TOP 10 VOLUME SOLD | ATLANTA REALTORS® ASSOCIATION | 2018 & 2020
TOP 10 UNITS SOLD | ATLANTA REALTORS® ASSOCIATION | 2021 & 2023
TOP 10 VOLUME SOLD | ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY | 2017 – 2024
TOP 10 UNITS SOLD | ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY | 2017 – 2024
TABLE OF CONTENTS
ALLEN
ALLEN
MARKETING
STRATEGIC
LOCAL
STRENGTH
COOPERATIVE
SOCIAL
ATLANTAFINEHOMES.COM PRESS
LEADING
SOTHEBY’S
ALLEN SNOW
Allen Snow brings a rare blend of analytical training, market expertise and relationship-driven service to homeowners across Atlanta. Raised in Oak Ridge, Tennessee (“The Atomic City”) and a graduate of Auburn University with a degree in civil engineering, Allen spent 10 years as an engineer before transitioning into real estate in 2001. That background still shapes how he works today: strategic, detail-oriented, and focused on protecting value while maximizing results for his clients.
After traveling and working in cities across the country, Allen ultimately chose Atlanta as both his professional and personal home. He has lived in Midtown for over 26 years and is deeply connected to the city’s neighborhoods, lifestyle and housing market. From classic Intown homes to modern condominiums and townhomes, Allen’s business is built around helping homeowners navigate the selling process with clarity, confidence and strong financial outcomes.
Over the past two decades, Allen has consistently ranked among the topperforming agents in Atlanta, earning multiple Top 10 rankings for both sales volume and homes sold through the Atlanta REALTORS ® Association and Atlanta Fine Homes Sotheby’s International Realty. These results reflect a long track record of successfully marketing and selling homes in a wide range of market conditions.
While Allen has also been trusted by select residential developers over the years, the foundation of his business has always been resale clients — homeowners who want experienced guidance, sophisticated marketing and a hands-on advocate from pricing through closing. His engineering mindset, combined with deep local knowledge and proven negotiation skills, allows him to position homes effectively, anticipate challenges and execute strategies that drive real results.
Today, Allen Snow & Associates, in partnership with Atlanta Fine Homes Sotheby’s International Realty, focuses on delivering a highly personalized, full-service experience to sellers throughout Atlanta — helping homeowners move forward with confidence, precision and success.
ROBERT
ALLEN SNOW’S ASSOCIATES
Lisa Johnson joined Atlanta Fine Homes Sotheby’s International Realty in 2013 and oversees management and recruitment for the Intown office. Born and raised in Southern California, Lisa moved to Atlanta in 1992. She began her real estate career in 1997 and became the associate broker of a different brokerage in 2003, where she served under Philip White, now the CEO of Sotheby’s International Realty®.
Robert Blaha has 16 years of sales and sales management experience plus now more than 10 years of top-producing real estate experience. Robert first moved to Atlanta in 1991 and is now extremely familiar with the Metro Atlanta and Intown markets.
Whether a first-time homebuyer or luxury home seller, Rea Kelly approaches each transaction with excitement and energy. She prides herself on going above and beyond her clients’ expectations. Rea has acquired an understanding of local trends, pricing strategies and negotiating skills that are unmatched by most other real estate professionals.
After attending Clemson University, Heyward Young settled in Atlanta in 1992. After a few years in real estate, he successfully marketed and sold out two new construction neighborhoods of over 175 homes in less than two years. In 2006, Heyward, along with partners, started his own brokerage, which grew to over 40 agents and two locations. In 2012, Heyward joined Atlanta Fine Homes Sotheby’s International Realty.
BLAHA real estate professional
LISA JOHNSON senior vice president & managing broker
REA KELLY real estate professional
HEYWARD YOUNG real estate professional
Kelli Meier has lived in Atlanta for more than 18 years and is a graduate of the College of Charleston. For nine years before being a REALTOR®, she was a business analyst and budget manager for higher education. Her strong analytical and problem-solving skills are best utilized in assisting individuals and investors in the real estate industry.
