July 2023 www.avnewsonline.com
Midwich acquires SF Marketing Inc Midwich Group has announced that it has acquired SF Marketing Inc (SFM), a value-added distributor of AV technologies to the Canadian market. Based in Montreal, SFM was founded by Sol Fleising in 1978 and has grown to become one of the leading specialist AV distributors in Canada. With a strong heritage in th solution-driven professional audio market, the business operates with high-end market leading brands such as Shure, QSC, and Pioneer DJ. In
Randal, along with the existing leadership team, will remain with the business to lead the Company’s ongoing development and Sol will continue to consult on behalf of the Company for a period following completion. At the core of SFM’s distribution offering has always been a focus on providing high levels of customer service and support, particularly through its Technical Application Group. This internal team supports customers with a broad suite of pre- and post-
The direct channel to the industry Immersive AV in the future of retail!
AV innovations in museums and galleries
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Visual technologies such as virtual reality (VR), augmented reality (AR), mixed reality (MR) and projection mapping can all be used to create immersive and engaging experiences for the retailer
Post-pandemic, museums and galleries are investing, with UK government support, to offer visitors a novel and immersive experiences.
LG unveils new ecommerce store LG Electronics (LG) has unveiled a new and enhanced website for its UK shoppers, offering a highly customer-focused experience helping people to explore, shop and compare products and promotions with ease. The new LG.com website is now live and is packed with vibrant design and interactive elements. It boasts a range of new features including the company’s symbol coming to life, engaging customers with a new level of expressiveness. This refresh coincides with LG’s recently announced new brand direction and visual identity, which shares further insight into the Life’s Good mantra, delivered through a more dynamic and youthful look and feel across all physical and dig-
With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of entertaining ways. Additional features include improving search, with visitors simultaneously receiving recommended search keywords, related products and related content when using the search toolbar. These add enhanced navigation and increase the suggested information to seamlessly identify the product being searched for. An updated Chatbot service also provides a single, seamless digital experience and offers Quick Widget touch points for further improving navigation for shoppers. Purchase features have been
ital customer touch points. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking.
updated, with an additional page created exclusively for payment for greater customer convenience, as well as a direct checkout function and three
new payment methods (Google Pay, Apple Pay and Trustly). “The launch of our new online store is an important part of improving our customer journey. More than ever people are utilising multiple touch points when they research brands and shop items”, said Bumseop Lee, President of LG Electronics UK. “The website’s design will help us to better communicate our brand’s warmth and innovation while providing customers with new and more engaging ways to effortlessly compare and explore our extensive range of products.”
Brand of the Year” award by consumer champions Which? for the fourth consecutive year. This award is testament to LG’s unwavering commitment to create high quality and innovative consumer focused products that provide new experiences and help our customers’ lead better lives. Commenting on the Award, Which? Chief Executive, Anabel Hoult, said, “The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement - something only given to the best of the best. LG has once again scooped the Home Entertainment Brand of the Year Award. LG has really upped the ante in the quality of their
LG scoops Which? “Home Entertainment Brand of the Year” 2023 LG has been awarded the prestigious “Home Entertainment
soundbars and has produced this year’s highest-scoring TV.”
“The Canadian AV market is important globally, and so it was important that we found a high-quality business to partner with. SF Marketing is such a business, with high customer service levels and market-leading technical support.” recent years the Company has expanded its technology offering, and now provides brands such as Blackmagic Design, BirdDog, Visionary Solutions, Christie and Sony for the professional video and broadcast markets. Sol has remained active in the business since its inception and in 2014 handed over the reins of the day-to-day operations to Randal Tucker as President.
sale services including, amongst other things acoustic modelling, CAD design and drawing support, network review and pre-qualification as well as training courses. Stephen Fenby, the Midwich Group Managing Director, commented: “We are delighted to welcome the SFM team to the Midwich Group. The Canadian continued on page 2