Australia's leading fashion styling courses
BRAND INTRODUCTION FOR MENTORS, FACILITATORS & GUEST CONTRIBUTORS | 2024
We’re so happy to be connecting with you. ASI is more than a business, but a mission to continually push the standard of what education can be. The role of a stylist is changing faster than ever and we want to ensure our student community have the support and skills to make every opportunity count.
IN THIS INTRODUCTION YOU WILL FIND Welcome from Lauren What styling is, according to ASI The student learning experience Our courses Mentoring and the role it plays in a student experience 2024 Dates (Semester 1) What our students have to say
Styling: Greta Magistrale, ASI graduate Photography: Aisha Hume Makeup: Nicole Tomeo Talent: Taylah Stout
WELCOME
At Australian Style Institute, we deliver styling courses that empower our students with everything they need to become successful professional stylists, from personal styling to editorial, red carpet and so much more. Since 2010 we’ve welcomed students from across the world into our courses to experience engaging, industry-leading education that gives them a professional edge, no matter their age or experience. Our courses see students garner the human behaviour and practical tools to succeed, together with styling frameworks, resources, mentoring and industry connections. They then choose whether they want to work in personal styling, TV and wardrobe, editorial, commercial or corporate styling. Or, all of the above. But we're more than just a course. Across our 5 star reviews, you will see our students describe the ASI experience as one that is transformational. Classes are designed to not only empower you with knowledge, but the skills and confidence to apply it, accompanied by the support of mentors and a like-minded community. Our students don’t just gain comprehensive skills that enhance their client's lives, but theirs too. It's our commitment to provide them with the tools to help them ignite their passion and create new and exciting opportunities. Whether it's taking a step into a new career, or launching a business they've always dreamed of - we teach them how. Welcome to Australian Style Institute.
Lauren Di Bartolo Founder & Stylist
WHERE YOU'VE SEEN US
WHAT IS STYLING, ACCORDING TO ASI Stylists are the new generation of fashion professional. Style is more than the clothes we wear. It impacts how we feel and what we communicate to the world. For the everyday consumer, the impact that mindless and incorrect garment purchases has on our environment is becoming impossible to ignore. And stylists are the pivotal service to engage to change this behaviour. Not only as they assist in saving time and money, but helping clients to purchase more consciously. Communication and knowledge are at the heart of any client relationship, and so we equip you with extensive human behaviour training so that you're ready to work with a variety of clients, anywhere in the world.
"I have not once regretted taking a chance on myself and enrolling. I learnt more in this course than I could have EVER imagined and not just about fashion styling! Australian Style Institute has quite literally changed the course of my life." - BECKY FULTON
In editorial and commercial styling, stylists are the visionaries who bring ideas to life. We've observed a dramatic increase in the need for stylists and creative directors over the past decade, as social media took the lead in attracting customers and fashion brands had to adapt. The world of professional styling provides an opportunity to help others look and feel their best, see creative concepts come to life, and collaborate with other industry professionals all while doing what you love - working with fashion.
"I’m just forever grateful for the experience and transformation ASI gave me. To this day, I continue to refer anyone to ASI as it really was a gamechanger and is the reason why I’m able to do what I love." - FAE JAGDON
CAREER PATHWAYS PERSONAL STYLING A personal stylist is a trusted advisor that clients engage to help them look and feel their best. They rely on psychology to understand why we buy what we buy and wear what we wear, as much as they rely on trends and technical skills. Typically working 1:1 with clients, a personal stylist uses body shape, colour and styling skills to reach a successful client outcome.
STYLING PATHWAYS INCLUDE Personal Stylist Editorial Stylist Celebrity Stylist Runway Producer Commercial Stylist Creative Director TV & Wardrobe Personal Shopper
EDITORIAL STYLING From photoshoots to runways and TV, an editorial stylist works across a variety of areas, producing work that features in magazines and across the media. Creative direction can be involved and relies on working collaboratively with a team of experts, in studio and on location.
Content Creator Fashion Presenter Virtual Stylist
OUR 360 DEGREE STUDENT LEARNING EXPERIENCE
COURSE CERTIFICATE OF PERSONAL STYLING In this course you will learn to empower others through personal style with our exclusive methodology which combines styling frameworks and psychology. You will gain a deep understanding of human behaviour and its impact on style, as well as the extensive skills required to facilitate transformative styling sessions with clients, in person and virtually. Learn the systems to navigate working with various clients, colour application, styling principles such as body shape and structure and flow. By applying your new skills in practical exercises like styling your first client, you will gain confidence and experience fast. On completion of this course, you will have the skills to become a professional Personal Stylist.
