Issuu

月份 Apr-Jun 2026 2026 || 4-6 July-Sep 7-9月份 MDDI (P) 072/04/2025 MDDI (P) 034/05/2026

THE CHINESE CONFERENCE .

2026

中⽂论坛

新加坡亚洲特许连锁⾼峰论坛

The Chinese Conference at Franchising & Licensing Asia 2026

论坛主题 . FORUM THEME .

布局东盟特许未来 Franchise ASEAN Forward 2026

Where Asian Brands Cross Borders

⽇期 . DATE

地点 . VENUE

Friday, 14 August 2026

Marina Bay Sands Exhibition Centre

2026

滨海湾⾦沙展览中⼼

年 8 ⽉ 14 ⽇

费⽤ . FEE

名额有限 . Seats are limited

每⼈ 58 新元

SGD $58 per pax

本论坛以中⽂进⾏ · Conducted in Mandarin Chinese

扫码报名此论坛 . Scan To Sign Up For The Conference

如需更多详情，请联系 For more information, please contact: jonathan@asiawidefranchise.com.sg or +65 96206428

会议议程 . Conference Agenda 时间 Time

环节 Track

0830 – 0930

—

0930 – 0935

开幕

Opening

议程 . Programme 嘉宾签到及社交茶歇

Participants Registration & Networking Refreshments

开幕致辞

Opening Remarks

致辞演讲者 Speaker：Mr Gan Shee Wen 颜旭⽂会⻓ | Franchising and Licensing Association (Singapore) 新加坡特许经营及许可协定协会从本⼟到全球的特许经营扩张之路并致欢迎辞 President

0935 - 0950

欢迎

Welcome

From Local to Global: Charting the Path of Franchise Expansion — with a Welcome Address

致辞演讲者 Speaker：Ms Susan Su Shuang 苏霜 Managing Director 董事⻓ | Asiawide Franchise Consultants 跨境发展需要关注点与案例分享

Growing Across Borders: Lessons and Reflections From the Field

0950 – 1100

1100– 1115

1115 –1130

⼩组讨论

Panel Discussion

法律事项 Legal Matters

⻢来西亚

⼩组讨论主持⼈ Moderator: Ms Susan Su Shuang 苏霜⼩组讨论嘉宾 Panellists：嘉宾⼀ Panellist 1: Mr Low Hock Kee PBM 刘福记 — 分享新加坡市场 Sharing On Singapore FMAS Vice president 全国商联总会副会⻓ FMAS Hawker's Division, Co-chair 全国商联总会⼩贩部联席主席嘉宾⼆ Panellist 2: Mr Jackie Tan 陈志强 — 分享品牌塑造与跨境本地化 Sharing on Branding & Localisation Across Borders Founder & Principal Consultant 创始⼈兼⾸席顾问 | Orient Design Pte Ltd 嘉宾三 Panellist 3: Mr Thian Boon Hua 程⽂华 — 分享泰国和印尼市场 Sharing On Thailand & Indonesia Founder 创办⼈ | ⽂东记 Boon Tong Kee Singapore 嘉宾四 Panellist 4: Mr Chen Poh On 陈保安 — 分享菲律宾市场 Sharing On Philippines Founder 创办⼈ | FoodChamp Pte Ltd 嘉宾五 Panellist 5: Ms Lily Toh 卓莉莉 — 分享越南市场 Sharing On Vietnams Managing Director 总经理 | Teri for L'earth (S) Pte Ltd / Learth Viet Nam Joint Stock Company 嘉宾六 Panellist 6: Mr Lau Wee Kiat 刘伟杰 — 分享⼈⼯智能与特许经营的未来 Sharing On AI and the Future of Franchising Chief Technology Officer ⾸席技术官 | Singapore AI Association 新加坡AI协会国际特许经营（加盟）法律视⻆的道与术 International Franchising: The Principles and the Practice of the Legal View

演讲者 Speaker：Ms Grace Wang 王红燕律师 Partner 权益合伙⼈ | Zhong Lun Law Firm 中伦律师事务所⾛进⻢来西亚特许经营 Inside Malaysia: A Closer Look at Its Franchise Market

演讲者 Speaker：Mr Michael Liew 廖崇智 Business Director 业务总监 | Marrybrown Sdn Bhd 会议结束 End of Conference *会议议程如有变动，恕不另⾏通知。Programme details are subject to change without prior notice. **各环节演讲者为暂定安排，将随最终阵容确认。Speakers indicated are provisional and will be confirmed with the final line-up. Malaysia

茶歇赞助商 Tea Break Sponsors:

⽀持机构 Supporting Organisations:

Jul-Sep 2026 （电子版）

Asia Franchise & Business Opportunities (Digtial)

Cover Story 封面故事 OGAWA - The Global Powerhouse in the Massage & Wellness Industry 8-10 一个品牌，遍及全球，服务每一个族群—以全球领导者之姿，重新定义健康生活

Business Insights 学者专栏 Smart Franchisees Buy the System, Not Just the Product 真正聪明的加盟商，花钱买的从来不是一个产品，而是一套体系

14-15

The Halal Food and Beverage Opportunity in Indonesia and Malaysia 印尼与马来西亚的清真餐饮机遇

News Station 消息站

Beyond the First Tier: Where China’s Franchise Growth Is Headed 超越一线：中国特许经营增长的下一站

12-13

Three Major Franchise Events Converged in Beijing 三会一展齐聚京城，2026特许加盟展圆满落幕

18-19

Food & Hospitality Asia 2026: The Supply Chain, Gathered in One Venue 20 2026年的FHA（新加坡国际食品与酒店业展）把整条供应链全部集中到了同一个场馆里

Franchise Asia Philippines 2026: The System Is the Passport 2026菲律宾亚洲特许经营展: 体系就是通行证

The Real Work Happens Before the Show: Malaysia International Franchise Exhibition 2026 功夫在展前——2026年马来西亚国际特许经营展的回顾与启示

Indonesia’s Franchise Buyers Are Seeking Brands with Proven Systems 26-27 FLEI Business Show 2026 传达明确信息：买家寻求经市场验证的成熟加盟体系

THAIFEX – Anuga Asia 2026: The Supply Chain Is the Anchor of Franchising 供应链，才是特许经营的定盘星

The Taichung Franchise Expo 台中加盟展百家品牌齐聚创业商机上看20亿元

ASEAN TFBO 2026 泰国特许经营及商业机会展（TFBO）

Calendar of Events (Q3-Q4, 2026) 世界特许经营活动表

GET FREE TRADE PASS

13-15 AUGUST 2026 BE AN EXHIBITOR

MARINA BAY SANDS SANDS EXPO & CONVENTION CENTRE, HALL A & B SINGAPORE

BE AN EXHIBITOR

Asia’s Leading Franchising & Licensing Show

FOR EXHIBITORS

FOR VISITORS

Join the region’s top franchise and licensing players, investors, and decision-makers, all in one place. SECURE YOUR BOOTH TODAY

Explore ready-to-scale franchises and connect with partners seeking growth opportunities. REGISTER NOW

SECURE YOUR BOOTH TODAY

NOTE FROM THE EDITOR 编辑的话

A brand that can fill a booth at a trade show doesn’t necessarily mean it can fill a market. Throughout our year of participating in franchise exhibitions across Asia, the Asiawide Franchise Consultants team has consistently observed this gap. One of our key roles is to connect franchisors seeking to expand with local operators exploring franchise opportunities. Once the applause subsides, a crucial question arises: who will find suitable locations, hire the right teams, and manage the supply chain in unfamiliar markets?

Jonathan Choy 蔡宗翰 Editor 编辑

Publisher 出版 Asiawide Franchise Consultants Pte Ltd 爱思威特许经营顾问有限公司 101 Thomson Road, United Square Office #31-01, Singapore 307591

In most cases, the answer is a local partner investing their own capital. Typically, the partner is either a master franchisee, who develops the brand across a defined territory and may recruit sub-franchisees, or an area developer, who commits to opening a specified number of outlets within that territory. Beyond funding, that partner contributes local knowledge, market access and personal commitment. At the core of these arrangements is a simple truth: a franchise system amplifies whatever it is given. A strong brand with proven systems, support, and, in most cases, training tends to travel well; a weaker concept often carries its flaws into new markets.

