“Design creates culture. Culture shapes values. Values determine the future.� ~Robert L.Peters
Table of Contents Designer Note’s About PILAR PERSADA Company Vision, Mission & Values PILAR PERSADA Logo Previous Logo Re-designed Logo Logo Moodboard Logo Inspiration Logo Concept Typefaces Identity Colors Rules & Regulations Logo Construction Logo Configuration Clear Area Logo Color Variations Minimum Size Aesthetic Element Incorrect Logo
Table of Contents
4 6 8 9 10 11 12 14 16
Application Stationeries Gifts Company Profile Website Operational Car Signboard
28 39 42 43 44 45
18 20 21 22 24 25 26
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Designer Note’s My expectation in re-designing the new logo of PILAR PERSADA is to increase the positive image that emerges from internal and external of the company. Identity is a promise from company to their clients, as well as PILAR PERSADA. This company is engaged in the sector of building construction services that reliable and able to provide top quality service. So that, it could play the role and improve the social and economic growth and give satisfaction to the clients. To strengthen this identity, I have embed the vision, mission, company values and all corporate entities in one visual logo. The Graphic Standard Manual guidebook was created and designed to provide technical understanding of the identity that must be considered and made with extreme caution if there is want to apply the identity to the various visual media, in order to create a visual consistency to achieve image of professional company. It’s all completely enough for the preface. As a Graphic Designer of Pilar Persada corporate identity I wanna say Thank you.
Ario Rosady Designer Note’s
4
Vision Mission & Values VISION “To be a successful contractor company in the field of construction services that is able to grow and develop with our own abilities, supported with good quality management to provide a high satisfactory service in order to improve the socio-economic growth and gives satisfaction to the clients including their recognition.”
MISSION “To be a high-quality contractor company by implementing effective working methods, modern and dynamic also to create the best image for the company in order to participate improving national growth spesifically in construction sector.
VALUES Success and glory are dreams of Pilar Persada. We believe could have achieve those dreams with the ideology principles that we have. Always held to and believing in our ideology helps us to provide top quality service in the field of construction for our beloved clients. There are three key values held by PILAR PERSADA : CAPABLE
INNOVATIVE
GLORY
Capable of doing any projects to be completed effectively and effeciently.
Using methods that work effectively and efficiently, along with the new ideas or thoughts with using new modern technology to support and solve problems in achieving project goals.
Is a company hope and dream so that company can always participate in construction of the Republic of Indonesia.
About Pilar Persada
6
Previous Logo
Pilar Persada Logo
8
Re-designed Logo
Pilar Persada Logo
9
Logo Moodboard
Pilar Persada Logo
10
Logo Inspiration Name of PILAR PERSADA is compounding of two words namely PILAR (pole, pillar, pile) and PERSADA (homeland, motherland, earth, world). When these words are combined the meaning of this words is "Pillar of the Earth". The meaning of two words is exactly what reference inspiration from PILAR PERSADA logo. By visualizing the image "Hand Sustains a Globe”, Hands as Pillars and Globes as PERSADA. The concept of making logo was designed by this inspiration and by adding the elements of company which also can define the three key essential values of PILAR PERSADA
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PILAR Pilar Persada Logo
=
PERSADA
“Hand Sustains a Globe” 11
Logo Concept The concept of making the logo was began from PILAR PERSADA visualized “Hand sustains a globe” as a basic form the logo shape. Combined with elements of the company which is building materials. Since PILAR PERSADA is a company that engaged in the field of construction, building materials is become something essential for PILAR PERSADA. In the visualization form of “stone,concrete,lumber“ Into basic shapes of “block and cube“.
Visualization key values of PILAR PERSADA
All the basic shapes is arranged in 3D visualization into initials name of PILAR PERSADA “PP”. Concept designing of PILAR PERSADA logo, is deliberate to avoid forms of arch and circle, therefore the form of PERSADA (GLOBE) is visualized through a lozenge shape, which is defined as “Aerial View of Plains”.
Capable - Visualized through “hands sustain a globe” it can be interpreted hands as a pillar , that able to stand upright sustain a globe which are defined as persada or earth. Give the impression or meaning that PILAR PERSADA is able to handle and capable to complete the job and give satisfaction to their clients. Innovative - Visualized through how designed the logo with a 3D concept, using blocks and cubes represents of "building materials", to build initials name of PILAR PERSADA in the shaped of main inspiration. Glory - Visualized through shape of hands, resembling sustain a trophy that can be interpreted as a triumph.
