Aptean Apparel ERP RLM Edition
Sail to Sable Learn how integrated systems provided omnichannel growth and turned the tide for this leading resort wear brand.
Photo credit: SailtoSable.com
Industry
Women’s lifestyle brand with coastal resort wear roots, Little Ladies girls’ collection
Challenges
» Continued company growth made it
difficult to manage both inventory and ordering
» Manual data entry was taking up time and causing delays and inaccurate inventory counts
» New EDI vendor requirements needed to be put in place immediately
Benefits
» Gained real-time visibiltiy by having inventory details available at their fingertips
» Alleviated many manual touch points
that previously consumed an inordinate amount of time and resources
» Activated automated EDI connectivity with department store clients
Sail to Sable specializes in sophisticated women’s resort wear with a whimsical twist. The brand does not hold back when it comes to femininity and flounce. Its ladies’ fashions are known for their colorful stripes and prints, bell sleeves and fun trims, from fringe and feathers to tassels and bows. The Little Ladies girls’ collection gives moms, godmothers, aunts and friends a wonderful way to outfit the younger generation in complementary classic designs with a touch of spunk. Drawn by a love of fashion and inspired by beach resorts of the eastern seaboard, founder Jennifer Stocker left a New York City publishing career to launch Sail to Sable, originally focusing on home goods. When she introduced a classic tunic to her offerings, customers responded with so much enthusiasm that it was a natural evolution to move the company into apparel. Today the business designs, sources and distributes dresses, tops, shorts, rompers, skirts, pants, coats and jackets. It produces spring, summer, fall, holiday and resort collections.
The Situation Since its inception, Sail to Sable has seen steady increases in e-commerce website traffic as well as expanding order volume from wholesale customers. In percentage revenue growth, the company has doubled in size every year since its start in 2012. A move to Shopify’s e-commerce platform three years ago made managing the front end of its website more user-friendly, but the firm was still relying on the QuickBooks off-the-shelf accounting package to manage both inventory and orders.