10TH OCTOBER 2025
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DENTSU
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TALON OOH HOW HEINEKEN TURNED DOOH INTO A PERFORMANCE CHANNEL
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AN POST ONE BRAND. ONE PLATFORM. INFINITE POSSIBILITIES – ANPOST. COM
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DMG MEDIA (IRELAND)
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THE NATIONAL ARCHIVES OF IRELAND: A USER-FIRST DIGITAL HOME
ITM DIGITAL
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RED DOG
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ELEVATE CARROLL CUISINE – CARROLL’S NEW YORK DELI ADTOWER CAMPAIGN: SLICING THROUGH THE NOISE
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WPP MEDIA
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DOCME TECHNOLOGIES LTD. – 360ME: A FUTURE-READY IDENTITY SYSTEM
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HEALTH SERVICE EXECUTIVE (HSE) – HSE: A BOLD IDENTITY FOR SEXUALWELLBEING.IE
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HEALTH SERVICE EXECUTIVE (HSE) – HSE: SOCIAL THAT DROVE HEP C TESTING
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GRANITE X CERTA: AODHÁN THE DRAGON THAT CAN’T BREATHE FIRE
IRISH TIMES GROUP
SKY – TURNING SOFAS INTO STRONGHOLDS: BRINGING SKY’S STAY-IN STRATEGY TO LIFE
KOOBA SCREEN IRELAND PRODUCTION SLATE
MACE
WISHING YOU A HAPPY CHRISMACE
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OHH THAT’S SPICEY! – STAY SPICED
WE THE PEOPLE
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HEALTH SERVICE EXECUTIVE (HSE) – HSE: AWARENESS THAT DROVE RSV ACTION
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OMD
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DIAGEO
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IRISH LIFE
IF YOU BUILD IT, THEY WILL COME: HOW A NEW CALCULATOR-FIRST STRATEGY RESULTED IN A 461% INCREASE IN SALES OPPORTUNITIES
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AY
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DENTSU
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MACE
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MXB AGENCY MUSGRAVE GROUP –DAYBREAK
OMD
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PHD
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VSTREAM
VSTREAM – INNOVATIVE CUSTOMER EXPERIENCE CENTRES
VSTREAM
VSTREAM HEALTH –INNOVATIVE HEALTHCARE COMMUNICATIONS
And the winner iiiis...
You, for creating brilliant work! And us, for now getting your attention ;)
We’re not just proud sponsors though. We’re big fans of your work too. Congrats to all of this year’s nominees.
BEST TECH & INNOVATION
DENTSU
DENTSU & BURGER KING –BURGER KING PAC-ED A WHOPPER PUNCH
DENTSU
ELECTRIC IRELAND X DENTSU – BUILDING GREENER SYSTEMS
DMG MEDIA (IRELAND)
AIB MORTGAGES AND DMG MEDIA DRIVING CONSIDERATION AND QUALITY LEADS THROUGH FIRST IN-MARKET DATA TARGETING
ELEVATE
ELEVATE X PEARL & DEAN’S DATA-LED RETAIL MEDIA NETWORK
ESB NETWORKS
WEATHER WATCH – HOW ESB NETWORKS TURNED IRISH CLASSROOMS INTO CLIMATE STORY ROOMS
GRANITE
FEELTECT
MEDIAHUIS IRELAND & PHD MEDIA IRELAND
IN-MARKET – MEDIAHUIS IRL, VOLKSWAGEN & PHD MEDIA IRELAND
MUSGRAVE MARKETPLACE AI PERSONALISED PRODUCT RECOMMENDATIONS
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MCDONALD’S –INNOVATION MCDELIVERED – DID SOMEONE ORDER 245,700 ADS?