Kellie Hardcastle has lived in Atlanta for more than 30 years, and joined Atlanta Fine Homes Sotheby’s International Realty in 2015. She began her real estate career in 1998 selling new-construction, luxury condominium and townhome communities. Kellie moved into property management with Cousins Properties, which broadened her knowledge and experience in real estate.
Kevin McBride has been a REALTOR ® for the last 17 years, specializing in both condominium and residential sales in the Atlanta Intown market. He is an expert in marketing condominium and residential projects. Some of Kevin’s achievements include being a Life Member of the Atlanta REALTORS ® Top Producers and No. 1 agent of the Atlanta REALTORS ® Association for new home sales in 2013 and 2014.
Madeline Komic is an animation graduate of the Savannah College of Art and Design. After graduating, she worked as a creative director at an e-commerce company, designing and overseeing all creative and marketing services while focusing strongly on product design, development and branding. Her experience in marketing translates seamlessly to the real estate market and the branding of homes and developments.
KELLI
real estate professional
real estate professional
real estate professional
KELLIE HARDCASTLE
MEIER
MADELINE KOMIC marketing graphic designer
KEVIN MCBRIDE
MARKETING SERVICES PROVIDED
COLLATERAL
POSTCARDS
MAILERS
FLY-THROUGH TOURS
eBLASTS
FLYERS
BROCHURES
DEVELOPMENT PACKETS
VIRTUAL STAGING
SOCIAL MEDIA ADS
ON-LOCATION
SALES CENTER SET-UP
SALES CENTER DESIGN
GRAND OPENINGS
AGENT EVENTS
BUYER EVENTS
CARAVANS AND OPEN HOUSES
BRANDING
LOGO CREATION
BRAND GUIDES
TYPOGRAPHY
COLOR SELECTION
COPYWRITING
SIGN DESIGN
WEBSITE DESIGN
VIDEO CREATION
SOCIAL MEDIA
PROMOTION
MAGAZINES
NEWSPAPERS
PRESS RELEASES
AGENT NETWORKING
FACEBOOK & LINKEDIN
BLOG
listing launch
STRATEGIC COMPARATIVE MARKET ANALYSIS
Before recommending a list price, we prepare a detailed Comparative Market Analysis tailored specifically to your home. This is not an automated valuation or a simple price opinion — it is a comprehensive review of recent sales, current competition, market momentum, buyer behavior and pricing trends within your immediate area.
Each comparable property is carefully selected and analyzed to understand how buyers are responding to homes like yours, how quickly they are selling, what features are commanding premiums and where pricing resistance exists. From this data, we develop a strategic pricing recommendation designed to position your home correctly from day one — generating strong activity, maximizing exposure and increasing the likelihood of a timely and successful sale.
This analysis forms the foundation of your overall marketing and negotiation strategy, ensuring your home enters the market competitively, credibly and aligned with current buyer demand.
ALLENSNOWREALTY.COM
What
you’ll Find on Allen’s
Website
• About Allen Snow
• Learn more about Allen’s background, experience and approach to real estate.
• Detailed Listing Pages
• Click on any of Allen’s current listings for full property details, development insights and more detailed neighborhood information.
• Comprehensive Search
• Access every active listing in Metro Atlanta and North Georgia, including single-family homes, condominiums, townhomes and new construction.
• Clean, User-Friendly Design
• Sleek layout and intuitive navigation make it easy to explore homes and market information.
• Direct Contact
• Easily connect with Allen through the contact link for personalized support and consultation.
SOCIAL MEDIA
WHAT SEPARATES US?
WHY ALLEN SNOW & ASSOCIATES DELIVERS RESULTS FOR SELLERS
PROVEN ABILITY TO POSITION AND SELL HOMES IN ANY MARKET
From luxury single-family residences to condominiums and townhomes, we specialize in strategically positioning homes to stand out, attract qualified buyers and drive strong results — even in competitive or shifting market conditions. Our experience marketing everything from individual homes to large-scale projects gives our listings a measurable edge.
