
Peter Heming
BAGMA President peter@heming-engineering.co.uk 07831 585476
Nick Darking
BAGMA General Manager 07512 327109
Richard Jenkins
BAGMA Business Development Manager 07432 290605
Kari Hearn
BAGMA Training and Administration Manager 07874 876999
We will also be continuing to visit places of education, showcasing the vast and varied opportunities available and encouraging the industry’s next generation of talent.
Please introduce a friend or neighbouring business to the Association –joining offers are currently available. Do not hesitate to speak to Nick or Richard about what is on offer.
The team and I very much look forward to meeting as many of you as possible this year. Please don’t hesitate to contact me directly on 07831 585476. In the meantime, I wish you the very best for the coming months.
Hannah Desborough BAGMA Administrator 07842 431468
For all advertising and media enquiries please email: admin@bagma.com
BAGMA
Samuelson House 62 Forder Way
Hampton Peterborough PE7 8JB 01295 713344
Editorial & Production Pan Publicity Ltd 01493 440047
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2
BAGMA News
David Withers Retires, Cramer becomes Industry Partner, Two New BAGMA Service Providers
6
Apprenticeship Stories
We hear from a selection of apprentices on their typical days and how their placement is helping to shape their futures
8
BAGMA Training
BAGMA launch Training for Business 2026, report from the inaugural EV Training Day
10
Expert’s View
SiteWizard explores if AI can boost your online presence. Understanding PCI DSS Compliance with Global Payments
12
Member Profile
BAGMA travelled to Newport to learn how RVW Pugh Group is investing for the future
16
Out & About
It’s Doe Show Season.
BAGMA Connect at TORO U.K. New GMA Conference set for 2026. Diary Dates.
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Industry News
KUHN introduces new sprayer range. TNS announce Amazone partnership. Campey’s 40th Anniversary. Merlo dealer updates. The Show Goes On with Kubota.
Connecting With Charlie Nicklin, CEO of IAgrE
BULLETIN BOARD
LOOKING TO RECRUIT IN 2026?
Available on all new vacancies posted on the BAGMA Jobs Hub before 28th February 2026, we’re offering all members an extra 10% off on top of the usual 20% discount!
Non-Members can also receive a 5% discount on all vacancies listed.
For more information, or to list your available positions, please contact Hannah on admin@bagma.com
BAGMA MEMBERS RECOGNISED AT SERVICE DEALER AWARDS
BAGMA would like to extend their congratulations to members Major Owen Ltd, Turney Group and Stuart Taylor International for their outstanding achievements at the Service Dealer Awards held in early December. Major Owen Ltd who impressively secured three category wins last year continued their success, being crowned the 2025 ‘Professional Turfcare Dealer of the Year’ and reaching the finalist stage in four additional categories.
It’s fantastic to see BAGMA Members receiving well-deserved recognition for their hard work, dedication and excellence within the industry.
UK AGRICULTURAL TRACTOR REGISTRATIONS - DECEMBER 2025
Month: 541 Units -31.6% change (compared with December 2024)
Year to Date: 6151 Units -14.2% change (compared with 2024)
Nick reflects on the retirement of industry ‘stalwart’ David Withers
Iwas fortunate to first meet David back in the 80’s when I started work at Charterhouse Turf Machinery, where he was already established in the business. David was always keen to help and encourage, unknowingly playing a huge role in the development of my career.
When he left the business, I stepped into the role of Sales Demonstrator which was made much easier knowing that Mr
Withers was always at the end of the phone if I needed advice or guidance.
I watched David go from strength to strength in his respective roles at Ransomes, Jacobsen and ISEKI – no matter the scale of the task at hand, he had a habit of making it look effortless. Undoubtedly his strength lays in his ‘human’, relaxed and simple approach, cutting through some of the stuffiness that had surrounded the industry from those that had gone before him.
David’s work with the AEA and BAGMA has also been exceptional – showing care for the dealer network in both his role as AEA President and his unwavering support of BAGMA over the years. So, from me, thank you David. I fully expect to see the golf handicap come down in the not-too-distant future!
New Year, New BAGMA Industry Partner!
BAGMA are pleased to announce that Cramer, a leading innovator in professional battery powered equipment, have joined the association as the latest in a prestigious list of Industry Partners.
Cramer has built a reputation for delivering durable, high-performance tools designed specifically for commercial and professional users.
As the UK dealer landscape evolves, Cramer’s focus is on supporting servicing dealers with reliable, long-lasting products. The shift from petrol products to 100% battery is gaining even more pace and Cramer want to support the dealer network through that. As an agile company, they pride themselves
on supporting the dealer network and building strong, long-lasting relationships.
The company’s battery platform, heavy-duty construction standards and expanding range of commercial tools provide dealers with a compelling alternative to traditional engine-powered equipment, without compromising on power or productivity.
“We’re excited to join BAGMA and reaffirm our commitment to the UK servicing dealer network,” said John McGrady, National Sales Manager at Cramer. “Our goal is simple: to give dealers products they can trust, margins they can depend on and a brand that’s truly invested in their long-term success.”
Cramer looks forward to working closely with BAGMA members and contributing to a stronger, more sustainable future for the industry.
Two new Service Providers join BAGMA’s Portfolio of Partners
BAGMA has started the year on a strong note, expanding its list of approved partners to more than 15. Each partner offers BAGMA members exclusive support, discounts and specialised services.
Among the newest Service Providers is Brown & Brown, specialists in employee benefits programmes and insurance solutions that prioritise employee health, wellbeing and overall workplace satisfaction.
Betts Woods, an Employee Benefits Consultant from Brown & Brown said, “We are delighted to announce a new partnership between Brown & Brown Health & Employee Benefits and BAGMA. Through this collaboration, we will bring our expertise in employee benefits to help businesses access cost effective healthcare, protection and wellbeing solutions designed to support their workforce and strengthen long term sustainability.”
“With BAGMA’s deep understanding of the agricultural industry, we aim to deliver practical, relevant and valuable support to companies and their employees. Together, we are committed to enhancing employee wellbeing, improving retention and building a healthier, more resilient workforce across the sector.”
A second valuable partnership has been formed with Ascendant, experts in international payments. The Ascendant team will support BAGMA Members by helping them save time and reduce costs on international payments.
“Our work with agri and groundscare businesses has shown us the value of collaboration, so this partnership with BAGMA is a great way to strengthen that connection across the industry” explains Stuart Bidwell, Partner Consultant from Ascendant.
With these newly established partnerships, BAGMA hopes to be able to offer Members even greater value
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from their membership and provide the support they may need during what has the potential to be another turbulent year.
