spring 2020
issue four
the
shore times
questions to ask when choosing a real estate agent
212 E. Ohio Street, Suite 200 Chicago, IL 60611
Postal Customer
page 2
pricing myths page 9
renovate now, pay later page 10
If your property is currently listed with another broker, this mailer is not a solicitation for business.
#1 luxury market share At @properties, we know what drives success in the luxury marketplace. And the proof is in the numbers. If you’re thinking about making a move, reach out to an @properties agent to learn how our sophisticated marketing programs and leading market share give buyers and sellers an edge.
35.9%
25.0%
23.7 %
north shore
chicagoland
city of chicago
luxury opportunities
1291 ELM TREE ROAD, LAKE FOREST | $4,795,000 | Andra O’Neill, 847.650.9093 | 1291ElmTree.info
questions to ask when choosing a real estate agent
164 OXFORD ROAD, KENILWORTH | $2,749,000 | Team Mangel, 847.881.6134 | 164OxfordRoad.info
Maybe you need guidance on school districts, or are wondering about upcoming developments or businesses planned for a town. Maybe your home needs some updating to get it ready for the market. Or maybe you need help with appealing property taxes and aren’t sure where to start. Ask what they bring to the mix and determine if they seem like someone who will value your relationship in the long term. How will you keep me informed throughout the process? There are a lot of moving pieces in a real estate transaction. This is why it’s important for agents and clients to keep a good rapport.
Looking to make a move?
While there’s no shortage of online resources these days, there are plenty of reasons why most buyers and sellers enlist the services of a real estate agent to guide them through the process. At the same time, there are thousands of agents out there, so where do you start? Tell me about your experience It goes without saying that it’s always a good idea to set up a meeting with your candidates to talk in depth about their experience. Do they have a lot of expertise in your community? Do they specialize in a particular housing type? How long have they been selling real estate? Make sure the person you’re working with understands your goals and is willing to commit the time and resources to making your dreams a reality.
What differentiates you from your competition? Again, there are thousands of licensed agents,but just like any business, the smartest and most adaptable rise to the top. What makes your prospective agent stand out? Is it a special niche or focus? A savvy digital marketing strategy? A solid network of attorneys, lenders, contractors, and service providers? Innovative tech tools that make the whole process more seamless? Real estate is an incredibly dynamic and evolving industry, so be sure to find out how your candidate can give you the edge you need to succeed. Do you offer any services beyond facilitating the transaction? An agent will guide you through every step of the transaction. But the best agents are valuable resources to their clients before, during, and after the transaction.
How will your agent keep you informed throughout the process? Communication is key — especially when it comes to something as personal as buying or selling a home – so be sure you have a clear understanding before moving forward. What is your pricing and marketing strategy? Proper pricing is the backbone of any successful real estate marketing strategy. Ask your candidates what their pricing strategy is, and request a CMA (Comparative Market Analysis). @properties’ digital CMA allows sellers to see market activity in real time and helps determine the appropriate list price. In terms of marketing, how will they generate maximum exposure for your home? Do they leverage other digital marketing tactics like social media and video marketing? Be sure to ask! Visit atproperties.com/agents to connect with an agent and learn about the cutting-edge resources @properties offers buyers and sellers.
follow us for inspiration. ATPROPERTIES
Source: BrokerMetrics; #1 luxury market share based on closed sales volume; $1 million+ residential properties; North Shore, Chicagoland & City of Chicago, respectively; 3/1/2019 – 2/29/2020. North Shore: Evanston, Wilmette, Kenilworth, Winnetka, Northfield, Glencoe, Highland Park, Lake Forest, Lake Bluff, Deerfield, Northbrook, Glenview.