Tel 电话: (65) 9679 3947 Email电邮: info@asiawidefranchise.com.sg Website网站: www.asiawidefranchise.com.sg Facebook: @AsiawideFranchiseConsultants X: @Asia_Franchise Linkedin: @Aisa-franchise Wechat: XinjiapoJiangJinXing Editor-In-Chief 总编辑 Jonathan Choy 蔡宗翰 Designer 设计 Compassage Design Pte Ltd Media Reps 广告代理 albert@asiawidefranchise.com.sg MDDI (P) 034/05/2026 We welcome views and comments from our readers. Correspondence should be addressed to Editor-in-Chief at the above address. Asia Franchise & Business Opportunities (AFBO) reserves the right to edit letters for publicaiton and also reserves the right to refuse advertising. With the publicaiton of AFBO, Asiawide Franchise Consultants Pte Ltd is not offering legal, financial or any professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in AFBO are those of the author(s) and do not necessarily reflect the views and opinions of Asiawide Franchise Consultants Pte Ltd. 亚洲「特许经营加盟连锁•投资良机」杂志有权刊登或删改任何来信或来稿，也保留刊登广告的取舍权利。来稿若有缺损或邮误，本刊概不负责。我们虽尽力确保杂志中各篇文章所提供的讯息准确无讹，但读者若有意进军特许经营业，仍须徵询有关专家的意见。若

This theme runs through the edition. We thank Albert Kong for his contribution as he passes editorial leadership to Jonathan Choy. We appreciate your readership and look forward to the conversations ahead. 在特许经营展会上获得广泛关注，并不能与成功开拓市场直接划等号。过去一年，Asiawide Franchise Consultants 团队参与了亚洲多地的特许经营展会，持续观察到这一显著的落差。我们的核心职能之一，正是为寻求区域扩张的特许人（franchisor）与有意探索加盟机遇的本地经营者搭建对接通道。当展会的热度褪去，一个关键问题随即浮现：在尚不熟悉的目标市场中，应当由谁来负责选址评估、团队组建及供应链管理？

在绝大多数案例中，这一角色由投入自有资金的本地合作伙伴担当。此类伙伴通常体现为两种模式：一是总特许经营商（master

franchisee），在约定区域内

负责品牌发展，并有权招募分特许经营商（sub-franchisee）；二是区域发展商（area developer），承诺在约定区域内开设特定数量的自营或加盟门店。除

扫描二维码与我们联系

SCAN TO CONNECT WhatsApp

WeChat

资本投入外，本地伙伴还贡献了宝贵的属地认知、市场通路及高度的个人承诺。此类合作架构的本质可以归结为一个基本原则：特许经营体系本身即是一个放大器。一个具备成熟运营体系、完善支持机制及系统化培训方案的强势品牌，通常能够顺利实现跨境落地；反之，一个基础薄弱的品牌概念，也极易将自身的固有缺陷一并复制到新市场之中。上述洞察构成了本期内容的主题基调。值此编辑职责交接之际，我们谨向江进兴先生此前的贡献致以诚挚谢意，同时欢迎蔡宗翰先生接任编辑工作。感谢各位读者一直以来的关注，我们期待与您展开更深入的对话。

Jul-Sep 2026

OGAWA - The Global Powerhouse in the Massage & Wellness Industry

One brand, every continent, every demographic — redefining wellness from a position of global leadership. A Global Reach — From East to West From the East to the West, OGAWA’s presence is felt across continents and demographics alike. With more than 1,500 outlets spanning over 20 countries, the brand has built one of the most expansive retail and distribution footprints in the wellness industry. From revolutionary petite-size hybrid massage chairs to state-of-the-art AI massage chairs, OGAWA continues to redefine what massage innovation means. Listed in Shenzhen stock exchange, OGAWA Smart Health Technology Group Co., Ltd. SZ: 002614. With 10 major brands under the conglomerate, including brands like OGAWA, Fujitec in Singapore, Medisana in Germany, BRI in China, Fuji in Taiwan, Cozzia in USA

OGAWA Headquarters – Xiamen, China

As one of the world’s largest manufacturers of massage and wellness equipment, OGAWA brings global scale to match its vision for the future of wellness. Each year, OGAWA brings to market roughly 700,000 massage chairs, more than 6 million home and wellness appliances, and over 17 million massage gadgets — giving the company arguably the largest brand and product adoption of any player in the category worldwide. No. 1 in Industrial Value and export share for 18 consecutive years.

30 Years of Industry Leadership — The Leader Then, Now & Beyond Reach The true value of a brand lies in its ability to solve its consumers’ needs in a way that is unique to the brand alone. On this measure, OGAWA does not merely succeed — it does so brilliantly, and from a position of global leadership. As the front-runner in massage innovation and technology, OGAWA operates on a scale only possible for a true conglomerate.

Jul-Sep 2026

Leading Brand in Massage Innovation & Technology Through an OBM (Original Brand Manufacturer) strategy, the company invests US$30 million annually into research and development, powered by a team of more than 800 expert researchers and developers. The result is a brand that leads not only in technological advancement, but in intellectual property strength — with a portfolio of more than 2,292 patents in design, technology, innovation and processes. A World-Class Line-Up of Technology — No One Does Massage Like OGAWA At the heart of OGAWA’s differentiation is patented innovation such as its latest Biovision ® technology, which gives its chairs a genuinely humanised ability: to learn the user’s condition, adapt its motion and technique in real time, and deliver a massage tailored to the individual. Where even other “high-end” chairs remain bound to preset programmes, OGAWA has broken past the limits of traditional technology, offering more than 10,800 massage

OGAWA’s Master Drive Series – The Icon for the Icons

transformations. Other chairs repeat routines; OGAWA’s chairs are designed to respond to you. “No one does massage like OGAWA.” The Brand From the Future What comes next for a brand already regarded as the brand from the future? Continued reinvention. Through sustained research, development, and investment in state-of-the-art production facilities, OGAWA keeps pace with a rapidly changing world — evolving as the lifestyles and needs of each new era evolve. Whenever you think of wellness, relaxation, or massage, give yourself the opportunity to experience what OGAWA has to offer. There is simply no replacement for the OGAWA experience — and as the brand widens its global presence, it is making those touchpoints ever more convenient for the consumer. The leader then, the leader now — and a brand still reaching beyond the horizon of what wellness can be.

More than 1,500 outlets globally

一个品牌，遍及全球，服务每一个族群——以全球领导者之姿，重新定义健康生活

State of the Art Manufacturing plants across multi-regions

全球版图——从东方迈向西方

全球领先的技术优势。

从东方到西方，OGAWA 的足迹遍布世界各地，横跨不同国家、文化与消费族群。凭借覆盖全球逾 20 个国家、超过 1,500 家销售据点，OGAWA 建立了健康养生产业中最庞大的零售与分销网络之一。从革命性的迷你混合型按摩椅，到融合人工智能技术的旗舰级 AI 按摩椅，OGAWA 持续突破按摩科技的界限，不断重新定义按摩创新。 OGAWA Smart Health Technology Group Co., Ltd.（深圳证券交易所上市，股票代码：SZ002614）旗下拥有 10 大国际品牌，包括新加坡的 Fujitec、德国的 Medisana、中国的 BRI、台湾的 Fuji，以及美国的 Cozzia 等，构建出横跨全球的健康科技品牌矩阵。作为全球最大的按摩与健康设备制造商之一，OGAWA 制造规模实践其对未来健康生活的愿景。

以庞大的

每年，集团生产约 70 万张按摩椅、600 多万件家居及健康电器，以及 1,700 多万件按摩保健产品，使 OGAWA 成为全球按摩健康产业中拥有最广泛品牌覆盖率及产品普及率的企业之一。