QUALITY DIESEL MOWER OFFERING
by Nick Darking BAGMA General Manager
Here to help you in 2026...
And just like that, the festivities are over and we welcome in 2026. I hope you all had a restful break and are suitably re-charged for the year ahead.
2025 was well-documented for its numerous challenges – if it wasn’t the weather, it was curveballs coming in left, right and centre from the political and economical situations both here and further afield. While I would love to say 2026 will be better, it is difficult to see any drastic changes that will make the life of dealerships any easier, certainly in the short to mid-term.
As ever, BAGMA are here to support you whatever the year has in store. We are proud to work with a fantastic range of Service Providers, providing help and advice on a range of topics from HR to security, and exclusive savings on utilities, insurance and more. We’re pleased to be adding to that list, as we announce our partnership with Brown & Brown and Ascendant.
We’re looking forward to a busy year ahead, with three more Connect meetings – kicking off at TORO U.K. Limited in March. In addition, we’ve been working hard to enhance our range of industry training. You’ll have the chance to read about the first EV Training day, along with brand new courses available in BAGMA’s Training for Business programme, on pages 8 and 9.
On the back of the fully-booked Handover & Installation events last year, we are also pleased to announce 13 dates throughout 2026 which are ideal for individuals or small groups. Details of the available dates, hosted by Devon Garden Machinery and Kubota UK, can be found on the BAGMA website.
Finally, I’d like to extend my thanks to Howard Pullen – who has been a long serving member of the BAGMA Council and after years of great passion and enthusiasm has stepped down from his seat.
Wishing you well for the season ahead.
BAGMA Jobs Hub
Celebrating National Apprenticeship Week
The Department for Education’s ‘National Apprenticeship Week’ will return from the 9th to the 15th February 2026, celebrating the achievements of apprentices across England and promoting the value apprenticeships bring to individuals, employers and the wider economy.
This year’s campaign will highlight apprenticeships as a strong career pathway for young people, a valuable progression route for existing employees and an effective way for employers to develop talent and address skills shortages.
Individuals and employers across England are encouraged to take part,
with a selection of downloadable toolkits containing guidance and assets to help you get involved - social media graphics, key apprenticeship messages, facts and figures, graduation toolkits and more are available via naw.appawards.co.uk/ toolkit
BAGMA, in partnership with We Are Land-based Engineering, will be
The We Are Land-based Engineering Initiative: Leading the Way in Attracting the Next
Generation
Launched in 2022, the We Are Landbased Engineering initiative has achieved phenomenal success, and BAGMA are incredibly proud to support it. With several key dates approaching, including National Apprenticeship Week (9-15 February), Scottish Apprenticeship Week (2-6 March), and National Careers Week (2-7 March), there is no better time to get involved and learn more if you haven’t already.
The team is continuously connecting schools with local dealerships and educational providers to offer information about careers and educational pathways in our incredible industry. For more information, visit www.wearelandbased. engineering or contact them at info@ wearelandbased.engineering.
We are also excited to announce the return of the highly anticipated LE-TEC Technician of the Year competition for 2026, which promises to be bigger and better than ever! This annual competition celebrates outstanding individuals in land-based engineering and encourages new talent to explore this dynamic industry.
The competition is open until 30th April 2026, giving you plenty of time to prepare your nomination. Exciting prizes will be announced soon, so don’t miss this incredible opportunity to see someone in your team be crowned the Land-Based Engineering Champion of 2026.
Pictured right: last years winner Alfie Holstead from Grimme UK, and below Joe Sweetmore from B&B Tractors (left) and Anna Welland from Rea Valley Tractors.
showcasing positive initiatives from the agriculture and groundcare sector throughout the week, helping to inspire the next generation of land-based engineers.
If you’ve got an apprenticeship story to tell, we’d love to hear from you! Please email admin@bagma.com and keep up with all the content via the hashtag #NAW2026
For more information and to submit your nomination, visit www.wearelandbased. engineering/ competition or scan here:
A Day In the Life of an Apprentice
Please introduce yourself.
My name is Cameron Parkin, I live in Cereas and I enjoy fly fishing!
We asked some hard working apprentices from the industry to share their experience, and how their placement is helping to shape their future careers. Here’s what they had to say!
Where are you currently undertaking your apprenticeship and when did you start?
I am based at R & R Machinery in Cupar where I began my apprenticeship just over 10 months ago.
Describe your typical day.
I typically arrive at 8am and spend the first couple of hours tidying and sweeping the workshop. I’ll then go onto the jobs my supervisor requires, such as PDI’ing tractors.
How has getting an apprenticeship shaped your future?
My apprenticeship gives me lots of valuable skills and experience that I can take through into the next stages of my career.
Please introduce yourself.
Hi, my name is Celt from Pwllheli and I enjoy working on cars and going to car shows.
Where are you currently undertaking your apprenticeship and when did you start?
Major Owen in Penrhyndeudraeth and I started in June 2024, so I’ve been there for over a year and a half.
Describe your typical day. It could be anything from building and inspecting diesel ride on mowers and tractors to servicing and repairing two-stroke machinery.
How has getting an apprenticeship shaped your future?
It keeps me motivated and has given me goals to work towards in the future.
Please introduce yourself.
Charlie Stone from Long Melford in Suffolk and outside of my apprenticeship I enjoy shooting and driving tractors.
Where are you currently undertaking your apprenticeship and when did you start?
I am currently doing my apprenticeship with Ernest Doe in Sudbury, which I started on the 8th July 2024.
Describe your typical day.
My day could consist of either servicing tractors, picking up a broom or helping other technicians undergo tasks on tractors!
How has getting an apprenticeship shaped your future? Being able to get an apprenticeship has allowed me to experience working full-time but also learn a trade that has forged a future for me and will hopefully open many doors along the way within the industry.
“My apprenticeship gives me [the] skills and experience that I can take through into the next stages of my career.” - Cameron
Please introduce yourself.
Hello! I’m Ben Matthews from Fordingbridge and if I am not at work, I am usually fixing my Land Rover.
Where are you currently undertaking your apprenticeship and when did you start?
I am based at Hunt Forest Group in Blashford and I started my apprenticeship in August 2025.
Describe your typical day.
My day starts at 8 o’clock and as soon as I get in, I check the Gold app for jobs for the day. Depending on if I’m with my mentor, I either help gather parts and any specialist tools for the jobs or locate the job in the yard and work my way through it with help from the other technicians. Quick break at 10 and lunch at 1, then continue working on my jobs until I finish for the day at 5.
How has getting an apprenticeship shaped your future? I’m really enjoying the variety and the opportunities I’ve had. I’m looking forward to seeing what the future holds once I’m qualified.