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is North Shore
opportunities
573 LONGWOOD AVENUE, GLENCOE · PRICE UPON REQUEST Elise Rinaldi & Susan Maman · 847.946.8444 · 573Longwood.info
310 RALEIGH ROAD, KENILWORTH · $3,875,000 Milena Birov · 847.962.1200 · 310Raleigh.info
554 LONGWOOD AVENUE, GLENCOE ·$3,575,000 Milena Birov · 847.962.1200 · 554Longwood.info
976 OAK TERRACE, GLENCOE · $3,500,000 Louise Eichelberger · 847.612.3347 · 976OakTerrace.info
391 SHERIDAN ROAD, GLENCOE · $3,495,000 Susan Maman · 847.878.5235 · 391SheridanRoad.info
901 BLUFF STREET, GLENCOE · $3,289,000 Susan Maman · 847.878.5235 · 901Bluff.info
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330 HAZEL AVENUE, HIGHLAND PARK · $2,850,000 Ryan Newberry L’Heureux · 847.999.8433 · 330HazelAvenue.info
1120 CHESTNUT AVENUE, WILMETTE · $2,650,000 Mary Baubonis · 847.477.4209 · 1120Chestnut.info
5 ROLLING RIDGE ROAD, NORTHFIELD · $2,500,000 Carrie McCormick · 312.961.4612 · 5RollingRidge.info
5199 WILDWOOD DRIVE, BRIDGMAN, MI · $2,350,000 Margaret Baczkowski · 312-500-5178 · 5199Wildwood.info
941 SHERIDAN ROAD, WILMETTE · $2,200,000 Annika Valdiserri · 312.504.5020 · 941Sheridan.info
79 WOODLEY ROAD, WINNETKA · $2,100,000 Louise Eichelberger · 847.612.3347 · 79WoodleyRoad.info
1785 W BROADLAND LANE, LAKE FOREST · $1,899,000 Chris Veech · 847.913.3662 · 1785WBroadland.info
975 BLUFF ROAD, GLENCOE · $1,795,000 Jody Dickstein · 847.651.7100 · 975Bluff.info
241 HARBOR STREET, GLENCOE · $1,699,000 Elise Rinaldi & Katie Turner · 847.946.8444 · 241Harbor.info
845 LAMSON DRIVE, WINNETKA · $1,725,000 Mary Grant & Liz Watson · 312.339.2018 · 845Lamson.info
160 TIMBER LANE, GLENCOE · $1,595,000 Jody Dickstein · 847.651.7100 · 160Timber.info
2092 WINDY HILL LANE, HIGHLAND PARK · $1,598,000 Geri Emalfarb · 847.602.6771 · 2092WindyHillLane.info
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opportunities
999 N LAKE SHORE DRIVE #3A, CHICAGO · $1,525,000 Margaret Baczkowski · 312.500.5178 · 999LakeShoreDr3A.info
1730 RIDGE ROAD, HIGHLAND PARK · $1,500,000 Wexler/Gault · 312.446.6666 · 1730Ridge.info
799 HIGHLAND PLACE, HIGHLAND PARK · $1,495,000 Cathy Deutsch & Julie Deutsch · 773.852.3221 · 799Highland.info
307 WOODSTOCK AVENUE, KENILWORTH · $1,495,000 Leslie Maguire · 847.899.9420 · 307Woodstock.info
1041 LOCUST ROAD, WILMETTE · $1,399,000 Mawicke Group · 847.917.7345 · 1041LocustRoad.info
1353 TOWER ROAD, WINNETKA · $1,395,000 Brandie Malay Siavelis & Colleen Daugherty · 847.881.0200 · 1353Tower.info
516 MADISON AVENUE, GLENCOE · $1,385,000 Susan Maman · 847.878.5235 · 516Madison.info
212 RALEIGH ROAD, KENILWORTH · $1,175,000 Mawicke Group · 847.917.7345 · 212RaleighRoad.info
455 BUTLER DRIVE, LAKE FOREST · $1,150,000 Andra O’Neill · 847.650.9093 · 455Butler.info
428 CUMNOR ROAD, KENILWORTH · $1,199,000 Mawicke Group · 847.917.7345 · 428CumnorRoad.info
375 STERLING ROAD, KENILWORTH · $1,174,000 Mawicke Group · 847.917.7345 · 375SterlingRoad.info
395 ELDER LANE, WINNETKA · $1,175,000 Susan Ringel Segal · 847.542.5747 · 395Elder.info
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1130 ELMWOOD AVENUE, WILMETTE · $1,025,000 Mary Baubonis · 847.477.4209 · 1130Elmwood.info
961 EASTWOOD ROAD, GLENCOE · $1,079,000 Elise Rinaldi · 847.946.8444 · 961Eastwood.info
717 JONQUIL TERRACE, DEERFIELD · $1,000,000 Marcia Brown · 847.373.3242 · 717Jonquil.info
2131 MIDDLEFORK ROAD, NORTHFIELD · $995,000 Chris Veech · 847.913.3662 · 2131Middlefork.info
390 HAZEL AVENUE, HIGHLAND PARK · $995,000 Ted Pickus · 847.417.0520 · 390Hazel.info
1120 TURNBERRY COURT, LAKE GENEVA, WI · $989,000 Margaret Canfield · 262.949.9272 · 1120Turnberry25-10.info
955 GAGE LANE, LAKE FOREST · $950,000 Joanna Koperski · 847.668.0096 · 955GageLn.info
1033 ILLINOIS ROAD, WILMETTE · $850,000 Lyn Flannery · 847.338.2753 · 1033Illinois.info
