Email marketing is one of the most cost-effective
ways to promote a business. As a small business
owner, there is not a large or even medium sized
marketing budget. Yoga Studio owners have to be
constantly creative and frugal. Even if you are using
a social media marketing strategy, you need to
still have an email marketing strategy. Your Social
Media followers or friends are not your property.
If your platform shuts down, or the algorithms
change, you lose your marketing access.
This is where focusing on developing an effective
email marketing strategy is beneficial. But, how do
we grow our list of emails? There are 6 main avenues
to grow your list: from your website, products,
social media, online community platforms,
other sites, and email newsletters.
The Basics of Email List Building
1. You need a EMS (Email Management
System)
As sending group emails from internet
providers is illegal, you need to have an
email management system that provides
services for businesses.
