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Kim Lotka Branding Book

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Kim Lotka To say that Kim Lotka is an expert in real estate would be an understatement. Consistently a top producer in Hinsdale and the surrounding suburbs, where she has lived, worked and raised a family since 1976, she is among the most recognizable real estate brokers in the area. She knows the ins and outs of every aspect of life in the western suburbs, making her an invaluable resource to anyone looking to buy or sell a home. From the first home she sold, Kim has gone above and beyond the call of duty to ensure both a positive and successful real estate experience for her clients. As a testament to her loyalty and dependability, she works almost exclusively through referrals, and has received well over 100 five-star reviews as further evidence of her unequivocal work ethic and devotion to her clients. Kim often credits the relationships she has built throughout her career as the catalyst for her success. Kim’s extensive real estate experience provides her with unparalleled knowledge and expertise, helping buyers and sellers achieve their dreams with extraordinary results.

630.533.8800 direct kim@kimlotka.com kimlotka.com

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KIM LOTKA HAS THE KNOWLEDGE, CONNECTIONS AND PASSION TO GUIDE YOU TO THE RESULTS YOU’RE DREAMING OF. Knowledge: From the time she graduated college, Kim has lived and worked in Chicago’s western suburbs. She has history, knowledge and insight into every aspect of life in these communities. From schools and shopping districts to neighborhoods and individual homes, Kim’s knowledge becomes a key advantage in your search.

Connections: Kim has an unparalleled network of resources throughout the Chicagoland area. Her access to the right people can make all the difference in achieving your dream.

Passion: As her clients often point out, Kim Lotka does everything humanly possible to create a successful buying or selling experience. She brings you answers, offers ideas and provides the level of care and consideration that makes you feel like a member of the family.

Results: Clients of Kim Lotka aren’t just satisfied—they are thrilled with the results they achieve. Read what they have to say. Then begin your journey with Kim paving the way to your dream.

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If you’ve bought or sold a home in Hinsdale, then you’ve probably come across Kim Lotka’s name. “I love this business. I’m passionate about it,” says the @properties real estate agent.

“I think I know every house in town. Give me an address and I can probably describe the house to you.”

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What are my clients saying? “

Kim is a true professional. We lived in our home for 32 years and she was very sensitive to the emotional investment in selling a home that was going to be difficult to leave. She was always available and has great office backup. She had great tips for preparing the house for the market and ultimately made the sale a breeze. we highly recommend her. TJ + Carol

“

“Our home buying experience and selling was seamless thanks to the expertise of Kim and her whole group. She is professional and has an aesthetic eye that cannot be beat. She does not miss one detail ~ from preparing our home for sale to purchasing our new home she was right there with us at every step. Helping and guiding. Cannot say enough good things about our experience! She is fantastic!” John + Jen

“

“Kim Lotka and her team get our highest recommendation. Kim was our agent as both a buyer and seller in Downers Grove. The Kim Lotka Group is extremely professional, knowledgeable, and connected -- a class act all the way around. Kim truly knows her market and provides excellent advice on pricing, whether you are buying or selling. In addition, her recommendations for mortgage financing, closing attorneys and moving services are all excellent. The staff supporting the Kim Lotka Group is courteous, responsive, and professional. Kim’s reputation and connections enabled us to find the perfect relocating family for our home, a connection that would not have been made without her. Again, the Kim Lotka Group gets our highest recommendation! Mike + Tobin

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“

I would like to express my greatest appreciation for all Kim has done for me in transitioning to my new home. Kim has redefined “outstanding service”, ranging from her guidance in techniques to enhance the presentation of my home for sale, connecting and coordinating maintenance personnel and her expertise in establishing a fair market price. It was easy to rely and trust Kim to act in my best interests. Kim has a great eye for detail and a broad network in the community. Kim respects perfection! You cannot find a better person to represent you in the sale of your property. Cindy

“

Kim was very good helping us prepare our family home for sale. We raised our family there for the last 32 years. Her pictures were professional and her marketing brochures were very well done. Kim continually kept us informed of changes in our market. She had plenty of Open Houses. She also worked well with potential buyers. She is very familiar with the market. Kim has very good contacts for any type of service necessary to maintain, fix and improve your home. She was always ready with a name to help when we needed one! She respected our wishes and recognized that the sale of our family home was not an easy experience for us. Dorothea + Jim

