Luxury is the experience of feeling understood, supported and expertly guided at every step.
Grounded in decades of expertise and a commitment to mastery, we tailor our strategy to your goals with precision, care and intention. Our purpose is to serve you like family, making every step of the journey feel effortless and exceptional.
We curate an experience designed around you by elevating every detail and anticipating every need. Backed by a brand defined by heritage and global influence, our approach reflects a centuries-old legacy built on trust, discretion and excellence. Through unmatched reach, trusted media partnerships and innovative technology, we ensure your property is seen at the highest level. Every home is unique and deserves representation that is nothing short of exceptional.
Founded in 2007, Atlanta Fine Homes Sotheby’s International Realty was built on the belief that exceptional representation begins at the local level. As a locally owned and operated firm, we live and work in the communities we serve. Our proximity gives us insight into the nuances, rhythms and opportunities of the Metro Atlanta market. That understanding allows us to guide clients with confidence and clarity, setting the stage for the performance and results that follow.
No. 1
Real Estate Brokerage in Metro Atlanta for Six Consecutive Years
$4.4B
Total Sales Volume in 2025
600+
Advisors Serving Metro Atlanta
3
Generations of Local Ownership by the Pruitt and Boehmig Families
Recognized for our integrity, professionalism and leadership, our results are rooted in local expertise and trusted relationships. That experience allows us to guide sellers through pricing, positioning and negotiation with clarity, delivering outcomes driven by market knowledge, not guesswork.
Atlanta Fine Homes Sotheby’s International Realty stands among the nation’s top-performing real estate brokerages, a distinction that directly benefits our clients. As the No. 1 brokerage in Metro Atlanta for total sales volume, our extensive experience across thousands of transactions provides us with unmatched insight into pricing, positioning and negotiation at every level of the market.
From entry-level homes to the city’s most significant estates, we represent sellers across all price points with the same level of care, strategy and expertise. Our scale provides access to more buyers, stronger market intelligence and the confidence that comes from working with a firm proven to perform at all price points.
Luxury is not defined by a price point; it is defined by the level of service behind the sale. While we lead the market in luxury transactions, over half of our sales in the past year were under $650,000.
Regardless of price, every client benefits from the same powerful marketing, global reach and professional guidance, ensuring each home is positioned to perform at its highest potential.
$350K
$350K – $650K
over $650K
TrendGraphix, January 1, 2025 - December 31, 2025. Data deemed reliable but not guaranteed.
our brand, your
Real estate today knows no boundaries. With Sotheby’s International Realty ® , your home is connected to a truly global network of trusted advisors and discerning buyers who recognize exceptional properties when they see them.
AMSTERDAM, NETHERLANDS
Countries & Territories
1,100
Offices Worldwide
26,000
Global Real Estate Advisors
$182B
Global Sales Volume (USD)
Through powerful international relationships, a worldwide referral network and a reputation rooted in centuries of excellence, we ensure your home is seen and valued on the global stage.
the art of tailored
Your home is one of a kind, and its marketing should be just as exceptional. We craft a tailored plan that elevates your home’s story with intention, clarity and beautiful presentation. Guided by a dedicated team of marketing professionals and supported by a globally recognized brand, we make thoughtful decisions about how each home is brought to market. The result is a refined presentation that resonates with the right audience and positions your home at its highest potential.
To capture interest, marketing must do more than inform, it must invite. We design print and digital materials with elegance and purpose, helping buyers immediately understand what makes a home distinctive. Our local team of marketing experts shapes each campaign around the home and its audience, choosing the right channels and moments to create momentum and encourage meaningful engagement from the very first impression.
Across social platforms, beautifully designed graphics showcase your home through a lens of elegance and distinction.
These posts are amplified through strategic Meta advertising, targeting buyers who are actively searching in your price point and area.
Sotheby’s International Realty maintains a consistent presence in the world’s most influential media through strategic brand advertising across leading digital and print platforms. This ongoing visibility keeps the brand top of mind among audiences long before a buyer begins an active search.
By investing in year-round exposure with trusted global publishers, Sotheby’s International Realty drives interest directly to its digital platforms, seamlessly connecting buyers to local markets and listings. For sellers, this means your home benefits from a brand already in the public eye, one that builds familiarity, attracts attention and creates demand beyond any single home.
Sotheby’s International Realty does more than maintain visibility; it helps shape how luxury real estate is understood. Through original research, editorial storytelling and proprietary publications, the brand offers insight and perspective that influence buyer and seller expectations across markets.
From signature thought leadership to globally distributed content and media initiatives, Sotheby’s International Realty builds trust and recognition long before a home is introduced to the market. That sustained presence creates powerful brand equity, ensuring every home represented benefits from recognition, credibility and influence already in motion.
For nearly three centuries, Sotheby’s has been the trusted steward of the world’s most treasured collections. That same spirit of curation guides Sotheby’s International Realty , bringing elevated service, discerning clientele and unmatched credibility to every home we represent. Through the strength of the Sotheby’s name and its global community of sophisticated buyers and collectors, homes are introduced within a framework of trust, recognition and distinction.
Sotheby’s International Realty was founded to extend the legacy of the famed auction house into the world of luxury properties. Built on centuries of proven performance and guided by standards shaped long before real estate, the brand brings a rare level of credibility to the representation of homes today. For sellers, that continuity matters. It means your home is positioned within a lineage buyers already respect — one that elevates perception, reduces friction and reinforces value throughout the selling process. Heritage, in this context, is not history alone, it is an advantage actively at work.
When appropriate, we complement your home’s marketing with thoughtfully selected advertising placements designed to reach highly qualified buyers. These cooperative advertising opportunities are rooted in a consumer-centric approach — meeting buyers where they are, at every stage of their home search.
Locally, we partner with trusted print and digital publications that speak directly to our market — from real estate and lifestyle to art, culture and community. Nationally and globally, we leverage the reach of the Sotheby’s International Realty brand to place your home in premium media environments that attract discerning audiences. Each placement is chosen with intention, creating meaningful exposure that supports buyer interest and activity.
Source: Meltwater. January 1, 2025 – December 31, 2025.
When a property is suited for the spotlight, our reputation becomes your advantage. With editorial credibility built over centuries, no other real estate brand is better positioned to generate meaningful press exposure and elevate your home on a global stage.
We believe that community is at the heart of everything we do, from the neighborhoods we serve to the people who make them thrive.
Through ongoing support of arts, education and charitable organizations across Metro Atlanta, our team actively gives back to the community. It’s a commitment rooted in gratitude and the belief that strong local communities create lasting value for everyone.
Achievement Centers for Children
Andre for Atlanta
Atlanta Community Food Bank
Atlanta History Center
Atlanta Humane Society
Atlanta Mission
Atlanta Police Foundation
Beautiful Feet
Blood Cancer United
Cathedral of St. Philip
City of Refuge
CURE Childhood Cancer
Downtown Marietta Development Authority
Forward Arts Foundation
Giving Grace
Giving Kitchen
Hope Atlanta
Hop on a Cure Foundation
LaAmistad
Love Beyond Walls
Lutzie 43 Foundation
Marietta Cobb Museum of Art
PanCAN
Shepherd Center Foundation
Skyland Trail
Swing for a Cure
404.237.5000
404.874.0300
770.604.1000
1000 Johnson Ferry Road, Building 400, Suite 408 Marietta, Georgia 30068
770.442.7300
8000 Avalon Boulevard, Suite 800 Alpharetta, Georgia 30009