在制造实力方面，OGAWA 自营 8 大现代化生产基地，从核心零部件研发、生产到整机组装皆实现自主掌控，不仅确保卓越品质与稳定性能，更兼具成本控制与供应链管理优势，为产品竞争力提供坚实保障。凭借强大的研发创新能力、完整的产业链布局以及世界级制造实力，OGAWA 持续引领全球按摩健康产业的发展，以创新科技不断定义未来健康生活的新标准。

世界级科技阵容——没有人比 OGAWA 更懂按摩 OGAWA 技。

最具代表性的竞争优势，来自其领先业界的专利创新科

最新推出的 BioVision® 智能科技，赋予按摩椅前所未有的「拟人化」能力——能够智能学习用户身体状态，即时分析身体需求，并实时调整按摩动作与力度，为每位使用者打造真正专属的个人化按摩体验。

集团更连续 18 年荣获行业产值及出口占有率第一，持续巩固其全球领导地位。

当市场上许多所谓高端按摩椅仍停留在固定程序与预设模式时，OGAWA 已突破传统技术限制，实现超过 10,800 种按摩变化组合。

三十而励，聚力向新

其他按摩椅只是重复既定程序，而 OGAWA 的按摩椅，则能够真正回应您的身体需求。

深耕健康科技领域三十载，OGAWA 始终秉持「科技守护健康，创新成就舒压」的品牌理念，持续投入按摩核心技术研发，将 AI 人工智能、人体工学与健康侦测技术深度融合，打造兼具专业性能、舒适体验与现代美学的高端按摩产品。一个品牌真正的价值，不仅在于满足消费者需求，更在于能够以独特且无可取代的方式，为消费者创造价值。在这一点上，OGAWA 不仅持续实践，更以全球领导者之姿，树立行业发展的新标杆。作为全球按摩科技的领导品牌，OGAWA 拥有国际级企业集团的研发实力与产业规模，坚持 OBM（Original Brand Manufacturer，原创品牌制造商）战略，每年投入约 3,000 万美元用于研发，并汇聚超过 800 位专业研发人才，持续推动技术创新与产品升级。在研发实力方面，OGAWA 拥有行业领先的专利布局及博士后科研工作站，截至目前已累计拥有超过 2,292 项专利，涵盖产品设计、核心技术、智能创新及制造工艺等多个领域，持续巩固

「唯有 OGAWA 更懂按摩。」对于一个早已被誉为「前瞻科技创新的品牌」而言，真正的未来，从来不是等待，而是不断创造。凭借持续的研发投入及世界级智能制造体系，OGAWA 始终走在时代之前，与不断演变的生活方式同步成长，为全球消费者持续开创更智慧、更健康的生活体验。无论健康科技如何演进，OGAWA 都将坚持以创新为驱动，引领按摩科技不断突破想象，重新定义健康生活的无限可能。当您想到健康、放松与按摩时，请给自己一个机会，亲身体验 OGAWA 所带来的非凡感受。因为，OGAWA 的体验，无可取代。过去引领行业，现在定义未来。OGAWA 将继续以创新为动力，以科技为核心，持续拓展全球版图，让世界共同见证健康科技的下一篇章。

4 MINUTE WATCH

Thinking of taking your brand global? See franchising multiplies a brand that Seehow how franchising multiplies a alreadythat works - in four works minutes brand already

Scan to watch

Jul-Sep 2026

Beyond the First-Tier Cities: Where China’s Franchisees Are Looking Next

The 66th Franchise China edition ran for three days in Beijing and closed on 31 May. The clearer signal, drawn from what we saw on the floor, lay in where franchisees are now looking to open.

he first-tier cities remain the proving ground. Beijing, Shanghai, Guangzhou, and Shenzhen are still where many brands earn their reputation, and franchisees understand this well. What distinguished this year was the direction those same franchisees turned once that reputation had been established. A considerable share of the interest on the floor came from franchisees in search of concepts they could carry into Tier 2, Tier 3, and the smaller markets below them, and a good number appeared prepared to commit. That, as we read it, is the widening of the map. The firsttier cities open the door, while the tiers beyond them are where much of the next wave of store growth appears set to land. The franchisees we spoke with were seeking brands with room to grow in smaller cities, where operating costs tend to be lower and a proven concept has the space to establish a base. Franchise China is organised by the China Chain Store and Franchise Association and ran from 29 to 31 May at the China National Convention Centre. Described as the country’s largest single-city franchise exhibition, it spans food and beverage, retail, education, home improvement, beauty, and early childhood care. According to figures published by the association, it counts more than 1,500 enterprise members operating upwards of 460,000 outlets, and its data places the top hundred conveniencestore chains at roughly 196,000 stores by the end of 2024, about 7.7 per cent higher than a year earlier, with 38 of those chains each running more than a thousand stores. On the association’s own numbers, a substantial part of that store growth is being added beyond the four largest cities, building upon the base the first-tier markets have laid. The franchisees we met bore out the trend. A recognised name still counted for something, yet many were looking

for brands they could operate well beyond a first-tier hub, and their questions reflected as much. They asked what a single store earns, what the training covers, whether the supply chain can reach a Tier 3 city, and what support arrives once the contract is signed. A name was enough to open the conversation; it was the answers that sustained it. One observation stayed with us. A busy stand draws a crowd, but a crowd is not a partner. In our experience, the brands that leave Beijing with a signed deal are seldom the loudest in the hall. They are the ones with someone on the floor able to turn a passing question into a conversation, and a conversation into a working relationship. This year, Asiawide Franchise Consultants brought three Singapore brands to the floor, Polar Cakes and Puffs, Great Nanyang Coffee, and Sheng Cheng, and introduced each to Chinese franchisees who are building both in the first tier and beyond it. In a market this large and this varied, what separates a stand that draws a crowd from one that begins the right conversation is the groundwork behind it. At the conference, Susan Su, Managing Director of Asiawide Franchise Consultants, spoke on the crossborder opportunities between Singapore and Chinese franchise brands. She outlined how Singapore brands can enter China by partnering with suitable local partners, and how Chinese brands can use Singapore as a base to expand into Southeast Asia. The map is widening one tier at a time, with the strength of the first tier opening the way for the markets beyond it. The brands that place their partners now will be ready as those markets open. We will see you in Beijing in 2027.

Jul-Sep 2026

一线之外：中国加盟商的下一站在哪里

为

期三天的第66届中国特许加盟展于5月31日在北京落下帷幕。比展会本身更值得关注的动向，藏在展厅内的交谈之中——加盟商们正在把开店的目光投向何处。一线城市依然是品牌立足的根基。北京、上海、广州、深圳，是许多品牌打响名号、建立信誉的地方，加盟商对此并不陌生。但今年真正让人深思的，是当品牌声量确立之后，同一批加盟商的视线开始转向何方。现场不少兴趣，正来自那些寻找成熟概念、并打算将其带回二线、三线乃至更下沉市场的加盟商，他们当中不少人已准备付诸行动。在我们看来，这呈现出一幅向外扩张的版图。一线城市负责破局和起势，而接下门店增长接力棒的，更多是一线以外的层层市场。我们所接触的加盟商，想找到的是那些在中小城市仍有发展空间的品牌——那里的运营成本往往更低，一个已被验证的模式也更有机会真正扎下根来。中国特许加盟展由中国连锁经营协会主办，于5月29日至 31日在北京国家会议中心举行，被称为全国规模最大的单一城市加盟展，涵盖餐饮、零售、教育、家居装修、美容以及婴幼儿照护等领域。协会数据显示，其企业会员超过1500家，门店总数逾46万家；数据还显示，截至2024年底，百强便利店门店数量约为19.6万家，同比增长约7.7% ，其中有38个品牌各自拥有超过一千家门店。按照协会的说法，这批新增门店中，相当一部分落在了四大城市之外，是在一线打下的基础上，向更广处生长的结果。我们接触到的加盟商，恰好契合了这一趋势。品牌响亮固然有帮助，但更多人更看重的，是那些走出了一线枢纽之后，依然能把生意做起来的品牌。他们提出的问题非常务实：单店能赚多少？培训包含哪些内容？供应链能触达一座三线城市吗？签约之后，又会得到什么样的后续支持？品牌的名头足够开启一场对话，而能不能把对话继续下去，则取决于给出的答案本身。

