5/9/23, 12:54 PM
The Psychology of Consumer Behavior and Marketing | Austin Rotter | Professional Overview
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The Psychology of Consumer Behavior and Marketing by Austin Rotter | May 9, 2023 | Austin Rotter, Business
Marketing is a crucial component of any business because it seeks to sell products or services to consumers. A successful marketing strategy involves understanding the psychology of consumer behavior, including the factors that influence consumer decisionmaking.
Consumer Behavior Consumer behavior refers to the study of how individuals make decisions about purchasing, using, and disposing of goods and services. The decision-making process involves several steps, including problem recognition, information research, evaluation of alternatives, purchase, and post-purchase evaluation. Understanding the psychology of these steps can help marketers create effective strategies to influence consumer behavior. https://austinrotter.com/the-psychology-of-consumer-behavior-and-marketing/
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