SULIMAN S. OLAYAN SCHOOL OF BUSINESS
Executive Education
PRICING ANALYTICS PROGRAM
Pricing is one of the most powerful levers a company can use to drive competitive advantage, yet it remains a complex challenge that businesses face, reducing it often to cost plusor competition-based approaches.
The Pricing Analytics program, developed by the American University of Beirut, Suliman S. Olayan School of Business (OSB), focuses on pricing as a competitive driver balancing the tradeo between faster resource/inventory turnover and higher margins through data analytics capabilities. While advances in analytics and information technology are rapidly transforming pricing practices, this program sheds light on the enduring principles that form the foundation of e ective pricing strategy.
OVERVIEW
This program covers the key concepts and strategies of Pricing Analytics with real-world applications and case studies. During this program, you will examine the foundation of Pricing Analytics and will learn ways to identify and leverage opportunities for Pricing Analytics in di erent business contexts. You will also learn frameworks and tools for implementing Pricing Analytics and providing decision support and get a general understanding of current pricing analytics practices in various industries.
HOW YOU BENEFIT
Learn about the foundation of Pricing Analytics.
Identify ways to leverage opportunities for Pricing Analytics in di erent business contexts.
Understand the frameworks and tools for implementing Pricing Analytics and providing decision support.
Learn about current Pricing Analytics practices in various industries.
WHO SHOULD ENROLL
Senior directors and pricing managers seeking to gain insights on pricing analytics.
Entrepreneurs and business owners, aiming to harness pricing analytics for a competitive advantage.
AUB alumni, looking to reconnect with the AUB network and renew their learning journey.
Note: Participants generally come from di erent sectors and industries. Proficiency in spoken and written English is necessary.
1
WHY THIS PROGRAM
Innovative. It delivers a fresh perspective on (analytics-based) pricing that is powerful, relevant and most importantly validated in practice in various types of industries
2 3 4
Practical. It provides you with hands-on experience of the application of tools and techniques to real world pricing challenges.
Short and E ective. It is designed to suit your busy schedule and aims to provide you with the know-how in 2 days.
Highly engaging. It includes case studies, interactive discussions, hands-on exercises, and individual contributions.
Duration: 2 days
Fees: $1,000
Fees for AUB Alumni: $800
Location: AUB Academic and Executive Hub in Dubai