Pilar Persada Logo
12
Logo Concept
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PERSADA Visualization
Pilar Persada Logo
13
Typefaces An important Factor of brand identity is the consistentcy use of predetermined typefaces.
PRIMARY TYPEFACES Squarebold Regular is the typefaces used in the logo as well as on the stationery system. Used as the primary typefaces in all communications of PILAR PERSADA.
Pilar Persada Logo
squarebold regular abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz 1234567890 !/@#$%^&*()-+�;:,.
14
Typefaces SECONDARY TYPEFACES Century Gothic is a secondary typefaces that used by PILAR PERSADA. Used as the body text on stationery and other applications.
Century Gothic Regular
Century Gothic Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlmnopqrstuvwxyz
abcdefghijlmnopqrstuvwxyz
1234567890
1234567890
Century Gothic Bold
Century Gothic Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlmnopqrstuvwxyz
abcdefghijlmnopqrstuvwxyz
1234567890
1234567890
Pilar Persada Logo
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Identity Colors The following color scheme informs about the hex color code and pantone color code. CMYK Color code used for the purposes of printing and RGB color code used for the purposes of the screen display.
CMYK
: 27, 95, 84, 26
CMYK
: 31, 92, 80, 37
CMYK
: 10, 70, 96, 1
CMYK
: 18, 72, 97, 5
CMYK
: 65, 43, 26, 78
RGB
: 148, 40, 44
RGB
: 125, 37, 42
RGB
: 220, 107, 44
RGB
: 196, 98, 43
RGB
: 28, 43, 57
#94282C
#7D252A
#DC6B2C
#C4622B
#1C2B39
PANTONE 7622C
PANTONE 1815C
PANTONE 7578C
PANTONE 7583
PANTONE 433C
Company are required to use and maintain the color code to prevent or avoid misunderstanding of identity logo design. *
Pilar Persada Logo
16
Logo Construction 3 X 1
2
10 x 10
4x
13 X 1
2
2x
1x
x= Unit “x” is letter “i” which is one of the letter from logotype PILAR PERSADA.
Rules and Regulations
x
13 X 1
2
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Logo Construction GUIDES HOW MAKING THE LOGO STEP 1
STEP 2
Width
+
Lenght
=
+
STEP 3
=
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STEP 4
=
+
=
Height
STEP 1 : Build 270° height line and 30° width line (0.2 cm longer than height). Then build a block using those lines with lenght is long equilateral. STEP 2 : After success building a block, copy the block and reflect to 90° vertical degrees, then stack one of the block with another. STEP 3 : When two blocks already stacked, Build a Cubic with the formula and stack the cubic under the block. STEP 4 : After the basic shapes forming the initial letter “P”. Reflect it again to 90° vertical degrees to get second letter “P” and arranged the second “P” besides the original ones.
The Formula : Width > Height (0.2 cm) Block Length is Long Equilateral Rules and Regulations
Degrees : 30°
90°
270°
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Logo Configuration There are only two configurations PILAR PERSADA logo design, logo standart and logotype. It is highly recommended in the usage of the logo, using a standard logo on the application.
LOGO STANDARD
Rules and Regulations
LOGOTYPE
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Clear Area Clear area serve to provide space in order logo is legible to read and recognized. As well as avoid visual disturbances of the logo such as images, design elements, and others.
x
x
x
x
x
x
x
x
x
x Margin of empty space is measured from the height "X" placed at the four corners of the logo to be used as a reference point clear area. *
Rules and Regulations
21
Logo Color Variations LOGO REVERSE
Rules & Regulations
22
Logo Color Variations LOGO GRAYSCALE
The main reason for making logo grayscale and logo black & white is for the needs process of designing and process communication logo shape without interference from colors. *
Rules and Regulations
LOGO BLACK & WHITE
CMYK : 52, 43, 41, 6 RGB : 129, 130, 133 #818285
CMYK : 45, 36, 35, 1 RGB : 147, 149, 152 #939598
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Minimum Size To ensure the logo is always clear and legible, there are requirements for minimum size, which is based on the width of the main logo.
LOGO STANDARD
2 cm
LOGOTYPE
6 cm
At least width of the logo must be sized 2 cm in print media and 220 px in screen size.
