Our culture guide
It’s time to be intentional about our culture
It’s time to be intentional about our culture
2026 will mark our 10-year anniversary and we’ve come a long way in that time.
2026 will mark our 10-year anniversary and we’ve come a long way in that time.
We started with 3,100 employees with the merger of Visma BPO, Blick Rothenberg, and Baldwins, forming what was originally known as the Cogital Group. Each with different strategies, culture, purpose and processes.
We started with 3,100 employees with the merger of Visma BPO, Blick Rothenberg, and Baldwins, forming what was originally known as the Cogital Group. Each with different strategies, culture, purpose and processes.
Over the years, we’ve experienced rapid growth, with new teams joining the Group – again with their own culture, identity, and ways of working.
Over the years, we’ve experienced rapid growth, with new teams joining the Group – again with their own culture, identity, and ways of working.
Today, we have reached over 9,000 employees.
Today, we have reached over 9,000 employees.
A huge part of our strength lies in the diverse knowledge and experience of our local teams. But now, as we continue to grow, there’s a need to come together more strongly as one team.
A huge part of our strength lies in the diverse knowledge and experience of our local teams. But now, as we continue to grow, there’s a need to come together more strongly as one team.
Why? Because when we are more streamlined in our culture, and way of approaching things:
Why? Because when we are more streamlined in our culture, and way of approaching things:
• Decisions are clearer
• Decisions are clearer
• Collaboration is stronger
• Collaboration is stronger
• Performance is sharper
• Performance is sharper
• Clients feel the difference
• Clients feel the difference
It’s time to be intentional about what our One Azets culture looks and feels like in practice. Doing so enables us to describe the great ways in which we work together, and to set the standard for how our values and leadership behaviours are brought to life.
It’s time to be intentional about what our One Azets culture looks and feels like in practice. Doing so enables us to describe the great ways in which we work together, and to set the standard for how our values and leadership behaviours are brought to life.
We’re calling this cultural evolution United in Progress. An evolution that will help propel us forward to an even more unified, purpose-driven, and scalable professional services group.
We’re calling this cultural evolution United in Progress. An evolution that will help propel us forward to an even more unified, purpose-driven, and scalable professional services group.
Our journey as One Azets has given us a strong foundation, but the future will demand fresh thinking, renewed energy, and true collaboration. To grow sustainably and deliver exceptional experiences for our clients, we must work seamlessly across service lines, borders and the invisible boundaries that can hold us back. Sustainable growth will come from being intentional in how we work and how we collaborate together.
Our journey as One Azets has given us a strong foundation, but the future will demand fresh thinking, renewed energy, and true collaboration. To grow sustainably and deliver exceptional experiences for our clients, we must work seamlessly across service lines, borders and the invisible boundaries that can hold us back. Sustainable growth will come from being intentional in how we work and how we collaborate together.
United in Progress is our commitment to that future. It calls on each of us to think bolder, act with purpose, and continually raise the bar. As you read this guide, reflect on the role you play in shaping the next chapter of Azetsa chapter defined by innovation, adaptability, and a shared ambition to achieve more than any of us can do alone.
United in Progress is our commitment to that future. It calls on each of us to think bolder, act with purpose, and continually raise the bar. As you read this guide, reflect on the role you play in shaping the next chapter of Azetsa chapter defined by innovation, adaptability, and a shared ambition to achieve more than any of us can do alone.
Chris Horne Group Chief Executive Officer
Chris Horne Group Chief Executive Officer
United in Progress
United in Progress
Our United in Progress culture is made a reality by putting three new cultural mindsets into use.
Our United in Progress culture is made a reality by putting three new cultural mindsets into use.
A lot of thought, insight and colleague input has gone into defining our culture. This is so new and existing colleagues and clients are clear on who we are, how we operate and what’s expected of us.
A lot of thought, insight and colleague input has gone into defining our culture. This is so new and existing colleagues and clients are clear on who we are, how we operate and what’s expected of us.
The mindsets are:
The mindsets are:
We start with trust
We start with trust
Together we move forward
Together we move forward
We shape what’s next
We shape what’s next
Whilst our values have always been core to who we are, our mindsets focus our attention and are an expression of our values in action.
Whilst our values have always been core to who we are, our mindsets focus our attention and are an expression of our values in action.
The way in which these mindsets are applied will be shaped by our teams across our Group – and in turn we celebrate the strength that diversity brings us.
The way in which these mindsets are applied will be shaped by our teams across our Group – and in turn we celebrate the strength that diversity brings us.
When we grow sustainably by living our United in Progress culture, we fulfil our purpose, improving the lives of our colleagues and elevating the client experience. Our impact will be reflected in the communities we serve, leaving a legacy we can all be proud of.
When we grow sustainably by living our United in Progress culture, we fulfil our purpose, improving the lives of our colleagues and elevating the client experience. Our impact will be reflected in the communities we serve, leaving a legacy we can all be proud of.
Our purpose is our North star, it serves as a compass for both strategic moves and daily decisions. It helps us understand how our tasks contribute to something bigger and for customers and candidates to see what really matters to us.
Purpose
To improve the lives of our colleagues, clients and communities in a sustainable way
1 . Collaborative 2. Authentic 3. Respectful 4. Dynamic
Our Leadership Behaviours
How we lead
1 . We lead by example
2. We keep our promises
3. We do what's best for the business
4. We communicate with clarity
5. We are creative
Our Cultural Mindsets We shape
Our values and behaviours in action
We
start with trust
Together we move forward
what’s next
We start with trust
Trust is at the core of how we work. With our clients, our colleagues, and ourselves. We lead with openness, honesty, and good intent, believing that great work is built on respect and reliability. We take pride in high standards and in doing what's right, not what's easiest. Our calm confidence comes from experience and from knowing we can count on one another.
Leading with integrity, confidence in all we do.
Together we move forward
We're One Azets. A team of experts who bring clarity, confidence, and care to every challenge. Our multi-national scale gives us reach – but it's our deep relationships that give us strength. We respect local differences, because diversity of thought helps us see more, understand better, and move forward together. That's what makes us so powerful and means we can deliver exceptional performance with real impact for clients and colleagues alike. Together, we create a culture where every voice matters and every action counts.
Diverse perspectives, shared direction.
We shape what ’s next
We're ambitious. For our people, for our clients, and for our business. Growth here means opportunity: to learn, to lead, and to stretch what's possible. We pursue progress through our performance, with precision and purpose. Every challenge is a chance to refine, improve, and deliver more value. By being curious and embracing change with confidence, we keep building momentum for ourselves, and for the future we’re shaping together.
Building a stronger tomorrow, today.
Our commitment
Our United in Progress culture is our shared commitment – to each other, to our clients and to the future we’re building together. When we honour this commitment, we create a place where everyone belongs and is pulling in the same direction.
Our ask?
Reflect on our new mindsets, and what they mean for your role. Think about how you can build them into what you, and your colleagues are doing, day to day.
Thank you for taking the time to read our Culture Guide.
Any questions?
Reach out to your manager.
Trust sits at the heart of how we work – with our clients, our communities, and each other. By leading with openness and positive intent, we build strong relationships and deliver work we can be proud of.
Together we move forward.
Our strength comes from the deep relationships and diverse perspectives across our multi-national organisation. By working as one, we drive better performance and create real impact for our clients and colleagues. We start with trust.
We shape what’s next.
We’re high performing and ambitious, and see growth as an opportunity to learn and lead. By staying curious and embracing change, we keep building momentum for the future we’re shaping together.
We are one Azets. United in progress.