WHAT IS ART SANTA FE?
Art Santa Fe is an intimate contemporary fair that welcomes world-class art and design presented by a diverse range of regional, national, and international exhibitors. In a city with a robust arts climate, the three-day fair provides a unique opportunity for galleries, dealers, established collectives, and solo artists to showcase cutting-edge fine art, decorative art, and design. Celebrating our 26th anniversary in 2026, Art Santa Fe is known for its exceptional presentation, with a curated selection of exhibitors presenting for sale one-of-a-kind works in a gallerystyle venue.
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Art Santa Fe was an opportunity to meet the artists and learn about their work in a more congenial setting than one typically experiences in a gallery.”
— J.J., ATTENDEE
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We loved meeting artists and gallery owners — and buying two beautiful pieces of art for our home. Art Santa Fe was a lovely presentation of many different types of art.”
— I.T., ATTENDEE
2 FAIRS | ONE VENUE
Art Santa Fe is two fairs under one roof. Here’s a closer look at what makes each pavilion within Art Santa Fe unique.
ART SANTA FE GALLERY PAVILION
The Art Santa Fe Pavilion features wellestablished galleries, art publishers, and artist collectives. It’s why thousands of industry insiders in search of cutting-edge contemporary art and design from galleries worldwide flock to Santa Fe each July.
THE [SOLO] PAVILION
The [SOLO] Pavilion is the ultimate venue for independent artists, fine art photographers, functional object artists, and designers to be discovered—not only by gallery owners and art dealers but also by collectors and enthusiasts in search of exciting new works.
Together, Art Santa Fe and the [SOLO] Pavilion offer collectors, gallery owners, art dealers, designers, and shoppers the unique opportunity to connect with blue-chip galleries and emerging artists—all under one roof.
WHY APPLY?
Looking to gain more exposure, expand your collector base, and generate buzz for your brand in the third-largest art market in the U.S.? Then Art Santa Fe is the place to be!
Celebrating its 26th edition and Santa Fe Art Week, Art Santa Fe 2026 will be a gathering of exceptional galleries, independent artists, collectives, and designers from around the world in a city that boasts a vibrant creative scene and economic support for all things art and design. Here are some facts and figures from our 2025 fair:
• Held in the third-largest art market in the U.S.
• Featured 90 local, national, and international exhibitors
• Attracted thousands of attendees
• Resulted in hundreds of thousands of dollars in sales
• Reached nearly 175,000 social media followers and made
1+ million media impressions
THE VENUE
Taking place at the beautiful Santa Fe Community Convention Center in the heart of the city, Art Santa Fe welcomes its esteemed exhibitors and attendees to a beautiful gallery-style venue. Built in 2008, the convention center stays true to Santa Fe’s historic adobe architecture and combines the best of old and new, with traditional Navajo rugs, Spanish colonial tin accents, and carved furniture accent pieces made by local artisans throughout the building.
HOW IT WORKS
Criteria: A wide array of one-of-a-kind art and design is on display, including paintings, photography, limited edition prints, sculpture, glassworks, ceramics, wearable art and accessories, objects, functional art, design, and more.
Application: If you feel your gallery or studio and artwork would be a good fit for Art Santa Fe, apply online.
Preparation: Exhibitors will receive an Exhibitor Manual, which covers all operational aspects of exhibiting at the fair. Exhibitors are expected to meet a high standard of presentation for the fair and review all the resources we make available, as well as sign off on a Booth Display
Acceptance Form. Exhibitors are also provided with complimentary digital Collector ePasses to give out to key collectors and guests.
Curation: Our Exhibitor Committee consists of four art industry professionals with outstanding reputations and experience in galleries, art industry business, and artist development. Upon acceptance from the Exhibitor Committee, a booth location will be assigned.
Fee: It is free to apply to the fair. Once accepted into the fair, you will be requested to pay a 30% deposit to secure your place. The remaining 70% will be due 120 days prior to fair’s opening date.
WHO ATTENDS ART SANTA FE?
As Santa Fe’s only contemporary art fair, Art Santa Fe draws an engaged, affluent, and culturally curious audience from across the Southwest and beyond. Attendees include seasoned collectors, interior designers, art consultants, and first-time buyers eager to discover unique works.