At least width of the logotype must be sized 6 cm in print media and 220 px in screen size.
If possible, it is highly recommended the logo usage using the larger size than the minimum size of an existing logo size. *
Rules and Regulations
24
Aesthetic Element Aesthetic elements is designed to provide ornament identity layout space. And have function to balance the aesthetics of the layout. The aesthetic element is a "pattern" which is taken from the shape of the logo.
Aesthetic element of PILAR PERSADA could be used as a design element for corporate identity and background for PILAR PERSADA logo placement. 50% opacity of element aesthetic used in print media and 30% opacity of element aesthetic used in screen size . *
Rules and Regulations
25
Incorrect Logo The consistency application logo of PILAR PERSADA is very important to build and maintain a corporate identity. Here is an example of incorrect logo for the application.
It is not allowed to change type or size of the font logo in any circumstances.
It is not allowed to use a logo with a low resolution. It would be difficult to recognize the identity of the logo.
It is not allowed to re-distort or modifiy the shape of the logo in any methods or techniques. The logo must be taken from the sheet of material reproduction.
It is incorrect to repositioning or arranging the shape or fonts of the logo in any situation or circumstances.
It is not allowed to add a frame around the logo or draw a graphical elements such as lines or the other elements.
It is not allowed to displays a reverse version of the logo from outside the predefined .Thus reducing the legibility of the logo.
It is not allowed to add outline of the logo. It would lose the consistency identity of the logo and obscures from meaning of the message that has been delivered.
It is not allowed to place logo on the strong graded color background in any situation or circumstances.
It is incorrect place the logo in complex and strong color background in any situation or circumtances.
It is not allowed to swap or changes the colors of the logo from outside the predefined colors.
It not allowed to rotate or change the position of the logo from outside the predefined position. The logo must stand vertically and horizontally according to the rules of the logo identity.
Rules and Regulations
26
Design should never say, “Look at me.” it should always say, ”Look at this.”
~Joe Sparano
Stationeries BUSINESS CARD Size : 5.5 x 9 cm
2.8 x 2.8 cm
12 pt
2.5 x 2.5 cm
Ario rosady
5.5 cm
ariorosady@gmail.com 0821 1068 6442
6 pt
O perational office : Jl.Pondasi no. 27 D Rawamangun, Jakarta Timur 13210 P : 021 - 478 61747 F : 021 - 478 61805 E : pilarpersada@gmail.com
7 pt
9.3 cm
The Applications
29
Stationeries ID CARD Size : 8.5 x 5.5 cm
2.6 x 2.6 cm
8.5 cm
2.5 x 3.5 cm
angelyn ivany
enos leonardus 8 pt
5.5 cm
The Applications
30
Stationeries LETTERHEAD Size : 29.7 x 21 cm
10 pt 3 x 3 cm
14 pt 29.7 cm
1.7 x 2.6 cm
1.3 x 2.8 cm
8 pt 21 cm
The Applications
31
Stationeries ENVELOPE #1 Size : 11.5 x 24 cm
2.5 cm
4 cm
10 pt
11.5 cm
4.5 x 4.5 cm
2 x 4.5 cm 9 pt
9.5 cm 5 x 5 cm
24 cm
The Applications
32
Stationeries ENVELOPE #2 Size : 23 x 30.5 cm
5 x 5 cm
12 cm
3.8 cm
16 pt
30.5 cm
2.5 cm
16 pt
23 cm
The Applications
33
Stationeries FOLDER Size : 46 x 31 cm
46 cm
9 x 9 cm
31 cm
16 pt
1.3 cm 18 pt
10 cm
15 x 15 cm
7 cm
23 cm 20 cm
The Applications
34
Stationeries CD CARRIES
25.4 cm
6 x 6 cm
Size : 12.7 x 12.7 cm 1.5 cm
12.7 cm
CD Size : 11.6 cm
1.5 cm
2 cm
8 pt 12.7 cm
116 mm
The Applications
35
Stationeries pilar persada CORPORATE UNIFORMs
FRONT LONG SHIRT
The Applications
BACK LONG SHIRT
36
Stationeries pilar persada safety Helmet
The Applications
37
Stationeries STAMP & STICKER
STAMP
STICKER
The Applications
38
Gifts coffee mug
The Applications
39
Gifts CALENDAR Size : 21 x 19 cm
3 x 3 cm
10 pt
8 pt
12 x 12 cm
19 cm
21 cm
The Applications
2.5 x 1.5 cm
9 pt
2.5 x 1 cm
40
Gifts NOTEBOOK Size : 21 x 14.8 cm
3 x 3 cm
19 cm
43 pt
The Applications
21 cm
41
Company Profile COMPANY PROFILE Size : 27 x 24.5 cm
24.5 cm
27 cm
14 x 14 cm
The Applications
14 pt
1 x 12 cm
12 pt
42
Website WEBPAGE Search
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INDONESIA
ABOUT TOTAL PROJECTS BUSINESS GOVERNACE INVESTOR RELATION MEDIA CAREER CONTACT US
Operational Office
Branch Office
UNRI STADIUM PORTAL TO
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UNRI STADIUM
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Ministry of Public Works
Ministry
National Construction Services Develompent Board
PT.PILAR PERSADA
PT.PILAR PERSADA Jl.Camar 1 No 3 Sukapura Jakarta Utara 14140 Indonesia
Phone : (021) 4417175 Fax : (021) 44831384 E-mail : pilarpersada@gmail.com
Jl.Camar 1 No 3 Sukapura Jakarta Utara 14140 Indonesia
Copyright © 2015 PT.PILAR PERSADA All Rights Reserved.
