Aptean Apparel ERP Full Circle Edition
johnnie-O Drives agility and scalability with fashion-specific technology Industry
Apparel, Clothing
Challenges
» Misaligned software limited inventory control and desired growth.
» Increasing business complexity made it difficult to gather real-time insights.
» Project management, production, design and accounting were tracked manually.
Benefits
» Gained greater inventory visibility to
understand shortages, communicate proactively with customers and reduce costs.
» Enhanced customer experience with
flexible ordering and earlier shipping to increase and pull forward sales.
» Improved customer experience,
especially during peak seasons, with a single source of truth and real-time data.
» Streamlined warehouse management allowed them to scale.
Started by John O’Donnell in 2005, johnnie-O is a branded lifestyle apparel company that combines east coast classic with a California vibe. The company’s patented add-on features like the “Tweener-Button®” and focus on high quality have brought the vision of West Coast Prep® to life. With its seasonal, golf and collegiate collections, johnnie-O continues to innovate and define that modern, enduring style that customers love. O’Donnell was initially inspired to create more stylish clothing options for his golf buddies. His brand creation, johnnie-O, started off as a small clothing company and experienced rapid growth in 2012. By 2015, the company grew to more than 70 employees and three locations.
The Situation At first, johnnie-O wasn’t even using an Enterprise Resource Planning (ERP) system. As a smaller company, they had originally implemented a Warehouse Management System (WMS) for order entry and inventory control, which worked for a little while until the team began feeling the limitations in their day-today operations and planning abilities. The WMS wasn’t designed to provide the capabilities they needed for better visibility into available to sell (ATS) inventory and work in progress (WIP).