“

“Kim Lotka and her team were wonderful to work with during the sale of our home and the purchase of a new home. Kim has wonderful attention to detail and knowledge of the marketplace. She was especially helpful in selling our turn of the century home, which was under contract within the first week. Kim brings a unique perspective to the process by leveraging her experience with building and renovating homes that sets her apart from other realtors. Additionally, her numerous professional and personal contacts in the business were extremely helpful throughout the process. We will definitely work with Kim Lotka and her team in future real estate transactions!” Matt + Megan


Kim is an absolute dream to work with, and a true full-service Realtor! Our experience was flawless. - Nick + Mary

See why over 100 buyers and sellers gave Kim Lotka 5 stars

KIMLOTK A .COM/TESTIMONIALS

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career sales

Throughout the western suburbs, hundreds of satisfied buyers and sellers have closed on their dream homes, thanks to Kim Lotka.

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recent sales 114 S. Bruner Street

519 N. County Line

215 N. Lincoln 115 4th Street

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Hinsdale Living publisher’s profile Profile

KIM LOTKA:

THE GO-TO IN ALL THINGS REAL ESTATE RELATED This Coldwell Banker real estate agent has been helping homeowners find and sell homes in the Hinsdale area for more than three decades, building a top-notch list of referrals and testimonials along the way. WORDS BY ELIZABETH HOPE// PHOTOGRAPHY BY JOEL LERNER

If you’ve bought or sold a home in Hinsdale, then you’ve probably come across Kim Lotka’s name. “I love this business. I’m passionate about it,” says the Coldwell Banker real estate agent. “I think I know every house in town. Give me an address and I can probably describe the house to you.” Lotka sold a house in the first weekend she was in business and has since resold the same house three times. Now she’s in the top 1 percent of all agents nationwide with NRT, the largest residential real estate brokerage company in the country, which includes Coldwell Banker in addition to numerous other top real estate firms. Again this year, she will close over 50 homes. In other words, Lotka knows this industry. Having built over 25 homes from the ground up, Lotka not only understands the business of real estate, but also home construction. “I can look at a house and know its potential and the work necessary to achieve that potential.” As one of her many rehab projects, Lotka returned the landmark Hinsdale “Hallmark House” to its original beauty. “People come to me because I know how to build a house, or remodel it,” she says. “I know materials, and I can immediately tell the difference between quality and mediocre products,” she adds. “And I know how to get things done within the village. I’m a resource for everything. You name it, it has come up.” Living and working in Hinsdale has been a true joy for

Lotka. “There’s so much pride of ownership here,” she says. “It’s so quaint—the tree-lined streets, the fun shops and great restaurants. We have five grade schools, and you can walk to every one of them,” she adds. Having raised two children in Hinsdale, Lotka understands the importance of Hinsdale’s close-knit community. The strong family environment is also the very thing that helps her business thrive. Working almost exclusively through referrals and often representing several generations of the same family, she values most the relationships she builds with clients. “This is often the largest purchase of their lives,” Lotka remarks, “and they come to me for guidance.” For families new to the area, she understands the importance of providing a port in the storm during the transition process. One young family even went so far as to add Lotka to their kid’s emergency contact list. Lotka is ultimately dependable and it shows in her work. Though the real estate business is undeniably ever-evolving, the personal approach to Lotka’s work remains its hallmark. “Every day is totally different in this business, and that’s very exciting,” she says, “but what matters most is establishing a strong relationship with your client. That will never change.” To learn more about Kim Lotka, visit her website at kimlotka.com, or call 630-533-8800.

