brand book
about
ScorpioSeason is a quiet luxury maison that redefines the boundaries of elegance through formal rigour and deconstructivist tailoring. Offering an avant-garde vision, articulating a core sartorial line in constant dialogue with haute couture capsules, elevating the concept of the wardrobe to a personal heritage.
The brand’s excellence lies in the coherence between aesthetics and responsibility: every creation is crafted exclusively from regenerated fibres and certified deadstock, pursuing an ideal of beauty with a reduced impact.
It offers the curator of style — an individual who values constructive excellence and seeks an architectural and intellectual sensibility within a garment — a silent distinction born from the harmony of aesthetics and integrity. ScorpioSeason thus stands as the definitive benchmark for timeless elegance and conscience.
values
rigour
eternity integrity
logo design
scorpioseason
scorpioseason scorpioseason
scorpioseason scorpioseason
typography
Goudy Old Style
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! ? @ & % #
logo applications
brand colors
R203 G196 B181
C23 M20 Y29 K3
#cbc4b5
R152 G139 B117
C38 M36 Y49 K19
#c988b75
R96 G69 B58
C42 M58 Y60 K55
#60453a
R85 G0 B0
C41 M100 Y85 K65 # 550000
R165 G192 B147
C42 M11 Y50 K1
#a5c093
R46 G56 B103
C94 M83 Y30 K19
#2e3867
R10 G10 B45
C100 M96 Y47 K68
#2e3867
R0 G0 B0
C91 M79 Y62 K97 #000000
social media
editorial plan
instagram feed
3 x week
expressing the brand identity throughout art, aesthetic items and outfits
instagram story
4 x week
instagram reel
1 x week 4 x week
detail shots, brand ambassadors and celebrities, brand items, shootings outfits, artworks, movie clips
during fashion weeks the amount of reels can increase, showing runways brand items and lifestyle updates in a more informal way
1 x season
playlist that sets the mood and describes the vibe of the season
social media plan 1 week before
videos and photos edited in advance
photos and only written posts afternoon / evening no time frame every start of the season - with monthly updates playlists 12pm or 8pm no time frame
edited videos
Feed: Our Instagram feed is curated as a non-linear moodboard where collection outfits coexist with art and aesthetic items. It is a space designed to promote not only the brand’s pieces but a broader cultural identity, merging contemporary style with timeless visual references. Each post contributes to a cohesive narrative, offering an intellectual approach to fashion where the garment is presented as a fragment of a larger, curated lifestyle.
Posts: Merging collection outfits, art, and aesthetic items with unhinged captions to balance high-end curation and sharp digital irony.
Stories: Providing an unfiltered look into the brand’s universe through intimate detail shots, shootings, and the presence of ambassadors and celebrities wearing our signature items. This space serves as a dynamic extension of our narrative, documenting the daily evolution of our aesthetic in real-time.
Reels: A dynamic extension of our visual identity, these video archives merge collection outfits with artworks and cinematic clips to strengthen the brand’s cultural narrative. During Fashion Weeks, the output intensifies to provide comprehensive runway coverage, ensuring that the promotion of new pieces remains deeply integrated with a broader appreciation for art and cinema. This format serves to position the brand not just as a fashion label, but as a curator of a sophisticated, cross-media heritage.
Our X profile serves as the brand’s unfiltered voice, blending raw product imagery with informal lifestyle updates. It’s a space for sharp wit, real-time commentary, and Gen Z irony, designed to keep our community engaged through a more personal, unhinged, and unapologetic lens.
spotify
Our Spotify profile features seasonal playlists released at the start of every solstice to dictate the brand’s aesthetic mood. Each selection acts as an evolving sonic manifesto, refined with monthly updates to keep our community in tune with our current vibe and creative identity.