717 KENT ROAD, KENILWORTH · $899,000 Mawicke Group · 847.917.7345
2622 SHERIDAN ROAD, HIGHLAND PARK · $849,000 Ted Pickus · 847.417.0520
727 AVENUE, KENILWORTH · $879,000 390 CUMMINGS HAZEL AVENUE, HIGHLAND PARK · $1,075,000 Mawicke Group · 847.917.7345 · 727CummingsAvenue.info Ted Pickus · 847.417.0520 · 390Hazel.info
3349 LAKESIDE AVENUE, NORTHBROOK · $850,000 Marcia Brown · 847.373.3242 · 3349Lakeside.info
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opportunities
400 KINGSTON TERRACE, DEERFIELD · $849,900 Vicki Tenner & Phyllis Hollander · 847.946.4000 · 400Kingston.info
2100 GREENWOOD AVENUE, WILMETTE · $800,000 Christie Ascione · 773.655.7156 · 2100Greenwood.info
970 SHERIDAN ROAD, HIGHLAND PARK · $799,000 Cathy Deutsch & Julie Deutsch · 773.852.3221 · 970Sheridan.info
1659 EDGEWOOD ROAD, HIGHLAND PARK · $779,000 Cathy Deutsch & Julie Deutsch · 773.852.3221 · 1659Edgewood.info
600 WICKLOW ROAD, DEERFIELD · $700,000 Vicki Tenner · 847.946.4000 · 600Wicklow.info
1031 MEADOW ROAD, GLENCOE · $724,000 Cathy Deutsch & Julie Deutsch · 773.852.3221 · 1031Meadow.info
130 SHERIDAN ROAD, HIGHLAND PARK · $695,000 Cathy Deutsch & Julie Deutsch · 773.852.3221 · 130Sheridan.info
1630 SHERIDAN ROAD #8K, WILMETTE · $589,000 Mawicke Group · 847.917.7345
1742 N WAUKEGAN ROAD, LAKE FOREST · $579,000 Joanna Koperski · 847.668.0096 · 1742NWaukegan.info
859 BROADVIEW AVENUE, HIGHLAND PARK · $589,000 Janice Goldblatt · 847.809.8096 · 859BroadviewAvenue.info
757 RIDGE ROAD, HIGHLAND PARK · $540,000 Cathy Deutsch & Julie Deutsch · 773.852.3221 · 757Ridge.info
523 ESSEX ROAD, KENILWORTH Mawicke Group · 847.917.7345 · 523Essex.info
atproperties.com · 7
YOUR COMPLETE WINDOW REPLACEMENT SOLUTION NOW AT To schedule a free in-home appointment: 800-700-9485 • infinity@shopstudio41.com • shopstudio41.com/marvin-windows
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insights pricing myths sellers need to know
When it comes to selling homes,
the price is often the “hot topic” whether you’re the seller or buyer. The process involved in determining the appropriate listing price isn’t always what one might think, though. Let’s delve into a few common misconceptions about pricing. Myth #1: Overpricing isn’t a big deal since you can always lower the list price No homeowner wants to leave money on the table. But starting with an unrealistic or overly-ambitious asking price isn’t the way to achieve the highest possible sales price. In fact, overpriced homes tend to linger on the market, making them harder to sell. To generate maximum exposure and interest, it’s essential to price your home accurately during that critical “New Listing” period.
Myth #2: Your home is worth the amount you paid (or more) Every market is different and trends vary block by block. Even if a high-level report shows an increase in pricing, it doesn’t necessarily mean that trickles down to every property. To understand your home’s current value, it’s important to know how prices are trending in your hyper-local market right here, right now. Myth #3: Your neighbor just sold their home for $X, so you can sell yours for $X too Every home is unique, and beyond location, you’ll need to consider other property attributes such as features, condition, and other criteria that affect the price. Maybe one home has a finished basement and the other doesn’t, or one has 4 bedrooms and the other has 3 – these are all factors that go into pricing a home. For more pricing myths, and to learn how to accurately price your home, visit atproperties.com/blog.
we’re local. we’re global.
luxury home marketing 101 Selling a luxury home is no small undertaking. It requires a unique level of service
and a sophisticated marketing strategy that will generate the broadest exposure to find the right buyer. Here are a few things to know when it comes to successfully marketing a luxury property.
Be local Real estate is a local business, and trends vary neighborhood to neighborhood and block to block. It’s essential to be plugged in to what’s happening in your submarket as this will impact your pricing strategy. No matter the price point, setting an accurate list price is key to ensure you generate maximum interest from potential buyers when your home hits the market. Think global While local expertise and market knowledge are important, keep in mind that a luxury homebuyer may be located in a different part of the country, or even the world. That’s why it’s crucial to have a national and international marketing strategy. Through @properties’ affiliation with Luxury Portfolio International, we market luxury listings to affluent homebuyers in more than 800 cities around the globe. Luxury Portfolio is an exclusive network that
represents more $1 million+ listings than any real estate organization, offering an extraordinary amount of global exposure for high-end homes. More exposure ultimately means more page views, showing requests, and, more often than not, a faster and more lucrative sale. Tell the home’s story Sophisticated marketing materials are a must when selling a luxury property. After all, you’re not just selling a home – you’re selling a lifestyle. From hardcover brochures with beautiful photography to listing videos that showcase the home and surrounding community in a dynamic way, @properties agents leverage the highest quality materials to stand out and ultimately help buyers envision themselves living there – before they even step inside. Tap into your broker’s network Exposure through a network of brokers is another great way to get more eyes on a home. @properties brokers use an internal communications app that generates powerful pre-market exposure to more than 2,800 brokers – each with a broad sphere of influence. Meanwhile, as the #1 brokerage for luxury home sales in Chicagoland*, it’s safe to say we know a thing or two about this market and what it takes to succeed. To learn more, reach out to an agent at atproperties.com/agents.
Source: BrokerMetrics, #1 luxury brokerage based on closed sales volume; $1 million+ residential properties, Chicagoland 3/1/2019 – 2/29/2020.
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Ready to sign on the dotted line? Let us help you with the next step. Proper Title is @properties’ preferred title insurance agency. Real estate brokers know that when they close with Proper Title - your home sale is our priority. We are one of the largest title insurance agencies in Illinois, and have proven to be a game-changer for the industry. Through unparalleled efficiency and client service - real estate brokers, attorneys, and lenders repeatedly choose Proper Title. Listing or buying your home with @properties and closing at Proper Title ensures a seamless industry best experience, from start-to-finish.
You Deserve PROPER TITLE.
propertitle.com
847.603.2525
renovate now, pay later, sell faster
Chicago:
Bucktown • Irving Park • Loop
Suburbs:
Libertyville • Northbrook • Oak Brook • Palatine • St. Charles
renovate now, pay later, sell faster Many buyers are looking for
“Pinterest-perfect,” move-in ready homes, but a lot of properties – even those that are just 8 or 10 years old – need at least some updating to bring them up to today’s standards. That’s why @properties has partnered with Curbio, a company that specializes in pre-sale home renovations and leverages technology to streamline the process.
Renovate Now, Pay When You Sell
Renovating a home requires the complicated logistics of design and construction, and Curbio takes the hassle out of the entire process. Working exclusively with real estate agents, they focus on renovations that deliver maximum value when a home is on the market, and they manage design and construction from start to finish. Best of all, Curbio collects payment at closing so that sellers don’t have to come out of pocket before their home is sold. If you’re considering selling your home, but think it might need repairs or updating first, contact an @properties agent to take advantage of Curbio’s innovative service. In the meantime, here’s a brief overview of the process.
Estimate Curbio works exclusively with real estate agents. Your @properties agent will reach out to Curbio’s Home Improvement Consultants and they will provide an estimate within 24 hours. Virtual Walkthrough After you have reviewed the general estimate, Curbio will send their video technician to your home to capture 3D video of the property. They work with you and your agent to determine which renovations will deliver the most value and then send a proposal. Contract Once you agree to the scope of work and execute the contract, Curbio will begin the renovation process within 5-7 business days. Renovation Each job is run by a local, on-site project manager. The project manager will handle everything including ordering materials, managing subcontractors, and scheduling deliveries. Curbio will keep you updated throughout the process and aims to complete projects within 3-8 weeks. On the Market Your home will go on the market within 5 days of project completion. Closing At closing, your title company will pay Curbio for the renovation costs through the proceeds of the sale.
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the chicest closet on the north shore
560 chestnut street • winnetka • 847-441-7784
atproperties.com · 11
retro rad You show your style in many ways, not the least of which is your home. You deserve a broker who gets that; a broker who gets you. At @properties, we relish the challenge of finding you the perfect home, one that fits you like a, well, like a leopard print 1960s dress. So be yourself. We’ll handle the rest.
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