About b.box

ideas that are as practical as they …shaking up the market with smart we started b.box to solve a problem, and that’s what we’re still about… are funky. our mission is to create quality products parents trust; products that deliver something different.

Dannielle + Monique founders

It all began on a flight to New Zealand. Ever tried changing a newborn on a plane mission impossible right? This challenge sparked an idea for friends Dannielle and Monique for the world’s first portable all in one change system, the essential baby box. And so b.box was born. And yes, b.box stands for baby box.

Fast forward a decade or so - our founders have turned their clever concept into a global brand known for its innovation, quality and creativity in product design.

Today, b.box is one of the fastest growing and most successful Australian companies in the juvenile products industry. You can find b.box in over 3,000 stores in Australia, from major retail chains and gift stores, to baby specialty and pharmacy. b.box is also sold in over 50 countries around the world and we continue to capture new markets. We encourage our people to think differently and challenge the status quo. All our products are approved by kids and we listen to what our customers want, involving kids, parents and our distributors in our design process. This is what continues to set us apart and enables us to continue to forge ahead in a highly competitive global market.

Ours is real time thinking and action. We have an in house design team dedicated to creating award winning products and a support team of sales and marketing gurus who believe in the brand and are always thinking of new ways to differentiate.

Ours is a collaborative business, with strong leadership by its founders who continue to drive the strategy, passion and innovation behind the brand.

Join us for the next chapter…

we write our own story

we are bold: we think big and we are not afraid to try we are authentic: we love what we do and have fun doing it we are visionary: we’re ready for and embrace new opportunities we are responsible: we take responsibility for the part we play we are edgy: we inspire each other and think ahead

we are family oriented we are smart we love babies + kids we care about making things easier, more fun + more stylish. we get it. we understand life with kids is sometimes a challenge. we admire all mums, dads + carers regardless of their situation and choices. we are approachable & friendly we create and define trends smart savvy approachable friendly

Collaboration is key. You know your market – we listen and take the lead from you on market dynamics and what products you think will work

We innovate commercially to bring to market products that are profitable and on trend. Our pricing model delivers strong margins

We are not a ‘me too’ brand. We develop products that give you a point of difference and we protect our IP

We work together with you to plan and support product launches. We have an extensive range of collateral material & marketing assets available, and offer guidance on branding, web & online sales, influencer programs and advertising

We have a strong and growing social media presence and invest significantly in growing the brand to our global audience

We share our market learnings and experience to assist you to successfully launch b.box in your region

We are only as successful as our team, including our partners, who are all part of our b.box family

working with b.box means becoming part of a cooperative, supportive, global team relationships

what makes us unique is thought we give to design, functionality and aesthetic we’re original. we solve problems innovatively and creatively we design to empower kids and make life’s daily tasks easier our products are a collaboration between designers, distributors, retailers, parents and kids – it’s what gives us an edge our products are tested and approved by kids - globally principlesquality trusted functional design-led consumer-focused

award-winning, redefining

Since b.box launched in 2009, it has redefined the industry, bringing to market products parents and kids love and industry leaders applaud.

We are proud of our team and the awards we’ve won. But where we get the biggest buzz is seeing a parent or child using and loving their b.box product. That’s the best accolade!