SPONSORED BY
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ADHERE DIGITAL CITYLINK: TURNING A LEGACY BRAND INTO A DIGITAL SEARCH POWERHOUSE
CORE AN POST: DELIVERING GROWTH FOR ADVANTAGE CARD
CORE OPTIMISATION
LIMITED ELLA & JO – SKIN DEEP SEARCH
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GLOWMETRICS
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HAVAS MEDIA IRELAND
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LEGACY COMMUNICATIONS
PPC, SEO & DIGITAL PR: THE TRIPLE THREAT FOR LEADS
PHD
FBD – FBD HOME INSURANCE: MASTERING MARKET SHARE AND INCREASING QUOTE VOLUME THROUGH STRATEGIC SEARCH
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WOLFGANG DIGITAL
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ZENITH, PART OF CORE & CORE
DALATA HOTEL GROUP –SEARCHING FOR A DIGITAL TRANSFORMATION
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CREATIVE BUMBLEBEE
GALWAY SUMMER VIBES FESTIVAL
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ESCALATE
TROPICANA & PAT THE BAKER –THE UNBEATABLE COMBO FOR PANCAKE TUESDAY
FABRIC SOCIAL
BRITVIC PLC –FABRIC SOCIAL X CLUB DRINKS
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FÁILTE IRELAND – WINTER IN DUBLIN
HAVAS MEDIA IRELAND & MEDIAHUIS
ACTORS, ARTICLES, AND ALGORITHMS: A FINANCIAL CAMPAIGN THAT CLICKED
IRISH TIMES GROUP
SKY – TURNING SOFAS INTO STRONGHOLDS: BRINGING SKY’S STAY-IN STRATEGY TO LIFE
LADBIBLE GROUP
LADBIBLE IRELAND X NOW TV: THE LADS OF US: HOW NATIVE CONTENT PUT IRISH AUDIENCES INSIDE THE LAST OF US
OMD
BANK OF IRELAND –BANKING ON SOCIAL: SMARTER RESEARCH, BIGGER RESULTS WITH LADBIBLE
OMD
SEEING THE FUNNY SIDE: HOW NATIVE CONTENT BROUGHT SPECSAVERS CLOSER TO DUBLIN
OMD
PEPSICO –THAT’S (EXTRA FLAMIN’) HOT! HOW WE INTEGRATED DORITOS INTO POP-CULTURE
SPAR AND EUROSPAR BREAST BEFORE DATES
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ADHERE DIGITAL BEYOND PARTNERSHIP: BUILDING SUCCESS TOGETHER WITH HEAVINS
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EBOW DIGITAL
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IRISH TIMES GROUP SKY – TURNING SOFAS INTO STRONGHOLDS: BRINGING SKY’S STAY-IN STRATEGY TO LIFE
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KOOBA BORD BIA GATHER
O’CONNELL MARKETING IRISH HOTEL FEDERATION –IRELANDHOTELS.COM GO ANYWHERE GIFT CARD – ONE GIFT CARD 400 HOTELS –COLLABORATION AT ITS BEST
SOCIAL MEDIA ELITE KASH BEAUTY X SOCIAL MEDIA ELITE – THEIR VIRAL AURA SKIN COLLABORATION
STARCOM PART OF CORE ALLIANZ TO AFFINITY AND BEYOND
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ADHERE DIGITAL
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CARR COMMUNICATIONS
FINANCE SOLUTIONS – THE MORTGAGE GUY: BUILDING A TRUSTED BRAND
DENTSU
DENTSU & PTSB – HOW AN OLYMPIC TEAM EFFORT
CREATED A GOLD MEDAL STRATEGY
DMG MEDIA (IRELAND)
EXTRAG.IE – EVERYDAY IRISH FOR EVERYDAY PEOPLE
EBOW DIGITAL
UTMOST INTERNATIONAL: BUILDING TRUST THROUGH INSIGHT
EBOW DIGITAL
DOCME TECHNOLOGIES LTD.
– 360ME: A BRAND FOR EVERY BODY
EBOW DIGITAL HEALTH SERVICE
EXECUTIVE (HSE) – HSE
SEXUAL WELLBEING: BRAND DESIGN FOR LASTING BEHAVIOUR CHANGE
HUNTER MEDIA GROUP
WHITE CLAW: THE WAVEMAKER HOTLINE
IDEA
DUBLIN PORT – THE HARDWORKING HEART OF DUBLIN
MEDIAHUIS IRELAND
SPARK FOUNDRY – FOOD… TOO GOOD TO WASTE –MACE, SPARK FOUNDRY, AND MEDIAHUIS
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T/A TONSTIX THE TONSTIX LOLLIPOP PERSON OF THE YEAR CAMPAIGN
THE WESTBURY 40 YEARS OF THE WESTBURY
BEST USE OF SEO
AN POST BUILT FOR SEARCH, DESIGNED TO LAST
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ROOFTOP TWENTY TWO HOMS ASSIST SEO CAMPAIGN
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Elevate delivers media and data solutions designed to empower brands through insight-driven, omni-channel campaigns.