HINSDALE LIVING

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Hinsdale Living home & design

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Hinsdale Living profile on trend Profile

ON TREND Kim Lotka knows what it takes to buy and sell homes in Hinsdale year in and year out. That’s what happens after three decades in an industry that’s always changing. WORDS BY LIBBY HOPPE PHOTOGRAPHY BY JOEL LERNER

Buy, sell, build. No matter where you’re at in the process of finding your next home, you need someone who can give you the right advice at the right time. If there’s anyone who’s an expert on what’s in and what’s out when it comes to industry trends, it’s Coldwell Banker’s Kim Lotka. She’s an invaluable resource to her clients, especially when it comes to the best way to prep a home for market. Right now, less is more. “I’m Scandinavian, and I see design trends going that way,” Lotka says. “I just built a home for myself in Hinsdale that is quite small with an open floor plan and tons of natural light, and I love it,” she adds. “Scandinavian design is not an East or West Coast trend. Its popularity runs the gamut.” This is a trend among many of her buyers now in the Hinsdale area—opting for smaller footprints with finer finishes as opposed to expansive square footage with fewer details. Lotka describes the aesthetic of Scandinavian design as relaxed, practical, functional, and comfortable, all while incorporating the irreproducible feature of natural light. Another popular feature among home buyers is smart home technology. Lotka often knows what’s trending because she sees it in new homes or hears the demand from homebuyers. She’s also a tireless student of the real estate industry, and regularly reads Crain’s Chicago Business, The Wall Street Journal, Keeping Current Matters real estate blog, RISMedia real estate news, and Inman News. Despite design trends, some things about the buying and selling process don’t change over time. “This business is about people,” Lotka says. “It always has been and always will be. It’s about the relationships I have with my customers, the trust that we have built, and their goals that remain my primary focus on any transaction.” Lotka’s background when it comes to market process is similarly unparalleled. When asked what three things every homeowner should do before selling a home, she’s very clear: “Have an experienced real estate professional evaluate the value of your current property, look at the net proceeds of the sale and make

Kim Lotka

sure you’re comfortable with that, and prepare the property for sale through staging and maintenance repairs.” On the buying side, her advice is aligned, but different. “A buyer should always know budget, timeframe, and true must-haves—and the items they are willing to bend or compromise on a bit.” Lotka has seen a lot of trends over the years come and go in the market in Hinsdale, and yet she doesn’t necessarily call Hinsdale a trendy place to live—in a good way. “A trend in my mind is a fad that comes and goes. What draws consumers to Hinsdale is timeless,” she says. “It’s the beautiful, tree-lined streets, awardwinning schools, a charming downtown with so many local shops and restaurants at your fingertips, a train that gets you to the city in 22 minutes, plus the convenience of two airports nearby.” Ask anyone who has worked with Kim Lotka, and they will tell you her focus and commitment to her clients is only made better by her industry knowledge and willingness to do whatever it takes to help buyers and sellers. “I love working with people and helping them to meet their personal goals with a custom approach. Often, they turn into long-term friendships.” To learn more about Kim Lotka, visit kimlotka.com or call 630-533-8800.

HINSDALE LIVING

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The Hinsdalean profile

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@properties: a local leader In less than a decade, @properties became the #1 real estate brokerage firm in the city of Chicago and began expanding to the suburbs. But for @properties, leading has far less to do with

Being a leader also comes with responsibility. It

numbers and far more to do with innovation. Technology

means moving the industry forward by sharing best

changes, markets change, expectations change. So we

practices, serving in positions of leadership with the

never stop changing. Innovation permeates everything

local REALTORSÂŽ Association, and giving back to the

we do, from building the most sophisticated website

community.

to introducing new services to sourcing new marketing channels. Innovation is the heartbeat of our business.

Each day, we break new ground by attracting the best and most professional brokers and the most astute clients in the greater Chicagoland area.

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advertising your home The story of your home is already written… It’s all about properly sharing it. @properties showcases your home before the largest

catalog of online, mass media and grassroots marketing

pool of homebuyers through marketing programs that

initiatives – all tailored to address the specific challenges

are built around EXPOSURE – exposure through an

and opportunities of the marketplace.

internal network of brokers and their client databases; through an in-house marketing department with full print and digital capabilities; and through an exhaustive

More exposure means more page views, more phone calls, more showing requests, and ultimately a faster, more lucrative sale.

featured publications include:

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418 COLFAX AVENUE / $1,199,000

