Aptean Allocation, Forecasting and Replenishment
Marcolin optimizes stock poistions and maximizes customer satisfaction Industry Eyewear
Challenges
» Lack of visibility was
preventing the company from having better insights into distributors’ channel specific demand
» Continuous swings in demand generated by variations in the epidemic curve
Benefits
» Optimized stock levels
and product availability
» Achieved new levels of integration throughout the supply chain
» Deeper understanding of what happens inside the stores
Marcolin: a leading worldwide eyewear company Marcolin has successfully deployed the Aptean Allocation, Forecasting and Replenishment solution, resulting in optimized product availability and stock levels to its distribution partners, notably large optical retail chains in 125 countries. Based in Longarone, Italy, Marcolin has been creating, manufacturing and distributing sunglasses and optical glasses since 1961. The dual vocation of the group, to combine craftsmanship with a strong ability to innovate and dictate new fashion trends, has determined its international success. Over its 60-year history, the group has developed an in-depth know-how of the entire eyewear production process; an invaluable strength that has convinced a vast number of global iconic brands to choose Marcolin’s products. The group’s portfolio comprises the house brands Web, Marcolin and Viva, as well as a wide range of licensed brands including Tom Ford, Guess, adidas, Bally, Moncler, Max Mara, Longines, OMEGA, Barton, Tod’s, BMW and Swarovski, just to mention a few. Through its network of over 150 retailer partners, Marcolin distributes its products in more than 125 countries.
The Objectives of the Project The project with Aptean Allocation, Forecasting and Replenishment, named “MORE” (Marcolin Order Replenishment Evolution) is highly strategic to Marcolin in the way it revolutionizes the way the company interacts with its global distributors.