Ford Awards Almoayyed Motors for Outstanding Performance
Almoayyed Motors, the official distributor of Ford vehicles in the Kingdom of Bahrain, was honoured to welcome Ravi Ravichandran, President of Ford Middle East, and Ramzy Hadi, Managing Director of Ford Middle East, during their official visit to the dealership recently. The visit highlighted Ford Middle East’s continued commitment to strengthening partnerships across the region, as well as acknowledging Almoayyed Motors’ exceptional performance throughout the year 2025. During the visit, Ravi Ravichandran presented the prestigious Appreciation Award for Outstanding Sales and Service Performance in 2025 to Mohammed Almoayyed, Chairman of Y. K. Almoayyed & Sons Group.
K. Almoayyed & Sons’
Ramadan Ghabga
Y. K. Almoayyed & Sons hosted a gala Ramadan Ghabga at the Gulf Convention Centre. The company’s senior management welcomed the guests, including VIP dignitaries, valued clients and representatives from the media.
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What’s up YK
Majlis Nissan
Y. K. Almoayyed & Sons, the exclusive distributor of Nissan vehicles in the Kingdom of Bahrain, recently hosted “Majlis Nissan,” a vibrant 10-day celebration designed to unite automotive heritage with family entertainment and community spirit. The event was officially inaugurated on 22nd February 2026, at the Nissan Showroom, Sitra, in the presence of Alok Gupta, Chief Executive Officer of Y. K. Almoayyed & Sons, and Ahmed Al Dailami, General Manager — Nissan, alongside distinguished guests, partners, and members of the media.
Nissan and INFINITI Ramadan Campaign Raffle Winner
Y. K. Almoayyed & Sons, the sole distributor of Nissan and INFINITI vehicles in the Kingdom of Bahrain, successfully concluded its Ramadan Campaign raffle draw, which ran from 1st February to 31st March 2026, rewarding customers who purchased Nissan or INFINITI vehicles during the promotional period. The winner of the first prize was H.H. Sh. Khalifa Khalid Mohamed Al Khalifa.
Soueast Hosts Charity Art Exhibition
Soueast, the automotive brand represented by Asia Motors, a division of Y. K. Almoayyed & Sons, hosted an art exhibition recently at their showroom in Sitra. Titled “Supporting Local Artists,” the exhibition brought together the work of 25 local artists, with part of the proceeds allocated to the Bahrain Cancer Society, reinforcing Soueast’s commitment to meaningful community initiatives during the holy month of Ramadan.
Super General Award
Y. K. Almoayyed & Sons proudly received the Top Choice Best Performance Award 2025 from Super General. The award was presented by Umashankar, International Business Manager – Super General, to Abdul Aziz Abdulla Aljassim, Executive Director & Group Business Advisor – YKA, in the presence of AC Dilip Kumar, General Manager – YKA Electronics & Home Appliances Division. Driven by exceptional sales performance and growing customer trust, Super General ACs continue to lead the market in Bahrain with high-performance cooling built for our climate.
Hisense Visit
As the official distributor of Hisense CAC & VRF air conditioning solutions in the Kingdom of Bahrain, A.C. Dilip, General Manager of the Electronics & Home Appliances and Industrial & Building Systems Divisions at Y. K. Almoayyed & Sons, recently paid a visit to the Hisense Middle East office in Dubai, UAE. During the visit, he met with Tugrul Kumal, Director – HVAC MENA at Hisense Middle East FZE, along with other senior officials, to review ongoing business performance, discuss market developments, and exchange insights on the brand’s plans and innovations.
Almoayyed Motors, the official distributor of Ford and Lincoln in the Kingdom of Bahrain, is proud to announce that it has successfully maintained its ISO certification, reaffirming its commitment to delivering the highest standards of quality and customer satisfaction. This achievement reflects the company’s dedication to continuous improvement and adherence to globally recognised best practices.
JMC & YK Vehicle Leasing Support Affected Businesses
Asia Motors, a division of Y. K. Almoayyed & Sons, in collaboration with YK Vehicle Leasing, has launched a vehicle support initiative using JMC commercial vehicles to help businesses impacted by the ongoing regional conflict. Under the program, selected small and medium-sized enterprises (SMEs) will be provided with JMC vehicles on a complimentary basis, helping them maintain operational continuity where mobility is essential to day-to-day work.