BEST USE OF DIGITAL AUDIO
GRANITE
GRANITE X CERTA: AODHÁN THE DRAGON THAT CAN’T BREATHE FIRE
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MEDIAHUIS IRELAND INDO SPORT WITH JOE MOLLOY
STRIKE DIGITAL
IRISH TAX REBATES – TAX REBATE SEASON: ‘A MOMENT IN TIME
THE PODCAST STUDIOS CHADWICKS GROUP –CHADWICKS UNDER CONSTRUCTION PODCAST
THE PODCAST STUDIOS WOMEN’S AID – TOO INTO YOU PODCAST
WATERWAYS IRELAND WATERWAYS THROUGH TIME
ZENITH, PART OF CORE & AUDIOXI, PART OF MEDIA CENTRAL MCDONALD’S – INNOVATION MCDELIVERED – DID SOMEONE ORDER 245,700 ADS?
SPONSORED BY
BEST IN GOVERNMENT & NOT FOR PROFIT
AUDIOXI
MOVEMBER – THE MOVEMENT ACROSS MEDIA CENTRAL
BELONG TO LGBTQ+ YOUTH IRELAND IT’S OUR SOCIAL MEDIA 2025
EBOW DIGITAL
VIRTUAL RECORD TREASURY OF IRELAND: KNOWLEDGE GRAPH INNOVATION
EBOW DIGITAL
HEALTH SERVICE EXECUTIVE (HSE) – HSE: RSV IMMUNISATION WITH REAL IMPACT
EBOW DIGITAL
THE NATIONAL ARCHIVES OF IRELAND – IRELAND’S MEMORY, PRESERVED BY THE NATIONAL ARCHIVES OF IRELAND
HAVAS MEDIA IRELAND FOCUS IRELAND – TURNING COMPASSION INTO ACTION
OMD
IRISH BLOOD TRANSFUSION SERVICE – HOW IBTS LEVERAGED HYPER-LOCAL DYNAMIC CREATIVE TO REACH FIRST-TIME DONORS AND MAKE IT EASIER THAN EVER FOR THEM TO START THEIR BLOOD DONATION JOURNEY
TITAN EXPERIENCE HER MOVES X SPORT IRELAND
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WATERWAYS IRELAND REEL LIFE
WE THE PEOPLE SAFEFOOD: THE FOOD ENVIRONMENT
ZENITH, PART OF CORE & CORE PERFORMANCE IRISH LEAGUE OF CREDIT UNIONS – FOR YOU, NOT PROFIT
BEST USE OF AI
APPIFY LTD. APPIFY X
BORD GÁIS ENERGY
INTELLIGENT CONTENT & SEARCH: SCALING PERFORMANCE WITH AI PRECISION
DMG MEDIA (IRELAND) IN THE WILD
DMG MEDIA (IRELAND) EXTRA.IE – UNLOCKING SOCIAL GROWTH THROUGH AI POWERED TEXT TO SPEECH TECHNOLOGY
HAVAS MEDIA
KIA IRELAND – CONVERGED: THE AI ENGINE DRIVING KIA’S EV SUCCESS
OMD
VIRGIN MEDIA – MOMENTS OF MUNDANITY – USING AI AS A SPRINGBOARD FOR SUCCESS
PHD
GUINNESS AI SALES OPTIMISATION MODEL – AI POWERS THE PERFECT POUR
SLIGO COUNTY COUNCIL THE IDEAS ENGINE FROM VISIT SLIGO
SPARK FOUNDRY PART OF CORE
VHI HEALTHCARE – VHI ONESEARCH
SUPERMAC’S SUPERMAC’S JERSEY SCANNER
WE THE PEOPLE ROSCOMMON COUNTY COUNCIL – VISIT ROSCOMMON
BEST USE OF VIDEO
CHADWICKS
THE SNICKERS EFFECT –DURABLE, COMFY & IRRESISTIBLE
FABRIC SOCIAL SKY IRELAND – FABRIC SOCIAL X SKY IRELAND
HAVAS MEDIA IRELAND UPMC – MORE THAN MEMORIES: UPMC’S VIDEO SUCCESS
IRISH TIMES GROUP
SKY – TURNING SOFAS INTO STRONGHOLDS: BRINGING SKY’S STAY-IN STRATEGY TO LIFE
