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Lighting the night Alpharetta kicks off holiday season By JON WILCOX jon@appenmedia.com ALPHARETTA, Ga. — Community members ushered in the start of the holidays with the glow of a 50-foot tree in downtown Alpharetta. About 3,000 people enjoyed live music, roasted marshmallows, a visit from Santa Claus and other festivities at the tree lighting and 46th annual Season of Celebration Nov. 23. They also spread kindness through a holiday food drive that gathered nonperishable goods for local families in need. At the stroke of 6:30 p.m., the giant, ornament-adorned Christmas
tree and its thousands of twinkling lights cast a warm glow throughout Alpharetta’s Town Green. Hilary Lew, special events supervisor for the city, had one word for the spectacle. “Majestic,” she said. “No matter where someone was standing at the event, they were guaranteed to have a wonderful view.” Attendees were encouraged to bring portable chairs to settle in for live music from the Alpharetta City Band’s Jazz Ensemble. They also enjoyed a sneak peek of the Metropolitan Ballet Theatre’s annual holiday show, “The Nutcracker,”
See LIGHTING, Page 18
CITY OF ALPHARETTA/PROVIDED
A 50-foot tall Christmas tree illuminates Alpharetta’s Town Green during the city’s annual holiday kick-off celebration Nov. 23.
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New Roswell study maps future of city’s paid parking enterprise
BUSINESS
By AMBER PERRY amber@appenmedia.com
GOVERNMENT Short-term rental proposal splits Alpharetta residents
Students learn craft at FlameTree Glass ► PAGE 8
ROSWELL, Ga. — A new parking study, not yet publicly discussed or approved by the Roswell City Council, shows a multi-phased approach to advance the city in its nascent business venture. Roswell’s economic development
consultant Seer World is responsible for the 223-page document, obtained by Appen Media in an open records request. The $143,000 study is among several scopes of work approved under a five-year contract with the firm. Seer’s draft plan, developed three years after the Downtown Development Authority published its own parking assessment, builds
off the inherited fee schedule for downtown parking passed in 2019. It suggests adding identified city-controlled parking to existing inventory over a 90-day period, as part of an “Initial Downtown Parking Management Plan.” The rollout uses the ParkMobile platform, in which
See PARKING, Page 18
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