At Armadillo, our guiding purpose is to create rugs that bring connection and intention to spaces. Grounded in craftsmanship and made by hand using natural fibers, our pieces are designed to last, quietly elevating the spaces they inhabit with warmth, depth, and intention.
Founded by Jodie Fried and Sally Pottharst in 2009, Armadillo has remained true to its mission as a purpose-led business, dedicated to making a difference not only in the sanctuary of the home but in the world around us.
Our collections are handmade by true artisans, keeping an ancient lineage of craftsmanship alive. Each Armadillo rug is exquisite, exuding a nuance of color, texture and composition that lends our range its breadth and timelessness.
Inspired by our Antipodean heritage, Armadillo embraces a design philosophy that is instinctive, unpretentious and deeply connected to nature. This sensibility flows through everything we do - grounded in simplicity, elevated through craft, and guided by an enduring respect for materiality and meaning.
MALAWI • CRANE
Each Armadillo piece is the result of a considered process, woven entirely by hand using natural fibers and time-honored techniques. From spinning and dyeing to weaving and finishing, we partner with artisans whose craft has been passed down through generations.
We are committed to leaving a lighter footprint – through sustainable materials, ethical craftsmanship and meaningful giving.
As a Certified B Corporation and Declare Label brand, we hold ourselves to the highest standards for people, planet and product. Our philanthropic arm currently supports nine charitable partners.
AGRA • REDWOOD
PAGE 14
THE ARMADILLO COLLECTION
PAGE 82
THE RUNNER COLLECTION
PAGE 86
THE NOOK COLLECTION
Agra Custom Color
Construction: Hand knotted
End finish: Cotton fringe
Height: 15 mm
Colors & codes
Nutmeg AGR-BR003
Porcini AGR-PK001
Redwood* AGR-PK004
Bordeaux AGR-RD001
Burnt Umber* AGR-RD002
Rust AGR-RD003
Brandy AGR-BR002
Sienna AGR-RD005
Coral AGR-OG002
Terracotta AGR-RD004
Fox AGR-OG003
Ochre AGR-OG001
Fawn AGR-BE004
Duchess AGR-PK003
Pink Clay AGR-PK002
Salmon* AGR-OG006
Tangelo AGR-OG005
Turmeric AGR-OG004
Biscotti AGR-BE007
Malt AGR-YL003
Mimosa AGR-YL002
Byzantine AGR-YL001
Seville AGR-OG008
Ginger* AGR-OG007
Kingfisher AGR-BL004
Juniper* AGR-GN001
Forest AGR-GN002
Artichoke* AGR-GN003
Hazel AGR-GN010
Lentil AGR-GN009
Peacock AGR-BL006
Eucalyptus AGR-GN005
Sage AGR-GN007
Lichen AGR-GN008
Thistle* AGR-GN011
Fossil AGR-GY004
Midnight AGR-BL001
Lagoon AGR-GN004
Marlin* AGR-BL003
Cornflower AGR-BL005
Moonstone* AGR-GN006
Taupe AGR-BE006
Gunmetal AGR-BL002
Anthracite AGR-BK001
Slate AGR-GY002
Flint AGR-GY001
Pearl AGR-GY003
Haze* AGR-BE001
Hickory AGR-BR004
Mule AGR-BR001
Oyster AGR-BE003
Limestone AGR-BE005
Soapstone AGR-BE002
Whey AGR-BE008
Height: 11 mm
Andes
Construction: Hand woven flat weave
Height: 12 mm
Colors & codes
Construction: Hand woven flat weave Height: 15 mm
Colors & codes
Construction: Hand knotted
End finish: Cotton fringe Height: 10 mm
Colors & codes
Braid
Construction: Hand braided, coiled, stitched
Height: 10 mm
Colors & codes
Chalk, Pumice, Blush and Heron
Pumice
Construction: Hand knotted Height: 15 mm
Colors & codes
Construction: Hand knotted End finish: Cotton fringe Height: 12 mm
Colors & codes
finish: Cotton fringe Height: 11 mm
x 7'10" 6'7" x 9'10" 8'2" x 11'6" 9'10" x 13'2" 12' x 15'
Colors & codes Construction: Hand knotted End finish: Cotton fringe Height: 12 mm
Etoile
Construction: Hand knotted, cut and loop pile
End finish: One end hand bound and other end 70 mm flat weave with 50 mm cotton fringe Height: 12 mm
Colors & codes
ETO-PO
Faroe
Construction: Hand knotted Height: 14 mm
Colors & codes
of rug does not include end finishes (120 mm one end).