Please introduce yourself.
Ollie from Cranleigh. I enjoy training, socialising and music production.
Where are you currently undertaking your apprenticeship and when did you start?
I am based at Lister Wilder’s Ockham depot and started my apprenticeship in June 2024.
Describe your typical day. I tend to do a few tidying tasks, carry out a service or repair job usually with guidance from an engineer, fill out job cards or time sheets and perform any other duties asked of me.
How has getting an apprenticeship shaped your future?
I have gained useful knowledge and skills that can be applied in many areas of the job as a service engineer and beyond.
“It keeps me motivated and has given me goals to work towards in the future.” - Celt
Please introduce yourself. My name is Sion from Blaenau Ffestiniog and I enjoy training and fishing.
Where are you currently undertaking your apprenticeship and when did you start?
I am undertaking my apprenticeship at Major Owen and have been there since the 2nd of July 2024.
Describe your typical day.
I start the day at 8:30 by opening up the gates and shutters in the morning, then I will go to the service office and be given my tasks for the day. We have a tea break at 10 and lunch at 12:30 then we work through the day until 5 o’clock.
How has getting an apprenticeship shaped your future? It has given me the opportunity to start my career in the engineering industry and allowed me to gain invaluable experience and knowledge all while earning a living.
“It has...allowed me to gain invaluable experience and knowledge all while earning a living.” - Sion
BAGMA’s Training for Business 2026
Into its fourth year, and operated in conjunction with the AEA, the Training for Business programme has been designed to cover key topics you’ve highlighted as important in your businesses.
For our programme of courses we look to ensure that the course content is highly relevant, using trainers who know and understand our industries, and who tailor their training material accordingly. The in-person courses outlined below take place over two days and will be held at The AEA’s Training Centre in Peterborough. Anyone involved in outdoor power equipment or land-based
2026 COURSE INDEX
Presentation & Training Skills Essential skills for instructors, trainers, installers and managers
The Area Manager Role Working with dealers to build performance and effective relationships
Territory Representation Developing the dealer network to maximise sales
3 - 4 February
Understanding Dealership Financial Performance & Viability
Understanding and developing successful, sustainable dealerships
17 - 18 February
3 - 4 March
7 - 8 April
industries can enrol on our courses, with a discount available to BAGMA member companies. Our courses are recognised by the Institution of Agricultural Engineers for CPD hours, which will be of benefit to many of your employees who will be IAgrE members.
For more information or to book your place on any of the courses listed, please contact Kari Hearn on info@bagma.com
This course is designed to provide delegates with the essential skills required to plan, prepare and deliver effective presentations to customers, engineers, dealer staff, customers and members of the public. Taking a highly practical approach throughout the course, each participant will have the opportunity to plan and deliver at least 2 presentations, receive constructive feedback, improve their skillset and increase their confidence in presenting product, technical, business or brand information. Video recording and review will be available.
This course is designed to provide delegates with the knowledge, skills and confidence to build effective relationships with dealership owners, managers and staff in sales and aftersales. Whether agreeing business plans, managing dealership development, negotiating changes, or simply providing effective support to dealer teams, this programme will help delegates build productive and performance-oriented relationships with their dealership contacts.
Delegates will learn how to develop strategies to determine dealer effectiveness and market coverage and identify areas when replacements or new appointments are required. They will understand techniques to research the chosen territory looking for potential candidates and negotiating franchise agreements. They will also discuss and review techniques for ensuring maximum representation even if they are not the dealer’s main franchise. In addition, they will review key strategies to successfully achieve maximum sales potential as quickly as possible, as well as analysing the impacts of these actions in the trading territory.
Delegates will learn how to work with dealership financial indicators in enough detail to develop an awareness of trading performance, liquidity, solvency and balance sheet strength. This is an important and often overlooked factor of many roles within manufacturers, where an understanding of dealership performance and financial viability is an important aspect the role. Using a set of 3 case studies, delegates will work together to draw conclusions about dealership performance, viability and potential challenges, following which they will identify and present their recommended actions to address any concerns or risks identified in the case studies.
BAGMA’s inaugural EV Training Day
Recently I was privileged to be involved in the first delivery of BAGMA’s new Off Highway Electric Vehicle (OHEV) and Electric Outdoor Power Equipment (EOPE) course.
With the advent of this ‘newer’ technology to the sector (although electric vehicles (EV) have been with us for a long time!), it is great to hear the experiences from those who are in the field doing the job on a day-to-day basis.
Hosted by Ace Plant, we were fortunate to be able to use the industry leading facilities they have at their site, which not only house training facilities, but also dedicated facilities within the working environment solely for the use and maintenance of EV.
down’ any barriers to allow an inclusive learning environment - after all I have a room full of experts with me who are there ready to share their experience.
by Mike Cullen MCP Landbased
When the word training is mentioned sometimes it can be met with an air of trepidation, and I firmly consider my job as ‘breaking
As the day progressed, and more questions began to be asked, it was evident just how much there is to learn - not just about how the technology works, but more importantly how we stay safe around such technology, which is worlds apart from the traditional combustion engine. And whilst we all have an appreciation of the principle of electric technology, previous exposure may have been to what could be considered low voltage. BAGMA’s new training course aims to demonstrate how the increased voltages we are finding within the workshops, and out in the field, will require a completely different approach.
The two days training I would consider to be a huge success! The invaluable feedback showed knowledge was gained
not only by the delegates, but also by myself. And the cherry on the cake must be that at the end of the day, delegates stayed back to give their personal thanks and praise what they were taking away from the day. That, as they say, is priceless!
by Matthew Last Sitewizard
The introduction of AI into our everyday working lives is one of the largest changes we’ve seen to industry in living memory. Some consider this to signal the loss of jobs, with big companies choosing tech over employing staff. Some see AI as the chance to become more efficient and others sit somewhere in the middle – “AI isn’t coming for your job, but people who understand AI are”. There is some truth to this phrase, with a need to understand how AI can help in their daily role and implement it accordingly.
SiteWizard have been helping businesses succeed online for the last 29 years whether it be through web design, SEO, Google Ads or Social Media Management. Personally, I’ve had the pleasure of working in this industry since 2005 and, in that time, there’s been a myriad of changes that businesses have needed to adapt to. In this article we’ll
Can AI boost your online presence?
explore how you can utilise AI to shape the success of your website.
Web Design
The increase in quality of AI platforms to building website or images to be used online and on social media has been incredible. However, the AI platforms such as Gemini or ChatGPT are only as creative as the person guiding it and, personally, I believe the quality has some way to go before it can beat that of an actual designer. If you want to give your customers a great online experience, employ someone with both the creative flair and technical know-how to do so.