The 212 T01: Auto Review
A Modern Off-Roader Built for Tough Terrain
Asia Motors, a division of Y. K. Almoayyed & Sons, has added another exciting brand to its portfolio: 212. With a bold, distinctive SUV design and a focus on real-world capability, 212’s first model, the T01, arrives as a bold statement in the modern SUV segment, combining classic off-road styling with contemporary engineering and technology.
Built for drivers who demand authentic adventure capability without compromising on comfort or practicality, the T01 captures attention with its rugged proportions, muscular stance, and unmistakable retro-inspired design language. Made specifically to handle the harsh climates and demanding terrains of the GCC region, the T01 delivers a strong blend of durability, performance, and refinement that makes it equally suited for urban roads and off-road exploration.
Performance and Powertrain
The T01 runs on a 2.0-litre turbocharged gasoline engine paired with an 8-speed automatic transmission. It produces 170 kW of power and 390 Nm of torque, delivering strong acceleration, smooth highway cruising, and impressive low-end pulling power on difficult terrain. The transmission is tuned to optimise both fuel efficiency and responsiveness, ensuring that the T01 feels equally composed during daily commuting and demanding off-road driving.
Unlike most modern crossover SUVs, the T01 uses body-onframe construction with rigid front and rear axle suspension, improving durability and articulation off-road. A BorgWarner part-time four-wheel-drive system adds reliable traction across different terrains.
Off-Road Capability
With 235 mm of ground clearance and a water-wading depth of 850 mm, the T01 handles desert trails, rocky paths, and flooded routes with ease. Its terrain management system includes modes for Snow, Sand, Mud, Rock, Wade, Mountain, and Uneven Terrain, adjusting throttle, traction, and drivetrain settings to suit each condition. Front and rear differential locks help maintain grip in the most demanding situations.
Comfort and Technology
Inside, a 10.25-inch digital instrument cluster sits alongside a 12.3-inch infotainment touchscreen. The cabin includes wireless charging, keyless entry, push-button start, cruise control, and a surround-view monitor. A transparent chassis display helps drivers see terrain obstacles beneath the vehicle.
Safety and Durability
A high-intensity steel cage body structure protects occupants and keeps the chassis strong under off-road stress. The suspension and drivetrain have been reinforced for GCC conditions.
To learn more about 212, visit the Asia Motors showroom in Ma’ameer, call 7770 2000, or visit the website: www.asiamotors.bh.
Trust Takes The Wheel
Recognised as Top Sales Staff for 2025 at Asia Motors, a division of Y. K. Almoayyed & Sons, Senior Sales Executive Abdulla Abbas Abdulla has spent three years building a reputation grounded in honesty, patience, and consultative selling. Representing Zeekr, SOUEAST, and JMC, he reflects on the customers, challenges, and brand journeys that have shaped his approach.
What first drew you to Y. K. Almoayyed & Sons, and what convinced you to build your career here?
Before joining, I knew the organisation had a strong reputation and ambition within the automotive industry, and they continued to add strong brands to the portfolio. That signalled a real opportunity to grow professionally. What convinced me to stay was the positive work environment and the support I received from the team and my immediate management. This seemed like a place where I could genuinely learn, sharpen my skills, and build a successful career. I am now in my third year, and I have had the chance to work across Zeekr, JMC, and Nissan before returning to Asia Motors. I am honoured to have experienced different departments and different customer profiles.
You represent Zeekr, SOUEAST, and JMC. How do you adapt across such different brand identities, and what have you learned about the Bahraini customer?
Each brand has its own customer, so I change my approach based on what the customer is looking for. Zeekr buyers care about technology and luxury. SOUEAST customers want practicality, reliability, and value. JMC appeals to those who need durability, especially companies looking for quality for money. Bahraini customers appreciate honesty, respect, and good service. You have to leave the traditional sales approach behind and act as a consultant. Where a customer’s interest leans towards a more elaborate option than their requirements call for, I make a point of advising them accordingly. The moment he sees you are on his side and not just after his money, the trust is built.
Was there a particular moment that defined the kind of sales professional you have become?
