Aurora, Olla, Cherry, Cheva, Charles
BunBun Salty
BunBun Salty
asaltycrunchwith thebunch!
We sell freshly baked salt bread with a golden-brown crust, a soft inside, and coarse salt sprinkled on top.
TargetMarket
Target Market: Young adults (1825 years old) and teenagers (1319 years old)
ResearchAim
Research aim:The aim of this research is to find out what customers are insterested in our salt bread product. This research will focus on their preferences for taste and price. The results will help us prepare and improve the product before selling it to the market
Aurora, Olla, Cherry, Cheva, Charles
Survey
Method Research
asaltycrunchwith thebunch!
PrimaryResearch Secondary Research
Our goal is to figure out our customers preferences in order for our business to be successful.
Quota : 20 people
Instruments: Data is typically gathered through questionnaires
Google Forms
Why we chose Surveys / questionnares
High Representativeness:
Because you can reach a large number of people, the results are more likely to reflect the views of the entire population Cheaper : it allows us to reduce costs and save time easily accessable
Aurora, Olla, Cherry, Cheva, Charles
AnalysisResearch
whatdotheresults show
We aren't just selling bread we’re selling a specific texture. The biggest takeaway is that 65% of people want it all—they want that soft, fluffy inside on a butter-fried crispy bottom It’s also interesting to see that while "Plain" is the top choice, Chocolate is a massive runner-up. We have a clear path to a "Signature Salt Bread" and a "Dessert Salt Bread."
Data&
Almost 70% of people explicitly asked for "a lot" of extra butter inside.
nobutter
more butter
yes,alot
Small & Snackable: People prefer the small size (65%) and they view this more as a snack (56%) than a breakfast item. This means our peak hours will likely be midafternoon, not just early morning.
BunBun Salty
asaltycrunchwith thebunch!
Price Point: Rp 20.000
02/2026 both fluffy& buttery
We aren't just selling bread we’re selling a specific texture. The biggest takeaway is that 65% of people want it all they want that soft, fluffy inside on a butter-fried crispy bottom. It’s also interesting to see that while "Plain" is the top choice, Chocolate is a massive runner-up. We have a clear path to a "Signature Salt Bread" and a "Dessert Salt Bread"
plain(nofilling)
‘butter-fried crispy choco cheese
The Gap: Most bakeries do big loaves or plain buns. Our opportunity is to own the "MiniCrispy-Salt-Bread" niche, specifically targeting the afternoon snack crowd.
The Winning Combo: If we bundle a 4-pack for Rp 75.00080.000, we hit the preferred price point and the preferred quantity.
The Sharing Factor: Over half of our customers (52%) want to buy in 4-packs They aren't just eating this alone; they're bringing it to the office or home to share.
BunBun Salty
Plain Salt Bread (Rp 20,000): A small, plain bread featuring a buttery, crispy bottom and a fluffy texture
Dessert Salt Bread (Rp 20,000): Features a chocolate filling while maintaining the same crispy bottom and fluffy texture.
Data-DrivenDecisions:
Flavor:
1. 39% preferred the plain option.
2 39% preferred the chocolate option.
Size: 65% favored the small size (resulting in lower butter usage).
Price: 56% selected the Rp 20,000 price point.