Aptean Food & Beverage ERP DIN Edition
Melger’s Dranken Melger’s Dranken gains full overview of their beverage business with Aptean
Industry Food & Beverage
Challenges
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Growing stock was not correctly maintained, or properly monitored Lack of good insights
Benefits
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Full functionality needed for their beverage business Greater control and insights into stock, history and margins Overview of all business processes in one integrated system
Melger’s Dranken is a beverage wholesaler with one of the largest assortments in the Netherlands. The company’s origins lie in the beverage store Veronica Melger opened in Haarlem in 1972. Over the years, the store and the resulting beverage wholesaler grew so fast that they were split up five years ago into Melger’s Wijn en Dranken (store) and Melger’s Dranken (beverage wholesaler). This growth was also the motivation for new business software; specifically, a software package that would be more in line with their daily activities and that they could use to optimize the logistics process. One month after going live with Aptean Food & Beverage ERP DIN Edition, we spoke to Dennis de Leeuw and Toby Raamsveld about their experiences with implementing their new ERP system.
Growth through flexibility, trust and a broad assortment According to Toby Raamsveld, head of finance at Melger’s Dranken, “As a beverage wholesaler, we’ve grown considerably in recent years. For example, after our move, we became an agent for Gulpener beer, and we took serious steps with Jopen and Uiltje beer. Our strongest point, in addition to our assortment, is the delivery service we have with our own drivers. Due to the short lines of communication with our fleet, we can operate flexibly and respond slightly more to the customer’s individual wishes. Because we’re so close to our customers, we also build up trust with our so-called core customers.