418 COLFAX AVENUE / $1,199,000

digital advertising

LIFESTYLE LIVING

JUST LISTED

HINSDALE

HINSDALE opportunities

629 HILLSIDE DRIVE, HINSDALE $1,099,000 · 629Hillside.info

2 S QUINCY STREET, HINSDALE $1,399,000 · 2Quincy.info

OPEN HOUSE • SATURDAY 12 -2PM

520 W 4TH STREET, HINSDALE $1,449,000 · 520W4Th.info

418 COLFAX AVENUE, CLARENDON HILLS $1,199,000 · 418Colfax.info

Kim Lotka · 630.533.8800

505 KENMARE DRIVE, BURR RIDGE 4 Beds, 4.1 Baths | Admire the Views in Stunning Home | 505kenmare.info

KIM LOTKA

630.533.8800 | kim@kimlotka.com KimLotka.com

Hinsdale Living

402 S BRUNER STREET, HINSDALE 3 Beds, 2.1 Baths | Stunning Home & Fantastic Location | 402SBruner.info

KIM LOTKA

630.533.8800 | kim@kimlotka.com KimLotka.com 226 W 9TH STREET, HINSDALE · $2,995,000 Trish Orndoff · 708.655.7947 · 226W9Th.info

The Hinsdalean

41 RED OAK COURT, BURR RIDGE · $524,900 Jennifer Vande Lune · 312.593.8707 · 41RedOak.info

Hinsdale Times

37W756 WOODGATE ROAD, ST CHARLES · $2,499,900 Anne Kearns · 773.230.7555 · Woodgateestate.com

939 CLEVELAND ROAD, HINSDALE · $3,500,000 Claudia Parrillo · 630.816.5927 · 939Cleveland.info

atproperties.com · 5

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marketing your home

1307 LINCOLN | Highland Park 629 HILLSIDE DRIVE | Hinsdale

Updated and very well maintained home with newer roof, windows and mechanicals. Kitchen opens to bright and light family room. Fabulous big living room with sunroom attached and adorable screened in porch off sunroom. Master suite with gorgeous 7 year old master bath with very large walk in closet with custom built-in drawers and shelves. Sitting room off master has three walls of windows to let the sun shine! Third floor includes two large bedrooms and full bath. Finished basement with rec room, workshop or exercise area and half bath. Over 1/3 of an acre on tree lined street with many mature trees on property, generous front and back yard.

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print brochures Your home will be beautifully represented in our marketing brochure.

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2 S QUINCY STREET 1003 HINSDALE Westmoor road WINNE TKA

1003 Westmoor road

sUsaN mamaN

BROKER

847.878.5235 susanmaman@atproperties.com

WINNE TKA

When Experience and Expertise are Not Negotiable.

Peter CUmmINs

BROKER

847.710.6798 petercummins@atproperties.com

Your Consummate Real Estate Professional Consultant

1003 Westmoor road MAGNIFICENT NANTUCKET STYLE HOME

addItIoNaL FeatUres

~APPROXIMATAELY 6500 SQ FT OF FINISHEd SPACE.

~

room dImeNsIoNs

FeatUres

Foyer............................ 10' x 06'

Stone & shingle exterior with copper downspouts situated on approximately

Living Room ............. 14' x 12'

1/3 acre lot in a desirable location. Sprawling floor plan, high ceilings, over

Dining Room ............ 16' x 13'

sized moldings, custom millwork/woodwork, a kitchen straight out of

Kitchen ....................... 18' x 06'

Architectural Digest and front porch. 6 bedrooms, 6.1 baths, luxurious master

1003 WESTMOOR ROAd

Breakfast Room........ 12' x 05'

2

Family Room ............. 18' x 18' Home Office .............. 14' x 12' Master Bedroom ...... 16' x 14' Second Bedroom ..... 14' x 11' Third Bedroom ........ 14' x 12'

suite with spa-like bath and 2 wood burning fireplaces with gas starters. 3rd floor finished bonus space could be a 5th en-suite bedroom or an additional office/playroom. Expansive Lower Level includes media room, exercise room, refrigerated custom wine cellar/bar and 6th bedroom/bathroom. Incredible attention to detail.

