Climate Changemakers: Seeing Sustainability Through the Lens of Social Entrepreneurs

Page 56

3. BARRIER: Imbalanced Attention to Resource Distribution and Discovery Across Subfields Actionable Solution: Fund more innovations in climate fields where social entrepreneurship is underrepresented

Our analysis of Ashoka Fellows’

those seeking to make maximum impact

solutions revealed that innovations are

must work to deeply understand the

concentrated in certain fields, such

most vital climate issues in a particular

as Food & Agriculture, Environmental

region and time. We must also recognize

Education, and Biodiversity &

the value of supporting multiple climate

Conservation. Areas in our sample that

action strategies holistically. Companies

are currently underrepresented—for

and organizations should ensure their

example, Green Finance, which is the

sustainability strategies include both

primary focus of only 4% of survey

mitigation (to protect against future threats

respondents —can greatly benefit from

facing the planet) and adaptation (to

more resources with the purpose of

respond to the current crisis). In building

identifying and supporting innovations

these strategies with particular attention

within these sub-fields. Rather than

to context and broader impact, social

simply focusing on the climate issues

entrepreneurs serve as critical allies.

featured in mass media or prioritized by other companies and organizations,

56 June 2021 CLIMATE CHANGEMAKERS


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