Construction: Hand knotted
End finish: Cotton fringe
Height: 10 mm
Colors & codes
Construction: Braided flat weave
End finish: N/A
Height: 14 mm
Colors & codes
Malawi
Construction: Hand knotted
End finish: Braided wool tassels
Height: 15 mm
Colors & codes
8'2" x 11'6"
9'10" x 13'2"
12' x 15'
Length of rug does not include end finishes (100 mm each end).
Chino
Tapioca MAL-TA Crane
Blush
Oatmeal
Graphite
5'7" x 7'10"
6'7" x 9'10"
Vellum
Construction: Hand woven flat weave
Height: 25 mm
Colors & codes
Construction: Hand knotted End finish: Cotton fringe Height: 10 mm
Colors & codes
Meadow
Construction: Hand knotted
Colors & codes
5'7" x 7'10" 6'7" x 9'10" 8'2" x 11'6" 9'10" x 13'2"
Odessa
Construction: Braided flat weave
Construction: Hand knotted
End finish: Cotton fringe Height: 10 mm
Colors & codes
Height: 14 mm Oakmoss
Colors & codes
Construction: Hand woven flat weave End
Construction: Hand knotted End finish: Cotton fringe Height: 10 mm
Colors & codes
Paragon
Pompeii
Construction: Hand woven flat weave Height: 10 mm
Colors & codes
codes
Construction: Hand knotted
End finish: Flat weave with braided wool tassels
Height: 30 mm
Colors & codes
x 7'10" 6'7" x 9'10" 8'2" x 11'6" 9'10" x 13'2"
Construction: Hand knotted Height: 20 mm
Colors & codes
Construction: Hand woven flat weave Height: 10 mm
Colors & codes
Sherpa
Construction: Hand woven flat weave
Height: 10 mm
Colors & codes
5'7" x 7'10"*
6'7" x 9'10"
8'2" x 11'6"
Sand, Pumice and Charcoal only.
Pumice only.
Thatch
Construction: Hand knotted End finish: Cotton fringe Height: 7 mm
Colors & codes
Winnow
Construction: Hand woven flat weave End finish: Cotton fringe
10 mm
Colors & codes
Construction: Hand knotted
Height: 23 mm
Colors & codes
Construction:
Colors & codes
Kalahari
Construction: Hand woven flat weave
Height: 15 mm
Colors & codes
Onsen
Construction: Braided flat weave
Height: 10 mm
Colors & codes
6'7" x 9'10"
8'2" x 11'6"* 9'10" x 13'2"
TRELLIS
NATURAL & BISON
Trellis
Construction: Hand woven flat weave Height: 11 mm
Colors & codes
Construction: Hand woven flat weave Height: 5 mm
Colors & codes
x 13'2"
AERIE • BELLINI
design is unique to its color and is not subject to modification.
Sistine
Construction: Hand knotted
End finish: Cotton fringe
Colors & codes
Height: 14 mm Length of rug does not include end finishes (20 mm each end).
Staccato
Construction: Hand knotted, cut and loop pile
End finish: Hand bound linen edge
Height: 16 mm
Colors & codes
Palermo
Corsica
Construction: Hand knotted
Colors & codes
End finish: Cotton fringe Height: 12 mm Length of rug does not include end
Mojave
Construction: Hand knotted
End finish: Cotton fringe
Height: 10 mm
Colors & codes
Construction: Hand knotted loop pile
End finish: 20 mm flat weave and 70 mm jute fringe Height: 15 mm
Colors & codes
Bramble
Construction: Hand woven flat weave Height: 15 mm
Colors & codes
Construction: Hand woven flat weave Height: 7 mm
Colors & codes
Sequoia
Construction: Hand stitched
End finish: Braided border Height: 10 mm
Colors & codes
x
x 9'10" 8'2" x 11'6" 9'10" x 13'2"
Terra
Construction: Hand woven flat weave
End finish: Jute tassels
Height: 10 mm
Colors & codes
Petunia
Construction: Hand braided, coiled, stitched
End finish: Jute
Height: 10 mm
Colors & codes
Palloza
RUNNERS
A handcrafted runner in natural fibers brings quiet refinement and textural warmth, setting a considered tone for the journey through space.