LADBIBLE GROUP
HEINEKEN IRELAND –LADBIBLE IRELAND X ORCHARD THIEVES: THE GUERILLA GAMESHOW THAT MADE IRELAND OBEY THEIR INSTINCTS
MXB AGENCY MUSGRAVE GROUP –DAYBREAK
RETAKE TIPPERARY GAA –TIPPERARY WIN A HOUSE
SUPERMAC’S SUPERMAC’S FESTIVE 5OZ
TITAN EXPERIENCE
HER MOVES X SPORT IRELAND – “IT’S COMPLICATED”
TOTAL DIGITAL LIFE @ ELFC
WE THE PEOPLE SAFEFOOD: THE FOOD ENVIRONMENT
WE THE PEOPLE WIND ENERGY IRELAND –BE ANYTHING YOU WANT, BUT BE PART OF THE SOLUTION
BEST SMALL AGENCY (15<)
ADHERE DIGITAL ADHERE DIGITAL
APPIFY LTD. APPIFY
CDG – CREATIVE DRIVEN GOALS
CDG – CREATIVE DRIVEN GOALS
CIRCLE CONTENT CIRCLE CONTENT
GLASSBOX AGENCY
GLASSBOX AGENCY
GLOWMETRICS
SMALL AGENCY / BIG DATA
OPEN DESIGN & DIGITAL SIZE ISN’T EVERYTHING — BUT RESULTS ARE
SALT MARKETING LTD. ENGINEERING PREDICTABLE GROWTH THROUGH HUMANS, AI, DATA & CRM
SQUINT CREATIVE SQUINT CREATIVE: STORYTELLING THROUGH NEXT-GEN VISUALS
VROOM DIGITAL DRIVEN BY STORY. DEFINED BY IMPACT
WE THE PEOPLE WE THE PEOPLE
BEST AGENCY
ANNERTECH
CORE OPTIMISATION
EBOW DIGITAL
FABRIC SOCIAL
GLASSBOX AGENCY
GRANITE
HAVAS MEDIA
KOOBA
OMNICOM MEDIA GROUP
STRIKE DIGITAL
WOLFPACK DIGITAL
THANK YOU TO OUR JUDGES
Caoimhe Nugent Senior New Business Strategist UKI at Google
Ciara Lawler Business Director at dentsu
Colin Baker CEO, Back from the Future IT & Tech Presenter, Ireland AM
Darina Sexton Head of Communications at Microsoft Ireland Subsidiary
Dusty Rhodes Founder & CEO of DustPod
Edel Walsh Head of Digital Marketing at EY Ireland
Emmet Ryan Business and Technology Reporter
Fergal O’Connor Founder & CEO of Buymedia
Gareth Dunlop
Speaker, Writer and Consultant on Experience Design, Strategy, Innovation and Leadership
Gavin McKenna Head of Marketing, Digital and Communications at Visit Belfast
Grace Crowley Head of Marketing & Communications
Greg Canty Managing Partner of Fuzion Communications
Ian Campbell Digital Board Director at Zenith, part of Core
John Carty Lecturer and Researcher at Atlantic Technological University (ATU) Galway
John Coleman Head of SEO at iProspect
Karen Conway Digital Marketing Consultant
Keith McLoughlin Director at Connexus Recruit
Mark O’Brien Director of Product (Content, Date & AI) at Shutterstock
Niall Kitson Editor of Techcentral.ie and Co-Host of Tech Radio
Paula Cerruti Director at Reputation Inc
Rachel Ray Group Strategy Director at dentsu
Tara Moran Head of Sales at Virgin Media Television
Viv Maher Founder & Connector at ThinkDifferently