Jul-Sep 2026

Smart Franchisees Buy the System, Not Just the Product

founder can perfect one outlet on personal effort. What a franchisee pays for is something else: a business that runs to standard when the founder is not in the room. Founders pitch the product. Serious franchisees buy the system. Expansion plans often quietly fail in the gap between the two. A capable operator can perfect a single location. A franchisor must do something harder: enable an independent operator to repeat that success in another city, profitably, with the founder nowhere in the room. At that point the business stops running on personal effort and starts running on its system. What a franchisor grants is a licence to use that system, and the system is therefore the product. Franchise systems that scale tend to share four traits. They are repeatable: the process holds no matter who is behind the counter. They are documented: knowledge lives in manuals rather than in the founder’s memory. They are defensible: the brand, the intellectual property and the standards are protected. And they are supportable: a franchisee is carried well past opening week. When all four hold, the gains compound. Openings become more predictable, consistency earns customer trust, and the brand negotiates its next agreement from a stronger position. A weak system is quiet at first, then loud. Outlets drift from the standard, franchisees dispute what was promised, and the founder becomes the bottleneck for every decision. Growth then stalls, rarely because demand is weak and far more often because the business cannot expand past the limits of the founder’s own time. Four components carry the load. The legal framework, meaning the disclosure documents and the franchise

agreement, sets out the rights, obligations and protections both parties rely on. The operations manual keeps every new outlet in step with the flagship. Training and support move the standard from paper into daily practice, before launch and through the audits that follow. Brand governance holds that standard steady over time. This is where doing it yourself costs the most. Templates and artificial-intelligence tools can draft a document; they cannot engineer a defensible system. Two brands with similar products may draw similar early interest, but the one built on structured systems, proper training and complete documentation is better placed to keep growing. Strong systems are engineered, and the engineering shows. The real work is therefore internal, and it comes first. The search for the right partner comes second; the system that partner will run comes first. Four questions, asked of the model rather than the market, show how far along a business is. Can it be repeated without the founder present? Is it documented well enough for a capable outsider to run to standard? Is it defensible? Can it be supported for years rather than weeks? A founder who can answer all four is no longer selling a product but offering a system, and franchisees worth having look for exactly that.

Jul-Sep 2026

真正聪明的加盟商，花钱买的从来不是一个产品，而是一套体系

一

家店，创始人靠自己的能力就能做到极致。但加盟生意不同，它要交付的，是一门创始人不必在场、却依然能按标准跑起来的生意。创始人很容易把注意力放在“产品”上，而真正值得争取的加盟商，关心的却是背后的那套东西——体系。很多品牌扩张之所以悄悄折戟，根子就在这里：供给和需求的，根本不是一回事。经营一家店，做到尽善尽美，已属不易。但特许人的挑战要大得多——他需要让一个在别的城市、独立经营的人，复制出同样的成功，还要能赚钱，而且自己不必亲临现场。走到这一步，生意已经不再靠创始人的个人投入运转，而是靠一整套体系撑着。特许人授权出去的，也正是这套体系的使用权。可以说，体系本身，就是他们真正的产品。凡是能真正做大的特许体系，大多有四个共同的特征。第一，流程可以复制，谁来做，结果都不走样。第二，经验被沉淀成文，装进了手册，不再只装在创始人的脑子里。第三，品牌立得住，知识产权和经营标准一并被保护起来。第四，支持能持续，加盟商开店之后，长期有人扶持，而不是一开了之。这四点聚齐了，好处就会自然叠

加：开店不再靠运气，品质始终稳定，顾客信任日积月累，下一次卖加盟也会更有底气。体系一旦不牢，初期往往看不出什么，时间一长，问题便一一浮现。门店开始各自为政，渐渐偏离标准；加盟商翻出当初的承诺，争执不休；大事小事都得等创始人点头。增长停摆——多数时候不是因为市场没需求，而是创始人一个人的时间和精力，撑不起一门不断放大的生意。真正承重的，是四个部分。法律框架，也就是信息披露文件和特许经营协议，把双方的权利、义务和保障边界写清楚。运营手册，让每一家新店都能和旗舰店对齐同一个标准。培训与持续支持，把纸面上的标准变成日常动作，不仅在开业前做足，也在日后的历次督导和审核中反复夯实。品牌治理，则让这套标准经年累月不走样。这一环，最容易被人低估代价。模板和人工智能工具可以帮你生成文件，却搭建不出一套经得起现实考验的体系。两个产品看起来差不多的品牌，起步时可能同样吸引眼球，但体系扎实、培训到位、文件齐全的那一个，才有持续生长的底子。一个过硬的体系是精心搭建出来的，下了多少功夫，最终就会呈现出多少。

Jul-Sep 2026

The Halal Food and Beverage Opportunity in Indonesia and Malaysia

wo neighbouring markets, one growing appetite: Indonesia offers the region’s largest consumer base, Malaysia a mature, export-connected halal economy. Indonesia and Malaysia are two of the largest halal markets in Southeast Asia, where dining out is a way of life. The brands that succeed build halal into how they operate rather than treating it as a sticker on the door. In Jakarta and Kuala Lumpur, halal is now the starting point for nearly every food business, from quick-service restaurants to packaged beverages, and that breadth of demand is the opportunity. Indonesia offers scale, with the world’s largest Muslim population: more than 240 million people, roughly 87 percent of the country. One industry estimate values its halal food market at around 283 billion United States dollars in 2024, projecting it to more than double to about 645 billion by 2031; Asia-Pacific, researchers estimate, accounts for roughly half of global halal food demand. Malaysia plays a different role. According to the Halal Development Corporation, halal exports rose 10.9 percent to 68.52 billion ringgit in 2025, with food and beverage the largest contributor, and the country has led the Global Islamic Economy Indicator for ten consecutive years. Behind that trade sits a certification system administered by the Department of Islamic Development Malaysia (JAKIM) and recognised well beyond its borders: Malaysia matters less for its size than for its connections. Consumers want food that is halal, fresh, safe and from a brand they trust; urban life keeps quick-service, delivery and ready-to-eat meals expanding; and halal versions of Japanese, Korean, Chinese and Western cuisine do well when properly adapted rather than relabelled. NonMuslim consumers also read halal as a mark of careful preparation, widening the market further. Certification remains part of entering either market well. The rules differ between the two countries and continue to evolve; the practical lesson is to address it early, with qualified guidance. Neither market is simply better than the other. Malaysia offers a simpler first step, with trusted certification and established trade links; Indonesia is far larger but asks for deeper adaptation and more patience. The right local partner often decides whether entry goes smoothly. The long-term case rests on rising incomes and consumers who treat halal, convenient food as an everyday norm.