Andorra
Construction: Hand knotted
Height: 15 mm
Colors & codes
Construction: Hand woven flat weave Height: 12 mm
Drift
Construction: Hand woven flat weave
Height: 9 mm
Colors & codes
Colors & codes
Kalahari
Construction: Hand woven flat weave
Height: 15 mm
Colors & codes
Nest
Construction: Hand woven flat weave
Height: 10 mm
River
Construction: Hand woven flat weave
Height: 10 mm
Colors & codes
Colors & codes
NOOK LUCINE • NATURAL
NOOK SMALL SPACE RUGS
Perfectly proportioned pieces that bring a touch of texture to in-between places and oft-forgotten spaces.
Wool & Jute → Jute
Drift Nook
Nest Nook
River Nook
Sahara Nook
Construction: Hand woven flat weave Height: 22 mm
Bramble Nook
Construction: Hand woven flat weave
Lucine Nook
Construction: Hand braided, coiled, stitched Height: 10 mm
Colors & codes
Colors & codes
Colors & codes
Rectangular sizes
1.7 x 2.4 m
2 x 3 m
2.4 x 3 m
2.5 x 3.5 m 2.7 x 3.6 m
3 x 4 m
3 x 4.2 m
3.7 x 4.6 m
SIZES
x 7'10"
x 9'10"
x 10'
x 11'6"
x 12'
x 13'2"
x 13'2"
Nook sizes
Underlay
Sizes
0.7 x 1.5 m
0.7 x 3.9 m
1.6 x 2.3 m
1.9 x 2.9 m
2.3 x 2.9 m
2.4 x 3.4 m
2.6 x 3.5 m
2.9 x 3.9 m
2.9 x 4.1 m
3.6 x 4.5 m
Custom $ /m2
Custom >10sqm
Terms & Conditions
Full Armadillo standard Terms & Conditions apply and are available to view on our website.
Prices — Custom orders may be subject to additional surcharges.
Images — Images featured in this catalogue show one end of the rug for illustrative purposes only. All rugs are made with turnover or tassels at the top and bottom of the rug (width). Images listed may not be true to color or scale due to printing variations. Please refer to actual rug samples for color and design details.
Sizing — Due to the handmade nature of our products, Armadillo allows for a size variation of 3% (custom orders) to 4% (stocked items). Variations in pile height and total thickness of 1-3 mm are considered acceptable.
0.6 x 1 m
0.5 x 1.4 m
0.8 x 1.8 m
0.9 x 2.45 m
1.52m dia.
x 3'3"
x 4'7"
x 6'
x 8'
We offer an underlay for rugs and runners to prevent slipping, provide extra comfort and extend the life of your rug. It is highly recommended for all rugs.
Our underlay is suitable for use on timber, parquet, laminate, tile, concrete, stone, marble, cork and PVC floor coverings, as well as on heated floors. It can also be used on carpets to prevent rugs from creeping. Newly sealed floors must be completely dry and cured before laying any rug or underlay.
Our underlays measure 3 mm in thickness with a light adhesive finish on both sides to satisfy the highest demands. Underlays are designed for stocked rugs listed 5 cm larger on each side. Custom sizing includes circular shapes.
Color — Every effort is made to ensure there is minimal color variation, however some can be expected as our rugs are made primarily from natural fibers. Placing rugs in direct and continuous sunlight will cause them to fade and is not a manufacturing fault. Please note that the colors are indicative only and true colors are best matched to the samples before ordering. If two rugs in the same colorway are required as a pair, please submit them as a custom order to ensure the same yarn batch is used. Color variations are not deemed defective and are not claimable.
Custom Rugs — Please note that most products are available in custom sizing and shapes. Please contact us for a quote and accurate lead times. Minimum charge is calculated at 1.5 m².
Metric
Imperial
Metric 0.8 x 4 m
Runner size
Our rugs lie lightly on this earth.
The B Corp logo signifies that you are buying from a purpose-led business, independently certified as being kinder to individuals, communities and the environment. Learn more at armadillo-co.com/about/bcorp.
