the Register Serving as American Simmental Association’s (ASA) official publication, the Register is mailed nine times annually, has a circulation of 6,000+, and is focused primarily on ASA’s paid membership. the Register is a glossy, full-color publication that provides a direct and consistent line of communication to the ASA membership.
SimTalk Circulation — 6,000+
Published four times annually, SimTalk is a glossy, fullcolor publication with a circulation of 50,000+ and targets commercial users of SimGenetics and is mailed to all ASA members. Advertising in SimTalk provides a unique opportunity to brand and trademark your program to thousands of potential customers. If you are serious about communicating with the commercial beef business, consider an advertising presence in every one of our four annual issues.
ASA Membership Directory Increase your brand recognition and introduce your program to thousands by advertising in the ASA Membership Directory, mailed annually in June. Breeders reference this publication year-round, and new buyers use it to get into the Simmental business. Thousands more are distributed each year to your potential customers at trade shows and Simmental events.
Circulation — 50,000+
Circulation — 8,800+
Sire Source A directory designed to assist in the promotion of semen sales of quality Simmental, SimAngusTM and Simbrah bulls. This directory is mailed each spring to every ASA member in order to target potential clients at the height of the semen sales season. Thousands more are handed out at trade shows and industry events, and carried by ASA field staff throughout the year. We also offer the opportunity to promote additional sires in the on-line version of Sire Source anytime during the next year. Promoting your bull in the on-line version opens huge marketing avenues for you.
Sire Source On-line
The Official Publisher for the American Simmental Association
ASA Publication, Inc. is a wholly owned, for-profit subsidiary of the American Simmental Association, that publishes magazines and related media directed to breeders and cattlemen interested in Simmental cattle. These publications seek the following goals: • Maintenance of quality communication sources for the American Simmental Association, its membership and the commercial industry, including: editorial content which provides Association and industry news; and as promotional, marketing and advertising vehicle for the membership. • Enhancement of financial returns by performing additional services and programs to outside enterprises; thus, providing benefits to ASA and the membership, while building a strong staff.
One Genetics Way Bozeman, Montana 59718 406-587-2778 Fax: 406-587-8853 www.simmental.org register@simmgene.com
• Development of cutting-edge technologies to ensure the position of ASA Publication, Inc. within the livestock and publication industries, by utilizing the most current technology and improved efficiency. An effective outlet for Advertisers! With the increasing demand for Simmental Genetics, now is the perfect time to create a specific marketing plan to access the growing number of breeders and available customers. ASA Publication, Inc. can help you target new business with a marketing strategy designed to establish reputation and expectation for your products and services. Whether you choose one of our traditional, high-reputation print advertising outlets, or opt for new innovative web marketing services, let us help you develop a multi-faceted plan to bolster the success of your program.
The Official Publisher for the American Simmental Association
Incredibly Affordable Full-Color Catalogs!
One Genetics Way Bozeman, Montana 59718 406-587-2778 Fax: 406-587-8853 www.simmental.org register@simmgene.com
Additional Services
Be sure to contact Nancy Chesterfield for a free quote on your sale catalog or other special promotional items. Our quotes on low-cost, fullcolor printing options may just surprise you! Also, with our vast photo library and direct access to ASA’s database, we can provide quicker, more efficient service in our catalog department — making the process easier for you. Contact Nancy Chesterfield at 406-587-2778 or nchesterfield@simmgene.com
Our experienced design staff can assist you in developing any form of creative printed promotion. Projects we can produce include: State Directories Brochures Flyers Posters Postcards Banners Printed Catalogs Business Cards eBlast Ads Photo Retouching Logos Booths Online catalog flipbooks Downloadable PDFs “Save the date” postcards Per Bid Basis. Call 406-587-2778 to discuss details. State Associations: A 10% increase in reimbursement for cost share dollars if ASA Publication services are used for ad design, newsletters, brochures, and/or directories.
Date Book
Sales Call
Listing of sales by month. Printed in each issue of the Register and SimTalk. No charge, no requirements.
If you have recently advertised in the Register or SimTalk, you are automatically included in Sales Call for the month prior to your sale. Sales Call is broadcast to over 5,000 subscribers. Sales Call announces the date of your sale, location, provides a link to your sale catalog or website and a map.
Mailing Lists Whether you are mailing a sale catalog or one of our special-design promotional projects, we can help you obtain a custom mailing list that specifically targets your ideal demographic. Contact Nancy Chesterfield at 406-587-2778 or nchesterfield@simmgene.com
Web Marketing eLink — ASA Publication, Inc. has expanded beyond print advertising to offer our clients a broader range of marketing services. Our most popular form of web promotion is the eLink, an eBlast module that emails directly to more than 5,000 ASA members and subscribers. It’s a quick and affordable way to get the word out about your upcoming event. Turn-around time for eLink can be as fast as one day. One eLink eBlast $250 (includes design services) Two eLink eBlasts $325 (no changes in design) Three eLink eBlasts $400 (no changes in design) Changes in design $250 per eBlast
eBanner— ad placed on our website and on weekly editions of ASA’s eNews or Sales Call. One eBanner $200 Additional runs of same banner (if space available): $75
On-line Sale Catalog Posting ASA designed sale catalog online in flipbook or PDF format included in package. Posting of outsourced catalogs in flipbook or PDF format: $150.
Added Value Your advertisement in any one of our publications provides added value beyond your ad. Your sale dates will be published in the Datebook of both the Register and SimTalk issues leading up to your event, as well as on our website at www.simmental.org. Advertisers will also have sale reports published in the Register featuring sale averages, high-selling lots, and up to four photos.
