Crisis Communications: 5 Emerging Risks to Prepare For
While 98% of leaders who have activated their crisis communications plans say they’re effective, only 49% of U.S. companies have a formal one in place, according to Capterra. Another 28% rely on informal approaches, while 23% lack a plan altogether. Of those who do have one, nearly 20% admit it is outdated. This is almost as problematic as being planless, because the risks they account for likely don’t include the ones that have emerged more recently.
Whether your organization is creating a plan for the first time or updating an existing one, it is important to consider all the potential crises your company may face. Working with experienced crisis communications experts can help ensure your strategy is current, comprehensive, and actionable. Moreover, an outside perspective can make it easier to uncover vulnerabilities, challenge assumptions, and identify risks you may not have considered. You likely know what is supposed to happen following a natural disaster, but what about a deepfake incident? It’s a scenario that is becoming as common as it is devastating — and one that few companies are adequately prepared for.