印尼与马来西亚的清真餐饮机遇

印

尼与马来西亚比邻而居，共享着一股稳步上行的需求。

印尼拥有区域内最庞大的消费基数，马来西亚则建立起成熟、与出口贸易衔接的清真经济。对餐饮品牌而言，机会首先来自市场本身：两国同为东南亚最大的清真市场之列，外出用餐早已融入日常；真正立足的品牌，是把清真融入日常经营，而非把认证当作门上的一纸标签。在雅加达和吉隆坡，从快餐、咖啡馆到预包装零食饮料，清真已是几乎所有餐饮生意的起点；这种需求覆盖的广度，本身就是机会所在。印尼的优势在于体量。它是全球穆斯林人口最多的国家，超过2.4 亿人，约占总人口的87%。据一项行业估算，2024年印尼清真食品市场约为2830亿美元，到2031年预计将增长一倍以上，达到约 6450亿美元；另有研究估计，亚太地区约占全球清真食品需求的一半。马来西亚扮演另一种角色。据清真发展机构公布的数据，2025年马来西亚清真出口增长10.9%，达685.2亿林吉特，食品与饮料始终是最大品类；马来西亚亦已连续十年位居全球伊斯兰经济指标榜首。支撑这一表现的，是由马来西亚伊斯兰发展局（JAKIM）主管、在境外亦广受认可的认证体系。对品牌而言，马来西亚的意义不在体量，而在通路。需求持续扩大的原因并不复杂。消费者要的是清真、新鲜、安全、出自可信任的品牌。都市生活节奏快，快餐、外卖与即食餐持续增长；日餐、韩餐、中餐与西餐的清真版本，只要认真调整而非简单贴标，往往有不错的市场。不少非穆斯林消费者也把清真视为用心制作的标志，市场因此进一步扩大。进入任一市场，认证都是必经环节。两国规则各不相同，且持续演变；务实的做法是及早着手，并寻求专业指导。两个市场并无绝对优劣。马来西亚起步更简单，认证可信、贸易通路成熟；印尼规模远为庞大，但需要更深的本地化与更长的耐心。就特许经营而言，本地合作伙伴选得是否合适，往往决定进入过程是否顺利。长远来看，支撑这一机遇的，是不断上升的收入，以及日益把清真便利餐饮视为日常的消费者。

Jul-Sep 2026

Three Major Franchise Events Converged in Beijing

he 2026 China Franchise Expo, held from May 29–31 at the China National Convention Centre in Beijing, was staged alongside the 2026 CCFA Franchise Conference & Service Industry Development Conference and the 2026 World Franchise Council Annual Meeting. The Expo spanned 30,000 square metres and featured more than 260 brands across food & beverage, retail, and service sectors. It attracted over 41,000 professional visitors, 200 industry speakers and guests, and 1,200 conference delegates from more than 40 countries and regions. Total online exposure exceeded 60 million impressions. Food & beverage remained the largest franchise category, accounting for 33.6% of exhibitors, followed by service providers and lifestyle services. Specialty snacks were particularly prominent, while leisure, education, training, and healthcare sectors recorded strong growth, reflecting rising consumer demand and expanding franchise opportunities. Visitor demographics: Attendees born in the 1980s & 1990s accounted for more than 70% of visitors, while experienced franchise investors represented nearly half

of all attendees. F&B, services, and retail were the most sought-after investment sectors, with over 50% targeting projects requiring less than RMB 200,000. China’s Top 300 franchise brands operated more than 1.08 million outlets in 2025, with franchised units accounting for 75.7% of the total. The number of brands with over 10,000 outlets rose to 24, while China’s restaurant chain penetration rate increased from 21% in 2023 to 25% in 2025. The event underscored the continued growth of China’s franchise sector and its increasing focus on scale, quality, digitalisation, and international expansion.

Jul-Sep 2026

三会一展齐聚京城，2026特许加盟展圆满落幕

月29日至31日，2026特许加盟展在北京国家会议中心举办，并与“2026 CCFA特许加盟大会暨生活服务业发展大会”及“2026世界特许经营联合会年会”同期举行，形成“三会一展”全球特许经营行业盛会。本届展会规模达3万平方米，吸引260余家餐饮、零售及生活服务品牌参展，累计接待专业观众4.1万余人、企业嘉宾200余位及大会代表1200余人，覆盖全球40多个国家和地区，全网曝光量突破6000万次。从业态分布看，餐饮仍为主力，占33.6%；服务商和生活服务业分别占24.2%和20.8%，零售业占16.1%。特色小吃成为最受关注品类，休闲娱乐、教育培训及医疗保健等领域参展数量明显增长，反映消费升级与服务需求持续扩大。

观众呈现年轻化和专业化趋势，80后和90后占比超过 70%。职业加盟商占48.6%，连锁企业考察者占14.6%，显示市场正由个人创业向专业投资和企业化运营转变。餐饮、服务及零售为最热门投资方向，超过半数投资预算控制在20万元以内。大会同期发布《2026商业特许经营TOP300》等行业报告。数据显示，2025年TOP300品牌门店总数超过108万家，加盟店占比75.71%；国内万店品牌增至24家；餐饮连锁化率由2023年的21%提升至2025年的25%，行业正迈向品质化发展阶段。本届展会不仅为品牌拓展与创业投资搭建高效平台，也展现了中国特许经营行业连锁化、数字化、全球化和品质化的发展趋势。

Jul-Sep 2026

Food and Hospitality Asia 2026: The Supply Chain, Gathered in One Venue

nforma Markets held Food and Hospitality Asia 2026 from 21 to 24 April at Singapore Expo, filling all ten halls in what the organiser described as its biggest edition in a decade. An estimated 2,750 exhibitors took part, 80 per cent of them international, and the organiser anticipated 80,000 attendees from more than 115 countries and regions. The edition combined FHA Food and Beverage with FHA HoReCa and named the European Union as Region of Honour. Mr Alvin Tan, Minister of State for Trade and Industry, was announced as Guest of Honour; Senior Minister of State Low Yen Ling opened the show, naming global connectivity, sustainability and innovation as the sector’s priorities. For franchise businesses, the format mattered as much as the scale: behind every franchise agreement sits a supply chain that must hold up outlet after outlet, and this year ingredients, kitchen equipment, foodservice technology and hospitality solutions sat in one venue across eighteen segments: an operator could walk the entire back end of the business in a single visit. The floor conversations turned on exactly that. Expanding brands asked about supply consistency across markets, halal certification, a segment the organiser spotlighted this year, and the technology in the new FutureFWD area: the systems that keep quality steady once a founder cannot stand in every kitchen. These questions decide whether the tenth outlet resembles the first. More than 38 per cent of exhibitors were first-time participants, a useful signal for franchisors: a supplier met here may be new to the region, its cross-border consistency untested. The question for the follow-up meeting is not how the sample tasted, but whether the same specification arrives in Jakarta and Ho Chi Minh City, in the same condition, in month thirty. Figures cited by the organiser project Asia’s food and

beverage market to surpass US$3.3 trillion by 2034 and the hospitality sector to reach US$181.2 billion by 2029: projections, not audited outcomes, and a share of that growth will go to brands that replicate well. For franchisors weighing expansion, the suppliers and systems settled now tend to shape how smoothly the next markets open.

IP WEEK @ SG 2026 SAVE THE DATE: 26–27 August 2026 

Event Highlights IP Week @ SG is Singapore’s premier global intellectual property (IP) event, bringing together thought leaders, legal experts, policymakers and enterprises from over 45 countries.

Venue Marina Bay Sands Expo & Convention Centre Register Interest bit.ly/IPWeekSG26 Organised By

 2-day Global Forum in Intellectual Property Business and Legal Sessions with cutting-edge insights on innovation trends and regulatory developments.  2-day IP Marketplace Exhibition and Talks Connecting professionals, businesses, and policymakers.  Refreshed IP Awards and Associated Events Celebrating enterprises that harness IP for growth, alongside partner-led events.

 Stronger Global Participation Deepening regional and international partnerships.  Business Focused Content Practical applications and commercial relevance across Asia and beyond.

