ACVB EXECUTIVE COMMITTEE MEETING Thursday, August 20, 2026 | ACVB Board Room
Call to Order Erica Qualls-Battey Chair, Board of Directors
Destination Report Charlene Lopez EVP / CSO
Destination Report
Atlanta Hotel Occupancy July YTD
2025
2026
YOY ^
ACVB tax revenue district
64.7%
63.2%
-2.3%
Atlanta convention hotels
64.8%
62.7%
-3.1%
Hotels within 1-mile radius of GWCC
64.9%
61.5%
-5.1%
Metro Atlanta
64.9%
64.2%
-1.2%
14 groups booked YTD in 2026, 2 booked for 2033 or later
+1
+1
+1
+1
+4
+5 +1
22 groups booked YTD in 2026, 2 booked for 2033 or later
+1
+4
+8
+6
+1
Destination Report
FWC Sales Activities From the clients hosted during FIFA World Cup, ACVB has already generated 31 leads and 10 definite events.
31
Leads 618,498 room nights 832,077 estimated attendees
10
Definite Events 77,615 room nights 102,625 estimated attendees
6
Sites conducted for clients while they were in town for FWC
Destination Report
Key Sales Activity
Chicago Update
Aug. 3-6
Chicago
ASAE
Aug. 15-18
Indianapolis
PCMA Partnership Summit
Aug. 27-31
Vancouver
Brand USA Travel Week
Sept. 27-30
Amsterdam
Financial Report 2026 Financial Report Destination Report Financial Report Gregory Pierce Gregory Pierce Charlene Lopez EVP / CAO / CFO EVP/CAO/CFO EVP/CAO/CFO EVP/CSO
Financial Report
2026 Original and Revised Forecasts
Original average occupancy rate for the year in the City of Atlanta was projected to be:
63% Revised projection between:
61.0-63.0%
ATLANTA CONVENTION & VISITORS BUREAU STATEMENT OF REVENUE AND EXPENSE (in millions)
ACTUAL YTD 07/31/26
FORECAST 08/01/2612/31/26
YE FORECAST 12/31/26
Revenue – public
$21.2
$ 14.6
$ 35.8
Revenue – private
$ 2.7
$ 7.1
$ 9.8
Total revenue
$23.9
$ 21.7
$ 45.6
Direct promotional expense
$14.1
$ 15.4
$ 29.5
Payroll and related expense
$ 6.6
$ 6.4
$ 13.0
Operating expense
$ 2.3
$ 1.0
$
Total expense
$23.0
$ 22.8
$ 45.8
Excess (deficiency)
$ 0.9
$ (1.1)
$ (0.2)
3.3
ATLANTA CONVENTION & VISITORS BUREAU BALANCE SHEETS (in millions)
AS OF 07/31/26
PY 07/31/25
Var.
Cash and equivalents
$4.1
$5.4
($1.3)
Accounts receivable
$5.9
$7.1
($1.2)
Investments
$35.0
$28.3
$6.7
Lease right and other assets
$7.4
$6.3
$1.1
Property and equipment
$1.4
$1.5
($0.1)
Total assets
$53.8
$48.6
$5.2
Accounts payable and accruals
$2.1
$2.5
($0.4)
Deferred revenue and liabilities
$17.0
$10.6
$6.4
Lines of credit
$0.0
$0.0
$0.0
Lease liability
$4.5
$4.5
$0.0
Fund balance – unrestricted
$30.2
$31.0
($0.8)
Total liabilities and fund balance
$53.8
$48.6
$5.2
Marketing Report Andrew Wilson EVP / CMO
2026 FIFA Recap
Total Marketing Investment
2026 FIFA Recap
Year-to-date Media Campaign Results October - December 2025 FIFA International Social
Spend $49,779
Impressions 34,574,004
Clicks 229,655
CTR
FIFA International Digital
$207,329.00
182,342,280
8,032,303
4.4%
Total Paid
$257,108.25
216,916,284
8,261,958
3.8%
0.7%
January- June – July2026 2026 January Spend Impressions
Clicks
$198,072.46 $92,564
17,004,507 48,219,320
64,035 100,241
0.4% 0.2%
FIFA International Social
$84,920
118,693,523
371,026
0.3%
FIFA International Digital Total Paid
$243,858.98 $619,415.15
70,767,635 254,684,985
2,307,093 2,842,395
3.3% 1.1%
FIFA Domestic Digital FIFA Domestic Social
* Media spend excluding agency fees
CTR
2026 FIFA Recap
YouTube Video Performance
VIDEO
VIEWS
Welcome to Atlanta FIFA World Cup 2026
5,712
Atlanta Selected to be Host City for 2026 FIFA World Cup
3,149
FIFA Fan Festival Kicks Off in Atlanta
2,268
Watch the FIFA World Cup in Atlanta at Brewhouse
1,648
Intern takeover at FIFA Fan Fest
1,342
What Really Happens at a Soccer Match Day in Atlanta?
1,335
TOUR ATLANTA STADIUM
1,198
United We Roar – All variants
3,619,505
TOTAL FIFA RELATED VIDEO VIEWS
3,641,482
2026 FIFA Recap
International Influencer Fam Recap 8 Influencers representing: • • • • • • •
Morocco France Spain x2 South Africa Argentina Brazil United Kingdom
TOTAL CAMPAIGN REACH 3,735,339 TOTAL CAMPAIGN ENGAGEMENT 69,831
Accounted for : 68% of Total Reach 72% of Total Engagement
2026 FIFA Recap
Social Media Results
January - July 2026 Organic Social Media* * includes 195 collaboration posts
Impressions
Engagement
41,301,619
1,579,342
2026 FIFA Recap
Madrid Media Activation The Objective: Beyond football, the strategy aimed to showcase Atlanta as a cultural offering, highlighting culinary, business and social experiences to drive tourism interest from Spanish fans and international visitors. Media in attendance: • • • • • • • • • •
AGENCIA EFE EL PAÍS (ADRENALINA) VOZPÓPULI MADRID DIARIO TELEMADRID ONDA MADRID ONDA CERO (MAS DE UNO) TOP VIAJES SOMOS FÚTBOL INFOBAE
27 Articles 2 Radio Shows 25.6m Audience Reach
$570k Value
2026 FIFA Recap
City Street Beautification Projects
ASAE Booth Concept
ASAE Booth Delivered
ASAE Booth Delivered
ASAE Booth Delivered
ASAE Booth Delivered
ASAE Booth Delivered
ASAE Booth Delivered
National Association of Black Journalists (NABJ) • PR and Marketing hosted 80 journalists Aug. 15-16 attending the NABJ conference
• Designed and executed two distinct itineraries tailored specifically for visiting media • Entertainment tour: • • • • •
Exclusive drive through of Tyler Perry Studios Ride through historic AUC campus Special visit to The Trap Music Museum Drive down Auburn Avenue Lunch at Southern National
• Civil rights tour: Sweet Auburn District • • • •
Madam C.J. Walker Museum Jackson Street Bridge Dr. Martin Luther King Jr.’s birth home and The King Center Lunch at Mary Mac’s
Tour companies: Unexpected Atlanta and The Creative District
President’s Report William Pate President and CEO
Old Business
2026 Board Elections David Epps
Chick-fil-A Peach Bowl
2026
Imara Canady
AIDS Healthcare Foundation
2026
Chris Hardman
Georgia Hotel & Lodging Association
2026
Ryan Howard
CP Group
2026
Jon McFarland
Hilton Atlanta
2026
New Business
ADJOURN
DiscoverAtlanta.com