Transfer Services Here’s how it works: We provide a simple spreadsheet that contains all of the sale lots. Following the sale, return the completed spreadsheet to ASA — all we need is a record of the buyer number(s) on each lot — and a list of your buyers. We’ll handle it from there, matching buyer information to ASA memberships and completing the transfers. u It saves you time and postage expenses when we complete the transfers online. u Ownership is updated immediately. As soon as you give the green light, we can mail the certificates directly to the new owners or send them to you. u Saves you the hassle of dealing with the paper certificates. Contact Nancy Chesterfield at 406-587-2778 or nchesterfield@simmgene.com
One Genetics Way Bozeman, Montana 59718 406-587-2778 Fax: 406-587-8853 www.simmental.org register@simmgene.com
The Official Publisher for the American Simmental Association
Space Rates
Register Subscriptions • Domestic $50/year • First Class $100/year • All International $100/year (US)
5X Contract
9X Contract
Four Color
1 page $770 $730 $700 $300 2/3 page $660 $630 $600 $200 1/2 page $440 $420 $400 $150 1/3 page $330 $315 $300 $100 1/4 page $220 $210 $200 $75 1/8 page $150 $50 3-inch mini $100 $30 2-inch mini $85 $15 2-inch card $700/year, 9 insertion $135 1-inch card $390/year, 9 insertions $90 Classified Ads $.60/word, $12.00 minimum, must be prepaid Design Charges: Advertising rates are for camera-ready ads only. Additional design charges will apply to any ad that is designed by ASA Publication, Inc. Space Rates
SimTalk Free Subscriptions • Subscribe online — www.simmental.org • Call — 406-587-2778
Non-Contract
Non-Contract
2X Contract
4X Contract
Four Color
1 page $890 $840 $800 $300 2/3 page $760 $730 $700 $200 1/2 page $510 $480 $460 $150 1/3 page $380 $370 $350 $100 1/4 page $260 $250 $230 $75 1/8 page $150 $50 3-inch mini $115 $30 2-inch mini $85 $15 2-inch card $289/year, 4 insertion $60 1-inch card $220/year, 4 insertions $40 Classified Ads $2.00/word, $24.00 minimum, must be prepaid Design Charges: Advertising rates are for camera-ready ads only. Additional design charges will apply to any ad that is designed by ASA Publication, Inc.
Here’s what you get: u u u u
Instant access through on-line Sire Source Catalog Print version in hard copy at no cost to you eBlast the month we feature your bull Discount on a full or half page ad in the Register or the SimTalk anytime during the on-line post. Contact Nancy Chesterfield at 406-587-2778 or nchesterfield@simmgene.com The cost is: $450 for one bull $300 each for more than one bull If you'd like to place the identical ad into either the Register or SimTalk you may do so for $700 full page or $450 for a half page.
One Genetics Way Bozeman, Montana 59718 406-587-2778 Fax: 406-587-8853 www.simmental.org register@simmgene.com
The Official Publisher for the American Simmental Association
Production Schedule Deadlines Sales Close
Ad Materials
Camera Ready
Mail Date
March 1 April 4 June 24 Aug 1 Sept 1 Oct 3
March 10 April 15 July 1 Aug 8 Sept 9 Oct 10
March 18 April 21 July 11 Aug 19 Sept 19 Oct 20
April 1 May 4 July 22 Sept 1 Oct 3 Nov 1
Nov 14 Dec 30 Feb 1
Nov 21 Jan 6 Feb 8
Dec 5 Jan 18 Feb 20
Dec 19 Jan 31 March 3
Sales Close
Ad Materials
Camera Ready
Mail Date
July 22 Sept 20
Aug 1 Sept 27
Aug 12 Oct 10
Aug 24 Oct 20
Dec 5 Jan 232
Dec 14 Jan 30
Dec 23 Feb 10
Jan 12 Feb 24
May 23
June 7
the Register 2016
April ’16 May/June ’16 July/August ’16 September ’16 October ’16 November ’16 the Register 2017
Dec ’16/Jan ’17 February ’17 March ’17
SimTalk 2016
Early Fall 2016 Late Fall 2016 SimTalk 2017
January 2017 March 2017
ASA/SimTalk Membership Directory 2016
May 2
May 9
Sire Source Printed 2016
Spring Sire Source On-line
Automatically anytime during the year
February 2016
Linking Simmental Genetics to the Beef Business!
The Official Publisher for the American Simmental Association
2 Simmental Way Bozeman, Montana 59715-9733 406-587-2778 Fax: 406-587-8853 www.simmental.org register@simmgene.com
Ad Sizes and Dimensions the Register and SimTalk are printed on a web press. Bleed Size: 8.25 x 11.125 inches Trim Size: 8.125 x 10.875 inches
Full Page Trim 8.125" x 10.875"
Full Page Live Area 7.222" x 10"
2/3 Page Tall 4.722" x 10"
2/3 Page Horizontal 7.222" x 6.5"
1/2 Page Tall 3.514" x 10.0"
1/2 Page Vertical 4.722" x 7.5"
1/2 Page Horizontal 7.222" x 4.833"
1/3 Page Island 4.722" x 4.833"
1/3 Page Tall 2.222" x 10"
1/3 Page Horizontal 7.222" x 3.16"
1/4 Page Tall 3.514" x 4.833"
1/4 Page Horizontal 4.722" x 3.5"
1/8 Page Horizontal 3.514" x 2.292"
3 inch Mini Page 2.222" x 3.167"
2 inch Business Card 2.222" x 2.167"
1 inch Business Card 2.222" x 1.0"
Live Area: 7.222 x 10 inches Line Screen: 150 Camera Ready: Press quality (300 dpi) TIFF, JPEG or PDF. Send all ad materials to: register@simmgene.com or Fax: 406-587-8853
Linking Simmental Genetics to the Beef Business!