TOPICS
SKILLS
DELIVERY
INVESTMENT
PREREQUISITE
The Psychology of Style
Colour Application
Client Consultation & Framework
Wardrobe Curation
Body Shape & Illusion Dressing
Personal Shopping
Conduct style consultations Consult in-person and virtually Determine client body shapes Apply correct colours to a client Accurately identify where to shop
Make purchases with confidence Manage time and client budgets Establish professional retailer relationships FASHION STYLING Identify trends that impact client wardrobes and purchases
Online: 30 hours online learning. Bonus resources to support learning. Monthly mentoring (live and recorded) 6 months membership
Payment in full: Payment plan:
None
In-person: (Limited spots!) 3 consecutive days of training Bonus resources to support learning Monthly mentoring (live and recorded) 6 months membership
$3,995 12 monthly payments of $374.58 (includes $500 payment plan fee)
COURSE CERTIFICATE OF EDITORIAL STYLING In this course you will learn how to level up your styling skills and turn your eye for fashion into editorial and commercial success. Gain skills in the most in-demand areas of styling as an Editorial Stylist. Whether it be magazine publications, fashion campaigns or commercials, these collaborative editorial styling skills will help you step into the studio as an industry-ready stylist. You will complete your course with the confidence of having styled your own photoshoot, opening doors to industry opportunities.
Creative Briefs & Mood Boards
Runway & Event Styling
Editorial & Commercial Photoshoots
Creative Collaboration
Garment Sourcing
Getting Published & Crediting
SKILLS
Interpret a professional styling brief Identify historical fashion trends and their impact on modern style Style a location photoshoot and navigate associated challenges
Style a studio photoshoot utilising studio lighting and setup Source and return garments ManageFASHION budgets andSTYLING timelines Collaborate with industry creatives Liaise with key stakeholders and clients
DELIVERY
Online: 20 hours online learning. Bonus resources to support learning. Monthly mentoring (live and recorded) 6 months membership
TOPICS
INVESTMENT
PREREQUISITE
Payment in full: Payment plan:
None
In-person hybrid: (Limited spots!) 2 consecutive days of training 5 hours online classes Monthly mentoring (live and recorded) 6 months membership
$3,995 12 monthly payments of $374.58 (includes $500 payment plan fee)
COURSE MASTERS CERTIFICATE OF FASHION STYLING When you combine professional styling with industry leading business and marketing skills, you’ve got the ingredients to change your life. This is the course that has helped many of the world’s most successful professional stylists, and now you too can achieve success as we teach you how to start and scale a successful business. Expand your career opportunities and income potential by studying at our highest level. You will gain an industry edge with this course, from marketing your styling business and creating PR opportunities, to professional speakership and presenting training. Whether you're looking to work for yourself or start a new career, ASI's Certificate of Professional Styling modules and mentoring will help you build, develop and scale your styling brand and business.
Marketing for Stylists
Presenting & Speaking
Attract & Retain Clients
Product Design
Media & Public Relations
Business Success Framework
SKILLS
Develop a marketing plan, including budgeting and market size Explore client acquisition channels and how to nurture the client lifecycle Write and pitch newsworthy articles Media training for interviews
Speaking and presenting skills to camera and live audience Design digital products to increase sales ManageFASHION cashflow andSTYLING business expenses Develop leadership skills and critical thinking for growth
DELIVERY
Online only: 25 hours online learning. Bonus resources to support learning. Monthly mentoring (live and recorded) 18 months membership
TOPICS
INVESTMENT PREREQUISITE
Payment in full: Payment plan:
$3,995 12 monthly payments of $374.58 (includes $500 payment plan fee)
Certificate of Personal Styling, Certificate of Editorial Styling
COURSE OVERVIEW
CERTIFICATE OF FASHION STYLING
ADVANCED CERTIFICATE OF FASHION STYLING
MASTERS CERTIFICATE OF FASHION STYLING
(Choose 1 of the below courses)
(Includes 2 Certificates)
(Includes 3 Certificates)
INCLUDES
Certificate of Personal Styling
Certificate of Editorial Styling
Certificate of Personal Styling + Certificate of Editorial Styling
Certificate of Personal Styling + Certificate of Editorial Styling + Certificate of Professional Styling
CAREER PATHWAYS
Personal Stylist Personal Shopper Wardrobe consultant Virtual Stylist
Editorial Stylist Commercial Stylist Creative Director TV and Wardrobe Content Creator
Personal Stylist Personal Shopper Wardrobe consultant Virtual Stylist Editorial Stylist Commercial Stylist Creative Director TV and Wardrobe Content Creator
Personal Stylist Personal Shopper Wardrobe consultant Virtual Stylist Editorial Stylist Commercial Stylist Creative Director TV and Wardrobe Fashion Presenter Public Speaker Corporate Stylist Brand Consultant Fashion Entrepreneur
Monthly
Monthly
Fortnightly
Weekly
30 hours
30 hours
60 hours
90 hours
MENTORING SESSIONS (live & recorded)
TOTAL HOURS TO CERTIFICATION
MEMBERSHIP
6 months
12 months
18 months
DIRECT ACCESS TO INDUSTRY & MENTORING It’s so important that our students don’t just learn the information they need to grow and succeed, but gain the real-time industry insights that help them to navigate the world of styling. Our mentoring team are industry professionals who provide guidance, strategy and practical solutions to help our students grow styling skills and business. In addition to their self-paced classes or in-person training, they have direct access to mentors via our group mentoring sessions. If they can't attend live, they can submit a question prior to the session and watch the class back when it suits them.
