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Astley Clarkes Uses Aptean Retail ERP to Secure Place as Global Omnichannel Retailer

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Aptean Retail ERP Elucid Edition

Astley Clarke Uses Aptean Retail ERP to Move From UK Player to Leading International Omnichannel Retailer

Industry

Jewelry Retailer

Challenges

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Legacy system couldn’t scale for omnichannel needs Enhancing customer service Integrating new wholesale business

Benefits

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£6 million turnover & 25% business growth Improved customer service levels Single view of operations Stronger supply chain partnerships and ecommerce integrations

When Scott Thomson was appointed CEO of jewelry retailer Astley Clarke, his first major decision was to put plans in place to move the business from a UK-only marketplace to an international omnichannel brand. From his previous experience as CEO of the global footwear company FitFlop, which grew from a project in his garage to a global company turning over £180 million within five years, he knew the first step was to implement the right core system. The ERP system of choice for Thomson and for Astley Clarke was Aptean Retail ERP Elucid Edition – introduced to the business within months of the new CEO’s arrival.

“I was looking for an agile, out-of-the box package. We reviewed quite a number of solutions, but I really liked the Aptean product.” Scott Thomson CEO, Astley Clarke And in the years since, it has been the backbone of the retailer’s ecommerce, international and wholesale growth. “I knew about scalability and getting the right system in at the beginning – that’s an important factor,” explains Thomson. “I knew what I didn’t want and what I needed.”


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