NOTES FROM TUTORIALS/LECTURES: -
Visual presentation 4 slides
Melbourne Plan
Investigation of job market - agency,
The interview
Make this available to all - clear, understandable, aware of the BIG IDEA Gap in the market/preperation - big idea!!!
(email, presentation, moodboards,event planning)
Next steps strategy next steps
Summarise images - Picture of me on my presentation and how do I fit in
Talk about interview and what I am going to bring to it
Story telling approach
Show how my difference to this
Talk about 16 years old and audience is different
Fashion focused event
Working on launch night which is commercial
Dramatic arts - I AM THE GAP IN THE MARKET
Talk about the space and how lunch night sits with the commercial market, showing the process and details, health & safety etc. taking an idea and making a reality
How would i approach working for other companies - e.g. MFW
Not the brand its me
First slide - leave this, looking into the lifestyle, why i want to go, lifestyle, journey to happiness, priority to process for this, change of lifestyle, my presentation is completely different
Second chain - INTERVIEW PROCESS, BUSINESS ETC
THIRD SLIDE - ME - I AM THE GAP, talk about interview, lifestyle and my skills i can take, perspective, conceptual fashion, talk about the process, panic space, skills are working for the market, AI myself in!!
SPIT 2 SECTIONS
COMMERCIAL 2026 LAUNCH NIGHT & CHAIN EVENTS
CONCEPT - MFW over the top designers, EVENTS WITHIN THAT (CREATING PLAN
B) fashion is evolving over time in melbourne
follow LCI MELBOURNE
(BULLET POINTS)
STUDIO SHOOT I LAUNCH NIGHT
EXTERNAL SHOOT IS CONCEPT
GAP EDITORIAL IMAGE !!!!!!
What is the adgency?
Blurb from the website (reflect on this)
2 fashion brands that they work for
Research around how they have worked for them
I go and look at the fashion brands myself
Imagery
Moodboard
Reflection on what I have learnt from this
Visual that represents each finding - their visual
Editorial research and how would they do this , what would the space look like, who would use it, visual story from this, high level of the brand, how would they bring in a different consumer, what would the launch look like for brands, who else would they work with. How would they work for a fashion brand, promotion for the event, concept !!!!!!!!!
Live moodboard - what this event could look like at their market level?
All the lessons they do in there workshops i need to add to my CV Campaign - create using all the skills - pop up,influencer marketing, retreat, promotion around this, social media campaign
Gap in the market for their events
Mock up shop for their events for them in ‘Ava eyes’
Influencer event for this and who they would invite, networking for them
Research into blogging event
Competitor analysis - what are the uk market doing? How can I take this forward? What an event might look like?
How would I market one of these events?
Social media and Influencer marketing?
Look at the people and background of this Deep dive into what they are doing, date analytics What/how the brand has failed around it?
Launch of an event for them? British perspective on this? Event or Campaign
On brand but a new way of looking at it
Successful event campaigns in the UK
How can I make brands trendy?
Who are they targeting?
ALO - App success
Brand Values
How can I stand out?
CHATGPT - what would you suggest i do for this brand
Youtube, social media - buying into the owners, personal stand point
Where are the gaps for me ????!!!!!
Instagram that's closed
Emma Clark - Primary Research
OR
Relaunching the brand and what event i would do for them
Melbourne Fashion Week - Research Links
concreteplayground.com/melbourne/arts-entertainment/indie-filmmaker-tv-ad-w on-70k
Melbourne Fashion Week Drops a Huge Line-Up for 2025 | Broadsheet
The Melbourne Fashion Week 2025 Lineup You Cannot Miss - The Modern Muse Magazine
Melbourne Fashion Week Praised On Diversity & Inclusivity
Melbourne Fashion Week 2025 What You Need to Know - My Vivid Melbourne
Your guide to Melbourne Fashion Week’s 2025 program
What's On - City of Melbourne
About | Melbourne Fashion Week 2025
Melbourne Fashion Week - 2026 Festival Dates, Times, Events & Tickets
Melbourne Fashion Week Is Taking Over The City With Over 100 Exciting Events
This October
Melbourne Fashion Week – Long Story Short
Melbourne Fashion Week 2025 | KateCo PR
Episode 29: Melbourne Fashion Week | Impressive
The making of Melbourne Fashion Week: A retrospective
Melbourne Fashion Week 2026 – Event Announcement
Melbourne Fashion Week 2025 – Time Out overview
Melbourne Fashion Week 2025 What You Need to Know
Sacred Heart Mission – Runway Event at M/FW
Sacred Heart Mission M/FW Runway Event (event page)
RMIT Melbourne Fashion Week panel – Driving Systemic Change
WasteFest at Melbourne Fashion Week (Future From Waste Lab)
Thrifted clothing & sustainability at Australian fashion weeks (ABC News)
Melbourne Fashion Week 2025 Preview (Herald Sun)
Melbourne Fashion Week Panel:Driving Systemic Change And Succeeding In the Fashion Industry - RMIT University
Sacred Heart Mission takes Melbourne Fashion Week by storm! - Sacred Heart Mission
Melbourne Fashion Week returns in October 2025 | Buy tickets now
Melbourne Fashion Festival showcases recycled fashion on runway in response to jump in consumer demand - ABC News
LCI Melbourne Students Selected for Melbourne Fashion Week 2025 | Fashion | LCI Melbourne
Melbourne Fashion Week 2025: Shows To See, Drinks To Sip
Highlights from the Melbourne Fashion Festival, 2024
Inside Australian Fashion Week: Going Backstage Like Never Before | Vogue
Australia
Partners PayPal Melbourne Fashion Festival
Margot Robbie & Jacob Elordi discuss "Wuthering Heights" | Vogue Forces of Fashion
Sustainability
Social media ban
Who is buying into them
Millennials - boomers identity
Target consumers
How the agency tells the story
Who are they working for
How they fit with Melbourne
Compare and contrasting
Local businesses
RMIT
1980S CREATIVE NARRATIVE
Observing
Reflection on the video i watched
What are my thoughts
How is it different?!?! - total opposite
Political views
How the australian brands show up a different market?
What is the agency?
Blurb from the website (reflect on this)
2 fashion brands that they work for
Research around how they have worked for them
I go and look at the fashion brands myself
Imagery
Moodboard
Reflection on what I have learnt from this
Visual that represents each finding - their visual