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Career Development
Internship
Phone : (021) 4417175 Fax : (021) 44831384 E-mail : pilarpersada@gmail.com
Copyright © 2015 PT.PILAR PERSADA All Rights Reserved.
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INDONESIA
ABOUT PILAR PROJECTS BUSINESS GOVERNACE INVESTOR RELATION MEDIA CAREER CONTACT US Learning & Development
PORTAL TO
Latest News
National Construction Services Develompent Board
Ministry of Public Works
Ministry
INDONESIA
ABOUT PILAR PROJECTS BUSINESS GOVERNACE INVESTOR RELATION MEDIA CAREER CONTACT US Head Office
Latest News
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ABOUT PILAR PROJECTS BUSINESS GOVERNACE INVESTOR RELATION MEDIA CAREER CONTACT US
Career with Us
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ABOUT PILAR PROJECTS BUSINESS GOVERNACE INVESTOR RELATION MEDIA CAREER CONTACT US
ABOUT pILAR pERSADA BRIDGE
INDUSTRIAL
HOTEL
GOV.BUILDING
EDUCATION
UTILITIES
DAM
SPORT BUILDING
RESIDENTAL
VISION, MISSION AND CORPORATE VALUES VISION
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National Construction Services Develompent Board
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PORTAL TO
PORTAL TO
SOE
Ministry
PORTAL TO
Ministry of Public Works
National Construction Services Develompent Board
Phone : (021) 4417175 Fax : (021) 44831384 E-mail : pilarpersada@gmail.com
The Applications
Copyright © 2015 PT.PILAR PERSADA All Rights Reserved.
Jl.Camar 1 No 3 Sukapura Jakarta Utara 14140 Indonesia
“Making a successful contractors company in the field of construction services that are able to grow and develop with their own abilities, supported with good quality management to provide a satisfactory of quality service so that, it could play the role to improve the socio-economic growth and gives satisfaction to the clients.”
MISSION
Being a high-quality contractors company by implementing effective working methods, modern and dynamic.
PT.PILAR PERSADA
PT.PILAR PERSADA Jl.Camar 1 No 3 Sukapura Jakarta Utara 14140 Indonesia
UNRI STADIUM
Latest News
Phone : (021) 4417175 Fax : (021) 44831384 E-mail : pilarpersada@gmail.com
Copyright © 2015 PT.PILAR PERSADA All Rights Reserved.
Participate in the development of the Republic of Indonesia. Especially in the field of construction.
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Operational Car ford ranger 4x4
The Applications
44
Signboard
The Applications
45
“There are three responses to a piece of design - yes, no and WOW! Wow is the one to aim for.�
~Milton Glaser
“Graphic design will save the world right after rock and roll does.� ~David Carson
“Design is not the narrow application of formal skills, it is a way of thinking.�
~Chris Pullman
“I am always doing that which i cannot do, in order that i may learn how to do it.�
~Pablo Picasso
“Math is easy, design is hard.”
~Jeffrey Veen
“A designer is a planner with an aesthetic sense.�
~Bruno Munari
Printed in 2015