24th INTERNATIONAL FRANCHISE AND INVESTMENT OPPORTUNITIES EXHIBITION

BUYBRAND EXPO OPPORTUNITIES FOR SCALING YOUR BRAND IN NEW MARKETS

29.09 – 01.10 2026

MOSCOW, RUSSIA

INFO@EXPOMTG.COM

200+

FRANCHISE BRANDS

5000+

INVESTORS FROM 15 COUNTRIES

WWW.BUYBRANDEXPO.COM

Jul-Sep 2026

Franchise Asia Philippines 2026: The System Is the Passport 2026菲律宾亚洲特许经营展: 体系就是通行证

由

菲律宾特许经营协会主办的2026年菲律宾亚洲特许经营展，于4月24日至26日在马尼拉SMX会展中心举行，国际论坛于4月23日先行揭幕。超过一千个本地及国际品牌

参展，覆盖餐饮、零售、服务及相关配套产业；泰国、新加坡、韩国和澳大利亚设有国家馆，“东盟之旅”全体大会亦汇聚多个东盟市场的对话嘉宾，跨境色彩贯穿全场。令我们印象最深的，是现场提问的具体程度。潜在加盟商与现有经营者多半带着明确预算而来，关注单店盈利、签约后的总部支持与开业时间表。就我们的观察，品牌事前准备的深度，往往左

he Philippine Franchise Association organised Franchise Asia Philippines 2026 from 24 to 26 April at the SMX Convention Center Manila, the international conference opening on 23 April. More than 1,000 local and international brands exhibited across food, retail, service and allied categories, while country pavilions from Thailand, Singapore, Korea and Australia and an ASEAN Journey plenary gave the event its cross-border character. What stayed with us was how specific the questions were. Prospective franchisees and existing operators arrived with a budget in mind and asked about singleoutlet economics, post-signing support and the timeline to opening. In our observation, preparation before the event tends to shape how far a first conversation travels. The theme points to the question facing many concepts in the region, Filipino brands among them. Growth beyond the home market draws on documentation a partner can follow independently, an operating standard that transfers intact, and a structure that runs without the founder present. Together those parts make a franchise system, and building one is ordinary developmental work. The Philippines has an estimated population of 117.7 million, and its franchising sector is estimated at 1,800 to 2,000 brands with more than 200,000 outlets nationwide, roughly 55 percent local and 45 percent foreign: a market with depth on both sides of the counter. For a franchisor weighing entry, Manila in April offered a plain reading: the visitors came prepared. A brand considering the market might ask the same of its own system: the partner and structure chosen now tend to set the limits on how far the brand travels later.

右初次洽谈能走多远。大会主题切中区域内众多品牌当下共同面对的课题，菲律宾本土品牌也不例外。走出本土市场，靠的是另一套工具：合作方可独立遵循的文件体系、可完整移交的运营标准，以及创始人不在场仍能运转的合作架构。三者合起来便是一套特许经营体系，而建立体系本是常规的发展工作。市场受关注并不难理解。菲律宾人口估计约1.177亿；特许经营领域估计有一千八百至两千个品牌，全国门店超过二十万家，本土与外来品牌约为55%对45%。这组数字勾勒出一个供需两侧皆具纵深的市场。对正在权衡入场的特许人而言，四月的马尼拉给出的信号相当直白：到场的专业观众有备而来。品牌不妨以同一把尺子审视自身的特许经营体系，是否也达到同样的准备水准？今天选定的伙伴与架构，往往划定品牌日后所能走到的边界。

Jul-Sep 2026

The Real Work Happens Before the Show: Malaysia International Franchise Exhibition 2026

ranchise International Malaysia 2026 ran from 21 to 23 May at the Kuala Lumpur Convention Centre, organised by the Malaysian Franchise Association with the Ministry of Entrepreneur and Cooperatives Development. The association set the 2026 edition on a target of around 600 million ringgit in potential investment, up from 424 million a year earlier, and anticipated some 25,000 visitors across more than 250 booths and over 100 local and overseas exhibitors. A show of that scale rewards preparation. In our experience, a productive conversation at a franchise exhibition tends to rest on three questions: what a unit costs to open, how the franchisee is supported once it opens, and how long it takes to repay the investment. Those three figures are, in most cases, the minimum a prospective franchisee needs to raise finance, and the minimum an investor needs to weigh one opportunity against another. An exhibition amplifies the momentum a brand brings through the door; it rarely creates it. That preparation is best completed before the doors open rather than assembled on the day. The brands that generally do well at these shows are rarely the ones with the busiest stands. More often, they are the ones ready with the numbers when the right question is asked.

功夫在展前——2026年马来西亚国际特许经营展的回顾与启示 2026年马来西亚国际特许经营展已于5月21日至23日在吉隆坡会展中心顺利落幕。本届展会由马来西亚特许经营协会主办，创业及合作社发展部协办。根据主办方此前公布的目标，本届展会的潜在投资额原定约6 亿令吉，高于上届的4.24亿令吉。最终入场人次约2.5万，展位超过250个，本地及海外参展商合计逾百家，整体规模达到了预期。如此规模的展会，对参展方来说，真正的考验在于展前的准备。Asiawide Franchise Consultants 根据多年参展观察指出，展位上能够深入展开的洽谈，大多建立在三项关键数据之上：单店开设成本、总部开业后提供的支持范围，以及投资回收周期。在多数情况下，这三项数据既是潜在加盟商申请融资时必备的基本材料，也是投资者比较不同项目时最先参考的依据。一个很务实的经验是：展会更像是品牌原有势头的放大镜，而不是凭空造势的机器。真正支撑展位表现的势头，来自展前数月里一点一滴的积累，并非展期三天所能临时成就。展位人流多不多，和洽谈能否深入，往往不一定成正比；当关键问题被抛出时，能不能立刻用清晰的数据来回应，才是更紧要的事。

Jul-Sep 2026

Indonesia’s Franchise Buyers Are Seeking Brands with Proven Systems

he 26th edition of Indonesia’s largest franchise show closed with a clear message from the floor: buyers were not shopping for ideas; they were shopping for systems. The visitors who filled the halls wanted proven international brands and franchise structures strong enough to take the guesswork out of their own investment. Organised by Panorama Media, the FLEI Business Show 2026 ran from 7 to 10 May at the Jakarta International Expo (JIExpo) Kemayoran, alongside the Cafe n’ Brasserie Expo and the MoreFood Expo, with a single entry pass. More than 150 brands exhibited across food and beverage, retail, education, beauty, and services. The opening drew representatives from the Ministry of Trade, the Ministry of Micro, Small and Medium Enterprises, KADIN Indonesia, and the national franchise and licensing association, WALI. What the four days in Kemayoran showed is that Indonesian buyers are past the window-shopping stage. The brands that could explain how the model works, what the franchisor actually provides, and how quickly a partner can recover the investment did the most business. For an experienced operator, the real risk was never the market. It was choosing the wrong brand, or a system that could not support them once the doors opened. A wellbuilt franchise system is precisely what removes that risk, and the buyers in Kemayoran knew it. WALI chairperson Levita Ginting Supit captured the mood, noting that franchising remains relevant precisely because

the system is ready to use and the risk is measurable. That is the appeal of a proven brand: a professional who wants a business without building it from scratch is buying the training, the supply chain, and the operating discipline that a strong franchisor has already tested elsewhere. None of this is surprising in a market of more than 280 million consumers, where micro, small, and medium enterprises contribute over 60 per cent of national output. For international franchisors weighing an entry, there is a second window this year. The 27th edition moves to the Nusantara International Convention Exhibition (NICE) at PIK 2 from 9 to 11 October 2026, and this edition carries an International Business Summit built specifically to connect Indonesian operators with overseas brands. The demand side has made its intentions plain. The brands that can show a system worth trusting will decide who is ready for it.