While I’m sure I could easily convey a website vision on an AI platform, every time I’ve entrusted a creative to do it, they’ve always gone above and beyond the initial concept I had in mind.
Content
Getting the content of your website right can be tough. It’s a fine balance between wanting to be as informative as possible to get the site picked up by search and AI engines, but not so informative that you bore visitors or allow them to work out if they actually want the product or not.
When creating the content, I would always recommend using a content writer but sometimes that’s not possible. Also, many great content writers will now likely use AI platforms to help structure their content which they then make their own.
I decided to ask Google Gemini to help me write an advert for a piece of used garden machinery. It straight away came back and asked me for additional information including the make/ model, year of manufacture, hours, service history and more. Even without supplying all of the extra details, Gemini gave me a workable template which could have quickly seen the advert up and running.
Once you’ve received the copy from the AI platform, it’s important to check through it with someone within the business who is knowledgeable about the item in question and make sure you are happy to add it to the website.
If you are running an SEO campaign with a provider (even if it’s not us), make sure you run the content by them tooIt’s important to keep them in the loop with any changes that may impact your campaign. If you are running a campaign with SiteWizard, please note that if we are targeting a certain area of your business, we will produce that content within the price of your campaign.
There are so many AI tools out there at the moment, the above is merely a crumb of the treats available! If you found the above useful, we’d be more than happy to discuss how, as a BAGMA Service Provider, we can help members boost their online presence.
Please get in touch via Matthew.last@ sitewizard.co.uk or 01622 200045
Understanding PCI DSS Compliance
If you’re interested in taking card payments, or do so already, you might have heard of PCI DSS compliance. But what exactly does it mean?
BAGMA Service Providers Global Payments have teamed up with their partner, takepayments, to explain.
What is PCI DSS?
It sounds important and it is! PCI DSS stands for Payment Card Industry Data Security Standards
It’s a set of standards created by card providers to make sure any business taking card payments is looking after their customers’ data safely and securely.
It covers how you store, process and transmit a cardholder’s details, as well as how you oversee your third parties, and it’s been designed to protect both you and your customers.
If you don’t meet the standards within 90 days, you could face monthly fees and risk making your customers’ details vulnerable to fraudsters and cyberattacks.
What are the different levels of PCI?
There are four different levels, but you’ll only need to focus on the one that’s relevant to your business.
• Level 1 - businesses processing over 6 million card transactions per year
• Level 2 – businesses processing 1 to 6 million card transactions per year
• Level 3 – businesses processing 20,000 to 1 million e-commerce transactions per year
• Level 4 – businesses processing less than 20,000 e-commerce transactions per year, and other merchants processing up to 1 million card transactions per year.
How do I keep my business compliant day-today?
Keeping the security of your customers’ data front of mind daily is key to staying on top of the compliance standards. Some examples of how to do this can be found below.
Protecting where your data lives is extremely important.
• Make sure you take every step to safeguard where your data is stored.
• Invest in high-quality anti-virus protection and keep it up to date. You’ll also need to review how data is accessed.
• Make sure you always create strong and unique passwords instead of using the supplier defaults.
• Keep your passwords and security information on a need-to-know basis with your staff. This goes for physical access to cardholder data too.
• Give every team member with computer access their own unique ID, so that you can track and trace everything.
If you’re looking for a card payments provider who can help you stay on top of PCI DSS compliance, get in touch with takepayments. They specialise in card payments and help thousands of businesses accept cards safely. They offer a Security+ package, which provides access to a dedicated team that handles PCI DSS compliance on your behalf and will be there to help if your business makes any changes.
BAGMA members can benefit from a range of different payment solutions - from a market-leading smart terminal to fast, secure online payments and solutions on the go.
Built to last: How RVW Pugh Group is investing for the future
In 1978, Robert and Caroline Pugh founded RVW Pugh in Churchstoke, Mid-Wales. Since then, the company has grown significantly, adding three more depots in Holmes Chapel, Newport, and Lathom. The Newport site, announced in 2021 and officially opened in 2025, is a key part of a strategic decision to split the company’s AGCO franchises. The Newport branch now operates as TR Machinery, a separate entity within the RVW Pugh Group that focuses exclusively on the Fendt franchise. To discuss this expansion and the group’s development, BAGMA spoke with Business Manager Emma Pugh and TR Machinery Sales Director Martyn Gardner.
RVW Pugh has seen significant growth over the past decade. Can you tell us more about the recent expansion, particularly the new depots in Lathom and the £1.65 million investment into the new purpose-built facility in Newport?
EP: TR Machinery obviously aided our brand separation, which then allowed us to have more focus on the two AGCO brands that we hold. We have Martyn Gardner heading up the Fendt brand from our depot here in Newport, and Andrew Purnell heading up the Massey Ferguson brand across Churchstoke and Holmes Chapel.
MG: It was necessary to have this location at Newport because of the customer base and the Fendt brand that we represent. We wanted to offer the
best support and backup to our current customers and grow. The only way to do that was to have a full-service location here.
EP: The £1.65 million investment in the purpose-built Newport facility was a crucial step to supporting Fendt customers in a key arable farming area. This depot now has a team of fourteen people, including eight service engineers and one apprentice, to provide comprehensive support. While the Newport investment was part of a long-term plan, we also capitalised on an unexpected opportunity in Lancashire. Following the unfortunate news regarding Malpas Tractors, a team of former employees approached us, leading to the establishment of the new depot in Lathom. This location is perfectly
suited to our AVR Potato Machinery and Merlo franchise.
MG: It wasn’t necessarily part of the plan, but the opportunity was one we didn’t want to miss. There was already a knowledge of the AVR equipment, and so it was great to build upon this and their knowledge of the local customers.
The Lathom team is made up of five key employees who all came from Malpas Tractors, ensuring a seamless transition and continuity of service for customers in the area.
With the brand split between RVW Pugh and TR Machinery, how has this specialisation into Fendt and Massey Ferguson improved the group’s focus and customer service?
MG: The split between TR Machinery and RVW Pugh has significantly
improved our focus and customer service; it does concentrate your mind on that one product.
EP: This strategic separation allows both Andrew and Martyn to focus on their respective product lines, Massey Ferguson at the core RVW Pugh depots and Fendt through TR Machinery.
MG: The sales team can now provide more focused expertise, but as we both believe, it’s the after-sales support that sells the next machine. After-sales is slightly different with the brand separation because Newport is mainly Fendt, but we have engineers who can work on both brands to get customers up and running, just as AGCO’s aftersales works across brands. If you’ve got a big customer nearby, then you’ve got to support them.
