“Welcome to the 2024 Royal Ascot Lookbook. When I was appointed as the first Creative Director by Ascot earlier this year, the Lookbook was one of the things I was most looking forward to working on, and I have had great fun in creating it. After delving through the evolution of racegoer style over the decades, this Lookbook is both a
celebration of past outfits, and a look to the future, as I aim to inspire your outfits for the
years ahead, incorporating designs from heritage brands through to young designers
at the forefront of fashion.
Split across five edits, each has a different point of view while showcasing a variety of
outfits suitable for all enclosures with each look name inspired by horse racing themes."
- Daniel Fletcher