Jul-Sep 2026

FLEI Business Show 2026 传达明确信息：买家寻求经市场验证的成熟加盟体系

第

26届 FLEI Business Show 2026 在 Jakarta International Expo（JIExpo Kemayoran）落下帷幕，整场展会释放出一个再清楚不过的讯号——走进展场的买家，早已不再为一时的创业灵感买单，他们想要找的，是一套真正经得起市场检验的成熟加盟体系。作为印尼规模最大的特许经营盛会，本届展会由 Panorama Media 主办，于5月7日至10日与 Cafe n’ Brasserie Expo 及 MoreFood Expo 同场登场，一张门票即可通览三展，吸引了超过150 个品牌进场展示，版图横跨餐饮、零售、教育、美容与服务等多个领域。Ministry of Trade、Ministry of Micro, Small and Medium Enterprises、Indonesian Chamber of Commerce and Industry (KADIN) 以及 Indonesian Franchise and Licensing Association (WALI) 等机构代表，皆在开幕式上现身，足见各界对这一业态的重视程度。四天展期，JIExpo Kemayoran 展场上的成交热度，几乎都集中在同一类品牌身上：那些能把经营模式、总部扶持和回本速度讲得一清二楚的参展商，展位前洽谈最是热络。在这些深谙经营之道的投资者眼中，市场的风险从来不是最可怕的，真正致命的，是选错品牌，或一头扎进一套开业后便再也撑不住自己的体系。想避开这一层风险，唯一可依凭的，就是一套构建扎实、经得起追问的加盟架构。对此，展场内的买家看得再透彻不过。 Indonesian Franchise and Licensing Association (WALI) 主席 Levita Ginting Supit 在展会期间的一番话，恰好点破了众人心声：特许经营之所以能够穿越周期、持久不衰，根本就在于体系现成可用，风险有脉络可循。这，正是成熟品牌不可替代的价值。那些有心经营、却绝不愿从零开始独自摸索的专业人士，掏钱买下的，其实是一整套早已千锤百炼的培训机制、供应链体系与运营规范，而这些，全由实力雄厚的总部在其他市场反复验证过。

在一个拥有逾2.8亿消费人口、中小微企业贡献了全国六成以上经济产出的市场，买家展现出如此清醒务实的取向，完全在情理之中。对于正在评估是否踏入这片市场的国际特许经营商来说，今年还有第二扇窗口——第27届 FLEI Business Show 已确定于 2026年10月9日至11日，移师至 PIK 2 的 Nusantara International Convention Center (NICE) 举行。

TAIWAN 2026

International

Chain and Franchise Exhibition

3/13 - 3/16 6/12 - 6/15 TWTC HALL

10/2 - 10/5 TaiNEX 2 Organizer

Jul-Sep 2026

THAIFEX – Anuga Asia 2026: The Supply Chain Is the Anchor of Franchising

t its largest edition to date, Asia’s leading food and beverage marketplace put manufacturers and food-technology suppliers in front of the operators who need them. For franchisors, that was the point of going. The most useful thing at THAIFEX – Anuga Asia 2026 was often not the product on the sampling tray. It was the company behind it: the manufacturer, the co-packer, the food-technology supplier whose quality, price and minimum order quantity quietly determine whether a concept can open in ten cities and taste the same in each. Scale gave that question weight. Held from 26 to 30 May 2026 at IMPACT Muang Thong Thani in Bangkok, the fair ran for the first time across the venue’s full Halls 1 to 12, drawing 3,590 exhibiting companies across 6,710 booths from Thailand and 56 other countries and territories. Of those exhibitors, 2,205 were international, and 1,385 were Thai. The organiser reported 158,243 visitors, including 94,685 trade visitors across the business days and 63,558 members of the public on the retail day, and put the total trade value generated at 136.54 billion baht. Structured as nine specialised trade shows — drinks, fine food, seafood, frozen, meat, food technology, sweets and confectionery, fruits and vegetables, and rice — the fair allowed a brand to compare suppliers across categories inside a single week. For franchising, the lesson concerned what had stopped being optional rather than what was new. Halal was carried across a dedicated showcase and the Thai Halal Pavilion, and now tends to read as a baseline for any concept crossing the region. Clean label sat among the eleven trend zones alongside alternative foods and organic, which suggests buyers are writing those terms into sourcing as a matter of routine rather than as a premium request. The food-technology halls held the most for us. Food Technology ranked among the five most sought-after categories, according to the organiser. A chef’s instinct

does not travel; a specification does, and processing and packaging equipment is where one becomes the other. What a line can hold to, at what price and at what minimum order quantity, bears on whether a franchise system can be replicated across several markets or only one.

供应链，才是特许经营的定盘星

本

届规模为历届之最。这个亚洲首要的餐饮交易平台，把生产商与食品科技供应商摆到了经营者面前。对特许经营者而言，这正是前往的理由。在THAIFEX – Anuga Asia 2026，最值得留意的，往往不是试吃盘上的那份产品，而是它背后的企业：生产商、代工包装商、食品科技供应商。品质、价格与最低起订量这三项条件，悄然决定了一个餐饮概念能否在十座城市开店，又能否在每座城市都做出同样的味道。展会规模，让这个问题更显分量。展期为2026年5月26日至30日，地点在曼谷IMPACT Muang Thong Thani。本届首次启用场馆第1至12号馆的全部展览空间，参展企业3,590 家，展位6,710个，来自泰国及另外56个国家和地区，其中海外企业2,205家，泰国企业1,385家。据主办方公布，入场人次达158,243，其中专业观众94,685人次，公众开放日另有63,558人次；展会带动的贸易总额为1,365.4亿泰铢。全场按九个专业展划分——饮料、精品食品、水产、冷冻食品、肉类、食品科技、糖果甜食、果蔬、大米——品牌因此得以在一周之内跨品类比较供应商。对特许经营而言，值得记取的不是新奇之处，而是哪些条件已不再可有可无。清真产品设有专门展区，并另设泰国清真馆；对任何要在区域内铺开的概念而言，清真认证通常已是起步条件。清洁标签则与替代食品、有机食品并列于十一个趋势展区之中，可见买家已把这类条款写进日常采购，而非视作额外要求。对我们而言，食品科技展馆最具分量。据主办方公布，食品科技位列最受关注的五大品类之一。厨师的手感带不走，规格带得走；从手感到规格，靠的正是加工与包装设备。一条生产线能守住什么水平、价格几何、最低起订量多少，都关乎一套特许经营体系能否复制到多个市场，还是只能守在一地。

Jul-Sep 2026

The Taichung Franchise Expo

eaturing over 100 brands and showcasing entrepreneurial opportunities worth up to NT$2 billion, ignited a startup boom during the May Day holiday. The “2026 Taiwan Franchise and Startup Expo – Taichung” was held for four days starting May 1st at the Taichung International Convention Center. The organizer, the Association of Chain & Franchise Promotion Taiwan, stated that this year’s expo brought together over 110 brands and nearly 300 booths, covering sectors such as food and beverage, retail, equipment, and AI-powered smart entrepreneurship. It is estimated to attract over 1,100 exhibitors, creating 5,000 jobs, and generate an overall business opportunity of NT$2 billion. Paul Wu, Chairman of the Association, pointed out that the franchise industry is a crucial pillar of Taiwan’s domestic economy and an important platform for youth entrepreneurship and SME development. In addition to showcasing entrepreneurial opportunities in the food and beverage, retail, and service industries, the expo also revealed a growing trend towards smarter, less labour-intensive, and more systematic business models. The range of models, including high-turnover catering, low-threshold small-capital entrepreneurship, and AI equipment and unmanned retail, reflects the increasingly diversified development of the entrepreneurial market.

台中加盟展百家品牌齐聚创业商机上看 20亿元

五

一连假带动创业热潮！「2026台湾连锁加盟创业大展－台中展」，从5月1日起一连4天在台中国际会展中心登场。主办单位台湾连锁加盟促进协会表示，本届

展览集结逾110家品牌、近300个展位，涵盖餐饮、零售、设备与 AI智慧创业等领域，预估可带动逾1,100家展店、创造5,000个就业机会，整体商机上看新台币20亿元。台湾连锁加盟促进协会理事长吴永强指出，连锁加盟产业为台湾

观察到，创业模式正朝向智慧化、低人力依赖与系统化经营趋势

内需经济重要支柱，也是青年创业与中小企业发展的重要平台。

发展。包含高周转餐饮、低门槛小资创业，以及AI设备与无人零

本次加盟展除了呈现餐饮、零售与服务业的创业机会，从展场也

售等模式，在在反映创业市场已朝更多元方向发展。

Food Japan ASEAN Exhibition of Oishii Japanese F&B, Technology, and Services

日本食品見本市 22 • 23 • 24 October 2026 (Thu - Sat) Suntec Singapore

Scan here to register your interest to visit Food Japan 2026

Exhibit Profile Categories

ALCOHOLIC DRINKS

AGRICULTURAL PRODUCT

CONFECTIONERY, DESSERTS & SNACKS

JAPANESE TEA

MEAT

NON ALCOHOLIC DRINKS

PET FOOD

PROCESSED FOOD

SEAFOOD

TABLEWARE, CUTLERY TRADITIONAL CRAFT

Organised by

Managed by

Held in

Jul-Sep 2026

ASEAN TFBO 2026

ranchise businesses in Thailand continued to grow steadily in 2025 and the first half of 2026, outpacing the country’s overall economic growth. The total market value of the franchise sector is estimated at more than THB 300 billion, with strong expansion from both Thai brands and international franchises seeking to enter the Thai market. Into its 22nd edition, Thailand Franchise & Business Opportunities (TFBO) has become the most influential franchise exhibition in ASEAN. TFBO 2026 welcomed more than 12,000 investors from nearly 40 countries over four action-packed days. TFBO continues to serve as the premier platform for franchise owners, investors, and entrepreneurs to connect, explore new business models, and expand across Southeast Asia’s fastest-growing markets.

