Aptean Retail ERP Elucid Edition
Kingstown Associates Utilizes Aptean Retail ERP to Transform Mail Order Business into Multi-Channel Retail Operation
Industry
Mail Order Fulfillment Services
Challenges
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Lost orders through batched card payments Duplicate order entry for online marketplace sales Complex web store orders
Benefits
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Organic business growth of 29% Doubled online sales in 12 months Increased order accuracy and improved customer service and profitability Single view of operations through integrated dashboards
Transforming a traditional mail-order business for the over 60’s into a complete multi-channel retail business has seen specialist retailer Kingstown Associates deliver organic growth of 29% in just two years. Sending a million parcels a year and up to 75,000 catalogs out to customers every week, the business has replaced numerous legacy systems – that didn’t talk to each other – with a modular retail ERP multi-channel system from Aptean. Paul Chambers, Kingstown Associates Operations Director, knew the Aptean Retail ERP system would be a good fit. Chambers said, “We had outgrown our existing systems, so recognized that we needed to invest in a multi-channel retail solution that could improve the efficiency of our overall operations and support our ambitious growth plans.”
“Our sales are up, we have streamlined our operations, reduced costs and dramatically improved our ecommerce offering.” Paul Chambers Operations Director, Kingstown Associates