POWERFUL BROKERAGE AND AGENT NETWORK
With direct access to top-producing agents within Atlanta Fine Homes Sotheby’s International Realty and longstanding relationships across all major brokerages, your home is immediately exposed to a deep pool of active, qualified buyers and influential agents.
UNMATCHED LOCAL REACH AND COMMUNITY CONNECTIONS
With decades of roots in Atlanta and a broad professional and social network, our team connects your home to buyers who are already invested in Atlanta’s neighborhoods, schools, lifestyle and long-term growth.
SOPHISTICATED MARKETING INFRASTRUCTURE
Professional photography, video, digital campaigns, targeted outreach and global exposure through the Sotheby’s International Realty® network ensure your home is presented with the same level of strategy and polish used in premier new-construction launches.
STRATEGIC PRICING AND MARKET POSITIONING
We combine real-time market data, deep neighborhood knowledge and an analytical approach to pricing to create a strategy that protects value, drives activity and maximizes negotiating strength.
EXPERT NEGOTIATION AND HANDS-ON REPRESENTATION
From first showing through closing, we manage every detail, anticipate challenges and negotiate aggressively on your behalf — keeping the process clear, efficient and outcome-focused.
DEVELOPER-LEVEL EXPERTISE THAT BENEFITS RESALE CLIENTS
Our background in new construction and residential development provides added insight into design, construction quality, floor plan functionality and buyer psychology — helping us highlight what truly differentiates your home.
CORE VALUES
• Model the Golden Rule
• Be a Positive Influence
• Be Generous and Compassionate
• Be Passionate
• Maintain Integrity Above All Else
• Practice Good Stewardship
MISSION STATEMENT
To guide and care for our clients throughout their home-buying experience by serving them as if we were doing so for our own family.
CLIENT TESTIMONIALS
Working with Allen Snow and team was a truly wonderful experience. He was extremely helpful with questions, his response time was amazing and he was helpful with referrals for insurance, etc. He was always willing to work with my schedule and meet me at houses, even on short notice. I would recommend him to anyone.
- Buyer
Allen and his team have helped me with multiple transactions over the years. The most recent one was another example of his excellence, helpfulness, and competence.
- Seller
Allen is very professional and has great market knowledge. I am working with him on several homes and he is present through the whole process. I would strongly recommend using Allen for both buying and selling real estate.
- Buyer and Seller
Allen Snow knows the Intown Atlanta market like no one else. His sales are regularly setting new watermarks in the area. Allen has listed many homes for me. He is instrumental in helping to design and value engineering the drawings, and he has access to the pool of buyers we are looking for. I would highly recommend Allen to anyone looking to represent them in a real estate transaction.
- Seller
A FOUNDATION OF EXCELLENCE
We are leaders in Metro Atlanta. Founded in 2007, we are a locally owned, family-operated company defined by our servant-first commitment to our clients and the communities we serve. As Atlanta natives, we’ve witnessed firsthand the city’s dynamic evolution and global economic impact in the areas of innovation, commerce and technology. Home is defined by what you choose to surround yourself with, and Metro Atlanta’s unique attributes – its history, culture, quality of life and neighborhoods – attract new residents every day.
Our agents are the best in the business. Passionate. Dedicated. Accomplished. Whether you are buying or selling your first home or your fifth, you can expect exceptional service and guidance throughout every step. Our sales associates’ superior knowledge and experience are backed by the leadership of our exceptional senior management team, proprietary business intelligence tools, dedicated support staff and an in-house team of marketing professionals who develop an exclusive strategy for your home in digital, print, video, 3D and more. Because of that inimitable mix, our agents can focus on the most important aspect of her business – you. A professional network of 430+ local sales associates who collaborate with agents throughout Metro Atlanta, we diligently work to achieve sought-after results time and time again for her buyers and sellers.