泰国特许经营及商业机会展（TFBO） 2025年及2026年上半年，泰国特许经营业务持续稳步增长，增速超过泰国整体经济增长。特许经营行业总市值预计超过3000亿泰铢，泰国本土品牌和寻求进入泰国市场的国际特许经营品牌均呈现强劲扩张态势。泰国特许经营及商业机会展（TFBO）已成功举办22 届，成为东盟地区最具影响力的特许经营展览会。TFBO 2026为期四天，吸引了来自近40个国家的12000多名投资者参与。TFBO将继续作为特许经营业主、投资者和企业家交流、探索新商业模式、拓展东南亚增长最快市场的重要平台。

Fernwood Fitness is Australia’s leading women-only health club franchise, founded in 1989, with over 70 clubs nationwide. It offers a holistic wellness experience that includes strength training, cardio, group fitness, personal training, nutrition coaching, and mindfulness programs like yoga and Reformer Pilates.

Franchise Offering Highlights • Target Market: Women of all ages seeking a supportive, empowering fitness environment. • Business Model: Proven, full-service health club with diverse revenue streams—memberships, personal training, wellness services. • Initial Investment: Approx. AUD $500,000, including fit-out and franchise fees. • Ongoing Fees: 7% royalty + 5% marketing contribution on gross revenue. • Support & Training: Extensive onboarding, inclub training, and ongoing operational support from the National Support Office. • Ideal Franchisee: Passionate about health and wellness, customer-focused, and communityminded with strong leadership skills. Fernwood positions itself not just as a gym, but as a sanctuary for women’s health and empowerment, making it a compelling option for franchisees aligned with purpose-driven business models.

For more information:

jonathan@asiawidefranchise.com.sg

Fernwood Fitness 不仅是一家健身房，更是一个专注于女性健康与自我提升的社区。其清晰的品牌理念和成熟的运营体系，使其成为追求价值驱动型商业模式创业者的优质选择。是澳大利亚领先的女性专属健身俱乐部特许经营品牌，自1989年成立以来，已在全国建立70多家分店。该品牌致力于为女性提供全方位的健康体验，服务涵盖力量训练、有氧运动、团体课程、私人教练、营养指导以及瑜伽、普拉提等正念项目。特许经营核心优势： •

精准定位：面向渴望在支持性强、充满赋能环境中锻炼的各年龄段女性。

•

多元商业模式：成熟的全方位健身俱乐部架构，收入来源包括会员费、私人教练及健康服务，经营稳健。

•

投资与费用：初始投资约50万澳元，含装修与特许经营费；持续费用为总收入的7%特许权使用费及5%市场推广费。

•

全方位支持：总部提供系统入职培训、店内培训及持续运营支持，助力加盟商顺利运营。

•

理想加盟商特质：热爱健康产业，以客户为中心，具备社区建设意识和领导力。

Fernwood Fitness 不仅是一家健身房，更是一个专注于女性健康与自我提升的社区。其清晰的品牌理念和成熟的运营体系，使其成为追求价值驱动型商业模式创业者的优质选择。

IN TH

L OR

VOLV ED

EN IN

DE HA VE BE

E ID

LDWI

E COE

RVER® E ID

W //

E ID

www.coerverasiapaciﬁc.com

For more information contact: franchise@coerverasiapaciﬁc.com franchise@coerverasiapaciﬁc.com

With established success across the Asia-Paciﬁc region, Coerver® Coaching oﬀers entrepreneurs a franchise built on innovation, growth, and proven success.

EDU

ONE BRAND. MANY MARKETS. YOUR OPPORTUNITY.

COAC H

Jul-Sep 2026

SAVE THE DATES

2026

Asiawide Franchise Consultants’ Franchising Calendar of Events Note: All event dates and formats (physical or virtual) are subject to change.

注意：所有活动日期或形式可能因不同情况而更改

2026 – 3rd QUARTER

2026 – 4th QUARTER

Jul 15-17

SIGEP Asia & Restaurant & Speciality Asia (Sands Expo) Singapore

Oct 2-5

Taipei International Chain & Franchise Autumn Expo Taipei, Taiwan

Jul 15-17

Malaysia International Food & Beverage (MIFB), KLCC, Kuala Lumpur, Malaysia

Oct 9-11

Franchising Indonesia (Panorama / WALI), NICE, PIK2 Indonesia

Jul 23-25

Franchise Expo Malaysia (KLCC) Kuala Lumpur, Malaysia

Oct 22-24

IFS Autumn (COEX) Seoul, Korea

Oct 22-24

Food Japan 2026, Suntec Singapore

Aug 7-9

China Franchise Show (Shanghai New Intl Expo Center, SNIEC) Shanghai, China

Oct 29-31

Vietnam International Retailtech & Franchise Show (VIETRF) 2026, SECC, District 7 Ho Chi Minh City, Vietnam

Aug 13-15

FLAsia (Marina Bay Sands Exhibition & Convention Centre) Singapore

Nov 3-5

Licensing Show ASEAN 2026 Thailand

Aug 26-27

IP Week @SG Singapore

Nov 6-8

Sep 10-12

ASEAN Food & Beverage Exhibition (MITEC KL) Kuala Lumpur, Malaysia

Info Franchise & Business Concept Expo 2026 (Indonesian Franchise Association), ICE, Indonesia

Sep 16

Franchising Western Australia Awards Perth, Australia

Sep 28 - Oct 4

APFC / WFC Meetings Taiwan

Sep 29 - Oct 1

BuyBrand Expo Moscow, Russia

Those in blue fonts mean that our company Asiawide Franchise Consultants has a booth at the event. The above does not include seminars, talks and anniversaries/festivals that Asiawide Franchise Consultants are involved with. For example, seminar during SBF’s ASEAN-Korea Facilitation Mission to Singapore on February 4th.

NOTE: For the latest updates, please visit https://www.asiawidefranchise.com.sg/events

借⼒特许经营，赋能品牌出海

GO GLOBAL WITH FRANCHISING

本⼟制胜，世界落脚 —— 谋定⽽后动 Local success becomes an international footprint ----- by design, not by chance

Build by Design. Expand With Intent. Start Today Asiawide Franchise Consultants Pte Ltd

Scan to Connect

101 Thomson Road, #31-01 United Square Singapore 307591 info@asiawidefranchise.com.sg www.asiawidefranchise.com.sg

WhatsApp WhatsApp

LinkedIn LinkedIn

WeChat WeChat

我们的服务 . OUR SERVICES 特许经营体系建设

Franchise System Development

构建专属加盟体系

Building tailored franchise system

加盟商招募

Franchisee Recruitment

匹配合适的加盟商

Matching suitable franchisees

双管⻬下，助⼒品牌规模化扩张 A dual approach — engineered to support your brand’s growth

谋定⽽建。蓄势⽽拓。即刻启程。 Asiawide Franchise Consultants Pte Ltd 101 Thomson Road, #31-01 United Square Singapore 307591

扫描⼆维码与我们联系

info@asiawidefranchise.com.sg www.asiawidefranchise.com.sg

领英

微信