The overall company is the RVW Pugh Group, and we operate with the mission that every single customer receives the best after-sales service, no matter the brand. We can’t say no just because it’s a different colour. That would create a huge division, and at the end of the day, we’re all working for the same goal.
EP: If we don’t achieve that goal, it’s not just one side that suffers; it’s everything. So, it’s always got to be a team effort. This ensures that the service provided is a direct reflection of the premium brands we represent and the level of service our customers expect.
The businesses are now a group of companies. How do the RVW Pugh and TR Machinery teams work together to ensure a seamless experience for all customers?
MG: Like we previously mentioned, the aftersales team working together is key in ensuring a seamless experience. But despite the brand split, the sales team also work together well, we have a group sales chat which is always being populated, and I think that it is important to collaborate and share information.
EP: The team relies on each other’s knowledge of customers, areas and machines to find quality leads and recommend the right equipment. We also have dedicated product support specialists across the group who assist the sales team with any queries related to machinery and telematics.
The last few years have brought many changes and uncertainties for agricultural dealers and their customers. How does RVW Pugh provide stability and confidence for customers and suppliers during these volatile times?
MG: I believe our customers find stability in knowing the RVW Pugh Group is still run and owned by the Pugh family. That history is a big thing; they see where we started and where we’re going.
EP: In a very uncertain world, our customers have also seen us continue to invest and grow by opening more depots and taking on more staff. But it’s a manageable growth at a pace that we dictate. We’re here and we’re committed for the long term.
The Lathom depot, for example, was an opportunity that came up. It wasn’t something we were actively looking for, but it all looked right because there was a team, an established area and a customer base in place. It was almost too good to miss. We don’t just open a new depot without the right people, because you’re nothing without your people, and it’s a small industry.
With regards to the suppliers, they look closely at our profitability and succession planning. We’re especially proud that we’ve grown our tractor market share in 2025, even as overall registrations have fallen by at least 20%. Our succession plan isn’t just about me being a Pugh; it’s about having the right structure in place. We have strong After-Sales Managers and Sales Directors to drive the business forward, because one Pugh or even three Pugh’s can’t do it all. As I’ve said before, we are nothing without our people. You recently announced the addition of the KUHN machinery franchise to your portfolio. How important is this partnership for the customers and RVW Pugh Group?
EP: We are really excited to be partnering with KUHN across all of our depots. We were appointed officially on the 10th of September 2025, and we hit
“...it’s the after sales support that sells the next machine.”
the ground running with multiple sales going through early doors, and the phone has been busy with lots of parts orders.
MG: I do believe as a group we have needed something like this. We can now offer the entire KUHN product range across all four of our depots. As we’ve grown, this has been increasingly difficult to achieve, with some depots handling one brand and others handling another. With the KUHN appointment, we’re not hindered by area conflicts, so our entire team can go out and sell any piece of equipment, from a straw bedder to a drill or sprayer.
With the KUHN product range, we have a reason to go on every single farm. It works well alongside our other franchises including Massey Ferguson and Fendt.
EP: We are lucky to have a number of ex-Rea Valley Tractors and Malpas Tractors employees who are very familiar with the brand and passionate about the products, that knowledge and energy has
The TR Machinery depot in Newport, officially opened in 2025
“People can see we are investing in our premises and in the industry, we are here to stay!”
helped us hit the ground running like we have. It’s also really handy because their UK base, location-wise, is just 10 minutes up the road from our Newport depot and not much more than an hour from the other depots. Then, when it comes to the paperwork side, not having to deal directly with import documentation and costs is a huge bonus.
MG: We would like to think in the future, being so close, that we can work quite collaboratively with the team at KUHN UK. As machinery becomes more advanced, how is your after-sales and service department keeping pace with new technology to meet modern customer expectations?
EP: After-sales-wise, any opportunity that we have with the manufacturers for product training and installation, we send members of the team. Then, similar with the sales team, our manufacturers are very proactive with training, and even if there isn’t an official training programme running, the representatives from the brands will come to the depot and spend an afternoon offering guidance to the team if we feel like it’s necessary.
MG: The service side of our business has come a long way. Our engineers now have access to their job cards on their phones, so they can directly upload
images of a job as it’s being done. We also have trackers on our vans, which lets us quickly send the closest engineer when an emergency job comes in. Tools like Fendt Connect also help us be more proactive. For example, if a tractor is coming up for a service and we have an engineer in that area, we can get the job done on the same day. All of these things help us provide a more efficient and streamlined service for our customers.
From a dealer’s perspective, what are the most significant changes you’ve observed in customer demands over the last five to ten years?
MG: Over the past five years, customer demands have changed quite a bit, mostly because of new technology and a push to be more data driven. Farmers are now using fewer but bigger and smarter machines. This has led to a big jump in the use of telematics, which helps them keep a close eye on running costs and efficiency. The customer base has also become more divided; you’ve got your small-scale farms on one end and large farmers and contractors on the other, with not many in between.
EP: Because these big farms rely on expensive, high-tech machines, they expect them to be running all the time. This means there’s a much higher demand
for fast, reliable aftersales service from dealers to make sure their equipment is always good to go.
MG: One thing that hasn’t changed is our customers’ need for a reliable backup. We’re in a strong position to provide that, thanks to our large stock of machines. Whether a 500hp tractor or a 90hp loader tractor goes down, our customers know we can provide a temporary solution while their equipment is being repaired. In such a specialist industry, how do you attract and retain skilled talent, from technicians to sales staff, and build a strong team?
MG: I do feel like the brands that we represent are desirable, and a lot of younger people want to work with these brands. But similarly to the customers and what they like to see, prospective employees look to the company, the history, the investment and in an uncertain world at the moment, those things are very important.
EP: People can see we are investing in our premises and in the industry, we are here to stay! I find that you do get more people saying they want to work for a family firm over a corporate one. They don’t want to feel like a number; they want to feel like part of a team.
We’ve always worked to build a strong team spirit. We usually have a summer and a Christmas party, which are great opportunities for everyone from all the depots to get together. I love that I know everyone in the group by name still.
We’ve taken on eleven former Malpas Tractors employees, with at least one in each depot, and it took some time to get everyone integrated. But now, it feels like they’re all fully part of the RVW Pugh and TR Machinery teams. We no longer see
them as “ex-Malpas” staff; they’re part of the team, and everyone has integrated well.
I also think our flat management structure is important, and we operate an open-door policy. We don’t have layers of management or fancy titles. Everyone has a role to play within the business, but there’s no hierarchy. We don’t want to get so big that we lose that personal touch and the focus on our people. Our team members do what they do, and we encourage them to come in and talk to us about anything, work-related or not. It’s just nice to have that direct connection, and the business runs better because of it.
