SULIMAN S. OLAYAN SCHOOL OF BUSINESS
Executive Education
THE BUSINESS CENTRIC
DESIGN THINKING
With today’s rapidly evolving customers’ needs, organizations are undergoing increased pressure to innovate and constantly adapt to their customers’ changing requirements. The shift from a centrally dedicated innovation entity to a team-based and cross-functional e ort requires some fundamental changes to the traditional innovation mindset and adopted methodologies.
OVERVIEW
The Innovate to Elevate Program, developed by the American University of Beirut, Suliman S. Olayan School of Business (OSB), explores the needed requirements for enabling customer focused innovation that is key for facing increasingly competitive environments. It focuses on enabling teams to turn innovative ideas into execution through design thinking. Participants will get the opportunity to understand the principles of design thinking and apply them in team-based activities. The activities focus on how to: empathize with customers to identify their needs and relevant problems; rapidly experiment with multiple customer-centric solutions; and test the proposed solution. Through a combination of guided hands-on activities, participants will be equipped with a set of skills that can be transferred to and applied in the context of their organization.
HOW YOU BENEFIT WHY THIS PROGRAM
Understand the core requirements for innovation initiatives to meet today’s rapidly changing customers’ needs.
Understand the principles of Design Thinking is one of the best means for generating and filtering ideas that can turn into successful innovations.
Apply the Design Thinking methodology to generate innovative customer-centered solutions.
WHO SHOULD ENROLL
Entrepreneurs and business owners, aiming to enhance products and services to a changing customer base.
Executives, managers, and decision-makers seeking insights into customer-centric solutions through team-based innovation.
AUB alumni, looking to reconnect with the AUB network and renew their learning journey.
Note: Participants generally come from di erent sectors and industries. Proficiency in spoken and written English is necessary.
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Innovative. It delivers an updated perspective on innovation mindset through design thinking process.
Practical. It provides you with hands-on experience of the application of tools and techniques.
Short and E ective. It is designed to suit your busy schedule and aims to provide you with the know-how in 3 days.
Highly engaging. It includes case studies, interactive discussions, hands-on exercises, and individual contributions.
Duration: 2 days
Fees: $1,500
Fees for AUB Alumni: $1,200
Location: American University of Beirut Suliman S. Olayan School of Business, (OSB) campus Beirut – Lebanon