Where Restaurants are the Culinary Center
Santana Row
A Neighborhood That Spends
Silicon Valley Purchasing Power
• Santana Row Median HH Income: $147,500+
• Avg. HH Income: ~$201,500+
• San Jose Avg. HH Income: ~$187K
This is one of the highest-income dining markets in the country.
• Higher check averages
• Strong alcohol sales
• Frequent dining behavior
A Market That Supports Premium Concepts
Why Restaurants Thrive Here:
• Median home values $1M+
• High disposable income
• Strong corporate expense culture
Result:
• Premium dining performs
• Experiential concepts win
• Destination restaurants scale quickly
COUNTY Santa Clara
TOTAL SF 1,521,000
PARKING SPACES 6,200
METRO AREA Bay Area
ACRES 45 CENTER TYPE
Mixed Use
Offering 2.5+ million square feet of retail, office, hotel and residential, Santana Row is located in San Jose, California; the hub for high-tech innovation and development. Featuring 662 luxury rental homes, 219 privately owned condos, 1,000,000+ SF of Class A office space, 50 shops, 30 restaurants, 10 spas and salons, a 215-key boutique hotel and a movie theatre.
Demographics
3-MILE RADIUS
258,853
Population
$201,468
Average HHI
100,047 Households 38 Median Age
Meet The Neighbors
Where Silicon Valley connects
Not Seasonal.
Not Occasional.
Daily.
Dense mix of:
• Residents
• Office professionals
• Visitors
What this creates:
• Reliable weekday lunch
• Strong happy hour
• Consistent dinner demand
Walkable, Repeat Traffic Environment.
Designed for Frequency:
• Walk Score: 92 - Walker’s Paradise
• Built-in residential density
• Office + retail integration
Impact on Restaurants:
• Repeat visits per week
• Casual + occasion dining
• Strong weekday consistency
The Right Customer Mix
Who You’re Serving:
• Tech professionals and executives
• Dual-income households
• Local residents + regional visitors
• Ages 25–45 and 50–65 sweet spots
Behavioral Traits:
• Experience-first dining mindset
• Social and shareable dining habits
• High frequency of visits
The Competitive Advantage
Why This Customer Base Matters At Santana Row, you’re not:
• Educating the market
• Discounting to drive traffic
• Hoping for discovery
You’re:
• Plugging into an existing high-value audience
• Capturing repeat, loyal customers
• Building a destination brand
The Math Works
High Income
+ High Frequency
= Strong Unit Economics
• $150K–$200K+ households
• Dense, walkable environment
Result:
• Higher per-table revenue
• More repeat visits
• Stronger lifetime customer value
Not Just Traffic—
Intentional Traffic
People come here to dine.
Santana Row is known as:
• A dining destination
• A social hub
• A place to spend time, not pass through
This isn’t convenience traffic. This is dining-driven traffic.
Join a Destination That Markets You Daily
Unrivaled marketing support provided by the Row. We don’t just provide a space; we provide a platform
Your brand will be woven into year-round signature events, including Yoga on the Row, Farmers Markets, and major holiday celebrations.
Tenants benefit from influencer partnerships and targeted social campaigns that “drive real results” and property-wide visibility.
SOCIAL DOMINANCE
Santana Row leads the Bay Area with 53,300+ Instagram followers— more than double nearby competitors.
On the Row, “your menu becomes a post” and “your plating becomes press” because the entire property is designed to be shareable.
A Rare Opportunity
Space is limited and the opportunity is as rare as the destination.
FUTURE OFFICE SPACE
ONE SANTANA WEST
Available: Space 3100
San Jose, California 6/2/2025
RUSSELIA LN.
Available: Space 4000
Available: Space 8100
3,454 S.F. SPACE 8100
Available: Space 8035
Available: Space 7100
2,313 S.F. SPACE 13030
INTERIOR WALLS MTL. STUD
Leasing Associate
A PROPERTY OF FEDERAL REALTY INVESTMENT TRUST
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