Augustana University Current Revision Date: 07/30/26 Established: 1860
Location: Sioux Falls, SD
Nickname: Vikings
Mascot Name: Ole the Viking
Conference: NCAA Div. II - Northern Sun Intercollegiate Conference (NSIC)
Augustana Blue
Primary Augustana Gold
Secondary Augustana Gold
Augustana Light Blue
Black
PANTONE 282 C CMYK: 100, 70, 0, 80 | RGB: 9, 31, 64 MADEIRA Rayon: 1234 | RA: 2439
For most uses, ex. print, product, digital PANTONE 109 C CMYK: 0, 10, 100, 0 | RGB: 24, 209, 3
For apparel and screen printing PANTONE 1235 C MADEIRA Rayon: 1064 | RA: 2462
PANTONE 535 C or PANTONE 282 C at 30% CMYK: 40, 30, 5, 0 | RGB: 141, 158, 188 MADEIRA Rayon: 1030 | RA: 2283
PANTONE Process Black C CMYK: 0, 0, 0, 100 | RGB: 0, 0, 0 MADEIRA Rayon: 1000 | RA: 2296
Athletic Marks
Athletic Head Marks Note: When using the head mark logos, all added elements must be aligned with the center of the peak of the helmet. Note: The word “Augustana” must appear with these marks.
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NOTE: The marks of Augustana University are controlled under a licensing program administered by Collegiate Licensing Company. Any use of these marks will require written approval from CLC.
Augustana University Current Revision Date: 07/30/26 Athletic Game Face Marks
Athletic Stadium Fonts
Retro Ole Marks Reminder: Use of the Retro Ole MUST be approved by the Strategic Communications & Marketing Department.
Athletic Wordmarks
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NOTE: The marks of Augustana University are controlled under a licensing program administered by Collegiate Licensing Company. Any use of these marks will require written approval from CLC.
Augustana University Current Revision Date: 07/30/26 University Logo
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NOTE: The marks of Augustana University are controlled under a licensing program administered by Collegiate Licensing Company. Any use of these marks will require written approval from CLC.
Augustana University Current Revision Date: 07/30/26 University Wordmarks
Spirit Icons
University Icons
#62 Note: The A must be solid and the U must be outlined in single color print.
Note: The spirit icon is primarily used on items related to student activities, school spirit and athletics.
ADDITIONAL PERTINENT INFORMATION 4 4
• University licenses consumables (must have expiration date on packaging). • University permits numbers on products for resale. • Cross licensing with other marks may be permitted with an additional agreement.
Note: The word “Augustana” must appear with these marks. • Use of current players' name, image, or likeness is permitted on products with an NIL license and an agreement with the student-athlete. Please contact Augustana University for more information. • No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.
NOTE: The marks of Augustana University are controlled under a licensing program administered by Collegiate Licensing Company. Any use of these marks will require written approval from CLC.