It was during Ramadan, one of the most competitive sales periods, when every showroom is running offers and customers have endless options. A client came in unsure about buying. I stayed patient, answered every question, and supported him through the decision. He eventually bought from me and went on to recommend his friends and family. That experience taught me the real value of patience. Customers today walk in already informed, so you have to listen first, deliver the points that matter to their needs, and earn their trust before anything else.
The industry is changing fast. How do you keep evolving, and what skills matter most today?
The shift to electric vehicles and digital technology has changed everything, including customer behaviour. You have to stay updated on new technologies and market trends every single day. The skills that matter most are strong communication, deep product knowledge across your own range and competitors, and above all, listening. If you do not listen, you cannot keep up with what the customer actually needs.
What advice would you give colleagues across YKA who want to grow their careers here?
Work hard, stay positive, and be willing to learn. At YKA, if you turn in any direction and ask for help, you will find management behind you, supporting and motivating you. But you also have to keep yourself motivated. Success takes time, so be consistent. Every challenge is an opportunity to grow, and I have learned to enjoy them because behind every challenge, there is something to take away.
People Centric
Celebrating Excellence
Y. K. Almoayyed & Sons hosted its Annual Employee of the Year Awards Ceremony for 2025 at the Wyndham Grand Hotel, Bahrain Bay. The event honoured more than 80 employees for their outstanding achievements and contributions during the year.
A Farewell to Long-Serving Employees
YKA bids farewell to two of its employees who recently retired after their long service with the company. Aqeel Abdulla worked in Vehicle Warehouse as a Vehicle Inspector for 15 years, and Ayman Al Aradi worked in Nissan Spare Parts as a Senior Salesman for 20 years. The management expressed their gratitude for their perseverance, dedication and commitment during their time with the company and were awarded a token of appreciation by Mona Almoayyed, Managing Director, YKA.
AI Readiness Training
As part of its ongoing initiatives to enhance AI literacy among employees, YKA conducted an AI Readiness Training in collaboration with EMIC Training Centre. The program provided employees with practical insights and real-world examples demonstrating how artificial intelligence can be effectively applied in day-to-day operations. This initiative has contributed to strengthening the organisation’s overall AI awareness and readiness, enabling employees to better meet the demands of an evolving workplace and dynamic business environment.
Bahrain’s Sports Day
Y. K. Almoayyed & Sons proudly marked Bahrain Sports Day with an energising fitness event at Sama Bay, Galali. Over 100 team members came together for aerobics and a group walk, reinforcing the importance of movement and healthy living. This event forms part of our employee engagement programme, Edmaj, which highlights key social and health-related themes to enhance overall employee morale and promote a positive workplace culture.
Charity
Yousif & Aysha Almoayyed Foundation’s Ramadan 2026 Community Outreach Initiative
The Yousif & Aysha Almoayyed Foundation successfully completed its Ramadan 2026 Community Outreach Initiative, extending support to several charitable societies across the Kingdom of Bahrain. As part of the initiative, the Foundation distributed NESTO Hypermarket gift cards through a network of partner organisations, including the Friendship Society for the Blind, the Bahrain Association for Intellectual Disability & Autism, the Bahrain Food Bank, and various other local social welfare entities. The support enabled beneficiaries and families in need to access essential food and household items, providing timely and meaningful support during the month.
Eye Testing Campaign
Y. K. Almoayyed & Sons, in collaboration with Optica, conducted a comprehensive eye screening campaign for employees, with a dedicated focus on the technical team. The initiative reflects the company’s ongoing commitment to employee well-being, preventive healthcare, and the cultivation of a healthy, engaged, and productive workforce aligned with the company’s strategic vision.
Yousif & Aysha Almoayyed Foundation, in Partnership with the NIAD, supports the Tree Planting Initiative
As part of its continued commitment to supporting environmental sustainability and community development in the Kingdom of Bahrain, the Yousif & Aysha Almoayyed Foundation, in partnership with the National Initiative for Agricultural Development (NIAD), inaugurated a new tree planting initiative at the University of Bahrain under the Fifth Phase of the national “Forever Green” Campaign. This initiative reflects the Foundation’s ongoing efforts to expand green spaces across the Kingdom and support impactful environmental projects that promote long-term sustainability and social responsibility.
