Aptean Food & Beverage ERP DIN Edition
Hela Thissen Hela Thissen realizes substantial efficiency gains with Aptean
Industry Food & Beverage
Challenges
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Lacking an integrated EDI for information exchange Current system unable to handle the growing demand Unable to make adjustments
Benefits
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Increased productivity and efficiency Insight and transparency across processes Better overview and more control
About Hela Thissen
The red bottle has become an indispensable part of the product range of Dutch supermarkets, cafeterias and wholesalers. The Hela spice ketchup curry is a market leader of its kind. In addition to the consumer market, Hela Thissen is also active in the business-to-business market. The spices are often used in butcheries, bakeries, institutions, hospitality and catering businesses. The food industry also uses the spices. Hela Thissen went from wholesaler to producer and developer of sauces. The company designed its own test kitchen. Here, potential top products are developed by the product development department. One of the products that has been developed in the kitchen is the dressing line Salad & Sandwich. Currently, the company has 38 employees.
Health, convenience and joy
To the question of where the strength of the company lies, Hay Thissen responds: “In the food sector, three core indicators are health, convenience and joy. Health and convenience are high on the list for most companies. We focus much more on enjoyment; enjoy the product, enjoy the flavor and eat it again.” Jean-Pierre Verhasselt adds: “We are also a relatively small organization. Therefore, we can quickly and flexibly go along with developments and changing needs. I think that is also very important. Short lines and innovativeness; trying out new products and new variations to steadily increase our market share.”