Aptean Allocation, Forecasting and Replenishment
Safilo evolves SMILE to better serve e-commerce customers Industry Eyewear
Challenges
» Lacked agility needed to manage a high variety of products
» They needed to
respond quickly to emerging sales trends and different retailer’s needs
Benefits
» Optimization of
inventory levels, reducing overstock and stockouts
» Improved production cycles
» Faster responsiveness and performance
Safilo launches a new algorithm for automated replenishment for e-commerce Founded in 1934 in Veneto, Italy, the Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing and distribution of optical frames, sunglasses, sports eyewear, goggles and helmets. Safilo Group designs and manufactures its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship. With a global presence, the Safilo Group business model allows it to oversee the entire production-distribution chain: from research and development, with prestigious design studios in Padua, Milan, New York, Hong Kong and Portland; to production with owned factories and qualified partners that are able to ensure the highest quality standards for each product; and distribution which includes direct branches in 40 countries and a network of over 50 partners in another 70 countries, reaching approximately 100,000 points of sale worldwide including opticians, optometrists, ophthalmologists, department stores, specialized retailers, boutiques, duty free shops and sports stores. The Group’s brand portfolio consists of proprietary brands Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni Collection, Dsquared2, Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour.