MARKETING REPORT
November 2025
The Month in View
Market Sales Report
Top 5 Models (YTD,
Top 5 Models (YTD, Premium)
Campaign Quick View
The Omoda and Jaecoo pre-order campaign was led by a strong digital-first strategy, leveraging a multi-channel approach across Facebook, Instagram, Google Search and Display, andYouTube Shorts to drive awareness, engagement, and lead generation. Each platform played a strategic role in reaching key audience segments at different stages of the customer journey, from discovery to consideration.
To amplify reach and reinforce credibility, the digital activity was complemented by targeted traditional media placements, including print advertisements in Jamaica’s leading newspapers.This integrated approach ensured consistent brand messaging across both online and offline touchpoints, strengthening overall visibility, recall, and market presence during the pre-order phase.
Quick View: November
Operational activities for November were strategically suspended following the impact of Hurricane Melissa.This suspension of advertising and marketing ensured brand alignment with the current regional climate and allowed for a focused preparation phase for upcoming initiatives. We are now transitioning into the launch of the FiSTFaST2025 Campaign, a pivotal brand milestone.All advertising streams will resume in December with a focus on high-impact delivery and market leadership.
Campaign Quick View
No campaigns were live in November due to a pause in observance of Hurricane Melissa relief.
Campaign Quick View
CSRActivity
Kia Cares Hurricane Melissa Initiative was drafted post Hurricane Melissa on October 25.The initiative was executed in partnership with the Sandals Foundation.The KiaTeam cleaned and restored grades 4-6 classrooms at the King’s Infant & Primary School in Westmoreland on Saturday, November 22, 2025.The team also donated cleaning supplies and usable water for students to access upon returning to a clean and safe learning environment.
● Several members of the media were invited, including Ainsworth Morris of The Gleaner, and Rory Daley of the Jamaica Observer, both of whom attended.
● The initiative was featured on the front page of the Observer’s weekly Auto magazine on Friday, November 28, 2025, and in the Gleaner’s Automotives section on Sunday, December 14, 2025.
Quick View: November
In response to the passing of Hurricane Melissa, MG voluntarily paused all marketing and advertising activities this month to prioritize community safety and focus on recovery efforts. While November remained quiet, we are gearing up for a high-energy return. December marks the official rollout of the FiSTFaST2025 Campaign, where we will resume full-scale advertising across all channels to drive momentum into the new year.
Campaign Quick View
Based on the social and economic climate following Hurricane Melissa, there was a suspension of all marketing and advertising activities.
However, December will feature the official rollout of the FiSTFaST2025 Campaign.
Campaign Quick View
BYD’s Black Friday Sale, promoted on social media, offered special rates across all available models for customers who placed a deposit on the day of the event.
Campaign Quick View
In light of the social and economic conditions following Hurricane Melissa, all marketing and advertising activities were temporarily suspended.
We resume in December with the Tunland V9 Pre-Order campaign and the View CS2 and C2 campaign.
Campaign Quick View
The campaign was primarily digital-led, utilizing a multi-channel approach across Facebook, Instagram, Google Search and Display, andYouTube Shorts.This activity was further supported by traditional media through print advertisements in Jamaica’s leading newspapers, reinforcing overall brand visibility and reach.
● Jeanel Bowla, Sales Manager, BMW Jamaica, was spotlighted in an exposé in the Jamaica Observer’s weekly Auto magazine on Friday, November 7, 2025.
● The exposé highlights how her family connection to the brand, pursuit of an MBAin international business, and leadership in sales and customer experience have strengthened BMW’s position as Jamaica’s top-selling premium car marque.
Campaign Quick View
As a result of Hurricane Melissa, all marketing and advertising activities were put on hold
Same will resume in December with the rollout of the FiSTFaST2025 Campaign, which will go into February 2026.
Social Media Growth Results
For Enterprise,Alamo, and National, our focus has been on maintaining strong brand relevance through consistent, engaging social media content tailored to each brand’s audience. By leveraging timely messaging, locally relevant visuals, and clear service-driven communication, we’ve ensured each brand remains top-of-mind within Jamaica’s competitive mobility landscape.
CAMPAIGN IMAGERY
● Enterprise Holdings Inc. announced a donation of USD250,000 to theAmerican Red Cross to aid relief and recovery efforts following Hurricane Melissa.
● The release was published on OUR Today; Sunday, November 16, 2025, and underscores the organisation’s ongoing commitment to resilience, partnership, and meaningful support across Jamaica and the wider Caribbean.
INSTAGRAM PERFORMANCE
AUDIENCE BREAKDOWN
MbM COMPARATIVE REVIEW
FACEBOOK PERFORMANCE
AUDIENCE BREAKDOWN
MbM COMPARATIVE REVIEW
Appendix
Month in View
● Total Leads - leads recorded across the entire group. (CRM, Meta Instant Forms, etc.)
● Unique Web Visitors - web visitors to theATLAmain site, and all campaign related landing pages across the group. (Including Porsche, BMW and MINI)
● Test Drives - all test drives undertaken across the group.
● Cost Per Unit Sold - all units sold vs marketing spend across the group.
Group CRM Results
● Calls
● Test Drives
● CIT Now
● Active Customers
Market Summary
● LeadingAuto Dealer - Dealer with most sold units across all segments for the month. Source:ADAreport.
● LeadingAuto Brand - Brands with most sold units across all segments for the month. Source:ADAreport.
Group Social Media Growth Results
● Facebook, Instagram. Twitter/X,YouTube - Percentage of follower growth across listed platforms on theATL Automotive group pages.
Campaign of the Month (Also applicable to Brand - Campaign Quick View slides)
The top campaign across the group based on listed KPI’s, on-the-ground impact, and PR coverage.
● Total Leads - leads recorded for the listed brand, under the specific campaign being reported on.
● LPClicks - clicks to the landing page made for the specific campaign being reported on.
● Social Impressions - social media impressions recorded for the listed brand, under the specific campaign being reported on.
● Digital Impressions - impressions gained from digital and SEM ads for the listed brand, under the specific campaign being reported on.
● Reactions - Social media reactions recorded for the listed brand, under the specific campaign being reported on. (Meta and Instagram only.)
● Video Views - video views acrossYouTube, Meta and Instagram for the listed brand, under the specific campaign being reported on.
● Email Open Rate - should this apply, it reflects the recorded email open rate for the listed brand, under the specific campaign being reported on.
NB. Campaign media will vary - pay close attention to medium applied in qualitative data. This will cause KPI’s to fluctuate. Eg. Campaign A utilizing YouTube Ads & Instagram reels will garner more views than Campaign B that only uses Instagram reels.
Brand - CRM Results
● Total Leads -All leads accumulated for the listed brand brand across all campaigns run for the month.
● Calls - all calls made by Sales Executives across the month.
● Test Drives - all test drives facilitated by Sales Executives across the month.
● CIT Now - all CITNow videos made by Sales Executives across the month.
● Active Customers - all active customers in the CRM to date under the listed brand.
Brand - Social Media Growth Results
● Facebook, Instagram. Twitter/X,YouTube - Percentage of follower growth across applicable platforms per brand.
Thank you.