LAUREN DI BARTOLO | ASI FOUNDER, STYLIST AND ADVISOR ASI was founded on the premise that Lauren believed styling had the power to transform as she has seen her clients do. Many of Australia's leading stylists have been trained by Lauren, who's expertise lies in human behaviour and the business of styling, including starting and scaling a styling business. Lauren’s advice and strategic guidance will prove invaluable to your styling journey.
CLAIRE JENSEN
| ASI NATIONAL TRAINER & STYLIST
With more than 15 years experience in the fashion industry, working with some of Australia's biggest retailers, Claire discovered her passion lay with helping people feel confident in their shape and style. Claire's care and experience sees ASI's students flourish throughout their learning journey and onto becoming professional stylists.
SOME OF OUR INDUSTRY MENTORS AND CONTRIBUTORS
Juvelle Behrendorf Stylist and ASI student mentor
Rhys Ripper Creative Director and stylist
Godwin Hili Menswear and tailoring
WWW.AUSTRALIANSTYLEINSTITUTE.COM.AU
Jason Lau Photographer and ASI mentor
2024 INTAKE DATES ENROLLING IN AN ASI COURSE To ensure you have a premium learning experience, numbers in each intake are limited, so we recommend securing your preferred date as early as possible. Enrol anytime on our website, or contact us and one of our team would be happy to assist you in exploring course options and which is right for you. You can schedule a time to chat here, alternatively email success@australianstyleinstitute.com.au or ph 1300 948 736 (in Australia).
SEMESTER 1 DATE
DELIVERY
January 15th
Online
February 5th
Online
March 4th
Online
April 1st
Online
June 3rd
Online
DATE
CITY
Certificate of Personal Styling
April 29th - May 1st
Melbourne (3 day)
Certificate of Editorial Styling
May 2nd to 3rd
Melbourne (2 day)
Certificate of Personal Styling
May 29th - 31st
Sydney (3 day)
ONLINE INTAKES Online start dates apply to Certificate courses including: Certificate of Fashion Styling Advanced Certificate of Fashion Styling Masters Certificate of Fashion Styling
IN-PERSON TRAININGS
Note: In-person enrolments can commence online and then attend in person at a later date
Availability as of 12/02/24
IN ADDITION TO THE ASI STUDENT EXPERIENCE
EVENT INVITATIONS
WORKSHOPS AND PANEL DISCUSSIONS
ANNUAL AWARDS
WHERE YOU HAVE SEEN OUR GRADUATES WORK FASHION & RETAILERS
PUBLICATIONS
EVENTS & FESTIVALS
WWW.AUSTRALIANSTYLEINSTITUTE.COM.AU
WHAT OUR STUDENTS SAID IN 2023 “Since leaving my full-time career in accounting, I’m now consistently being booked for my best-selling offerings ‘Style & Shop Discovery’ and ‘The Complete Styling Experience’ which range between $2,300-$3,000. I’m also fully booked out for the rest of 2023. In the process of building my business, I also created a 12-month VIP offering for 1:1 clients, scoring my first $6,000 client!” -Justina Low
“I never imagined that I would have accomplished so much in 12 months! I've contributed to TV series, movies, music videos and documentaries. I worked on diverse photoshoots, including globally published editorials, branding projects and national fashion campaigns, I’ve styled Celebrity and TV personalities, where my work with high-profile individuals has not only been about creating looks but also about enhancing their personal brand to create memorable and iconic images.” -Heather Murray
“I started with ASI in March 2023, and have since have been interviewed on podcasts and hosted styling events. My brand has grown since the launch of my website and wardrobe essentials ebook, which has also led to my social media audience growing. This platform has enabled me to create content for Australian brands, go viral, launch my blog and newsletters to my database and secure paying clients! I have found my passion and I feel like I am making a difference in people's lives. Reading my reviews on Google brings me joy and it sometimes feels surreal.” - Maddy Forster
“After throwing myself into my studies and thriving with the additional knowledge to support my background in fashion design, beauty therapy and fashion influencing I have quickly built a flourishing Personal Styling business that is already seeing repeat clients. Recently I worked with Australian swimming legend, Leisel Jones, and it was such an honour to help her rediscover her love for getting dressed each day. Helping women feel amazing in themselves is the most rewarding experience.” - Rachael Gough
"The mentoring sessions have been incredibly valuable. I would not be where I am without them. Working with a consistent mentor helps because they know where you are at and you can be more efficient in the calls. The resource library was invaluable. I also felt so supported beyond the course because the mentors follow you on Instagram and reach out to you to celebrate your success." - Sarah Helbig
The only person you are destined to become is the person you decide to be. Ralph Waldo Emerson
1300 948 736 success@australianstyleinstitute.com.au www.australianstyleinstitute.com.au @australianstyleinstitute