EXHIBITOR PROSPECTUS
THE ART FAIR FOR INDEPENDENT ARTISTS
Spectrum Chicago offers artists a professional platform to connect directly with collectors, designers, art consultants, and art enthusiasts from across the Midwest.
Whether launching a career, expanding into new markets, or growing an established collector base, Spectrum Chicago provides an accessible and affordable way to showcase and sell artwork in one of the country’s most influential design and cultural destinations.
ONE FAIR | MULTIPLE DISCOVERIES
Spectrum Chicago features several curated sections across the fair floor, each offering a unique way to explore and collect contemporary art.
• Spotlight Program showcases standout emerging and established creators.
• Discoveries Collection engages collectors with affordable innovative works.
• Special Programs highlight curated exhibitions, installations, and featured projects.
“ Spectrum Chicago is where artists are discovered, collectors find their next great acquisition, and contemporary art takes center stage in the heart of Chicago.
Eric
Owner / CEO, Redwood Art Group
”
Smith,
WHY APPLY?
Spectrum Chicago is where artists gain exposure, build connections, and create new opportunities. Designed for established and emerging independent artists, the fair brings together collectors, designers, and art enthusiasts in one of America’s most influential creative cities.
VENUE: THE MART
Exhibit at Spectrum Chicago to:
• Be discovered by new collectors and buyers
• Expand your reach in the Midwest market
• Connect with designers, consultants, and industry professionals
• Build your collector base and generate sales
• Increase visibility for your work and your brand
• Join a vibrant community of contemporary artists
• Exhibit at THE MART, an iconic destination for art and design
Spectrum Chicago takes place at THE MART, one of the world’s premier destinations for art, design, and innovation. THE MART provides the perfect setting for artists, collectors, designers, and art enthusiasts to come together. More than a venue, it’s a place where new artists are discovered, meaningful connections are made, and contemporary art finds its audience.
HOW IT WORKS
Criteria: Spectrum Chicago features paintings, photography, sculpture, ceramics, glassworks, and more. Jewelry, tapestries, and arts-and-craft works are not accepted.
Application: Apply online if your gallery, studio, and artwork are a good fit.
Curation: Exhibitors are reviewed by our experienced committee of art industry professionals. Booth assignments ensure a high-quality, balanced fair experience.
Preparation: Exhibitors receive an Exhibitor Manual and complete the short online Booth Essentials Course to meet Spectrum’s presentation standards. Complimentary Collector Passes are provided for key collectors and guests
SHOW AMENITIES
Spectrum Chicago offers an all-inclusive, turnkey exhibitor experience, designed for maximum convenience and impact:
• Fully built booths with spotlights, electrical drops, Wi-Fi, and branded blade signage — 4 lights provided per 100 sq. ft.
• Architecturally designed fair floor with 8-foot walls, polished concrete floors, deep booths, and wide aisles for optimal traffic flow and enhanced viewing.
• Upscale café and lounge areas to create a premium environment for attendees and exhibitors.
• Comprehensive marketing and PR support, including print, digital, social media campaigns, VIP and collector programs, and more.
• Strict exhibitor standards, curatorial guidance, and pre-fair training to ensure polished presentations.
• Upgraded Online Catalog to extend exposure and sales beyond the fair floor.
WHO WILL ATTEND SPECTRUM CHICAGO?
DEMOGRAPHIC SNAPSHOT
• Age Range: Primarily 35–65+, with strong participation from both emerging and seasoned collectors
• Gender: Approximately 55% female / 45% male
• Income: Household incomes typically range from $100,000 to $500,000+, with many attendees falling into the high-networth category
• Education: Over 80% hold college or advanced degrees
• Professions: High concentration of professionals in finance, real estate, healthcare, law, design, and the arts
GEOGRAPHIC REACH
• Strongest representation from Chicago and the broader Midwest region
• National attendees from New York, California, Florida, Texas, and beyond
• International buyers and exhibitors from Canada, Europe, Latin America, and Asia
AUDIENCE SEGMENTS
• Collectors & Art Investors (private and corporate)
• Interior Designers & Architects sourcing for residential and commercial projects
• Gallery Owners & Art Consultants scouting new talent
• Media & Influencers covering the art market and emerging trends
• First-Time Buyers drawn to accessible price points and curated independent artists
BUYER BEHAVIOR
• Attendees come ready to explore and acquire artwork, from accessible contemporary pieces to higher-value works.
• Many visitors seek to connect with artists and galleries for both immediate and future collecting opportunities.
• Exhibitors benefit from building relationships with a serious, engaged art-buying audience.
ARTAVITA
REDWOOD FAIRS BY THE NUMBERS
BOOTH PACKAGES
A SINGLE BOOTH PACKAGE INCLUDES:
• 8’ high finished white walls
• Fully built booth with spotlights — 4 lights provided per 100 sq. ft.
• Electrical outlet and Wi-Fi
• Branded booth blade signage
• First-day booth cleaning
BOOTH PRICES START AT $2,195
RAAD
KEEP IN TOUCH
SALES
Eric Smith
Owner/CEO – Redwood Media Group eric@redwoodartgroup.com
Mark Shapiro
Exhibitor Accounts Manager
U.S., Europe and Canada Markets mark@redwoodartgroup.com 203.257.5881
Steve Cherng
Exhibitor Accounts Manager Australia and Asian Markets steve@redwoodartgroup.com 908.568.8899
EXHIBITOR SERVICES
Kelly Smith
Exhibitor/Attendee Relations Manager kelly@redwoodartgroup.com
GENERAL INFORMATION
Not sure whom to contact? Contact us at info@redwoodartgroup.com