Sixth Bedroom ......... 20' x 14' Recreation Room ..... 29' x 17' Media Room.............. 16' x 15'

~

2nd floor has 3 additional large bedrooms all en-suite

~

3rd floor finished bonus room space (5th en-suite bedroom or additional office/playroom)

~

Expansive fully finished lower level includes a media room, refrigerated custom wine cellar, wet bar and 6th en-suite bedroom

~

4” white oak hardwood throughout first and second floors

~

Chevron custom design hardwood flooring in the foyer

~

~

Custom stain grade library with custom cabinetry and coffered ceiling

~

Pella high efficiency windows

~

~

Custom millwork and woodwork throughout

Fire resistant cedar shingle roof, partial copper roof, copper gutters and downspouts

~

Zoned high efficiency heating and air conditioning systems

~

Complete security system and pre-wired for full home automation system

~

Roughed-in for backup generator

~

Professionally landscaped fenced in backyard with underground sprinkler system

~

And much more…

~

Expansive mud room with custom cabinetry, lockers, a "command central” desk area

~

Second floor large laundry room with custom cabinetry/shelving

~

Luxurious master bedroom suite with a spa like master bathroom featuring radiant heated Italian marble floors, Italian marble counter tops, a steam shower and a beautiful stand-alone soaking tub

Fourth Bedroom ...... 15' x 11' Fifth Bedroom .......... 18' x 16'

Chef’s kitchen with custom cabinetry and high end appliances, including side-by-side Sub-Zero refrigerator and freezer with additional Sub-Zero wine refrigerator and beverage center, 6-burner Wolf gas range with griddle

Two fireplaces with custom mantles

1003 WESTMOOR ROAd

2SQUINCY.INFO 1003WESTMOOR.INFO

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Storage/Utility ......... 12' x 06' Mud Room................. 12' x 12' 2 Car Garage .................... N/A

sUsaN mamaN

BROKER

847.878.5235 susanmaman@atproperties.com

Peter CUmmINs

BROKER

847.710.6798 petercummins@atproperties.com

hardcover luxury brochures My luxury listing brochure is a beautiful coffee table style hardcover book.

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marketing your home

HINSDALE

645 W 4th Street Single family home

Anne Proper

847.881.0200

630.533.8800 anneproper@atproperties.com

123mainstreet.info 2232bloomingdale.info Amazing opportunity!!! Charming cedar two-story in Hinsdale’s most family friendly neighborhood. Functional, open floorplan features hardwood floors, 9’ ft ceilings & oversized windows. Family room with fireplace and French doors that open to a large private patio. The huge master suite on the second level offers tons of closet space plus a lovely sitting room. Plus three additional large bedrooms with spacious closets and a loft. Recently finished rec room with adjacent soundproof music room. First floor laundry and oversized attached 2 car garage for convenience. Top-of-the-line mechanicals and an

Anne Anne Proper Proper anneproper@atproperties.com anneproper@atproperties.com

312.491.0200 312.491.0200 630.533.8800 123mainst.info 123mainst.info

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architectural roof. Highly sought after location. Walk to every school, two train stations, the pool and town!

KIM LOTKA 630.533.8800 mobile AGENT NAME kim@kimlotka.com XXX.XXX.XXXX kimlotka.com

custom listing signage

e-blasts

Every listing contains a unique URL for easy access to the online listing and my direct phone.

I will send my contacts detailed information about your home.


115 E 4TH STREET Hinsdale, Illinois 60521 $1,850,000

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1

Kim Lotka Phone: 630.533.8800

Kim Lotka

JUST LISTED 402 S Bruner Street, Hinsdale

customized @home report

social media

The @home report includes detailed stats on how your home is being viewed.

I will utilize social media posts to generate leads and sell your home.

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professional photography Let us transform your home into a place you might not like to move from.

The Kim Lotka Group believes in using professional quality photography that captures the architectural integrity and unique character of each property. We have cultivated relationships with elite local photographers who are masters at capturing your home’s beauty and presenting it in the best possible light.

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drone photography and video

Our local photographers and videographers are equally skilled at their craft, producing the unparalleled aerial photographs and drone videos used in our marketing campaigns. Sample videos can be viewed on Kim Lotka Group’s YouTubeTM channel.