DEMOGRAPHIC SNAPSHOT
• Age Range: Primarily 40–70+, with a strong presence of established collectors and retirees with discretionary income
• Gender: Approximately 60% female / 40% male
• Income: Household incomes typically range from $100,000 to $500,000+, with many in the high-net-worth category
• Education: Over 85% hold a bachelor’s degree or higher
• Lifestyle: Culturally active, well-traveled, and highly engaged in the arts, philanthropy, and community events
GEOGRAPHIC REACH
• Strongest representation from New Mexico, Colorado, Texas, Arizona, and California
• Significant attendance from national collectors seeking works from the Southwest
• International visitors from Canada, Mexico, and Europe who combine the fair with Santa Fe’s summer cultural season
AUDIENCE SEGMENTS
• Private & Corporate Collectors building regional and global collections
• Interior Designers & Architects sourcing for luxury residential and hospitality projects
• Art Consultants & Dealers scouting new talent
• Tourists & Seasonal Residents drawn to Santa Fe’s reputation as a top U.S. art destination
BUYER BEHAVIOR
• Purchases often range from $1,500 to $20,000+, with notable high-end acquisitions exceeding $50,000
• Many buyers return annually to connect with favorite artists and discover fresh work
• Collectors value direct relationships with exhibiting artists and galleries
BY THE NUMBERS
PARTNERS
& SPONSORS
Sponsors and cultural partners who have confirmed returning for Art Santa Fe 2026 include Site Santa Fe, Museum of New Mexico Foundation, Santa Fe New Mexican, Santa Fe Children’s Museum, Santa Fe Gallery Association, New Mexico National Museum of Women in the Arts, Creative Santa Fe, Santa Fe International Film Festival, the Railyard Arts District. These relationships not only support the Santa Fe community and encourage our partners’ constituents and members to come to the fair but also provide exposure across their platforms.
SANTA FE ART WEEK 2025
Santa Fe Art Week 2025 takes place July 9–20, 2025. Art Santa Fe and the International Folk Art Market begin the celebration, followed by a week of events, openings and shows, art talks, and workshops at some of Santa Fe’s 250+ galleries. Exhibitors and attendees alike will have the opportunity to enjoy:
• Art crawls and curator tours
• Artist open-studio tours
• Gallery events throughout the city
• Artist-lead workshops
• Art talks
Join us in Santa Fe! The stunningly gorgeous southwestern city awaits you.
BOOTH PACKAGES
ART SANTA FE GALLERY PAVILION
THE [SOLO] PAVILION
A Single Booth Package Includes:
• 10-foot-high finished gallery-style white walls
• Four lights or more depending on size of booth
• Booth blade signage
• First-day booth cleaning
• Furniture package
PRICING VARIES DEPENDING ON BOOTH SIZE
A [SOLO] Single Booth Package Includes:
• 10-foot-high finished gallery-style white walls
• 4’ x 10’ booth equalling 18 linear feet
• Four lights
• Booth blade signage
• First-day booth cleaning
• Stool provided for booth. (No other furniture allowed unless approved in advance.)
BOOTH PRICE: Starting at $1,995.
FAIR AMENITIES
• Architecturally designed floor plan with 10-foot walls and wide aisles for optimal traffic flow and better viewing for buyers
• A fully built booth with spotlights and booth blade signage
• Rigorous exhibitor practices, including precise hanging, storage, and display procedures that will be strictly enforced throughout the event. Extended curatorial oversight and assistance, improved pre-fair seminars and training, and a Online Art Gallery are all part of exhibiting at Art Santa Fe.
• An Exhibitor Cooperative Ad Program that includes a multitude of advertising and marketing initiatives including street banners, advertising, digital marketing campaigns, signage, public relations, multimedia advertising, email campaigns, partnership marketing, online art gallery, digital VIP, Trade, and Collector ePass program, social media campaigns and promotions, and more.
PAST AND PRESENT SPONSORS & PARTNERS INCLUDE:
• Land Rover
• Pommery Champagne
• Louis Jadot Wines
• UBS Financial Services
• Museum of New Mexico Foundation
• SITE Santa Fe
• ARTsmart
• Santa Fe Children’s Museum
• Georgia O’Keeffe Museum
• Santa Fe New Mexican
• Artsy
• Fine Art Connoisseur
• American Art Collector
• American Fine Art Magazine
• Southwest Contemporary
• RedZia
• Santa Fe Art Week
• Save the Chimps
• Heritage Hotels & Resorts
• Inn and Spa at Loretto
• New Mexico National Museum of Women in the Arts
• Creative Santa Fe
• Santa Fe International Film Festival
• Railyard Arts District
• MAC Motions
• FreightCenter
• Phoenix International Business Logistics
SALES
Eric Smith
Owner/CEO – Redwood Media Group eric@redwoodartgroup.com
216.225.0962
Mark Shapiro
Exhibitor Accounts Manager
U.S., Europe and Canada Markets mark@redwoodartgroup.com 203.257.5881
Steve Cherng
Exhibitor Accounts Manager Australia and Asian Markets steve@redwoodartgroup.com 908.568.8899
EXHIBITOR SERVICES
Kelly Smith
Exhibitor/Attendee Relations Manager kelly@redwoodartgroup.com
GENERAL INFORMATION
Not sure whom to contact? Contact us at info@redwoodartgroup.com.