RVW Pugh has been a BAGMA member for over 20 years now. From your perspective as a member and a previous member of the BAGMA council, what is the most significant value that BAGMA
provides to yourselves and to the industry today?
EP: We’ve used BAGMA in various parts of our business, but the Legal Helpline is the primary resource. Since we don’t have a dedicated HR department, we rely on it quite a bit, especially when new legislation is introduced or we need a quick check on something. We’ve also utilised their Handover & Installation training in the past. Being a member of the BAGMA council for several years was a great experience. I believe BAGMA remains an important source of news for our industry and provides a crucial platform for dealers to come together to discuss shared challenges. While manufacturers are facilitating more collaboration, I feel it’s vital for dealers to have joined-up thinking, whether we compete or not, especially with the challenges agriculture faces right now. Beyond the recent expansions, what is your long-term vision for the RVW Pugh Group over the next five years?
MG: Five years is a lot to think about, especially at the moment with such an up and down industry. But I would like to see us streamline what we are doing to make our service even better and focused for our customers.
EP: We want to do what we do and do it well. My ideal measure of success would be that my staff come into a job that they enjoy for a company they enjoy working for, and that customers receive good service. We also want to keep retaining high satisfaction scores of 9s and 10s with AGCO. Our biggest fear is growing too quickly and losing that by not listening to the needs of our staff and customers. It’s better to take smaller, more deliberate steps than to run too fast. The past year has been anything but small steps, so now it’s a chance for us to stay firm and concentrate on the great foundation we have.
It’s Doe Show Season!
The 66th Doe Show returns to Ernest Doe’s headquarters at Ulting, Essex, on Tuesday 3rd, Wednesday 4th and Thursday 5th February 2026. As the UK’s largest dealer-run machinery event, it remains a key date in the calendar for agriculture, groundcare and construction.
Visitors can expect a large display of new machinery, working demonstrations, vintage tractors and a wide range of Doe Show Deals on machinery and equipment available for immediate delivery. The event continues to focus on practical machinery solutions, with manufacturers and Ernest Doe staff on hand across all sectors.
Headline agricultural machinery for 2026 includes the newly launched New
Holland T7 SWB and T7 HD tractors, alongside the Case IH Optum 440.
The dedicated groundcare zone will once again be a highlight, with a live demonstration area featuring Husqvarna’s autonomous CEORA mower and Automowers in action, alongside demonstrations of Stihl chainsaws. The area will showcase professional groundcare machinery for estates, contractors, local authorities and sports facilities.
New exhibitors for 2026 include AVR, specialists in potato harvesting machinery, and Merlo, showcasing its telehandler range including the electric e-Worker. The specialist vegetable machinery section also returns following a successful debut last year and will be larger for 2026, with additional exhibitors and live machinery displays.
The popular Parts and Retail Marquee will feature a wide selection of parts, tools, hardware and country clothing suppliers, with plenty of practical showonly offers available.
The Doe Show is free to attend and includes free parking, complimentary hot drinks and soup, and a free show guide. For more information visit doeshow.ernestdoe.com
2026 Diary Dates
The 66th Annual Doe Show 3rd - 5th Feb, Ulting, Maldon
The West Country Farming & Machinery Show 11th Feb, Westpoint, Exeter
BAGMA Connect opens 2026 with meeting at TORO U.K. Limited
BAGMA is looking forward to another successful year of BAGMA Connect meetings, the first in 2026 taking place in Bishop Stortford at the TORO U.K Limited headquarters on Wednesday 25th March.
The agenda includes a session on training and education delivered by Mike Cullen of MCP Landbased, as well as presentations from Theo LevantiRowe of the AEA and Scott Sullivan from VinChip, who will explore advances in forensic theft protection for machinery.
A highlight of the day will be a special keynote talk from respected industry figure David Withers, known for his roles at ISEKI UK and Textron, who will speak
on effective leadership in the sector.
Open to members, guests and non-members, BAGMA Connect events support BAGMA’s wider mission to strengthen communication, encourage collaboration and share knowledge across the agricultural and groundcare machinery industry.
The event is free to attend, with tickets available to book via www.bagma.com/events where you’ll also find details of the other Connect events scheduled for 2026.
Scots Turf Show 4th March, Hamilton Park
Scot Grass 13th May, Slacks Farm, Lochmaben
Devon County Show
21st - 23rd May, Westpoint, Exeter
Royal Bath and West Show
28th - 30th May, The Showground, Shepton Mallet
Royal Cornwall Show
4th - 6th June, Royal Cornwall Events Centre
Cereals 2026
10th - 11th June, Diddly Squat Farm
Royal Three Counties Show
12th - 14th June, Three Counties Showground
Royal Highland Show
18th - 21st June, Royal Highland Centre, Edinburgh
Royal Norfolk Show
24th - 25th June, Norfolk Showground
New GMA Conference set for 2026
The Grounds Management Association (GMA) is thrilled to announce a major new addition to the industry calendar: the GMA Conference 2026 - a full day of practical learning and big industry conversations.
Hosted at the iconic Edgbaston Stadium in Birmingham on Thursday 12th March, the landmark event will bring together leading experts and experienced practitioners from across the UK and beyond for an immersive
programme designed to inform, inspire and connect.
Backed by Platinum Sponsor ISEKI, and industry organisations such as ICL, Origin Amenity Solutions, Reesink UK, Agronomic Services Ltd, SGL, MJ Abbott and Premier Pitches, the 2026 programme offers real-world sessions with immediate takeaways:
• Expert Speakers
• Practical Sessions
• Interactive Panels
Attendees can build their own agenda to focus on the skills and knowledge most relevant to their career whilst accessing the latest research and emerging best practice - a snapshot of where grounds management is heading. Networking runs throughout the programme with plenty of time to connect and meet new peers. A guided tour of Edgbaston’s world-class facilities will offer a rare behind-the-scenes look at excellence in action.
After the conference, delegates are invited to stay for the GMA Industry Awards, the annual celebration of the people and achievements driving
standards across the sector.
The conference will complement other GMA educational events throughout 2026, offering a wider programme of learning opportunities for grounds professionals at every stage of their career.
Sarah Hunter, Head of Events at the GMA, said: “We’re incredibly proud to be launching a dedicated conference for the sector in 2026. Grounds professionals operate in a fast-changing environment, and there’s a real appetite for events that combine practical learning with the chance to connect with others facing similar challenges.”
“One of the real strengths of this programme is that delegates can tailor their day by choosing the sessions and speakers that are most relevant to their role. This conference delivers exactly that - flexibility and depth. We can’t wait to welcome everyone to Edgbaston for what promises to be a standout day.”