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online exposure The majority of buyers begin their home search online, which means a 360-degree digital marketing strategy is paramount to getting maximum exposure for your home. @properties markets your home across the Internet with a newly-revamped website, customized property domains, web-optimized photography and video, enhanced listings on the leading real estate search portals, targeted email marketing, online classifieds and syndication to hundreds of additional websites. • atproperties.com • Property-specific domain names (YourAddressHere.info) • LeadingRE.com • Email marketing database of 800,000+ with new contacts added daily • Adwerx • Enhanced listings that filter to the top of search results on popular home search portals including Zillow and Trulia • Syndication of online listings

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418Colfax.info

KimLotka.com

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listing video program They say a picture is worth a thousand words, but did you know that just one minute of video is equal to 1.8 million words? At @properties, video is a game-changing marketing tool and we’re using it to tell your home’s story like never

detail pages, video library, YouTube channel, social

before. Our listing video program consists of:

media accounts and syndication websites

• A full-length property video with highlights of the home, amenities and neighborhood • A social media-friendly clip that can be shared on Facebook, Instagram and other sites

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• Additional exposure through @properties’ listing

All videos are produced and edited in-house by @properties’ videography department to specifically cater to the clients we serve.


adwerx Ever visited a website and then noticed ads for that same website following you around the Internet? It’s not a coincidence; it’s a sophisticated digital

homebuyers as they surf the Web. Adwerx also uses

marketing tactic known as retargeting, and it’s another

geo-targeting to display your listing to people in certain

way in which @properties increases online exposure for

locations, and targets users based on Internet browsing

our listings.

behavior such as those perusing real estate-related

Through our partnership with Adwerx, we leverage retargeting to put your property in front of prospective

websites. The platform’s vast network includes hundreds of top websites ranging from Forbes.com to ESPN.com to specifically cater to the clients we serve.

520 W. 4th Street, Hinsdale Priced to Sell | $50,000 Reduction Offered at $1,449,000

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market within a market Even before your home is officially listed, @properties brokers market internally to a powerful network of more than 2,000 brokers – each with a broad sphere of influence that forms a rich source of prospects, buyers and referrals. This unique “market within a market” results in the most efficient transaction environment in the marketplace. @AGENT APP Leveraging this “market within a market,” @properties brokers use an internal mobile app that has revolutionized the way we communicate about and transact real estate. The exclusive @gent App allows our brokers to match homebuyers with homes for sale, including pocket (off-market) listings. A number of @properties

listings

sell

before

they

hit

the

broader market because of the exposure through the app alone – a testament to the power of the @properties network. Beyond

connecting

buyers

and

sellers,

the

@gent App aggregates a knowledge base of every @properties broker in a searchable database, making it a great resource for recommendations on everything from vendors and service providers to local businesses.

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be local. think global. To @properties, local means friends you can count on, neighbors you can trust, and businesses you go out of your way to support. Local means the barista knows your drink, the dry cleaner knows your name and the clerk at the convenience store is happy to loan you a buck.

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Real estate is a local business, and that means every

As an exclusive member of Leading Real Estate

home, on every block, in every neighborhood is unique,

Companies of the WorldŽ, the world’s largest network

and each deserves the attention, care and consideration

of independent real estate firms, @properties connects

only a local company can offer. @properties is a local

sellers with homebuyers all over the world. So while our

company through and through. But at the end of the day,

brand is uniquely local, our reach is global. That means

we know that not all buyers are local. So when it comes

more exposure, and ultimately, shorter market times and

to our marketing programs, we think globally.

higher selling prices.


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fluent in luxury In today’s competitive marketplace, a global marketing strategy is essential for luxury properties. That’s why @properties is an exclusive member of Luxury Portfolio International®, the luxury marketing division of Leading Real Estate Companies of the World®. Luxury world’s

Portfolio most

is

a

unified

experienced,

collection

visible

regarded experts in luxury real estate.

the

a sophisticated mix of online and offline media to position

highly-

properties for maximum exposure in an elite market. The

Founded in

program marketed over 50,000 properties last year on

and

of

2005 as the premium division of Leading Real Estate

the award-winning luxuryportfolio.com.

Companies of the World, Luxury Portfolio markets a selection of the network’s extraordinary homes, utilizing

TOTAL U.S. PROPERTIES Luxury Portfolio International Luxury portfolio.com Sothebys Realty.com Christies RealEstate.com

ColdwellBanker Preview.com KWLuxury Homes.com

0

5,000 10,000

Source: Mintel International Website Survey. Number of properties greater than $1 million.

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