ACVB BOARD OF DIRECTORS MEETING
Thursday, June 25, 2026
The Gathering Spot
Call to Order
Erica Qualls-Battey Chair, Board of Directors
TK Petersen
CFO l The Gathering Spot
Destination Report
EVP/CSO
Charlene Lopez
Atlanta Hotel Occupancy
May YTD
Financial Report
Gregory Pierce
2026 Original and Revised Forecasts
Original average occupancy rate for the year in the City of Atlanta was projected to be: 63%
Revised projection between: 59.0-62.0%
The CTR ATL Update
Ryan Howard SVP, CP Group Construction
THE CTR OF IT ALL RIGHT IN
Atlanta’s Center of Gravity is Shifting.
Soon, we’re launching a new entertainment and workplace destination to connect, create, be social, and do it all – smack dab in the middle of the city’s biggest venues. Stay dialed into the action and prepare for lift off.
The Destination, and the Journey.
The Center is a space where the community meets, eats, drinks, cheers, works, shops, lives, and comes together, right in the center of everything. We’re
…bringing The CTR back online with a new format and fresh programming.
THE OPPORTUNITY
200K SF DYNAMIC RETAIL
100K SF STUDIO & PRODUCTION
400 KEY RESIDENTIAL & HOSPITALITY
400k SF CLASS-A OFFICE & COWORKING
VARIETY OF PRIVATE EVENT VENUES & EXPERIENCES
/ COMMUNITY CONNECTION
ICONIC ARTS & CULTURE PLATFORM / PRIVATE EVENTS
~7,500 Attendees for Grand Opening Weekend
~12,000 Attendees for First ATL-Hosted Match
797 Pieces of Content (Jan/May):
• 191 DA.com articles (123 new + 68 updated)
• 87 LinkedIn posts
• 38 YouTube videos (10 videos and 28 shorts)
• 123 Facebook posts
• 230 Instagram posts/collaborations
• 48 TikTok videos
• 80 Threads posts
FIFA Microsite Translations
Page views since launch: 8.3m | 141k | 42k |
|
Launched Commemorative Summer Guides
ACVB hosted a celebratory event for the commemorative summer issues of Discover Atlanta Now magazine and 50 Fun Things to See & Do in Atlanta.
This special edition featured artwork from Melissa A. Mitchell and the Girl Scouts (commissioned by the City of Atlanta) and the Atlanta Soccer Map created by Wander Creative Studio, Veazey Studio, Forty One Mag and Atlanta Arts Collective.
Eight Influencers representing:
• Morocco
• France
• Spain x2
• South Africa
• Argentina
• Brazil
• United Kingdom
TOTAL CAMPAIGN REACH
3,735,339
TOTAL CAMPAIGN
ENGAGEMENT
69,831
Objective: Beyond football, the strategy aimed to showcase Atlanta as a cultural offering highlighting culinary, business and social experiences to drive tourism interest from Spanish fans and international visitors. Media in attendance:
• AGENCIA EFE
• EL PAÍS (ADRENALINA)
• VOZPÓPULI
• MADRID DIARIO
• TELEMADRID
• ONDA MADRID
• ONDA CERO (MAS DE UNO)
• TOP VIAJES
• SOMOS FÚTBOL
• INFOBAE 27
• Targeting U.S. travelers with interest in SE destinations and travel intent June/July
City Street Beautification Projects
Hosted the Inaugural Black Music Week (bamX) Conference
Founded by Unite Atlanta. Hosted at the Ray Charles Performing Arts Center on Morehouse College’s campus in partnership with the City of Atlanta and Mzansi-Atlanta Creative Industry Expo of South Africa. Connecting Atlanta with South Africa ahead of World Cup and positioning Atlanta as the birthplace of creativity and home of America’s original music.
Won
Awards for “Colors of Atlanta” and “United We Roar”
Docuseries
Our marketing team recently won the NATAS Southeast Chapter Emmy for "Colors of Atlanta," in the Arts/Entertainment - Long Form Content (longer than 10 minutes) category.
ACVB was nominated in the Magazine Program - Series category for "United We Roar.“
ACVB also won a bronze Telly for “United We Roar.”
President’s Report
William Pate President and CEO
Old Business
New Business