Full programme details will be announced soon, but you don’t need to wait to secure your place. Register your interest or purchase tickets now via gmaindustryawards.uk/conference
KUHN Farm Machinery has revealed the Karan highcapacity trailed sprayer range aimed at farmers and contractors requiring high daily spraying outputs and innovative technology to improve application accuracy.
Initially available as the mid-range Power model featuring steel and aluminium boom width options from 24 to 39 metres, the Karan range will extend to basic and high-end models, offering boom widths
KUHN introduces new generation sprayer range
from 18m to 45m, and tank capacities of 4,500, 5,200, 6,000 and 8,000 litres. The Karan offers choice and versatility, with configurations compatible with the simplest operations through to the most advanced requirements.
Edd Fanshawe, KUHN’s arable product specialist, says: “The new Karan has been four years in development, with extensive field testing, to ensure we’re bringing a product to users that will compete at the high-capacity end of the trailed sprayer market. The design of the machine is 99% new and is specifically aimed at maximising spraying time and accuracy.”
Central to the new range of Karan trailed sprayers is KUHN’s new Eagle automatic contour control system – an advanced technology package that uses ultrasonic sensors to constantly monitor and adjust boom position in relation to the spray target. This highly adaptable system adjusts to varying crop height or terrain (from a height of 30cm), ensuring optimum distances are always maintained.
The Autoset solution system enables tank filling at 900 litres/minute and spraying at up to 500 litres/minute, whilst rapid and thorough main tank cleaning is made possible by twin 360-degree rotating nozzles. A newly developed induction hopper is included as standard on the Karan, offering a rapid intake capacity of up to 220 litres/minute.
Precision spraying capability on Karan sprayers is achieved through incorporation of KUHN’s established Autospray PWM (pulse width modulation) technology.
A centred vertical hydraulic stand makes hitching of the Karan a simple operation, and there is an optional hydraulic pump drive that offers additional coupling and driving benefits. Control systems have been designed to provide all essential information as clearly and intuitively as possible, with bespoke screen displays for use in-cab or on the machine.
The Karan will be available in the UK for demonstrations during spring 2026.
Thurlow Nunn Standen announce partnership with Amazone
Thurlow Nunn Standen (TNS) is pleased to announce that from 1st January 2026, the company will become an official dealer for Amazone’s full agricultural machinery range. The agreement follows TNS’s comprehensive strategic review and represents a major step in strengthening its product portfolio and long-term market position.
The new partnership forms a key part of TNS’s ongoing commitment to meet the changing needs of modern agriculture, ensuring the business remains strongly positioned to deliver a focused, highquality offering for years to come.
As a key partner, TNS will hold stock across all depots, ensuring farmers can access Amazone equipment quickly and efficiently. This will be backed by TNS’s dedicated team, providing expert advice, product demonstrations and the exceptional aftersales support for which the business is widely known.
Harry Kester, Sales Director at TNS, commented, “This partnership marks an important milestone for TNS as we continue to future-proof our business and expand the depth and quality of products available to our customers. Amazone’s reputation for engineering excellence and
consistent innovation aligns perfectly with our strategy and our commitment to deliver exceptional value. We believe this collaboration will strengthen our position across the region and provide significant benefits to farmers both immediately and in the long term.”
Matt Smith, Managing Director from Amazone added, “We are delighted to
welcome TNS to the Amazone dealer family. As a customer-focused business with a longstanding reputation for product support, TNS is well placed to ensure that customers continue to get the most from their investment in Amazone machines.
We look forward to working in partnership with the TNS team to provide premium products backed by class leading support.”
Merlo UK announces expansion of dealer network
Merlo UK is delighted to announce significant changes to its agricultural dealer network, strengthening Merlo’s presence across large parts of the East, Southeast and Midlands. This strategic development ensures enhanced customer support, improved aftersales service, and greater accessibility to Merlo’s innovative telehandler range. All new appointments will officially commence on 1st February 2026.
Merlo UK is pleased to confirm the appointment of Farmstar Ltd, operating from three depots in Marr (South Yorkshire), Brigg (North Lincolnshire), and Market Weighton (East Yorkshire), Farmstar is a long-standing, privatelyowned business and respected dealer for Case IH, Kubota, and Kverneland. Formerly representing another telehandler brand for over 20 years, Farmstar has embraced the opportunities Merlo offers and is eager to introduce the brand to its customers.
Earlier this year, Merlo UK appointed Turney Group to represent Merlo from its new depot in Bredon, Gloucestershire.
Building on this successful partnership, Turney Group will now extend Merlo representation to its other two depots at Princes Risborough (Buckinghamshire) and Middleton Stoney (Oxfordshire).
Finally, Merlo UK is proud to announce the appointment of Ernest Doe as an authorised Merlo agricultural dealer, effective 1st February 2026, just five months after taking on Merlo’s construction franchise. With a strong network across 19 depots in East Anglia, South Lincolnshire and South-East England, Ernest Doe brings decades of experience and a reputation for quality and customer care.
Owen Buttle, National Sales Manager at Merlo UK, commented, “These appointments represent an exciting step forward for Merlo UK. By partnering with respected, customer-focused dealers like Farmstar, Turney Group and Ernest Doe, we are ensuring farmers across key regions have access to Merlo’s innovative telehandlers and outstanding aftersales support.”
Campey announces 40th Anniversary & new products
Campey Turf Care Systems proudly marks its 40th anniversary in 2026, celebrating four decades of pioneering advancements and dedicated service in the sports turf industry.
Founded in 1986 by Richard Campey, the company, based near Macclesfield in Cheshire, has grown from a local family business into a global force, renowned for its commitment to quality, innovation and best practice in turf care solutions.
To commemorate its 40th anniversary the company has created a dedicated website: www.campey40.com and will be holding various celebratory events throughout 2026, including a special 40th Anniversary Open Day on Thursday July 9, 2026.
As well as a selection of Campey’s own products, renowned brands such as, Imants, Air2G2, Dako-ta, Vredo, Koro, BellonMit and Tines Direct will be on display. Campey are also pleased to announce the addition of two new
products to the range.
The first is the VGR TopChangerthe renowned TopChanger uses high pressure water to inject holes into the soil opening the possibility of injecting soil-improving products, fertilisers and sand directly into the ground.
The second product is the TCT Fairway Trencher – The Trenchit, is a high-quality robust machine, already established by contractors worldwide for reliability and strength of build. It is purpose-built for golf course drainage, irrigation and services installation. This PTO-chain trencher has a soil clean-up system that efficiently deposits soil onto a trailer, reducing clean-up time.