And we’re not just local. We are a proud member and the exclusive Atlanta affiliate of the global Sotheby’s International Realty® network, comprised of 22,500 agents in 72 countries and territories. Our sakes associates’ harness the power of the world’s most prestigious real estate brand – its reputation, its reach, its strategies, too – to help sell the finest properties in the world, including yours. When your home debuts with Atlanta Fine Homes Sotheby’s International Realty, it is instantly seen across Metro Atlanta and around the world, in every medium imaginable, providing targeted exposure to a coveted and influential audience. No other brokerage can compare, and our exceptional AtlantaFineHomes.com and the powerful SothebysRealty.com are just the beginning of an amazing journey.
We are honored to be a part of your journey.
David Boehmig President & CEO
Atlanta Fine Homes Sotheby’s International Realty
LOCAL EXPERTISE
Our network of local real estate professionals apply their area market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this process, we have a team of brand marketing experts that stand ready to offer assistance and insight, in addition to an extensive array of tools and resources.
THE BENEFITS TO YOU
Together with your agent, Atlanta Fine Homes Sotheby’s International Realty’s marketing team will ensure that your property is promoted in digital and print resources in the most aesthetically successful manner to achieve the highest and best price for your home in the shortest amount of time.
STRENGTH IN NUMBERS
They say there’s strength in numbers. With more than $2.4 billion in sales last year, over 600 sales associates and four offices in Buckhead, Intown, North Atlanta and Cobb, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and critical exposure to buyers.
THE BENEFITS TO YOU
We have a team of experts working together across Metro Atlanta and beyond to sell your home.
OUR LOCAL JOURNEY
Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby’s International Realty affiliate in Metro Atlanta, with offices in Buckhead, Cobb, Intown and North Atlanta, our company builds upon the 274-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment toward providing you a superior level of service, marketing and expertise here, and around the world.
AN ICONIC BRAND
Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.
COOPERATIVE ADVERTISING
SOCIAL MEDIA
TARGETED ADVERTISING
With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumercentric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.
LOCAL ADVERTISING
Atlanta Fine Homes Sotheby’s International Realty hand-selects premier print publications and digital platforms to advertise the homes we represent. From social media posts to targeted print and digital publications focusing on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta Intown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers, Rough Draft digital newsletter and more.
SOCIAL MEDIA
We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, WeChat, YouTube, on the Sotheby’s International Realty Extraordinary Living Blog and our local blog, blog.atlantafinehomes.com.
The Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand.
We know that our social content marketing approach works because Facebook is the topreferring source of traffic to sothebysrealty.com and atlantafinehomes.com.
Scan the QR code to follow us on our social media platforms.
33M+ Annual Visitors
41% Organic search traffic
15 Languages globally
49% Visitors from outside the U.S.
65M+ Videos Played
Sources: Google Analytics, Brightcove and ListTrac.
We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content such as high-resolution photos, ultra-high-definition videos and virtual reality tours.
The rich and relevant content available on atlantafinehomes.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home.
Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.
Scan the QR code to visit atlantafinehomes.com.
ATLANTAFINEHOMES.COM
LEADING THE WAY
We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content such as high-resolution photos, ultra-high-definition videos and virtual reality tours.
The rich and relevant content available on atlantafinehomes.com enables the site to have the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Homes from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any property detail page.
A GLOBAL CONNECTION
When a home is represented by the Sotheby’s International Realty® brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies are located in 84 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.
THE BENEFITS TO YOU
Only by listing with your Atlanta Fine Homes Sotheby’s International Realty advisor can you properly receive premier exposure through SothebysRealty.com
BRAND HERITAGE
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
A UNIQUE COLLABORATION
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
THE JOURNEY YOUR HOME WILL TAKE
OFFICE LOCATIONS
YOUR COMPARATIVE MARKET ANALYSIS
A customized market evaluation designed to establish the optimal pricing strategy and position your home to attract strong buyer interest from day one.