The Show Goes On with Kubota fleet atThe NEC
A fleet of 30 G261 units from Kubota’s G-Series are helping to keep waste and facilities services on track at one of the country’s leading exhibition centres.
The delivery from Hunts Engineering to The NEC Birmingham was well received by Darren Hawkins, Head of Soft Services, and a large team of OCS Group operatives who are now benefitting from Kubota comfort, convenience and reliability across the NEC, Vox Conference Centre and BP Pulse Arena.
OCS Group have been responsible for cleaning, waste, cloakrooms, portering and the wider estates at the NEC Group’s venues since 2012. “We narrowed our initial search down to two brands before speaking to Richard Lucas from Hunts Engineering who brought us a Kubota G261 on demonstration” explains Darren. “We quite quickly discovered it could deliver everything our previous machines could with the added benefit of fantastic support from Richard and the team.”
The first delivery of 20 units was made in March 2025, later joined by an additional 10 units in July. “Their main task is to tow 1280 litre bins to various points, collecting litter and other waste during event build ups and breakdowns. As the old saying goes ‘the show must go on’ whether we’ve got machines to collect the litter or not so reliability is critical for us. So far, the Kubota’s haven’t missed a beat.”
The reliability of the fleet of G261’s reaffirms the sentiments of the NEC Estates Team, who have benefitted from the trusty power and performance of a Kubota M5-092 for the last 18 months.
“It was the positive feedback from the Estates Department that really spurred me on to look at smaller machines in the Kubota range” Darren adds.
CONNECTING WITH
Charlie Nicklin, CEO of IAgrE
Discusses
the changes he’s witnessed within both the engineering and educational arenas after close to 30 years in the industry.
What’s your background?
I grew up on our family farm in Staffordshire, messing around with motorbikes, tractors, etc. which then led me into engineering. I Initially wanted to be a tractor mechanic (which I still am at weekends!) so I did my National Diploma in Ag Engineering at Reaseheath in Cheshire. I then got the academic bug and went on to Harper Adams to do my degree. After graduating, I worked for an agro-chemical company for three years, designing and installing chemical spraying equipment into animal feed mills.
My interests in farm machinery then led me to apply for a role at JCB. After starting as a Design Engineer on telehandlers in 1996, I went on to lead projects and eventually I looked after the agricultural Loadall range. In 2005, I became Chief Engineer for tractors, heading up R&D for 11 years. In 2016, I became Chief Engineer on Backhoe Loaders (BHL) which was a big step up, and a role I held for just under five years before COVID struck and cost-cutting at JCB led me to explore other opportunities in the industry.
What are the major changes you’ve witnessed in the industry?
In the 80’s you had a big tractor if it had 6 cylinders! Average power has
pretty much tripled and continues to rise to maximise productivity and efficiency. It’s questionable whether equipment can physically get any bigger due to road transportation but power density (kW/ Tonne) in tractors will continue to rise.
The “electronic” revolution also started in the 80’s, pioneered by MF, along with their innovative combines yield mapping work. The technology now is fantastic with developments in boom section control, variable rate application, spotspraying, automated headland turns, the list goes on! Customer demand has driven such development, the challenge for some has been making it reliable.
Other major changes include engine emissions and equipment cost which continues to rise. For engineers, its an exciting time given the rise of autonomous machines, electrification and changes to farming methods to achieve sustainability.
Looking specifically at Education & Training, how has this evolved over the years?
When I started the role I wanted to understand the education landscape; I was pretty shocked at what I found. At the vocational level there are pockets of excellence, some have fantastic staff, some have fantastic facilities, very few have both and some have neither! We have some excellent qualifications, such as the apprenticeship schemes, thanks largely to LE-TEC (Land-based Engineering Training & Education Committee) who have pulled industry experts together and ensured the schemes are fit for purpose. The tractor OEMs use the qualifications to great effect and it gives the dealers what they need from a technician perspective. It does however drive them to a certain role and not to the broader aspects of agricultural engineering. We have lost the mid-range HNC/HND education which has created a divide between the vocational level and graduate which isn’t good for the sector. In Britain
we only have one university offering Ag Engineering at degree level, yet agricultural technology is fundamental to sustainable food production and our actual existence.
What’s the situation with T Levels and how will this impact the opportunities for those exploring careers in the landbased sector?
T-levels are replacing the existing level 3 qualifications. I dislike the mandatory “common core” business / management / sales element which occupies too much space in the syllabus at the expense of other subject-specific items. Only a small number of colleges have started offering these in the last couple of years but this will increase as the funding gets withdrawn from the old courses. There are challenges around the work placement and how it is achieved with industry; my view is that it would be better done in blocks rather than a day/ week. Hopefully we will see learners go from a T-level into either vocational roles or onto university to study at a higher level, as the BTEC qualifications did before.
How are IAgrE working with associations like BAGMA, and initiatives such as We Are Land-based Engineering to attract the next generation?
LE-TEC brings our organisations together and we work well and complement each other. IAgrE have a close relationship with BAGMA and the AEA. The AEA’s members are the manufacturers/importers, BAGMA’s are the dealers/retailers and ours are the people. We’re all about personal development through improving knowledge via CPD and recognition of qualifications and competence. I’m really keen to get more land-based technicians onto our Technician Register, they can be proud of having TIAgrE after their name. We all want the industry to be seen as professional, so we should recognise professionalism within it. Our members sign up to a code of conduct and are required to carry out regular CPD to maintain/extend their knowledge.
“We Are Land-based” is a fantastic initiative which showcases careers in our industry, it shows young people where and what they could study, and potential employers. It’s also given the industry access to material with a consistent message which schools/careers hubs can take on board to generate interest in our sector. It all helps raise visibility of the fantastic sector we work in.
“We have partnered with Safety Aide Ltd for over 20 years and we have always been very impressed with their service throughout. They are very professional and always willing to help you on any aspect relating to Health & Safety. There’s no doubt that Safety Aide have been instrumental in keeping all of our stakeholders safe at work and ensuring our compliance with the HSE across all of our locations.”
Hamilton Ross Group
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Entries are now open to find the next Land-Based Engineering Champion
Are you passionate about land based engineering?
Whether you’re:
• Just starting out in your career
• An experienced professional
• A college lecturer with an outstanding student
• A mentor or manager supporting exceptional talent
Nominate yourself or someone else today
Visit our website and complete the nomination form for a chance to be crowned the Land-Based Engineering Champion of 2026.
Discover how to enter by scanning the QR code or visiting www.wearelandbased.engineering/competition
Entries close on 30th April, 2026
Prizes to be announced